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White Felt

Fail

Prices span $2.75–$7.67, mostly outside the sweet spot, so White Felt is a Fail.

Flapen Score
48
48 / 100
Ranks 3,444 of 5,777 Home & Garden niches · −3 vs the category median of 51
Market size
£33K/yr62K searches / yr
90-day growth
-29.0%search demand this quarter
Competition
53%top-5 click share · 18 brands · 23 sellers

Flapen Score

White Felt against its category

The dotted line is the Home & Garden average. Past it, White Felt is stronger. Inside it, weaker.

48Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The White Felt market on Amazon at a glance

Shoppers on Amazon United Kingdom searched for White Felt 62K times last year and spent an estimated £33K. The top 5 brands take 66% of clicks. Demand peaks in Oct–Nov–Dec. Flapen scores it 48 out of 100, a Fail.

01 · Demand

11.6% of searches ended in a purchase last week.

Shoppers searched for this 62K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. In the latest week, 11.6% of those searches ended in a purchase. Searches in the last 90 days moved -29.0% against the 90 days before. Searches, conversion and average price together put the market at an estimated £33K a year.

Searches, last 12 months
62K
Growth, 90 days vs prior 90
-29.0%
Conversion, latest week
11.6%
Market size, estimated
£33Ka year
Peak month
November3.4× the quietest month
Top search term
white felt39K searches a year

02 · Price

A sale here is worth £4.54.

Listings sell for £4.54 on average, from £2.75 to £7.67. Amazon reports units sold in ranges. This niche sold 6K to 8K a year. The average listing sells 250 to 500 of them. At £4.54 that is £1K to £2K a year per listing.

Average price
£4.54under the $15 to $100 sweet spot
Price range
£2.75–£7.67
Amazon United Kingdom median price
£12.12across 27,606 niches
Units sold a year
6K–8K
Units per listing a year
250–500
Revenue per listing a year
£1K–£2K
Returns
0.8%of orders · Amazon United Kingdom median 0.6%

03 · Entry bar

The bar here is low.

77% of listings pay for placement with sponsored ads. 86% ship with Prime. On an average day, 2.8% of listings are out of stock. The average listing ranks #646 within Art & Craft Supplies. It carries 316 reviews at 4.32 stars, so a new listing needs social proof before a better product.

Sponsored listings
77%
Prime listings
86%
Out of stock, average day
2.8%
Average rank
#646in Art & Craft Supplies
Average rating
4.32 starsAmazon United Kingdom average 4.36 stars
Average reviews
316per listing
Listings tracked
22

04 · Newcomers

Amazon counts 0 of last year's 4 launches as successful.

4 products launched here in the last 12 months. Amazon counts 0 of them as successful launches, new products that hit its first-year sales bar. The brands on the shelf have sold for 25 months on average, so a newcomer is not facing entrenched names.

Launched, last 12 months
4
Successful launches
0Amazon's first-year sales bar
Average brand age
25 months

Products

Top White Felt products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Competition

Competition: brands, sellers & click share

The top 5 products take 53% of clicks. Leaders hold, but buyers still shop past them.

£0£1K£3K£4K£5K1101001K10K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

18 falling

Sellers

23

Top-5 brand share

66%

Top 20: 100%

Top-5 click share

53%

Top 20: 98%

Open market

28%

  • Styquenzer18%
  • Jtnohx16%
  • Bright Ideas15%
  • XIANGLONGY11%
  • BOUBONI6%
  • Discount Fabrics LTD6%

Demand

White Felt search demand

Weekly searches over the year, seasonality beneath. Pick a range.

3K2KSpike '25Black Friday '25Spike '26DecJanFebMarAprMayJunJulAugSepOctNovDecJanFebMarAprMayJun

Peak months: Oct, Nov, Dec · busiest ÷ quietest = 3.4×

Search terms

Top White Felt search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • white felt39K/yr
  • white felt fabric15K/yr
  • felt white5K/yr
  • white felt sheets4K/yr

Reviews and returns

What reviews say buyers love and hate about White Felt

What buyers praise, what they complain about and why they send it back, from the reviews.

Complain

Thickness24%−0.07

Very thick

Thinner than expected

So thin you could virtually see through it

Color19%−0.15

Wrong colour sent

Is broken white

not white

Material Quality9%−0.18

I hoped for proper felt

Thin, stiff and nasty with a plasticky feel

Hard Feel8%−0.03

Very harsh felt

This felt is NOT soft felt

is not soft felt as advertised so I was frankly very disappointed

Quality-Overall6%+2.01

Not good quality

Poor quality

Love

Quality-Overall27%+2.01

Good quality

The quality itself is simply fine

Great product

Color10%−0.15

Size and color were both accurate

Nice white colour

Felt is easy to use colour is true white

Thickness10%−0.07

good thickness

good thickness perfect for her needs

Very thick felt perfect for strengthening

Soft Feel10%

stayed soft, cut nicely, and behaved itself

nice soft feeling

has nice feel

Value For Money7%+0.68

Good value felt set

Good for the Price

Good value

Return

0.8% Return rate 27% Fixable by listing

Adhesion/Stickiness24%▁▁▁█▃▁
Color24%▇█▅▄▅▄

Wrong colour sent

Is broken white

not white

Quality-Overall12%▆▅▄▂▂█

Not good quality

Poor quality

Thin10%█▄▂▂▁▁
Soft Feel8%▂▁█▁▁▁

FAQ

Common White Felt questions

Answered from the same tracked data.