Is white felt profitable to sell on Amazon United Kingdom?

The niche generates £33K/yr across 22 tracked products. 0 of 4 products launched in the last 360 days are still selling. 90-day search growth is -29.0%. Flapen's verdict: Skip it (48/100).

How competitive is the white felt niche?

18 brands and 23 sellers compete. The top 5 products take 53% of clicks and top 5 brands hold 66% of demand.

What do buyers complain about in white felt?

Top complaints mined from reviews: Thickness, Color, Material Quality. The return rate is 0.8%.

When does demand for white felt peak?

Demand peaks in Oct–Nov–Dec; the busiest month runs 3.4× the quietest.

What does it cost to enter the white felt niche?

Listings span £2.75–£7.67; the average listing price is £4.54 (sweet spot $15–$100). The average incumbent carries 316 reviews — the moat a new listing must climb.

white felt

Skip it

Prices mostly outside the sweet spot ($2.75–$7.67) — this niche doesn't clear our bar today.

Returns

Incredible0.8%

return rate — above 5% kills the launch gate

Conversion

Great11.6%

search→purchase rate — share of searches ending in a sale

Review moat

Great316.09

avg incumbent reviews — the moat a new listing must climb

Quality gap

Good4.3★

avg incumbent rating — lower means beatable quality

Brand share

Good66%

top-5 brand share — brands hold most of the demand

Competition

Good53%

top-5 click share — leaders hold, buyers still browse

Avg price

Bad£4.54

avg listing price — sweet spot $15–$100

Growth

Bad-29.0%

90-day search growth — must beat 0% to launch

Market size

Bad£33K

£33K/yr · 62K searches

Price range

Bad£2.75–£7.67

cheapest to priciest tracked listing — scored on the share inside $15–$100

Signals No Dominant Brand Low Review Barrier

According to Flapen's Amazon United Kingdom niche tracking, white felt is a £33K/yr Amazon United Kingdom market (62K searches/yr). The top 5 brands hold 66% of demand. Demand peaks in Oct–Nov–Dec. Verdict: Skip it — 48/100.

Data updated Jul 26, 2026 · scored weekly · How we score niches

white felt market data

Units sold / yr: 6K–8K; avg 250–500/product
Revenue / yr: £27K–£36K; units × avg price
Conversion rate: 11.6%
Avg BSR: #646
Page quality: 0%
Prime: 86%
Sponsored: 77%
Out of stock: 2.8%
Avg brand age: 25 months
Avg seller age: 193 days

Competition & brand share

The top 5 products take 53% of clicks — established leaders, but buyers still shop beyond them.

Brands

18 falling

Sellers

Top-5 brand share

66%

Top 20: 100%

Top-5 click share

53%

Top 20: 98%

Open market

28%

Styquenzer18%
Jtnohx16%
Bright Ideas15%
XIANGLONGY11%
BOUBONI6%
Discount Fabrics LTD6%

Demand & seasonality

Weekly Amazon search volume, last 87 weeks — -29.0% search growth over the last 90 days.

Peak months: Oct, Nov, Dec · busiest ÷ quietest = 3.4×

Open Trend

Top white felt search terms

white felt39K/yr -29.3%10.4% conv.
white felt fabric15K/yr -33.6%12.5% conv.
felt white5K/yr -2.4%7.0% conv.
white felt sheets4K/yr -41.5%13.5% conv.

All search terms

Top white felt products on Amazon

Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.

Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

All 22 tracked products in this niche — three views at once, no toggling.

Top sellers

by 90-day click share

Bright Ideas Felt Roll White. Sheet Size: 45cm x 2.5m 1.4mm Soft Polyester Felt Roll. Ideal for Craftwork Sewing Patchwork and Arts & Crafts. BI8083.

Bright Ideas£7.674.6★446 rev

Stiff White Felt Sheets for Crafts 10 Pieces 7 X 11 Soft Thick Craft Hobby Felt Fabric Sheets for DIY Art Sewing Projects and Making Supplies

Styquenzer£3.884.3★214 rev

White Felt Fabric Sheets 10 Pack 20 x 30 cm Craft Felt Squares

XIANGLONGY£3.344.1★43 rev

Jtnohx Colour Felt Fabric 1.4mm Felt Sheets for Crafts 90x90cm Soft Craft Fabric for Art and Sewing Projects(White)

Jtnohx£6.604.4★977 rev

BOUBONI 20/40 Pcs Soft Felt Fabric Sheet 8 x 12 Assorted Color Felt Fabric Sheets for Crafts DIY Handcraft Sewing Squares Patchwork Nonwoven (20 White)

BOUBONI£4.954.0★846 rev

Newest

by launch date

10 Pcs 11.8x7.87 White Felt Sheets Soft White Felt Fabric Christmas Valentines Day Fabric Felts for Crafts DIY Patchwork Sewing School Projects Decoration

ADLABLD£3.555 rev

today

NEBURORA 12 Pcs 2mm Thick Stiff Felt Sheets for Crafts Sewing(White)

NEBURORA£7.40284 rev

4mo ago

10 PCS White Felt Fabric White Felt Sheets Felt White Craft Felt Fabric for Art Sewing Festive Decorations DIY Art Decor Table Wear(20x30 Cm)

shweehon£3.002 rev

6mo ago

White Felt Fabric 90 x 90cm/1.4mm Thick Soft Durable Felt Fabric Sheet by The Yard Large Craft Felts Roll for DIY Sewing Patchwork

Alrhso£6.5914 rev

8mo ago

10 Pcs Felt Fabric Sheets 11.22x7.08 Inch Soft Craft Felt for DIY Projects Sewing Patchwork Decoration Educational Activities Non Adhesive White

Teaaha£4.009 rev

1y ago

What buyers say about white felt

What buyers praise and complain about, mined from review topics.

What buyers love

Quality-Overall27%

“Good quality”

Color10%

“Size and color were both accurate”

Thickness10%

“good thickness”

Soft Feel10%

“stayed soft, cut nicely, and behaved itself”

Value For Money7%

“Good value felt set”

Ease Of Use6%

“Very easy to work with so far the best I have used”

Material Quality5%

“The felt seems nice enough quality”

Advertised Vs Actual Product5%

“It does the job”

Size-Overall3%

“Fit for purpose”

Upholstery/Fabric Quality2%

“Good fabric”

What buyers complain about

Thickness24%

“Very thick”

Color19%

“Wrong colour sent”

Material Quality9%

“I hoped for proper felt”

Hard Feel8%

“Very harsh felt”

Quality-Overall6%

“Not good quality”

Texture/Consistency-Overall4%

“The texture is horrible”

Strength2%

“Thin, stiff and nasty with a plasticky feel”

Advertised Vs Actual Product2%

“Falsely Advertised”

Top return reasons

Adhesion/Stickiness24%

Color24%

Quality-Overall12%

Thin10%

Soft Feel8%

Material Quality7%

Hard Feel4%

Thickness3%