White Felt
FailPrices span $2.75–$7.67, mostly outside the sweet spot, so White Felt is a Fail.
- Flapen Score
- 48 / 100Ranks 3,444 of 5,777 Home & Garden niches · −3 vs the category median of 5148
- Market size
- £33K/yr62K searches / yr
- 90-day growth
- -29.0%search demand this quarter
- Competition
- 53%top-5 click share · 18 brands · 23 sellers
Flapen Score
White Felt against its category
The dotted line is the Home & Garden average. Past it, White Felt is stronger. Inside it, weaker.
Market
The White Felt market on Amazon at a glance
Shoppers on Amazon United Kingdom searched for White Felt 62K times last year and spent an estimated £33K. The top 5 brands take 66% of clicks. Demand peaks in Oct–Nov–Dec. Flapen scores it 48 out of 100, a Fail.
01 · Demand
An estimated 11.6% of those searches ended in a purchase.
Shoppers searched for this 62K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. An estimated 11.6% of those searches ended in a purchase. Searches in the last 90 days moved -29.0% against the 90 days before. Searches, conversion and average price together put the market at an estimated £33K a year.
- Searches, last 12 months
- 62K
- Growth, 90 days vs prior 90
- -29.0%
- Conversion, latest week
- 11.6%
- Market size, estimated
- £33Ka year
- Peak month
- November3.4× the quietest month
- Top search term
- white felt39K searches a year
02 · Price
A sale here is worth £4.54.
Listings sell for £4.54 on average, from £2.75 to £7.67. Amazon reports units sold in ranges. This niche sold 6K to 8K a year. The average listing sells 250 to 500 of them. At £4.54 that is £1K to £2K a year per listing.
- Average price
- £4.54under the $15 to $100 sweet spot
- Price range
- £2.75–£7.67
- Amazon United Kingdom median price
- £12.12across 27,606 niches
- Units sold a year
- 6K–8K
- Units per listing a year
- 250–500
- Revenue per listing a year
- £1K–£2K
- Returns
- 0.8%of orders · Amazon United Kingdom median 0.6%
03 · Entry bar
The bar here is low.
77% of listings pay for placement with sponsored ads. 86% ship with Prime. On an average day, 2.8% of listings are out of stock. The average listing ranks #646 within Art & Craft Supplies. It carries 316 reviews at 4.32 stars, so a new listing needs social proof before a better product.
- Sponsored listings
- 77%
- Prime listings
- 86%
- Out of stock, average day
- 2.8%
- Average rank
- #646in Art & Craft Supplies
- Average rating
- 4.32 starsAmazon United Kingdom average 4.36 stars
- Average reviews
- 316per listing
- Listings tracked
- 22
04 · Newcomers
0 of last year's 4 launches cleared the first-year sales bar.
4 products launched here in the last 12 months. 0 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 25 months on average, so a newcomer is not facing entrenched names.
- Launched, last 12 months
- 4
- Successful launches
- 0Amazon's first-year sales bar
- Average brand age
- 25 months
Products
Top White Felt products & what they sell for
The products selling here, as shoppers see them on Amazon. Shelf share and sales are our estimates.
Prices and ratings read from Amazon on Jul 26, 2026. The live listing can differ.
Top sellers
by estimated 90-day click share
Bright Ideas Felt Roll White. Sheet Size: 45cm x 2.5m 1.4mm Soft Polyester Felt Roll. Ideal for Craftwork Sewing Patchwork and Arts & Crafts. BI8083.
- Price
- £7.67
- Rating
- 4.6/5
- Reviews
- 446
- Age
- 4y ago

Stiff White Felt Sheets for Crafts 10 Pieces 7 X 11 Soft Thick Craft Hobby Felt Fabric Sheets for DIY Art Sewing Projects and Making Supplies
- Price
- £3.88
- Rating
- 4.3/5
- Reviews
- 214
- Age
- 1y ago

White Felt Fabric Sheets 10 Pack 20 x 30 cm Craft Felt Squares
- Price
- £3.34
- Rating
- 4.1/5
- Reviews
- 43
- Age
- 1y ago

Jtnohx Colour Felt Fabric 1.4mm Felt Sheets for Crafts 90x90cm Soft Craft Fabric for Art and Sewing Projects(White)
- Price
- £6.60
- Rating
- 4.4/5
- Reviews
- 977
- Age
- 3y ago

BOUBONI 20/40 Pcs Soft Felt Fabric Sheet 8 x 12 Assorted Color Felt Fabric Sheets for Crafts DIY Handcraft Sewing Squares Patchwork Nonwoven (20 White)
- Price
- £4.95
- Rating
- 4.0/5
- Reviews
- 846
- Age
- 1y ago
Trending
estimated 90-day click momentum
NEBURORA 12 Pcs 2mm Thick Stiff Felt Sheets for Crafts Sewing(White)
- Price
- £7.40
- Rating
- 4.6/5
- Reviews
- 284
- Age
- 4mo ago

10 PCS White Felt Fabric White Felt Sheets Felt White Craft Felt Fabric for Art Sewing Festive Decorations DIY Art Decor Table Wear(20x30 Cm)
- Price
- £3.00
- Rating
- 4.5/5
- Reviews
- 2
- Age
- 6mo ago

Pack of 5 1 mm Flexible Craft Felt 20 x 30 cm with Fine Wool Quality Soft Non-Woven Fabric Felt Panels for DIY Crafts Decoration for Wedding Table Decoration Easter Decoration and Sewing
- Price
- £3.16
- Rating
- 4.5/5
- Reviews
- 283
- Age
- 2y ago

White Felt Fabric 90 x 90cm/1.4mm Thick Soft Durable Felt Fabric Sheet by The Yard Large Craft Felts Roll for DIY Sewing Patchwork
- Price
- £6.59
- Rating
- 4.1/5
- Reviews
- 14
- Age
- 8mo ago

Craft Queen LTD Felt Fabric 60 Inch Wide Soft Craft Felt Sheets & Rolls Large Material for Sewing Patchwork Christmas DIY Art & Craft Projects (White 1 Metre)
- Price
- £7.48
- Rating
- 4.7/5
- Reviews
- 70
- Age
- 2y ago
Newest
by launch date
10 Pcs 11.8x7.87 White Felt Sheets Soft White Felt Fabric Christmas Valentines Day Fabric Felts for Crafts DIY Patchwork Sewing School Projects Decoration
- Price
- £3.55
- Rating
- 4.4/5
- Reviews
- 5
- Age
- today

NEBURORA 12 Pcs 2mm Thick Stiff Felt Sheets for Crafts Sewing(White)
- Price
- £7.40
- Rating
- 4.6/5
- Reviews
- 284
- Age
- 4mo ago

10 PCS White Felt Fabric White Felt Sheets Felt White Craft Felt Fabric for Art Sewing Festive Decorations DIY Art Decor Table Wear(20x30 Cm)
- Price
- £3.00
- Rating
- 4.5/5
- Reviews
- 2
- Age
- 6mo ago

White Felt Fabric 90 x 90cm/1.4mm Thick Soft Durable Felt Fabric Sheet by The Yard Large Craft Felts Roll for DIY Sewing Patchwork
- Price
- £6.59
- Rating
- 4.1/5
- Reviews
- 14
- Age
- 8mo ago

10 Pcs Felt Fabric Sheets 11.22x7.08 Inch Soft Craft Felt for DIY Projects Sewing Patchwork Decoration Educational Activities Non Adhesive White
- Price
- £4.00
- Rating
- 4.7/5
- Reviews
- 9
- Age
- 1y ago
Competition
Competition: brands, sellers & click share
The top 5 products take an estimated 53% of clicks. Leaders hold, but buyers still shop past them.
Brands
18 falling
Sellers
23
Est. top-5 brand share
66%
Top 20: 100%
Est. top-5 click share
53%
Top 20: 98%
Open market
28%
- Styquenzer18%
- Jtnohx16%
- Bright Ideas15%
- XIANGLONGY11%
- BOUBONI6%
- Discount Fabrics LTD6%
Demand
White Felt search demand
Weekly searches over the year, seasonality beneath. Pick a range.
Peak months: Oct, Nov, Dec · busiest ÷ quietest = 3.4×
Search terms
Top White Felt search terms shoppers use
The exact words shoppers type, with estimated yearly volume, growth, and conversion.
- white felt39K/yr
- white felt fabric15K/yr
- felt white5K/yr
- white felt sheets4K/yr
Reviews and returns
What reviews say buyers love and hate about White Felt
We read the reviews and the return reasons for every product selling here.
“Very thick”
Every topic
Every topic buyers talk about, one row each.
Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.
16 topics
Keep looking
Related niches
Niches in the same category that score near this one. Research these next.
Best Flapen score
The highest-scoring niches we track right now, across every category.
FAQ
Common White Felt questions
Answered from the same tracked data.
Figures on this page are estimates modeled from public Amazon pages and third-party keyword data. Amazon does not supply them, and no connected seller's data is used. How we handle Amazon data









