White Felt
FailPrices span $2.75–$7.67, mostly outside the sweet spot, so White Felt is a Fail.
- Flapen Score
- 48 / 100Ranks 3,444 of 5,777 Home & Garden niches · −3 vs the category median of 5148
- Market size
- £33K/yr62K searches / yr
- 90-day growth
- -29.0%search demand this quarter
- Competition
- 53%top-5 click share · 18 brands · 23 sellers
Flapen Score
White Felt against its category
The dotted line is the Home & Garden average. Past it, White Felt is stronger. Inside it, weaker.
Market
The White Felt market on Amazon at a glance
Shoppers on Amazon United Kingdom searched for White Felt 62K times last year and spent an estimated £33K. The top 5 brands take 66% of clicks. Demand peaks in Oct–Nov–Dec. Flapen scores it 48 out of 100, a Fail.
01 · Demand
11.6% of searches ended in a purchase last week.
Shoppers searched for this 62K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. In the latest week, 11.6% of those searches ended in a purchase. Searches in the last 90 days moved -29.0% against the 90 days before. Searches, conversion and average price together put the market at an estimated £33K a year.
- Searches, last 12 months
- 62K
- Growth, 90 days vs prior 90
- -29.0%
- Conversion, latest week
- 11.6%
- Market size, estimated
- £33Ka year
- Peak month
- November3.4× the quietest month
- Top search term
- white felt39K searches a year
02 · Price
A sale here is worth £4.54.
Listings sell for £4.54 on average, from £2.75 to £7.67. Amazon reports units sold in ranges. This niche sold 6K to 8K a year. The average listing sells 250 to 500 of them. At £4.54 that is £1K to £2K a year per listing.
- Average price
- £4.54under the $15 to $100 sweet spot
- Price range
- £2.75–£7.67
- Amazon United Kingdom median price
- £12.12across 27,606 niches
- Units sold a year
- 6K–8K
- Units per listing a year
- 250–500
- Revenue per listing a year
- £1K–£2K
- Returns
- 0.8%of orders · Amazon United Kingdom median 0.6%
03 · Entry bar
The bar here is low.
77% of listings pay for placement with sponsored ads. 86% ship with Prime. On an average day, 2.8% of listings are out of stock. The average listing ranks #646 within Art & Craft Supplies. It carries 316 reviews at 4.32 stars, so a new listing needs social proof before a better product.
- Sponsored listings
- 77%
- Prime listings
- 86%
- Out of stock, average day
- 2.8%
- Average rank
- #646in Art & Craft Supplies
- Average rating
- 4.32 starsAmazon United Kingdom average 4.36 stars
- Average reviews
- 316per listing
- Listings tracked
- 22
04 · Newcomers
Amazon counts 0 of last year's 4 launches as successful.
4 products launched here in the last 12 months. Amazon counts 0 of them as successful launches, new products that hit its first-year sales bar. The brands on the shelf have sold for 25 months on average, so a newcomer is not facing entrenched names.
- Launched, last 12 months
- 4
- Successful launches
- 0Amazon's first-year sales bar
- Average brand age
- 25 months
Products
Top White Felt products & what they sell for
Every tracked product: its share of the shelf, its reviews, and its price.
Top sellers
by 90-day click share
Bright Ideas Felt Roll White. Sheet Size: 45cm x 2.5m 1.4mm Soft Polyester Felt Roll. Ideal for Craftwork Sewing Patchwork and Arts & Crafts. BI8083.
- Price
- £7.67
- Rating
- 4.6/5
- Reviews
- 446
- Age
- 4y ago

Stiff White Felt Sheets for Crafts 10 Pieces 7 X 11 Soft Thick Craft Hobby Felt Fabric Sheets for DIY Art Sewing Projects and Making Supplies
- Price
- £3.88
- Rating
- 4.3/5
- Reviews
- 214
- Age
- 1y ago

White Felt Fabric Sheets 10 Pack 20 x 30 cm Craft Felt Squares
- Price
- £3.34
- Rating
- 4.1/5
- Reviews
- 43
- Age
- 1y ago

Jtnohx Colour Felt Fabric 1.4mm Felt Sheets for Crafts 90x90cm Soft Craft Fabric for Art and Sewing Projects(White)
- Price
- £6.60
- Rating
- 4.4/5
- Reviews
- 977
- Age
- 3y ago

BOUBONI 20/40 Pcs Soft Felt Fabric Sheet 8 x 12 Assorted Color Felt Fabric Sheets for Crafts DIY Handcraft Sewing Squares Patchwork Nonwoven (20 White)
- Price
- £4.95
- Rating
- 4.0/5
- Reviews
- 846
- Age
- 1y ago
Trending
90-day click momentum
NEBURORA 12 Pcs 2mm Thick Stiff Felt Sheets for Crafts Sewing(White)
- Price
- £7.40
- Rating
- 4.6/5
- Reviews
- 284
- Age
- 4mo ago

10 PCS White Felt Fabric White Felt Sheets Felt White Craft Felt Fabric for Art Sewing Festive Decorations DIY Art Decor Table Wear(20x30 Cm)
- Price
- £3.00
- Rating
- 4.5/5
- Reviews
- 2
- Age
- 6mo ago

Pack of 5 1 mm Flexible Craft Felt 20 x 30 cm with Fine Wool Quality Soft Non-Woven Fabric Felt Panels for DIY Crafts Decoration for Wedding Table Decoration Easter Decoration and Sewing
- Price
- £3.16
- Rating
- 4.5/5
- Reviews
- 283
- Age
- 2y ago

White Felt Fabric 90 x 90cm/1.4mm Thick Soft Durable Felt Fabric Sheet by The Yard Large Craft Felts Roll for DIY Sewing Patchwork
- Price
- £6.59
- Rating
- 4.1/5
- Reviews
- 14
- Age
- 8mo ago

Craft Queen LTD Felt Fabric 60 Inch Wide Soft Craft Felt Sheets & Rolls Large Material for Sewing Patchwork Christmas DIY Art & Craft Projects (White 1 Metre)
- Price
- £7.48
- Rating
- 4.7/5
- Reviews
- 70
- Age
- 2y ago
Newest
by launch date
10 Pcs 11.8x7.87 White Felt Sheets Soft White Felt Fabric Christmas Valentines Day Fabric Felts for Crafts DIY Patchwork Sewing School Projects Decoration
- Price
- £3.55
- Rating
- 4.4/5
- Reviews
- 5
- Age
- today

NEBURORA 12 Pcs 2mm Thick Stiff Felt Sheets for Crafts Sewing(White)
- Price
- £7.40
- Rating
- 4.6/5
- Reviews
- 284
- Age
- 4mo ago

10 PCS White Felt Fabric White Felt Sheets Felt White Craft Felt Fabric for Art Sewing Festive Decorations DIY Art Decor Table Wear(20x30 Cm)
- Price
- £3.00
- Rating
- 4.5/5
- Reviews
- 2
- Age
- 6mo ago

White Felt Fabric 90 x 90cm/1.4mm Thick Soft Durable Felt Fabric Sheet by The Yard Large Craft Felts Roll for DIY Sewing Patchwork
- Price
- £6.59
- Rating
- 4.1/5
- Reviews
- 14
- Age
- 8mo ago

10 Pcs Felt Fabric Sheets 11.22x7.08 Inch Soft Craft Felt for DIY Projects Sewing Patchwork Decoration Educational Activities Non Adhesive White
- Price
- £4.00
- Rating
- 4.7/5
- Reviews
- 9
- Age
- 1y ago
Competition
Competition: brands, sellers & click share
The top 5 products take 53% of clicks. Leaders hold, but buyers still shop past them.
Brands
18 falling
Sellers
23
Top-5 brand share
66%
Top 20: 100%
Top-5 click share
53%
Top 20: 98%
Open market
28%
- Styquenzer18%
- Jtnohx16%
- Bright Ideas15%
- XIANGLONGY11%
- BOUBONI6%
- Discount Fabrics LTD6%
Demand
White Felt search demand
Weekly searches over the year, seasonality beneath. Pick a range.
Peak months: Oct, Nov, Dec · busiest ÷ quietest = 3.4×
Search terms
Top White Felt search terms shoppers use
The exact words shoppers type, with yearly volume, growth, and conversion.
- white felt39K/yr
- white felt fabric15K/yr
- felt white5K/yr
- white felt sheets4K/yr
Reviews and returns
What reviews say buyers love and hate about White Felt
What buyers praise, what they complain about and why they send it back, from the reviews.
Complain
Very thick
Thinner than expected
So thin you could virtually see through it
Wrong colour sent
Is broken white
not white
I hoped for proper felt
Thin, stiff and nasty with a plasticky feel
Very harsh felt
This felt is NOT soft felt
is not soft felt as advertised so I was frankly very disappointed
Not good quality
Poor quality
Love
Good quality
The quality itself is simply fine
Great product
Size and color were both accurate
Nice white colour
Felt is easy to use colour is true white
good thickness
good thickness perfect for her needs
Very thick felt perfect for strengthening
stayed soft, cut nicely, and behaved itself
nice soft feeling
has nice feel
Good value felt set
Good for the Price
Good value
Return
0.8% Return rate 27% Fixable by listing
Wrong colour sent
Is broken white
not white
Not good quality
Poor quality
Keep looking
Related niches
Niches in the same category that score near this one. Research these next.
Best Flapen score
The highest-scoring niches we track right now, across every category.
FAQ
Common White Felt questions
Answered from the same tracked data.









