White Felt
prices mostly outside the sweet spot ($2.75–$7.67) — White Felt doesn't clear our bar today.
Flapen Score
Is White Felt profitable on Amazon?
According to Flapen's Amazon United Kingdom niche tracking, White Felt is a £33K/yr Amazon United Kingdom market (62K searches/yr). The top 5 brands hold 66% of demand. Demand peaks in Oct–Nov–Dec. Verdict: Skip it — 48/100.
White Felt: the Amazon niche in one read
Everything a seller checks before entering, in three answers.
Is the demand real?
Not really. Search demand moved -29.0% over the last 90 days and 11.6% of searches end in a purchase.
£33K
revenue / yr
Who owns the niche?
The top 5 brands hold 66% of demand, so 34% of the market is open.
34%
open market share
Is there a way in?
Listing quality. The average product page scores 0/100 on content standards. Incumbents average 4.3★ — the gap to enter on.
0/100
page quality · 22 products
Top White Felt products & what they sell for
Every tracked product — its share of the shelf, its review moat, and what it sells for.
Top sellers
by 90-day click share
Bright Ideas Felt Roll White. Sheet Size: 45cm x 2.5m 1.4mm Soft Polyester Felt Roll. Ideal for Craftwork Sewing Patchwork and Arts & Crafts. BI8083.
- Price
- £7.67
- Rating
- 4.6/5
- Reviews
- 446
- Age
- 4y ago
Stiff White Felt Sheets for Crafts 10 Pieces 7 X 11 Soft Thick Craft Hobby Felt Fabric Sheets for DIY Art Sewing Projects and Making Supplies
- Price
- £3.88
- Rating
- 4.3/5
- Reviews
- 214
- Age
- 1y ago
White Felt Fabric Sheets 10 Pack 20 x 30 cm Craft Felt Squares
- Price
- £3.34
- Rating
- 4.1/5
- Reviews
- 43
- Age
- 1y ago
Jtnohx Colour Felt Fabric 1.4mm Felt Sheets for Crafts 90x90cm Soft Craft Fabric for Art and Sewing Projects(White)
- Price
- £6.60
- Rating
- 4.4/5
- Reviews
- 977
- Age
- 3y ago
BOUBONI 20/40 Pcs Soft Felt Fabric Sheet 8 x 12 Assorted Color Felt Fabric Sheets for Crafts DIY Handcraft Sewing Squares Patchwork Nonwoven (20 White)
- Price
- £4.95
- Rating
- 4.0/5
- Reviews
- 846
- Age
- 1y ago
Trending
90-day click momentum
NEBURORA 12 Pcs 2mm Thick Stiff Felt Sheets for Crafts Sewing(White)
- Price
- £7.40
- Rating
- 4.6/5
- Reviews
- 284
- Age
- 4mo ago
10 PCS White Felt Fabric White Felt Sheets Felt White Craft Felt Fabric for Art Sewing Festive Decorations DIY Art Decor Table Wear(20x30 Cm)
- Price
- £3.00
- Rating
- 4.5/5
- Reviews
- 2
- Age
- 6mo ago
Pack of 5 1 mm Flexible Craft Felt 20 x 30 cm with Fine Wool Quality Soft Non-Woven Fabric Felt Panels for DIY Crafts Decoration for Wedding Table Decoration Easter Decoration and Sewing
- Price
- £3.16
- Rating
- 4.5/5
- Reviews
- 283
- Age
- 2y ago
White Felt Fabric 90 x 90cm/1.4mm Thick Soft Durable Felt Fabric Sheet by The Yard Large Craft Felts Roll for DIY Sewing Patchwork
- Price
- £6.59
- Rating
- 4.1/5
- Reviews
- 14
- Age
- 8mo ago
Craft Queen LTD Felt Fabric 60 Inch Wide Soft Craft Felt Sheets & Rolls Large Material for Sewing Patchwork Christmas DIY Art & Craft Projects (White 1 Metre)
- Price
- £7.48
- Rating
- 4.7/5
- Reviews
- 70
- Age
- 2y ago
Newest
by launch date
10 Pcs 11.8x7.87 White Felt Sheets Soft White Felt Fabric Christmas Valentines Day Fabric Felts for Crafts DIY Patchwork Sewing School Projects Decoration
- Price
- £3.55
- Rating
- 4.4/5
- Reviews
- 5
- Age
- today
NEBURORA 12 Pcs 2mm Thick Stiff Felt Sheets for Crafts Sewing(White)
- Price
- £7.40
- Rating
- 4.6/5
- Reviews
- 284
- Age
- 4mo ago
10 PCS White Felt Fabric White Felt Sheets Felt White Craft Felt Fabric for Art Sewing Festive Decorations DIY Art Decor Table Wear(20x30 Cm)
- Price
- £3.00
- Rating
- 4.5/5
- Reviews
- 2
- Age
- 6mo ago
White Felt Fabric 90 x 90cm/1.4mm Thick Soft Durable Felt Fabric Sheet by The Yard Large Craft Felts Roll for DIY Sewing Patchwork
- Price
- £6.59
- Rating
- 4.1/5
- Reviews
- 14
- Age
- 8mo ago
10 Pcs Felt Fabric Sheets 11.22x7.08 Inch Soft Craft Felt for DIY Projects Sewing Patchwork Decoration Educational Activities Non Adhesive White
- Price
- £4.00
- Rating
- 4.7/5
- Reviews
- 9
- Age
- 1y ago
Competition: brands, sellers & click share
The top 5 products take 53% of clicks — established leaders, but buyers still shop beyond them.
Brands
18 falling
Sellers
23
Top-5 brand share
66%
Top 20: 100%
Top-5 click share
53%
Top 20: 98%
Open market
28%
- Styquenzer18%
- Jtnohx16%
- Bright Ideas15%
- XIANGLONGY11%
- BOUBONI6%
- Discount Fabrics LTD6%
White Felt demand & seasonality
Weekly search volume, with the niche's key stats alongside.
Peak months: Oct, Nov, Dec · busiest ÷ quietest = 3.4×
Top White Felt search terms shoppers use
The exact queries shoppers type, with yearly volume, growth and conversion.
- white felt39K/yr
- white felt fabric15K/yr
- felt white5K/yr
- white felt sheets4K/yr
What reviews say buyers love and hate about White Felt
What buyers mention most, as a share of all reviews.
What buyers love
85% of reviews“Good quality”
“Size and color were both accurate”
“good thickness”
“stayed soft, cut nicely, and behaved itself”
“Good value felt set”
What buyers complain about
73% of reviews“Very thick”
“Wrong colour sent”
“I hoped for proper felt”
“Very harsh felt”
“Not good quality”
White Felt return rate & reasons
Why buyers send it back, as a share of all return requests.
0.8%
Return rate
27%
Fixable by listing
The "fixable" share counts expectation-mismatch reasons — size, look, advertised-vs-actual — that better copy and images address.
Common White Felt questions
The questions sellers ask about this niche, answered from the tracked metrics.
Related niches
Same-category niches scoring near this one — the next ones worth researching.
Best Flapen score
The highest-scoring niches we track right now, across every category.
