white feathers
Skip itPrices mostly outside the sweet spot ($1.79–$8.14) — this niche doesn't clear our bar today.
Conversion
Incredible12.5%search→purchase rate — share of searches ending in a sale
Returns
Great1.0%return rate — above 5% kills the launch gate
Review moat
Great459.96avg incumbent reviews — the moat a new listing must climb
Brand share
Great59%top-5 brand share — no brand owns this niche
Quality gap
Good4.4★avg incumbent rating — lower means beatable quality
Competition
Okay59%top-5 click share — leaders hold, buyers still browse
Growth
Bad-21.4%90-day search growth — must beat 0% to launch
Avg price
Bad£4.95avg listing price — sweet spot $15–$100
Market size
Bad£37K£37K/yr · 60K searches
Price range
Bad£1.79–£8.14cheapest to priciest tracked listing — scored on the share inside $15–$100
According to Flapen's Amazon United Kingdom niche tracking, white feathers is a £37K/yr Amazon United Kingdom market (60K searches/yr). The top 5 brands hold 59% of demand. Demand peaks in Oct–Nov–Dec. Verdict: Skip it — 47/100.
Data updated Jul 26, 2026 · scored weekly · How we score niches
white feathers market data
- Units sold / yr
- 6K–8K
- avg 250–500/product
- Revenue / yr
- £30K–£40K
- units × avg price
- Conversion rate
- 12.5%
- Avg BSR
- #416
- Page quality
- 0%
- Prime
- 92%
- Sponsored
- 88%
- Out of stock
- 3.6%
- Avg brand age
- 38 months
- Avg seller age
- 230 days
Competition & brand share
The top 5 products take 59% of clicks — established leaders, but buyers still shop beyond them.Brands
22 flat
Sellers
26
Top-5 brand share
59%
Top 20: 99%
Top-5 click share
59%
Top 20: 97%
Open market
35%
- Soarer14%
- Tabanzhe14%
- Hosung11%
- Siliget10%
- Jagowa9%
- Yoolly6%
Demand & seasonality
Weekly Amazon search volume, last 104 weeks — -21.4% search growth over the last 90 days.Peak months: Oct, Nov, Dec · busiest ÷ quietest = 3.7×
Top white feathers search terms
- white feathers41K/yr
- white feathers for crafting9K/yr
- white feather6K/yr
- large white feathers4K/yr
Top white feathers products on Amazon
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
All 24 tracked products in this niche — three views at once, no toggling.
Top sellers
by 90-day click share
Soarer Pack of 300 White Feathers for Crafts 35 Inch Feathers for Weddings Parties Dream Catchers and DIY Projects Scrapbooking Embellishments (White)
Soarer£4.964.4★2,752 rev
Tabanzhe 100 White Dreamy Feather Decorations for DIY Dream Catcher Costumes Wedding and Holiday Crafts - Assorted Natural Carnival/Wedding/Party Decorations Supplies(White)
Tabanzhe£3.124.6★51 rev
Feather for Crafts 250 Pcs White Feathers Natural Goose Feathers for DIY Dream Catchers/Earrings/Wedding Party Decorations (3 Sizes)
Hosung£4.764.4★249 rev
Siliget 150 Pcs White Feathers for Crafts 5-8cm Feathers Bulk Natural Goose Feathers for DIY Dream Catcher Wedding/Party Decorations Supplies
Siliget£3.754.4★102 rev
Jagowa 100 Pcs Feathers for Crafts Colorful Feathers Natural Goose Feathers for DIY Handmade Crafts Gift Box Filling Ornament Decoration (White)
Jagowa£3.154.4★372 rev
Newest
by launch date
Molirex 300Pcs White Feathers for Crafts 8 Styles Pheasant Craft Feathers Goose Feathers for Crafting DIY Dream Catcher Hat Earrings Masks Wedding Home Party Decoration
Molirex£7.383 rev
10 Pcs Ostrich Feathers 20-25cm Large Fluffy Feather Natural White Feathers for Crafting Christmas Tree Feather Decorations for Wedding Office Bedroom Living Room
SHILIUZHI£4.1810 rev
AYZDJ 10 Pcs Natural White Ostrich Feathers 25-30cm (10-12 inch) Large Decorative Fluffy Feathers for Centerpieces Wedding Crafts & Christmas Tree Decor
AYZDJ£5.8517 rev
Ballinger 12pcs Natural White Ostrich Feathers Bulk - 10-12inch (25-30cm) for Wedding Party Centerpieces Flower Arrangement and Home Decoration(White)
Ballinger£8.142,307 rev
Siliget 150 Pcs White Feathers for Crafts 5-8cm Feathers Bulk Natural Goose Feathers for DIY Dream Catcher Wedding/Party Decorations Supplies
Siliget£3.75102 rev
Trending
90-day click momentum
SOGUGOM White Marabou Feather Boa - 22g 2 Yards Boas Feather for DIY Craft Clothes Adults and Halloween Party Decoration(White)
SOGUGOM£6.654.2★
SOGUGOM 50G White Feather Boa 2 Yards Boa for Christmas
SOGUGOM£6.823.8★
Ballinger 12pcs Natural White Ostrich Feathers Bulk - 10-12inch (25-30cm) for Wedding Party Centerpieces Flower Arrangement and Home Decoration(White)
Ballinger£8.144.3★
10 Pcs Ostrich Feathers 20-25cm Large Fluffy Feather Natural White Feathers for Crafting Christmas Tree Feather Decorations for Wedding Office Bedroom Living Room
SHILIUZHI£4.184.8★
400pcs 4-8cm Feathers for Crafting Dyeable Natural White Feathers in Different Sizes
KAHOUI£4.604.7★
What buyers say about white feathers
What buyers praise and complain about, mined from review topics.What buyers love
“Good quality feathers”
“Great for art, craft and clothes/costume design”
“Just what I needed”
“huge bag full and very nice”
“Very versatile”
“Nice thick feathers”
“The natural white colour is clean and elegant, perfect for crafts, decor, and special occasions”
“Very good value for money”
“Large size are lovely”
What buyers complain about
“Medium size not very nice”
“the photos are a little misleading”
“Large size are lovely however the medium are really thin and skanky compared to the small and large ones”
“far more expensive than they are”
Top return reasons
Common questions
- Is white feathers profitable to sell on Amazon United Kingdom?
- The niche generates £37K/yr across 24 tracked products. 0 of 5 products launched in the last 360 days are still selling. 90-day search growth is -21.4%. Flapen's verdict: Skip it (47/100).
- How competitive is the white feathers niche?
- 22 brands and 26 sellers compete. The top 5 products take 59% of clicks and top 5 brands hold 59% of demand.
- What do buyers complain about in white feathers?
- Top complaints mined from reviews: Size-Overall, Advertised Vs Actual Product, Thickness. The return rate is 1.0%.
- When does demand for white feathers peak?
- Demand peaks in Oct–Nov–Dec; the busiest month runs 3.7× the quietest.
- What does it cost to enter the white feathers niche?
- Listings span £1.79–£8.14; the average listing price is £4.95 (sweet spot $15–$100). The average incumbent carries 460 reviews — the moat a new listing must climb.