white dish drainer
Skip itA small market ($42K/yr) — this niche doesn't clear our bar today.
Brand share
Great58%top-5 brand share — no brand owns this niche
Avg price
Great£15.15avg listing price — sweet spot $15–$100
Competition
Good45%top-5 click share — leaders hold, buyers still browse
Price range
Good£5.95–£28.95cheapest to priciest tracked listing — scored on the share inside $15–$100
Returns
Good2.6%return rate — above 5% kills the launch gate
Quality gap
Good4.4★avg incumbent rating — lower means beatable quality
Review moat
Okay1,538.3avg incumbent reviews — the moat a new listing must climb
Conversion
Okay3.5%search→purchase rate — share of searches ending in a sale
Growth
Bad-13.9%90-day search growth — must beat 0% to launch
Market size
Bad£42K£42K/yr · 80K searches
According to Flapen's Amazon United Kingdom niche tracking, white dish drainer is a £42K/yr Amazon United Kingdom market (80K searches/yr). The top 5 brands hold 58% of demand. Verdict: Skip it — 47/100.
Data updated Jul 27, 2026 · scored weekly · How we score niches
white dish drainer market data
- Units sold / yr
- 3K–3K
- avg 0–100/product
- Revenue / yr
- £38K–£45K
- units × avg price
- Conversion rate
- 3.5%
- Avg BSR
- #112
- Page quality
- 0%
- Prime
- 77%
- Sponsored
- 47%
- Out of stock
- 9.2%
- Avg brand age
- 34 months
- Avg seller age
- 185 days
Competition & brand share
The top 5 products take 45% of clicks — established leaders, but buyers still shop beyond them.Brands
23 falling
Sellers
53
Top-5 brand share
58%
Top 20: 97%
Top-5 click share
45%
Top 20: 90%
Open market
37%
- Kitsure19%
- SavvyStor16%
- PurKeep9%
- JOUING9%
- Warmiehomy6%
- StowBin6%
Demand
Weekly Amazon search volume, last 33 weeks — -13.9% search growth over the last 90 days.Top white dish drainer search terms
- white dish drainer rack16K/yr
- dish drainer rack white15K/yr
- white dish drainer15K/yr
- white sink drainer9K/yr
- dish drainer white5K/yr
- white dish rack5K/yr
- dish rack white5K/yr
- white draining board6K/yr
- white draining rack3K/yr
Top white dish drainer products on Amazon
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
All 24 tracked products in this niche — three views at once, no toggling.
Top sellers
by 90-day click share
SavvyStor Dish Drainer Rack - Space Saving Dish Rack for Kitchen Counter Kitchen Dish Drainer with Utensil Holder Drain Board White
SavvyStor£16.774.5★2,266 rev
Kitsure Dish Drying Rack- Space-Saving Dish Rack Dish Racks for Kitchen Counter Stainless Steel Kitchen Drying Rack with a Cutlery Holder Large White
Kitsure£17.254.5★13,864 rev
PurKeep Dish Drainer Rack - Dish Rack with Utensil Holder for Kitchen Counter Space-Saving Large Capacity Dish Drying Rack with Draining Board White
PurKeep£16.814.4★1,812 rev
Warmiehomy White Dish Drainer Rack Dish Drying Rack Dish Rack with Removable Drip Tray Draining Board Rack Sink Drainer Rack with Cutlery Holder for Kitchen Counter White
Warmiehomy£17.844.5★351 rev
StowBin 2 Tier Dish Drainer Rack for Kitchen Counter - Space-Saving Dish Rack with Utensil Holder Large Capacity Dish Drying Rack with Draining Board White
StowBin£21.074.4★1,123 rev
Newest
by launch date
Kitsure Dish Drainer Rack - Multi-Functional Dish Rack for Kitchen Counter with Cutlery Holder Rust-Proof Storage Solution Dish Drainer with Rotatable 40.0cm x 30.5cm x 14.0cm White
Kitsure£15.41195 rev
ATEK Stainless Steel Dish Drainer Rack with Cutlery Holder for Kitchen
ATEK£9.3913 rev
KetoPlastics White 2 Piece Kitchen Set - Large Dish Drainer and Rectangle Washing up Bowl
KetoPlastics£8.2526 rev
JOUING Dish Drainer Rack with Drip Tray Kitchen Dish Drying Rack with 360Swivel Spout Metal Sink Drainer with Removable Cutlery Holder (White Small)
JOUING£12.141,061 rev
M.J COMFY-LIFE Dish Drainer Rack with Removable Drip Tray - Large Space Saving Kitchen Drying Rack for Plates Bowls & Cutlery - Rust-Proof Metal Frame with Wooden Handles (WHITE)
M.J COMFY-LIFE£11.01175 rev
Trending
90-day click momentum
Delfinware 2034W White Popular Drainer
Delfinware£16.114.6★
ATEK Stainless Steel Dish Drainer Rack with Cutlery Holder for Kitchen
ATEK£9.395.0★
JOUING Dish Drainer Rack with Drip Tray Kitchen Dish Drying Rack with 360Swivel Spout Metal Sink Drainer with Removable Cutlery Holder (White Small)
JOUING£12.144.6★
Kitsure Dish Drainer Rack - Multi-Functional Dish Rack for Kitchen Counter with Cutlery Holder Rust-Proof Storage Solution Dish Drainer with Rotatable 40.0cm x 30.5cm x 14.0cm White
Kitsure£15.414.5★
StowBin 2 Tier Dish Drainer Rack for Kitchen Counter - Space-Saving Dish Rack with Utensil Holder Large Capacity Dish Drying Rack with Draining Board White
StowBin£21.074.4★
What buyers say about white dish drainer
What buyers praise and complain about, mined from review topics.What buyers love
“Excellent product”
“Excellent value for money”
“Fits perfectly”
“Excellent design”
“AS DESCRIBED”
“Excellent storage capacity as the picture show”
“clean in my kitchen”
“Very sturdy”
“Easy to assemble”
“Great to use”
What buyers complain about
“Bigger than i thought”
“its a little cream in colour”
“doesnt feel robust”
“Too expensive”
“Miss sold does not hold plates it's also very poor quality”
“Impossible to put together”
“Very misleading”
“This item was faulty one of the clips were broken”
“Poor paint”
“Bulky”
Top return reasons
Common questions
- Is white dish drainer profitable to sell on Amazon United Kingdom?
- The niche generates £42K/yr across 30 tracked products. 0 of 7 products launched in the last 360 days are still selling. 90-day search growth is -13.9%. Flapen's verdict: Skip it (47/100).
- How competitive is the white dish drainer niche?
- 23 brands and 53 sellers compete. The top 5 products take 45% of clicks and top 5 brands hold 58% of demand.
- What do buyers complain about in white dish drainer?
- Top complaints mined from reviews: Size-Overall, Color, Strength. The return rate is 2.6%.
- What does it cost to enter the white dish drainer niche?
- Listings span £5.95–£28.95; the average listing price is £15.15 (sweet spot $15–$100). The average incumbent carries 1,538 reviews — the moat a new listing must climb.