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White Dish Drainer

Fail

Shoppers spend only $42K a year here, so White Dish Drainer is a Fail.

Flapen Score
47
47 / 100
Ranks 3,643 of 5,777 Home & Garden niches · −4 vs the category median of 51
Market size
£42K/yr80K searches / yr
90-day growth
-13.9%search demand this quarter
Competition
45%top-5 click share · 23 brands · 53 sellers

Flapen Score

White Dish Drainer against its category

The dotted line is the Home & Garden average. Past it, White Dish Drainer is stronger. Inside it, weaker.

47Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The White Dish Drainer market on Amazon at a glance

Shoppers on Amazon United Kingdom searched for White Dish Drainer 80K times last year and spent an estimated £42K. The top 5 brands take 58% of clicks. Flapen scores it 47 out of 100, a Fail.

01 · Demand

3.5% of searches ended in a purchase last week.

Shoppers searched for this 80K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. In the latest week, 3.5% of those searches ended in a purchase. Searches in the last 90 days moved -13.9% against the 90 days before. Searches, conversion and average price together put the market at an estimated £42K a year.

Searches, last 12 months
80K
Growth, 90 days vs prior 90
-13.9%
Conversion, latest week
3.5%
Market size, estimated
£42Ka year
Top search term
white dish drainer rack16K searches a year

02 · Price

A sale here is worth £15.15.

Listings sell for £15.15 on average, from £5.95 to £28.95. Amazon reports units sold in ranges. This niche sold 3K to 3K a year. The average listing sells 0 to 100 of them. At £15.15 that is £0 to £2K a year per listing.

Average price
£15.15inside the $15 to $100 sweet spot
Price range
£5.95–£28.95
Amazon United Kingdom median price
£12.12across 27,606 niches
Units sold a year
3K–3K
Units per listing a year
0–100
Revenue per listing a year
£0–£2K
Returns
2.6%of orders · Amazon United Kingdom median 0.6%

03 · Entry bar

The bar here is reviews.

47% of listings pay for placement with sponsored ads. 77% ship with Prime. On an average day, 9.2% of listings are out of stock. The average listing ranks #112 within Racks & Holders. It carries 1,538 reviews at 4.42 stars, so a new listing needs social proof before a better product.

Sponsored listings
47%
Prime listings
77%
Out of stock, average day
9.2%
Average rank
#112in Racks & Holders
Average rating
4.42 starsAmazon United Kingdom average 4.36 stars
Average reviews
1,538per listing
Listings tracked
30

04 · Newcomers

Amazon counts 0 of last year's 7 launches as successful.

7 products launched here in the last 12 months. Amazon counts 0 of them as successful launches, new products that hit its first-year sales bar. The brands on the shelf have sold for 34 months on average, so a newcomer is not facing entrenched names.

Launched, last 12 months
7
Successful launches
0Amazon's first-year sales bar
Average brand age
34 months

Products

Top White Dish Drainer products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Competition

Competition: brands, sellers & click share

The top 5 products take 45% of clicks. Leaders hold, but buyers still shop past them.

£0£2K£3K£5K£7K101001K10K100K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

23 falling

Sellers

53

Top-5 brand share

58%

Top 20: 97%

Top-5 click share

45%

Top 20: 90%

Open market

37%

  • Kitsure19%
  • SavvyStor16%
  • PurKeep9%
  • JOUING9%
  • Warmiehomy6%
  • StowBin6%

Demand

White Dish Drainer search demand

Weekly searches over the year, seasonality beneath. Pick a range.

2K1KSpike '26DecJanFebMarAprMayJunJul

No pronounced peak months · busiest ÷ quietest = 1.2× · 8 of 12 months tracked

Search terms

Top White Dish Drainer search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • white dish drainer rack16K/yr
  • dish drainer rack white15K/yr
  • white dish drainer15K/yr
  • white sink drainer9K/yr
  • dish drainer white5K/yr
  • white dish rack5K/yr
  • dish rack white5K/yr
  • white draining board6K/yr
  • white draining rack3K/yr

Reviews and returns

What reviews say buyers love and hate about White Dish Drainer

What buyers praise, what they complain about and why they send it back, from the reviews.

Complain

Size-Overall23%−0.12

Bigger than i thought

Not fit for purpose

Too small

Color9%−0.05

its a little cream in colour

Not white its off white

This wasnt white so returned

Strength8%−0.06

doesnt feel robust

The product seem very fragile

Not sturdy enough

Value For Money7%+0.31

Too expensive

Not worth the price paid

it was going to cost

Quality-Overall5%+0.77

Miss sold does not hold plates it's also very poor quality

Very cheap and flimsy

Poor quality product

Love

Quality-Overall16%+0.77

Excellent product

It is a perfect as its affordable and reliable

The product is very well made

Value For Money13%+0.31

Excellent value for money

Good price

Great value for the money

Size-Overall11%−0.12

Fits perfectly

Fits neatly on sink draining board

It fit to my drain board

Design-Overall9%+0.88

Excellent design

The design is very practical

Stylish

Advertised Vs Actual Product9%+0.34

AS DESCRIBED

Better than expected

As described

Return

2.6% Return rate 72% Fixable by listing

Size-Overall50%█▇███▇

Bigger than i thought

Not fit for purpose

Too small

Color11%▃▅▅▃█▆

its a little cream in colour

Not white its off white

This wasnt white so returned

Defective Material/Parts7%█▇▃█▆▅

This item was faulty one of the clips were broken

Flimsy, rubbish product that the parts don't actually fit to

Quality-Overall7%▄▅▄▄▅█

Miss sold does not hold plates it's also very poor quality

Very cheap and flimsy

Poor quality product

Strength3%▂▄▇▇█▄

doesnt feel robust

The product seem very fragile

Not sturdy enough

FAQ

Common White Dish Drainer questions

Answered from the same tracked data.