white curtains
Skip itA small market ($35K/yr) — this niche doesn't clear our bar today.
Avg price
Great£16.09avg listing price — sweet spot $15–$100
Competition
Good42%top-5 click share — leaders hold, buyers still browse
Price range
Good£7.35–£24.69cheapest to priciest tracked listing — scored on the share inside $15–$100
Quality gap
Okay4.5★avg incumbent rating — lower means beatable quality
Returns
Okay3.6%return rate — above 5% kills the launch gate
Brand share
Okay85%top-5 brand share — brands hold most of the demand
Review moat
Bad9,622.19avg incumbent reviews — the moat a new listing must climb
Growth
Bad-12.6%90-day search growth — must beat 0% to launch
Conversion
Bad0.8%search→purchase rate — share of searches ending in a sale
Market size
Bad£35K£35K/yr · 279K searches
According to Flapen's Amazon United Kingdom niche tracking, white curtains is a £35K/yr Amazon United Kingdom market (279K searches/yr). The top 5 brands hold 85% of demand. Verdict: Skip it — 36/100.
Data updated Jul 28, 2026 · scored weekly · How we score niches
white curtains market data
- Units sold / yr
- 3K–3K
- avg 0–100/product
- Revenue / yr
- £40K–£48K
- units × avg price
- Conversion rate
- 0.8%
- Avg BSR
- #54
- Page quality
- 0%
- Prime
- 97%
- Sponsored
- 90%
- Out of stock
- 6.1%
- Avg brand age
- 43 months
- Avg seller age
- 204 days
Competition & brand share
The top 5 products take 42% of clicks — established leaders, but buyers still shop beyond them.Brands
13 rising
Sellers
20
Top-5 brand share
85%
Top 20: 100%
Top-5 click share
42%
Top 20: 90%
Open market
11%
- PONY DANCE28%
- Simplebrand27%
- Deconovo19%
- Olivia Rocco6%
- Pacok4%
- Fusion4%
- Open — no brand owns it (7 brands, 11%)
Demand & seasonality
Weekly Amazon search volume, last 103 weeks — -12.6% search growth over the last 90 days.No pronounced peak months · busiest ÷ quietest = 1.3×
Top white curtains search terms
- white curtains128K/yr
- white blackout curtains41K/yr
- white curtains for bedroom26K/yr
- white curtain16K/yr
- curtains white15K/yr
- white curtains for living room17K/yr
- white linen curtains8K/yr
- white eyelet curtains7K/yr
- blackout curtains white5K/yr
- white bedroom curtains6K/yr
Top white curtains products on Amazon
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
All 24 tracked products in this niche — three views at once, no toggling.
Top sellers
by 90-day click share
Simplebrand White Faux Linen Texture Curtains for Bedroom 2 Panel Set 220 CM Drop Soft Elegent Home Decor Curtain for Living Room Sun Blocking Room Darkening Thermal Eyelet Style W140 x H 220 CM
Simplebrand£12.264.8★59 rev
PONY DANCE White Thermal Energy Saving Curtains - Short Light filtering Curtains with Eyelet for Living Room Soft Small Window Kitchen Drapes 46 x 54 inch 2 Panels Pure White
PONY DANCE£19.114.5★51,001 rev
PONY DANCE White Thermal Insulated Curtains for Bedroom Room Darkening Eyelet Curtains for 54 Inch Drop Small Window Drapes 2 Panels W46 X L54 Greyish White
PONY DANCE£17.414.5★51,001 rev
Olivia Rocco Blackout Eyelet Curtains Black Out Thermal Ring Top Curtain Pair Window Treatment Living Room Bedroom 66 (Width) x 72 (Drop) White
Olivia Rocco£17.204.3★3,771 rev
PONY DANCE 100% Blackout Curtains with Liner - Double-Layer Thermal Insulated 52x54 Inch Bedroom Curtains Energy Saving & Noise Reducing White Eyelet Window Drapes (Set of 2 Panels)
PONY DANCE£20.694.6★4,194 rev
Newest
by launch date
Simplebrand White Curtains 220CM Long 2 Panels Set Light Filtering Faux Linen Textured Soft Airy Window Door Curtains for Living Room Bedroom Thick Modern Privacy Eyelet Drapes 140 Wx220 L cm 2Pcs
Simplebrand£20.2668 rev
Simplebrand White Sheer Curtains for Living Room 220 cm Length Panels Set - Light Filtering Rod Pocket Window Home Voile Curtains & Drapes for Bedroom Elegant Drapes (White 150cm W x 220cm L)
Simplebrand£8.21404 rev
Simplebrand White Faux Linen Texture Curtains for Living Room 183 CM Drop Net Curtains for Windows Privacy Panels with Eyelet Top for Bedroom/Nursery Room/French Door Set of 2 W140 x H 183 CM
Simplebrand£10.6659 rev
Simplebrand White Faux Linen Texture Curtains for Bedroom 2 Panel Set 220 CM Drop Soft Elegent Home Decor Curtain for Living Room Sun Blocking Room Darkening Thermal Eyelet Style W140 x H 220 CM
Simplebrand£12.2659 rev
TOPICK Greyish White Thermal Insulated Curtains for Bedroom 54 Inch Drop Living Room Darkening Blackout Curtains & Drapes Super Soft Hand Made Curtain 2 Panels W46 x L54 Inch
TOPICK£14.13302 rev
Trending
90-day click momentum
INOVADAY 100% Blackout Curtains 2 Panels Beige Curtains 46 W x 54 L
INOVADAY£17.894.5★
Simplebrand White Faux Linen Texture Curtains for Bedroom 2 Panel Set 220 CM Drop Soft Elegent Home Decor Curtain for Living Room Sun Blocking Room Darkening Thermal Eyelet Style W140 x H 220 CM
Simplebrand£12.264.8★
INOVADAY 100% Blackout Curtains 2 Panels Beige Curtains 50 W x 84 L
INOVADAY£22.694.5★
TOPICK Greyish White Thermal Insulated Curtains for Bedroom 54 Inch Drop Living Room Darkening Blackout Curtains & Drapes Super Soft Hand Made Curtain 2 Panels W46 x L54 Inch
TOPICK£14.134.5★
Simplebrand White Faux Linen Texture Curtains for Living Room 183 CM Drop Net Curtains for Windows Privacy Panels with Eyelet Top for Bedroom/Nursery Room/French Door Set of 2 W140 x H 183 CM
Simplebrand£10.664.8★
What buyers say about white curtains
What buyers praise and complain about, mined from review topics.What buyers love
“Excellent Quality”
“Good value for money”
“Love the colour”
“it comes in high quality fabric”
“they fit beautiful”
“Exactly what I wanted”
“The material is very soft”
“Beautifully styled and designed”
“Nice quality thickish decent price”
“they are lightweight”
What buyers complain about
“Total rubbish”
“3rd time lucky my fault 1st 2 ordered wrong size then wrong colour”
“Stain”
“It is thin and sheer”
“The description is wrong”
“I really dislike the cheap, synthetic polyester feel of the fabric, which I hadn't fully realised when I placed the order”
“Creases dropped 2 weeks after hanging”
“The curtains are too long for my window at 150cm by 200cm”
“Theyre not the cheapest-looking pair”
“Material thin and not blackout”
Top return reasons
Common questions
- Is white curtains profitable to sell on Amazon United Kingdom?
- The niche generates £35K/yr across 31 tracked products. 2 of 11 products launched in the last 360 days are still selling. 90-day search growth is -12.6%. Flapen's verdict: Skip it (36/100).
- How competitive is the white curtains niche?
- 13 brands and 20 sellers compete. The top 5 products take 42% of clicks and top 5 brands hold 85% of demand.
- What do buyers complain about in white curtains?
- Top complaints mined from reviews: Quality-Overall, Color, Stain Resistance. The return rate is 3.6%.
- When does demand for white curtains peak?
- Demand is steady year-round — the busiest month runs 1.3× the quietest.
- What does it cost to enter the white curtains niche?
- Listings span £7.35–£24.69; the average listing price is £16.09 (sweet spot $15–$100). The average incumbent carries 9,622 reviews — the moat a new listing must climb.