Skip to content

White Curtains

Fail

Shoppers spend only $35K a year here, so White Curtains is a Fail.

Flapen Score
36
36 / 100
Ranks 5,242 of 5,777 Home & Garden niches · −15 vs the category median of 51
Market size
£35K/yr279K searches / yr
90-day growth
-12.6%search demand this quarter
Competition
42%top-5 click share · 13 brands · 20 sellers

Flapen Score

White Curtains against its category

The dotted line is the Home & Garden average. Past it, White Curtains is stronger. Inside it, weaker.

36Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The White Curtains market on Amazon at a glance

Shoppers on Amazon United Kingdom searched for White Curtains 279K times last year and spent an estimated £35K. The top 5 brands take 85% of clicks. Flapen scores it 36 out of 100, a Fail.

01 · Demand

0.8% of searches ended in a purchase last week.

Shoppers searched for this 279K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. In the latest week, 0.8% of those searches ended in a purchase. Searches in the last 90 days moved -12.6% against the 90 days before. Searches, conversion and average price together put the market at an estimated £35K a year.

Searches, last 12 months
279K
Growth, 90 days vs prior 90
-12.6%
Conversion, latest week
0.8%
Market size, estimated
£35Ka year
Peak month
September1.3× the quietest month
Top search term
white curtains128K searches a year

02 · Price

A sale here is worth £16.09.

Listings sell for £16.09 on average, from £7.35 to £24.69. Amazon reports units sold in ranges. This niche sold 3K to 3K a year. The average listing sells 0 to 100 of them. At £16.09 that is £0 to £2K a year per listing.

Average price
£16.09inside the $15 to $100 sweet spot
Price range
£7.35–£24.69
Amazon United Kingdom median price
£12.12across 27,606 niches
Units sold a year
3K–3K
Units per listing a year
0–100
Revenue per listing a year
£0–£2K
Returns
3.6%of orders · Amazon United Kingdom median 0.6%

03 · Entry bar

The bar here is ads and reviews.

90% of listings pay for placement with sponsored ads. 97% ship with Prime. On an average day, 6.1% of listings are out of stock. The average listing ranks #54 within Window Treatments. It carries 9,622 reviews at 4.47 stars, so a new listing needs social proof before a better product.

Sponsored listings
90%
Prime listings
97%
Out of stock, average day
6.1%
Average rank
#54in Window Treatments
Average rating
4.47 starsAmazon United Kingdom average 4.36 stars
Average reviews
9,622per listing
Listings tracked
31

04 · Newcomers

Amazon counts 2 of last year's 11 launches as successful.

11 products launched here in the last 12 months. Amazon counts 2 of them as successful launches, new products that hit its first-year sales bar. The brands on the shelf have sold for 43 months on average, so the names here are settling in.

Launched, last 12 months
11
Successful launches
2Amazon's first-year sales bar
Average brand age
43 months

Products

Top White Curtains products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Competition

Competition: brands, sellers & click share

The top 5 products take 42% of clicks. Leaders hold, but buyers still shop past them.

£0£1K£3K£4K£6K101001K10K100K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

13 rising

Sellers

20

Top-5 brand share

85%

Top 20: 100%

Top-5 click share

42%

Top 20: 90%

Open market

11%

  • PONY DANCE28%
  • Simplebrand27%
  • Deconovo19%
  • Olivia Rocco6%
  • Pacok4%
  • Fusion4%
  • Open — no brand owns it (7 brands, 11%)

Demand

White Curtains search demand

Weekly searches over the year, seasonality beneath. Pick a range.

7K5KSpike '25SepDecMarJunAugNovMarMay

No pronounced peak months · busiest ÷ quietest = 1.3×

Search terms

Top White Curtains search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • white curtains128K/yr
  • white blackout curtains41K/yr
  • white curtains for bedroom26K/yr
  • white curtain16K/yr
  • curtains white15K/yr
  • white curtains for living room17K/yr
  • white linen curtains8K/yr
  • white eyelet curtains7K/yr
  • blackout curtains white5K/yr
  • white bedroom curtains6K/yr

Reviews and returns

What reviews say buyers love and hate about White Curtains

What buyers praise, what they complain about and why they send it back, from the reviews.

Complain

Quality-Overall23%−0.15

Total rubbish

Terrible quality

it is not as good as I expected it to be

Color8%−0.05

3rd time lucky my fault 1st 2 ordered wrong size then wrong colour

they are not the same shade of white

Furthermore, the colour description is completely inaccurate

Stain Resistance6%−0.08

Stain

Thick solid curtain, not soft material and they do mark and stain

Thickness6%−0.06

It is thin and sheer

In fact, it is a lot thicker and heavier with a nice linen textured looking

slightly thinner than expected

Advertised Vs Actual Product4%−0.02

The description is wrong

The only issue we had was entirely down to our measurements rather than the product itself

It simply is NOT stated

Love

Quality-Overall20%−0.15

Excellent Quality

Lovely quality perfect for my living room

the quality seems solid

Value For Money18%+1.26

Good value for money

Good Value

Great value for money

Color8%−0.05

Love the colour

colour as advertised

the colour has really brightened up the room

Upholstery/Fabric Quality7%+0.73

it comes in high quality fabric

its quite shiny fabric

Good quality fabric

Size-Overall7%+0.64

they fit beautiful

They were easy to fit

fit my window just right

Return

3.6% Return rate 69% Fixable by listing

Size-Overall33%█▆▆▇▇▅

The curtains are too long for my window at 150cm by 200cm

so the curtains ended up being about 5 cm too short to fully cover the window

The eyelets are a bit big

Color26%▆▇█▆▅▇

3rd time lucky my fault 1st 2 ordered wrong size then wrong colour

they are not the same shade of white

Furthermore, the colour description is completely inaccurate

Quality-Overall10%█▇▄▄▇▇

Total rubbish

Terrible quality

it is not as good as I expected it to be

Material Quality9%▃▁▇█▅▅

I really dislike the cheap, synthetic polyester feel of the fabric, which I hadn't fully realised when I placed the order

This products material is completely unknown

However, it does have this plastic like feeling to it and feels almost staticy

Thin6%▄█▅▇▂▆

Material thin and not blackout

FAQ

Common White Curtains questions

Answered from the same tracked data.