White Curtains
FailShoppers spend only $35K a year here, so White Curtains is a Fail.
- Flapen Score
- 36 / 100Ranks 5,242 of 5,777 Home & Garden niches · −15 vs the category median of 5136
- Market size
- £35K/yr279K searches / yr
- 90-day growth
- -12.6%search demand this quarter
- Competition
- 42%top-5 click share · 13 brands · 20 sellers
Flapen Score
White Curtains against its category
The dotted line is the Home & Garden average. Past it, White Curtains is stronger. Inside it, weaker.
Market
The White Curtains market on Amazon at a glance
Shoppers on Amazon United Kingdom searched for White Curtains 279K times last year and spent an estimated £35K. The top 5 brands take 85% of clicks. Flapen scores it 36 out of 100, a Fail.
01 · Demand
0.8% of searches ended in a purchase last week.
Shoppers searched for this 279K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. In the latest week, 0.8% of those searches ended in a purchase. Searches in the last 90 days moved -12.6% against the 90 days before. Searches, conversion and average price together put the market at an estimated £35K a year.
- Searches, last 12 months
- 279K
- Growth, 90 days vs prior 90
- -12.6%
- Conversion, latest week
- 0.8%
- Market size, estimated
- £35Ka year
- Peak month
- September1.3× the quietest month
- Top search term
- white curtains128K searches a year
02 · Price
A sale here is worth £16.09.
Listings sell for £16.09 on average, from £7.35 to £24.69. Amazon reports units sold in ranges. This niche sold 3K to 3K a year. The average listing sells 0 to 100 of them. At £16.09 that is £0 to £2K a year per listing.
- Average price
- £16.09inside the $15 to $100 sweet spot
- Price range
- £7.35–£24.69
- Amazon United Kingdom median price
- £12.12across 27,606 niches
- Units sold a year
- 3K–3K
- Units per listing a year
- 0–100
- Revenue per listing a year
- £0–£2K
- Returns
- 3.6%of orders · Amazon United Kingdom median 0.6%
03 · Entry bar
The bar here is ads and reviews.
90% of listings pay for placement with sponsored ads. 97% ship with Prime. On an average day, 6.1% of listings are out of stock. The average listing ranks #54 within Window Treatments. It carries 9,622 reviews at 4.47 stars, so a new listing needs social proof before a better product.
- Sponsored listings
- 90%
- Prime listings
- 97%
- Out of stock, average day
- 6.1%
- Average rank
- #54in Window Treatments
- Average rating
- 4.47 starsAmazon United Kingdom average 4.36 stars
- Average reviews
- 9,622per listing
- Listings tracked
- 31
04 · Newcomers
Amazon counts 2 of last year's 11 launches as successful.
11 products launched here in the last 12 months. Amazon counts 2 of them as successful launches, new products that hit its first-year sales bar. The brands on the shelf have sold for 43 months on average, so the names here are settling in.
- Launched, last 12 months
- 11
- Successful launches
- 2Amazon's first-year sales bar
- Average brand age
- 43 months
Products
Top White Curtains products & what they sell for
Every tracked product: its share of the shelf, its reviews, and its price.
Top sellers
by 90-day click share
Simplebrand White Faux Linen Texture Curtains for Bedroom 2 Panel Set 220 CM Drop Soft Elegent Home Decor Curtain for Living Room Sun Blocking Room Darkening Thermal Eyelet Style W140 x H 220 CM
- Price
- £12.26
- Rating
- 4.8/5
- Reviews
- 59
- Age
- 8mo ago

PONY DANCE White Thermal Energy Saving Curtains - Short Light filtering Curtains with Eyelet for Living Room Soft Small Window Kitchen Drapes 46 x 54 inch 2 Panels Pure White
- Price
- £19.11
- Rating
- 4.5/5
- Reviews
- 51,001
- Age
- 4y ago

PONY DANCE White Thermal Insulated Curtains for Bedroom Room Darkening Eyelet Curtains for 54 Inch Drop Small Window Drapes 2 Panels W46 X L54 Greyish White
- Price
- £17.41
- Rating
- 4.5/5
- Reviews
- 51,001
- Age
- 9y ago

Olivia Rocco Blackout Eyelet Curtains Black Out Thermal Ring Top Curtain Pair Window Treatment Living Room Bedroom 66 (Width) x 72 (Drop) White
- Price
- £17.20
- Rating
- 4.3/5
- Reviews
- 3,771
- Age
- 6y ago

PONY DANCE 100% Blackout Curtains with Liner - Double-Layer Thermal Insulated 52x54 Inch Bedroom Curtains Energy Saving & Noise Reducing White Eyelet Window Drapes (Set of 2 Panels)
- Price
- £20.69
- Rating
- 4.6/5
- Reviews
- 4,194
- Age
- 5y ago
Trending
90-day click momentum
INOVADAY 100% Blackout Curtains 2 Panels Beige Curtains 46 W x 54 L
- Price
- £17.89
- Rating
- 4.5/5
- Reviews
- 151
- Age
- 1y ago

Simplebrand White Faux Linen Texture Curtains for Bedroom 2 Panel Set 220 CM Drop Soft Elegent Home Decor Curtain for Living Room Sun Blocking Room Darkening Thermal Eyelet Style W140 x H 220 CM
- Price
- £12.26
- Rating
- 4.8/5
- Reviews
- 59
- Age
- 8mo ago

INOVADAY 100% Blackout Curtains 2 Panels Beige Curtains 50 W x 84 L
- Price
- £22.69
- Rating
- 4.5/5
- Reviews
- 151
- Age
- 1y ago

TOPICK Greyish White Thermal Insulated Curtains for Bedroom 54 Inch Drop Living Room Darkening Blackout Curtains & Drapes Super Soft Hand Made Curtain 2 Panels W46 x L54 Inch
- Price
- £14.13
- Rating
- 4.5/5
- Reviews
- 302
- Age
- 9mo ago

Simplebrand White Faux Linen Texture Curtains for Living Room 183 CM Drop Net Curtains for Windows Privacy Panels with Eyelet Top for Bedroom/Nursery Room/French Door Set of 2 W140 x H 183 CM
- Price
- £10.66
- Rating
- 4.8/5
- Reviews
- 59
- Age
- 8mo ago
Newest
by launch date
Simplebrand White Curtains 220CM Long 2 Panels Set Light Filtering Faux Linen Textured Soft Airy Window Door Curtains for Living Room Bedroom Thick Modern Privacy Eyelet Drapes 140 Wx220 L cm 2Pcs
- Price
- £20.26
- Rating
- 4.8/5
- Reviews
- 68
- Age
- 7mo ago

Simplebrand White Sheer Curtains for Living Room 220 cm Length Panels Set - Light Filtering Rod Pocket Window Home Voile Curtains & Drapes for Bedroom Elegant Drapes (White 150cm W x 220cm L)
- Price
- £8.21
- Rating
- 4.6/5
- Reviews
- 404
- Age
- 7mo ago

Simplebrand White Faux Linen Texture Curtains for Living Room 183 CM Drop Net Curtains for Windows Privacy Panels with Eyelet Top for Bedroom/Nursery Room/French Door Set of 2 W140 x H 183 CM
- Price
- £10.66
- Rating
- 4.8/5
- Reviews
- 59
- Age
- 8mo ago

Simplebrand White Faux Linen Texture Curtains for Bedroom 2 Panel Set 220 CM Drop Soft Elegent Home Decor Curtain for Living Room Sun Blocking Room Darkening Thermal Eyelet Style W140 x H 220 CM
- Price
- £12.26
- Rating
- 4.8/5
- Reviews
- 59
- Age
- 8mo ago

TOPICK Greyish White Thermal Insulated Curtains for Bedroom 54 Inch Drop Living Room Darkening Blackout Curtains & Drapes Super Soft Hand Made Curtain 2 Panels W46 x L54 Inch
- Price
- £14.13
- Rating
- 4.5/5
- Reviews
- 302
- Age
- 9mo ago
Competition
Competition: brands, sellers & click share
The top 5 products take 42% of clicks. Leaders hold, but buyers still shop past them.
Brands
13 rising
Sellers
20
Top-5 brand share
85%
Top 20: 100%
Top-5 click share
42%
Top 20: 90%
Open market
11%
- PONY DANCE28%
- Simplebrand27%
- Deconovo19%
- Olivia Rocco6%
- Pacok4%
- Fusion4%
- Open — no brand owns it (7 brands, 11%)
Demand
White Curtains search demand
Weekly searches over the year, seasonality beneath. Pick a range.
No pronounced peak months · busiest ÷ quietest = 1.3×
Search terms
Top White Curtains search terms shoppers use
The exact words shoppers type, with yearly volume, growth, and conversion.
- white curtains128K/yr
- white blackout curtains41K/yr
- white curtains for bedroom26K/yr
- white curtain16K/yr
- curtains white15K/yr
- white curtains for living room17K/yr
- white linen curtains8K/yr
- white eyelet curtains7K/yr
- blackout curtains white5K/yr
- white bedroom curtains6K/yr
Reviews and returns
What reviews say buyers love and hate about White Curtains
What buyers praise, what they complain about and why they send it back, from the reviews.
Complain
Total rubbish
Terrible quality
it is not as good as I expected it to be
3rd time lucky my fault 1st 2 ordered wrong size then wrong colour
they are not the same shade of white
Furthermore, the colour description is completely inaccurate
Stain
Thick solid curtain, not soft material and they do mark and stain
It is thin and sheer
In fact, it is a lot thicker and heavier with a nice linen textured looking
slightly thinner than expected
The description is wrong
The only issue we had was entirely down to our measurements rather than the product itself
It simply is NOT stated
Love
Excellent Quality
Lovely quality perfect for my living room
the quality seems solid
Good value for money
Good Value
Great value for money
Love the colour
colour as advertised
the colour has really brightened up the room
it comes in high quality fabric
its quite shiny fabric
Good quality fabric
they fit beautiful
They were easy to fit
fit my window just right
Return
3.6% Return rate 69% Fixable by listing
The curtains are too long for my window at 150cm by 200cm
so the curtains ended up being about 5 cm too short to fully cover the window
The eyelets are a bit big
3rd time lucky my fault 1st 2 ordered wrong size then wrong colour
they are not the same shade of white
Furthermore, the colour description is completely inaccurate
Total rubbish
Terrible quality
it is not as good as I expected it to be
I really dislike the cheap, synthetic polyester feel of the fabric, which I hadn't fully realised when I placed the order
This products material is completely unknown
However, it does have this plastic like feeling to it and feels almost staticy
Material thin and not blackout
Keep looking
Related niches
Niches in the same category that score near this one. Research these next.
Best Flapen score
The highest-scoring niches we track right now, across every category.
FAQ
Common White Curtains questions
Answered from the same tracked data.









