White Curtains
FailShoppers spend an estimated $35K a year here, so White Curtains is a Fail.
- Flapen Score
- 36 / 100Ranks 5,242 of 5,777 Home & Garden niches · −15 vs the category median of 5136
- Market size
- £35K/yr279K searches / yr
- 90-day growth
- -12.6%search demand this quarter
- Competition
- 42%top-5 click share · 13 brands · 20 sellers
Flapen Score
White Curtains against its category
The dotted line is the Home & Garden average. Past it, White Curtains is stronger. Inside it, weaker.
Market
The White Curtains market on Amazon at a glance
Shoppers on Amazon United Kingdom searched for White Curtains 279K times last year and spent an estimated £35K. The top 5 brands take 85% of clicks. Flapen scores it 36 out of 100, a Fail.
01 · Demand
An estimated 0.8% of those searches ended in a purchase.
Shoppers searched for this 279K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. An estimated 0.8% of those searches ended in a purchase. Searches in the last 90 days moved -12.6% against the 90 days before. Searches, conversion and average price together put the market at an estimated £35K a year.
- Searches, last 12 months
- 279K
- Growth, 90 days vs prior 90
- -12.6%
- Conversion, latest week
- 0.8%
- Market size, estimated
- £35Ka year
- Peak month
- September1.3× the quietest month
- Top search term
- white curtains128K searches a year
02 · Price
A sale here is worth £16.09.
Listings sell for £16.09 on average, from £7.35 to £24.69. Amazon reports units sold in ranges. This niche sold 3K to 3K a year. The average listing sells 0 to 100 of them. At £16.09 that is £0 to £2K a year per listing.
- Average price
- £16.09inside the $15 to $100 sweet spot
- Price range
- £7.35–£24.69
- Amazon United Kingdom median price
- £12.12across 27,606 niches
- Units sold a year
- 3K–3K
- Units per listing a year
- 0–100
- Revenue per listing a year
- £0–£2K
- Returns
- 3.6%of orders · Amazon United Kingdom median 0.6%
03 · Entry bar
The bar here is ads and reviews.
90% of listings pay for placement with sponsored ads. 97% ship with Prime. On an average day, 6.1% of listings are out of stock. The average listing ranks #54 within Window Treatments. It carries 9,622 reviews at 4.47 stars, so a new listing needs social proof before a better product.
- Sponsored listings
- 90%
- Prime listings
- 97%
- Out of stock, average day
- 6.1%
- Average rank
- #54in Window Treatments
- Average rating
- 4.47 starsAmazon United Kingdom average 4.36 stars
- Average reviews
- 9,622per listing
- Listings tracked
- 31
04 · Newcomers
2 of last year's 11 launches cleared the first-year sales bar.
11 products launched here in the last 12 months. 2 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 43 months on average, so the names here are settling in.
- Launched, last 12 months
- 11
- Successful launches
- 2Amazon's first-year sales bar
- Average brand age
- 43 months
Products
Top White Curtains products & what they sell for
The products selling here, as shoppers see them on Amazon. Shelf share and sales are our estimates.
Prices and ratings read from Amazon on Jul 28, 2026. The live listing can differ.
Top sellers
by estimated 90-day click share
Simplebrand White Faux Linen Texture Curtains for Bedroom 2 Panel Set 220 CM Drop Soft Elegent Home Decor Curtain for Living Room Sun Blocking Room Darkening Thermal Eyelet Style W140 x H 220 CM
- Price
- £12.26
- Rating
- 4.8/5
- Reviews
- 59
- Age
- 8mo ago

PONY DANCE White Thermal Energy Saving Curtains - Short Light filtering Curtains with Eyelet for Living Room Soft Small Window Kitchen Drapes 46 x 54 inch 2 Panels Pure White
- Price
- £19.11
- Rating
- 4.5/5
- Reviews
- 51,001
- Age
- 4y ago

PONY DANCE White Thermal Insulated Curtains for Bedroom Room Darkening Eyelet Curtains for 54 Inch Drop Small Window Drapes 2 Panels W46 X L54 Greyish White
- Price
- £17.41
- Rating
- 4.5/5
- Reviews
- 51,001
- Age
- 9y ago

Olivia Rocco Blackout Eyelet Curtains Black Out Thermal Ring Top Curtain Pair Window Treatment Living Room Bedroom 66 (Width) x 72 (Drop) White
- Price
- £17.20
- Rating
- 4.3/5
- Reviews
- 3,771
- Age
- 6y ago

PONY DANCE 100% Blackout Curtains with Liner - Double-Layer Thermal Insulated 52x54 Inch Bedroom Curtains Energy Saving & Noise Reducing White Eyelet Window Drapes (Set of 2 Panels)
- Price
- £20.69
- Rating
- 4.6/5
- Reviews
- 4,194
- Age
- 5y ago
Trending
estimated 90-day click momentum
INOVADAY 100% Blackout Curtains 2 Panels Beige Curtains 46 W x 54 L
- Price
- £17.89
- Rating
- 4.5/5
- Reviews
- 151
- Age
- 1y ago

Simplebrand White Faux Linen Texture Curtains for Bedroom 2 Panel Set 220 CM Drop Soft Elegent Home Decor Curtain for Living Room Sun Blocking Room Darkening Thermal Eyelet Style W140 x H 220 CM
- Price
- £12.26
- Rating
- 4.8/5
- Reviews
- 59
- Age
- 8mo ago

INOVADAY 100% Blackout Curtains 2 Panels Beige Curtains 50 W x 84 L
- Price
- £22.69
- Rating
- 4.5/5
- Reviews
- 151
- Age
- 1y ago

TOPICK Greyish White Thermal Insulated Curtains for Bedroom 54 Inch Drop Living Room Darkening Blackout Curtains & Drapes Super Soft Hand Made Curtain 2 Panels W46 x L54 Inch
- Price
- £14.13
- Rating
- 4.5/5
- Reviews
- 302
- Age
- 9mo ago

Simplebrand White Faux Linen Texture Curtains for Living Room 183 CM Drop Net Curtains for Windows Privacy Panels with Eyelet Top for Bedroom/Nursery Room/French Door Set of 2 W140 x H 183 CM
- Price
- £10.66
- Rating
- 4.8/5
- Reviews
- 59
- Age
- 8mo ago
Newest
by launch date
Simplebrand White Curtains 220CM Long 2 Panels Set Light Filtering Faux Linen Textured Soft Airy Window Door Curtains for Living Room Bedroom Thick Modern Privacy Eyelet Drapes 140 Wx220 L cm 2Pcs
- Price
- £20.26
- Rating
- 4.8/5
- Reviews
- 68
- Age
- 7mo ago

Simplebrand White Sheer Curtains for Living Room 220 cm Length Panels Set - Light Filtering Rod Pocket Window Home Voile Curtains & Drapes for Bedroom Elegant Drapes (White 150cm W x 220cm L)
- Price
- £8.21
- Rating
- 4.6/5
- Reviews
- 404
- Age
- 7mo ago

Simplebrand White Faux Linen Texture Curtains for Living Room 183 CM Drop Net Curtains for Windows Privacy Panels with Eyelet Top for Bedroom/Nursery Room/French Door Set of 2 W140 x H 183 CM
- Price
- £10.66
- Rating
- 4.8/5
- Reviews
- 59
- Age
- 8mo ago

Simplebrand White Faux Linen Texture Curtains for Bedroom 2 Panel Set 220 CM Drop Soft Elegent Home Decor Curtain for Living Room Sun Blocking Room Darkening Thermal Eyelet Style W140 x H 220 CM
- Price
- £12.26
- Rating
- 4.8/5
- Reviews
- 59
- Age
- 8mo ago

TOPICK Greyish White Thermal Insulated Curtains for Bedroom 54 Inch Drop Living Room Darkening Blackout Curtains & Drapes Super Soft Hand Made Curtain 2 Panels W46 x L54 Inch
- Price
- £14.13
- Rating
- 4.5/5
- Reviews
- 302
- Age
- 9mo ago
Competition
Competition: brands, sellers & click share
The top 5 products take an estimated 42% of clicks. Leaders hold, but buyers still shop past them.
Brands
13 rising
Sellers
20
Est. top-5 brand share
85%
Top 20: 100%
Est. top-5 click share
42%
Top 20: 90%
Open market
11%
- PONY DANCE28%
- Simplebrand27%
- Deconovo19%
- Olivia Rocco6%
- Pacok4%
- Fusion4%
- Open — no brand owns it (7 brands, 11%)
Demand
White Curtains search demand
Weekly searches over the year, seasonality beneath. Pick a range.
No pronounced peak months · busiest ÷ quietest = 1.3×
Search terms
Top White Curtains search terms shoppers use
The exact words shoppers type, with estimated yearly volume, growth, and conversion.
- white curtains128K/yr
- white blackout curtains41K/yr
- white curtains for bedroom26K/yr
- white curtain16K/yr
- curtains white15K/yr
- white curtains for living room17K/yr
- white linen curtains8K/yr
- white eyelet curtains7K/yr
- blackout curtains white5K/yr
- white bedroom curtains6K/yr
Reviews and returns
What reviews say buyers love and hate about White Curtains
We read the reviews and the return reasons for every product selling here.
“Total rubbish”
Every topic
Every topic buyers talk about, one row each.
Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.
16 topics
Keep looking
Related niches
Niches in the same category that score near this one. Research these next.
Best Flapen score
The highest-scoring niches we track right now, across every category.
FAQ
Common White Curtains questions
Answered from the same tracked data.
Figures on this page are estimates modeled from public Amazon pages and third-party keyword data. Amazon does not supply them, and no connected seller's data is used. How we handle Amazon data









