White Chair
MaybeReturns run at only 0.3% of orders. But buyers convert on only 0.9% of searches, so White Chair is a Maybe.
- Flapen Score
- 56 / 100Top 29% of 5,777 Home & Garden niches · +5 vs the category median of 5156
- Market size
- £82K/yr210K searches / yr
- 90-day growth
- -22.1%search demand this quarter
- Competition
- 20%top-5 click share · 55 brands · 74 sellers
Flapen Score
White Chair against its category
The dotted line is the Home & Garden average. Past it, White Chair is stronger. Inside it, weaker.
Market
The White Chair market on Amazon at a glance
Shoppers on Amazon United Kingdom searched for White Chair 210K times last year and spent an estimated £82K. The top 5 brands take 50% of clicks. Demand peaks in Jan–Sep–Nov. Flapen scores it 56 out of 100, a Maybe.
01 · Demand
0.9% of searches ended in a purchase last week.
Shoppers searched for this 210K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. In the latest week, 0.9% of those searches ended in a purchase. Searches in the last 90 days moved -22.1% against the 90 days before. Searches, conversion and average price together put the market at an estimated £82K a year.
- Searches, last 12 months
- 210K
- Growth, 90 days vs prior 90
- -22.1%
- Conversion, latest week
- 0.9%
- Market size, estimated
- £82Ka year
- Peak month
- January2.3× the quietest month
- Top search term
- white desk chair65K searches a year
02 · Price
A sale here is worth £43.89.
Listings sell for £43.89 on average, from £7.86 to £197.47. Amazon reports units sold in ranges. This niche sold 2K to 2K a year. The average listing sells 0 to 100 of them. At £43.89 that is £0 to £4K a year per listing.
- Average price
- £43.89inside the $15 to $100 sweet spot
- Price range
- £7.86–£197.47
- Amazon United Kingdom median price
- £12.12across 27,606 niches
- Units sold a year
- 2K–2K
- Units per listing a year
- 0–100
- Revenue per listing a year
- £0–£4K
- Returns
- 0.3%of orders · Amazon United Kingdom median 0.6%
03 · Entry bar
The bar here is ads.
98% of listings pay for placement with sponsored ads. 47% ship with Prime. On an average day, 14.4% of listings are out of stock. The average listing ranks #182 within Furniture. It carries 530 reviews at 4.35 stars, so a new listing needs social proof before a better product.
- Sponsored listings
- 98%
- Prime listings
- 47%
- Out of stock, average day
- 14.4%
- Average rank
- #182in Furniture
- Average rating
- 4.35 starsAmazon United Kingdom average 4.36 stars
- Average reviews
- 530per listing
- Listings tracked
- 126
04 · Newcomers
Amazon counts 14 of last year's 39 launches as successful.
39 products launched here in the last 12 months. Amazon counts 14 of them as successful launches, new products that hit its first-year sales bar. The brands on the shelf have sold for 32 months on average, so a newcomer is not facing entrenched names.
- Launched, last 12 months
- 39
- Successful launches
- 14Amazon's first-year sales bar
- Average brand age
- 32 months
Products
Top White Chair products & what they sell for
Every tracked product: its share of the shelf, its reviews, and its price.
Top sellers
by 90-day click share
Yaheetech Adjustable Home Office Chair Leather Computer Desk Chair Mid Back Task Chair with Arms and Wheels for Study or Work White
- Price
- £39.22
- Rating
- 4.4/5
- Reviews
- 1,134
- Age
- 6y ago

Blisswood Office Desk Chair 90 Flip-up Armrest Swivel Computer Mesh Chair With Lumbar Support Adjustable Height Back Support 360 Rotation For Home Office (White & Grey)
- Price
- £39.48
- Rating
- 4.3/5
- Reviews
- 1,843
- Age
- 1y ago

Bonnlo Comfy Small Office Chair with Wheels Desk Vanity Chair Modern Swivel Dressing Table With Adjustable Height for Home Office Bedroom Dressing Room (Elegant White)
- Price
- £37.38
- Rating
- 4.4/5
- Reviews
- 129
- Age
- 1y ago

SONGMICS Office Chair Swivel Makeup Vanity Desk Chair Height Adjustable Teddy Fleece Foam Padded for Home Office Bedroom Dressing Room Cream White OBG027WD02
- Price
- £38.09
- Rating
- 4.4/5
- Reviews
- 127
- Age
- 8mo ago

naspaluro Ergonomic Office Desk Chair Height Adjustable Executive Work Computer Chairs with Padded Seat Cushion Swivel Mesh Chair with 90 Flip-up Armrest & Lumbar Support for Home/Office
- Price
- £36.28
- Rating
- 4.4/5
- Reviews
- 1,019
- Age
- 1y ago
Trending
90-day click momentum
Blisswood Office Desk Chair 90 Flip-up Armrest Swivel Computer Mesh Chair With Lumbar Support Adjustable Height Back Support 360 Rotation For Home Office (White & Grey)
- Price
- £39.48
- Rating
- 4.3/5
- Reviews
- 1,843
- Age
- 1y ago

Kids Sensory Spinning Chair Spinning Chair for Autism & ADHD Children with Safety Handle & Non-Slip Design Sensory Toy for Training Body Coordination (Blue)
- Price
- £33.60
- Rating
- 5.0/5
- Reviews
- 2
- Age
- 1y ago

Spinning Chair for Autistic Kids Sensory Toys for Kids with Autism Training Body Coordination and Balance Upgraded Owl Swivel Shape Sit and Spin Sensory Toys Indoor Outdoor (Sky Blue)
- Price
- £33.65
- Rating
- 4.4/5
- Reviews
- 88
- Age
- 9mo ago

DEVAISE Ergonomic Office Chair with Telescopic Footrest Office Chair with Pu Leather High Lumbar Support Spacious Soft Cushion Height-Adjustable Maximum 145Adjustable Backrest White
- Price
- £59.67
- Rating
- 4.5/5
- Reviews
- 47
- Age
- 1y ago

ELFORDSON Ergonomic Office Chair Mesh Desk Chairs with Headrest Lumbar Support Executive Computer Swivel Chairs with Flip-up Armrests Comfy Seat Height Adjustable Rocking for Home White & Grey
- Price
- £46.89
- Rating
- 3.8/5
- Reviews
- 108
- Age
- 1y ago
Newest
by launch date
COLAMY Ergonomic Office Chair with Lumbar Support Mesh Desk Chair with Adjustable Headrest Computer Chair with Flip-up Armrest Adjustable Seat Height and Tilt Function for Home Office Study White
- Price
- £53.36
- Rating
- 3.6/5
- Reviews
- 6
- Age
- 5mo ago

XUEGW Home Office Chair Computer Chair with Mid-Back Upholstered Modern Tufted Computer Task Chair Swivel Height Adjustable Velvet Accent ChairWhite.
- Price
- £56.13
- Rating
- 4.5/5
- Reviews
- 45
- Age
- 7mo ago

SONGMICS Office Chair Swivel Makeup Vanity Desk Chair Height Adjustable Teddy Fleece Foam Padded for Home Office Bedroom Dressing Room Cream White OBG027WD02
- Price
- £38.09
- Rating
- 4.4/5
- Reviews
- 127
- Age
- 8mo ago

Spinning Chair for Autistic Kids Sensory Toys for Kids with Autism Training Body Coordination and Balance Upgraded Owl Swivel Shape Sit and Spin Sensory Toys Indoor Outdoor (Sky Blue)
- Price
- £33.65
- Rating
- 4.4/5
- Reviews
- 88
- Age
- 9mo ago

ELFORDSON Ergonomic Office Chair Mesh Desk Chairs with Headrest Lumbar Support Executive Computer Swivel Chairs with Flip-up Armrests Comfy Seat Height Adjustable Rocking for Home White & Grey
- Price
- £46.89
- Rating
- 3.8/5
- Reviews
- 108
- Age
- 1y ago
Competition
Competition: brands, sellers & click share
The top 5 products take only 20% of clicks. An open shelf where new products get seen.
Brands
55 rising
Sellers
74
Top-5 brand share
50%
Top 20: 81%
Top-5 click share
20%
Top 20: 48%
Open market
46%
- Yaheetech15%
- SONGMICS12%
- naspaluro11%
- Blisswood6%
- Bonnlo6%
- XUEGW4%
Demand
White Chair search demand
Weekly searches over the year, seasonality beneath. Pick a range.
Peak months: Jan, Sep, Nov · busiest ÷ quietest = 2.3×
Search terms
Top White Chair search terms shoppers use
The exact words shoppers type, with yearly volume, growth, and conversion.
- white desk chair65K/yr
- spinny chair35K/yr
- desk chair white24K/yr
- chair on wheels12K/yr
- sewing chair10K/yr
- white computer chair10K/yr
- bedroom desk chair9K/yr
- small swivel chair8K/yr
- desk chair small8K/yr
- office chairs for home no wheels9K/yr
Reviews and returns
What reviews say buyers love and hate about White Chair
What buyers praise, what they complain about and why they send it back, from the reviews.
Complain
Broke within a month
Breaks extremely easily
did not last
Not super comfortable
Sitting has always been so painful
makes it uncomfortable for those with back issues like myself
Not fit for purpose
Seat is too large
Really small
I was unable to assemble
the assembly has been a nightmare
Not easy to assemble
Not good quality
The product cheap for a reason the quality is poor
CHEAP QUALITY AND BREAKS QUICKLY
Love
Comfortable and sturdy
Comfortable Chair
comfortable to use
EASY TO ASSEMBLE
Easy to install
Easy assembly
Money well spent
Fantastic value
Not expensive
Excellent product
Great build quality
Good quality, easy to put together
Strong chair
Nice sturdy chair
It IS sturdy
Return
0.3% Return rate 44% Fixable by listing
Not fit for purpose
Seat is too large
Really small
Not super comfortable
Sitting has always been so painful
makes it uncomfortable for those with back issues like myself
Not good quality
The product cheap for a reason the quality is poor
CHEAP QUALITY AND BREAKS QUICKLY
Keep looking
Related niches
Niches in the same category that score near this one. Research these next.
Best Flapen score
The highest-scoring niches we track right now, across every category.
FAQ
Common White Chair questions
Answered from the same tracked data.









