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White Card

Fail

Prices span $2.83–$10.35, mostly outside the sweet spot, so White Card is a Fail.

Flapen Score
38
38 / 100
Ranks 5,059 of 5,777 Home & Garden niches · −13 vs the category median of 51
Market size
£415K/yr312K searches / yr
90-day growth
-17.1%search demand this quarter
Competition
89%top-5 click share · 6 brands · 34 sellers

Flapen Score

White Card against its category

The dotted line is the Home & Garden average. Past it, White Card is stronger. Inside it, weaker.

38Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The White Card market on Amazon at a glance

Shoppers on Amazon United Kingdom searched for White Card 312K times last year and spent an estimated £415K. The top 5 brands take 98% of clicks. Demand peaks in Nov–Dec. Flapen scores it 38 out of 100, a Fail.

01 · Demand

24.1% of searches ended in a purchase last week.

Shoppers searched for this 312K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. In the latest week, 24.1% of those searches ended in a purchase. Searches in the last 90 days moved -17.1% against the 90 days before. Searches, conversion and average price together put the market at an estimated £415K a year.

Searches, last 12 months
312K
Growth, 90 days vs prior 90
-17.1%
Conversion, latest week
24.1%
Market size, estimated
£415Ka year
Peak month
December2.2× the quietest month
Top search term
white card128K searches a year

02 · Price

A sale here is worth £5.52.

Listings sell for £5.52 on average, from £2.83 to £10.35. Amazon reports units sold in ranges. This niche sold 80K to 100K a year. The average listing sells 10,000 to 12,500 of them. At £5.52 that is £55K to £69K a year per listing.

Average price
£5.52under the $15 to $100 sweet spot
Price range
£2.83–£10.35
Amazon United Kingdom median price
£12.12across 27,606 niches
Units sold a year
80K–100K
Units per listing a year
10,000–12,500
Revenue per listing a year
£55K–£69K
Returns
0.3%of orders · Amazon United Kingdom median 0.6%

03 · Entry bar

The bar here is reviews.

88% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 0.0% of listings are out of stock. The average listing ranks #22 within Paper & Paper Crafts. It carries 2,314 reviews at 4.59 stars, so a new listing needs social proof before a better product.

Sponsored listings
88%
Prime listings
100%
Out of stock, average day
0.0%
Average rank
#22in Paper & Paper Crafts
Average rating
4.59 starsAmazon United Kingdom average 4.36 stars
Average reviews
2,314per listing
Listings tracked
8

04 · Newcomers

Amazon counts 2 of last year's 2 launches as successful.

2 products launched here in the last 12 months. Amazon counts 2 of them as successful launches, new products that hit its first-year sales bar. The brands on the shelf have sold for 62 months on average, so the names here are established.

Launched, last 12 months
2
Successful launches
2Amazon's first-year sales bar
Average brand age
62 months

Products

Top White Card products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Competition

Competition: brands, sellers & click share

The top 5 products take 89% of clicks. A locked shelf that new listings rarely crack.

£0£42K£83K£125K£166K101001K10K100K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

6 flat

Sellers

34

Top-5 brand share

98%

Top 20: 100%

Top-5 click share

89%

Top 20: 100%

Open market

0%

  • Hawksbill64%
  • Bargain Hound15%
  • House of Card & Paper10%
  • FEBYLIU5%
  • Just stationery4%
  • TYOREW2%
  • Open — no brand owns it (0%)

Demand

White Card search demand

Weekly searches over the year, seasonality beneath. Pick a range.

13K8KSpike '24Holiday '24Spike '25Holiday '25Spike '26SepDecMarJunAugNovMarMay

Peak months: Nov, Dec · busiest ÷ quietest = 2.2×

Search terms

Top White Card search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • white card128K/yr
  • white card a485K/yr
  • a4 white card44K/yr
  • white a4 card26K/yr
  • a4 card white15K/yr
  • card white4K/yr
  • white cards6K/yr
  • white card paper3K/yr
  • white craft paper2K/yr

Reviews and returns

What reviews say buyers love and hate about White Card

What buyers praise, what they complain about and why they send it back, from the reviews.

Complain

Paper Quality18%−0.05

The quality of the white colour of paper is not great give me off white vibe/greyish

Very thin, only slightly thicker than normal paper

card is super thin. more like super thick paper

Thickness15%−0.07

Its just thicker paper that curls

Okay, doesn't feel that thick

it's thin if you want 160gsm

Color12%−0.04

definitely not white

off white colour

Not white

Quality-Overall9%+2.28

Not good quality card at all

Poor quality

Quality was poor

Compatibility-Overall8%−0.04

it didn't work with my Epson ET-2550 ink jet printer

Not laser printer compatible

Not suitable for a printer

Love

Quality-Overall32%+2.28

Nice quality card

Good quality card

Excellent product

Paper Quality16%−0.05

Nice thick paper

Perfect weight of paper

Good PAPER

Value For Money12%+1.11

Fair price

Great value

Good price

Advertised Vs Actual Product10%+0.93

As described

Exactly what I ordered

As needed

Print Quality10%−0.02

It's works great for printing some craft things for the grandkids

takes printing really well

prints really well

Return

0.3% Return rate 18% Fixable by listing

Thin22%█▇▄▄▁▅
Paper Quality17%▄█▅▇▇▇

The quality of the white colour of paper is not great give me off white vibe/greyish

Very thin, only slightly thicker than normal paper

card is super thin. more like super thick paper

Thickness14%▅▄█▃▂▅

Its just thicker paper that curls

Okay, doesn't feel that thick

it's thin if you want 160gsm

Advertised Vs Actual Product7%▁▄█▁▄▂

Should not be advertised as Card

Not as advertised at all

NOT card as advertised

Quality-Overall5%▁▁▁█▁▁

Not good quality card at all

Poor quality

Quality was poor

FAQ

Common White Card questions

Answered from the same tracked data.