White Card
FailPrices span $2.83–$10.35, mostly outside the sweet spot, so White Card is a Fail.
- Flapen Score
- 38 / 100Ranks 5,059 of 5,777 Home & Garden niches · −13 vs the category median of 5138
- Market size
- £415K/yr312K searches / yr
- 90-day growth
- -17.1%search demand this quarter
- Competition
- 89%top-5 click share · 6 brands · 34 sellers
Flapen Score
White Card against its category
The dotted line is the Home & Garden average. Past it, White Card is stronger. Inside it, weaker.
Market
The White Card market on Amazon at a glance
Shoppers on Amazon United Kingdom searched for White Card 312K times last year and spent an estimated £415K. The top 5 brands take 98% of clicks. Demand peaks in Nov–Dec. Flapen scores it 38 out of 100, a Fail.
01 · Demand
An estimated 24.1% of those searches ended in a purchase.
Shoppers searched for this 312K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. An estimated 24.1% of those searches ended in a purchase. Searches in the last 90 days moved -17.1% against the 90 days before. Searches, conversion and average price together put the market at an estimated £415K a year.
- Searches, last 12 months
- 312K
- Growth, 90 days vs prior 90
- -17.1%
- Conversion, latest week
- 24.1%
- Market size, estimated
- £415Ka year
- Peak month
- December2.2× the quietest month
- Top search term
- white card128K searches a year
02 · Price
A sale here is worth £5.52.
Listings sell for £5.52 on average, from £2.83 to £10.35. Amazon reports units sold in ranges. This niche sold 80K to 100K a year. The average listing sells 10,000 to 12,500 of them. At £5.52 that is £55K to £69K a year per listing.
- Average price
- £5.52under the $15 to $100 sweet spot
- Price range
- £2.83–£10.35
- Amazon United Kingdom median price
- £12.12across 27,606 niches
- Units sold a year
- 80K–100K
- Units per listing a year
- 10,000–12,500
- Revenue per listing a year
- £55K–£69K
- Returns
- 0.3%of orders · Amazon United Kingdom median 0.6%
03 · Entry bar
The bar here is reviews.
88% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 0.0% of listings are out of stock. The average listing ranks #22 within Paper & Paper Crafts. It carries 2,314 reviews at 4.59 stars, so a new listing needs social proof before a better product.
- Sponsored listings
- 88%
- Prime listings
- 100%
- Out of stock, average day
- 0.0%
- Average rank
- #22in Paper & Paper Crafts
- Average rating
- 4.59 starsAmazon United Kingdom average 4.36 stars
- Average reviews
- 2,314per listing
- Listings tracked
- 8
04 · Newcomers
2 of last year's 2 launches cleared the first-year sales bar.
2 products launched here in the last 12 months. 2 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 62 months on average, so the names here are established.
- Launched, last 12 months
- 2
- Successful launches
- 2Amazon's first-year sales bar
- Average brand age
- 62 months
Products
Top White Card products & what they sell for
The products selling here, as shoppers see them on Amazon. Shelf share and sales are our estimates.
Prices and ratings read from Amazon on Jul 27, 2026. The live listing can differ.
Top sellers
by estimated 90-day click share
Hawksbill A4 White Card 160Gsm-50 Pack A4 White Cardstock for Printing Card
- Price
- £3.02
- Rating
- 4.6/5
- Reviews
- 2,645
- Age
- 4y ago

Hawksbill A4 Card Paper White 225GSM 100 Pack Premium Cardstock for Arts Craft Home and Office Use
- Price
- £5.86
- Rating
- 4.6/5
- Reviews
- 2,212
- Age
- 4y ago

White Card A4 90 Sheets 160Gsm Thick Cardstock for Printing Arts and Crafts
- Price
- £4.69
- Rating
- 4.6/5
- Reviews
- 571
- Age
- 2y ago

House of Card & Paper A4 160 gsm Card - White (Pack of 50 Sheets)
- Price
- £3.60
- Rating
- 4.6/5
- Reviews
- 11,103
- Age
- 10y ago

A4 White Card - 230GSM A4 White Cardstock 100 Pack Art Thick Card Stock Paper for Cards Making Invitations Postcards Business Cards Printing and Arts or Crafts DIY
- Price
- £10.35
- Rating
- 4.5/5
- Reviews
- 28
- Age
- 10mo ago
Trending
estimated 90-day click momentum
Hawksbill A4 Card Paper White 225GSM 100 Pack Premium Cardstock for Arts Craft Home and Office Use
- Price
- £5.86
- Rating
- 4.6/5
- Reviews
- 2,212
- Age
- 4y ago

100 Sheets White Paper A4 120gsm Card Smooth Thick Craft Paper Perfect for Arts Crafts and Printing 21 x 29.7cm
- Price
- £7.17
- Rating
- 4.6/5
- Reviews
- 334
- Age
- 1y ago

A4 White Card - 230GSM A4 White Cardstock 100 Pack Art Thick Card Stock Paper for Cards Making Invitations Postcards Business Cards Printing and Arts or Crafts DIY
- Price
- £10.35
- Rating
- 4.5/5
- Reviews
- 28
- Age
- 10mo ago

Just Stationery 5095 A4 30 Sheet White Card
- Price
- £2.83
- Rating
- 4.6/5
- Reviews
- 1,519
- Age
- 12y ago

Card White Card A4 120 Sheets 230Gsm White
- Price
- £6.63
- Rating
- 4.6/5
- Reviews
- 103
- Age
- 11mo ago
Newest
by launch date
A4 White Card - 230GSM A4 White Cardstock 100 Pack Art Thick Card Stock Paper for Cards Making Invitations Postcards Business Cards Printing and Arts or Crafts DIY
- Price
- £10.35
- Rating
- 4.5/5
- Reviews
- 28
- Age
- 10mo ago

Card White Card A4 120 Sheets 230Gsm White
- Price
- £6.63
- Rating
- 4.6/5
- Reviews
- 103
- Age
- 11mo ago

100 Sheets White Paper A4 120gsm Card Smooth Thick Craft Paper Perfect for Arts Crafts and Printing 21 x 29.7cm
- Price
- £7.17
- Rating
- 4.6/5
- Reviews
- 334
- Age
- 1y ago

White Card A4 90 Sheets 160Gsm Thick Cardstock for Printing Arts and Crafts
- Price
- £4.69
- Rating
- 4.6/5
- Reviews
- 571
- Age
- 2y ago

Hawksbill A4 White Card 160Gsm-50 Pack A4 White Cardstock for Printing Card
- Price
- £3.02
- Rating
- 4.6/5
- Reviews
- 2,645
- Age
- 4y ago
Competition
Competition: brands, sellers & click share
The top 5 products take an estimated 89% of clicks. A locked shelf that new listings rarely crack.
Brands
6 flat
Sellers
34
Est. top-5 brand share
98%
Top 20: 100%
Est. top-5 click share
89%
Top 20: 100%
Open market
0%
- Hawksbill64%
- Bargain Hound15%
- House of Card & Paper10%
- FEBYLIU5%
- Just stationery4%
- TYOREW2%
- Open — no brand owns it (0%)
Demand
White Card search demand
Weekly searches over the year, seasonality beneath. Pick a range.
Peak months: Nov, Dec · busiest ÷ quietest = 2.2×
Search terms
Top White Card search terms shoppers use
The exact words shoppers type, with estimated yearly volume, growth, and conversion.
- white card128K/yr
- white card a485K/yr
- a4 white card44K/yr
- white a4 card26K/yr
- a4 card white15K/yr
- card white4K/yr
- white cards6K/yr
- white card paper3K/yr
- white craft paper2K/yr
Reviews and returns
What reviews say buyers love and hate about White Card
We read the reviews and the return reasons for every product selling here.
“The quality of the white colour of paper is not great give me off white vibe/greyish”
Every topic
Every topic buyers talk about, one row each.
Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.
14 topics
Keep looking
Related niches
Niches in the same category that score near this one. Research these next.
Best Flapen score
The highest-scoring niches we track right now, across every category.
FAQ
Common White Card questions
Answered from the same tracked data.
Figures on this page are estimates modeled from public Amazon pages and third-party keyword data. Amazon does not supply them, and no connected seller's data is used. How we handle Amazon data









