White Card
FailPrices span $2.83–$10.35, mostly outside the sweet spot, so White Card is a Fail.
- Flapen Score
- 38 / 100Ranks 5,059 of 5,777 Home & Garden niches · −13 vs the category median of 5138
- Market size
- £415K/yr312K searches / yr
- 90-day growth
- -17.1%search demand this quarter
- Competition
- 89%top-5 click share · 6 brands · 34 sellers
Flapen Score
White Card against its category
The dotted line is the Home & Garden average. Past it, White Card is stronger. Inside it, weaker.
Market
The White Card market on Amazon at a glance
Shoppers on Amazon United Kingdom searched for White Card 312K times last year and spent an estimated £415K. The top 5 brands take 98% of clicks. Demand peaks in Nov–Dec. Flapen scores it 38 out of 100, a Fail.
01 · Demand
24.1% of searches ended in a purchase last week.
Shoppers searched for this 312K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. In the latest week, 24.1% of those searches ended in a purchase. Searches in the last 90 days moved -17.1% against the 90 days before. Searches, conversion and average price together put the market at an estimated £415K a year.
- Searches, last 12 months
- 312K
- Growth, 90 days vs prior 90
- -17.1%
- Conversion, latest week
- 24.1%
- Market size, estimated
- £415Ka year
- Peak month
- December2.2× the quietest month
- Top search term
- white card128K searches a year
02 · Price
A sale here is worth £5.52.
Listings sell for £5.52 on average, from £2.83 to £10.35. Amazon reports units sold in ranges. This niche sold 80K to 100K a year. The average listing sells 10,000 to 12,500 of them. At £5.52 that is £55K to £69K a year per listing.
- Average price
- £5.52under the $15 to $100 sweet spot
- Price range
- £2.83–£10.35
- Amazon United Kingdom median price
- £12.12across 27,606 niches
- Units sold a year
- 80K–100K
- Units per listing a year
- 10,000–12,500
- Revenue per listing a year
- £55K–£69K
- Returns
- 0.3%of orders · Amazon United Kingdom median 0.6%
03 · Entry bar
The bar here is reviews.
88% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 0.0% of listings are out of stock. The average listing ranks #22 within Paper & Paper Crafts. It carries 2,314 reviews at 4.59 stars, so a new listing needs social proof before a better product.
- Sponsored listings
- 88%
- Prime listings
- 100%
- Out of stock, average day
- 0.0%
- Average rank
- #22in Paper & Paper Crafts
- Average rating
- 4.59 starsAmazon United Kingdom average 4.36 stars
- Average reviews
- 2,314per listing
- Listings tracked
- 8
04 · Newcomers
Amazon counts 2 of last year's 2 launches as successful.
2 products launched here in the last 12 months. Amazon counts 2 of them as successful launches, new products that hit its first-year sales bar. The brands on the shelf have sold for 62 months on average, so the names here are established.
- Launched, last 12 months
- 2
- Successful launches
- 2Amazon's first-year sales bar
- Average brand age
- 62 months
Products
Top White Card products & what they sell for
Every tracked product: its share of the shelf, its reviews, and its price.
Top sellers
by 90-day click share
Hawksbill A4 White Card 160Gsm-50 Pack A4 White Cardstock for Printing Card
- Price
- £3.02
- Rating
- 4.6/5
- Reviews
- 2,645
- Age
- 4y ago

Hawksbill A4 Card Paper White 225GSM 100 Pack Premium Cardstock for Arts Craft Home and Office Use
- Price
- £5.86
- Rating
- 4.6/5
- Reviews
- 2,212
- Age
- 4y ago

White Card A4 90 Sheets 160Gsm Thick Cardstock for Printing Arts and Crafts
- Price
- £4.69
- Rating
- 4.6/5
- Reviews
- 571
- Age
- 2y ago

House of Card & Paper A4 160 gsm Card - White (Pack of 50 Sheets)
- Price
- £3.60
- Rating
- 4.6/5
- Reviews
- 11,103
- Age
- 10y ago

A4 White Card - 230GSM A4 White Cardstock 100 Pack Art Thick Card Stock Paper for Cards Making Invitations Postcards Business Cards Printing and Arts or Crafts DIY
- Price
- £10.35
- Rating
- 4.5/5
- Reviews
- 28
- Age
- 10mo ago
Trending
90-day click momentum
Hawksbill A4 Card Paper White 225GSM 100 Pack Premium Cardstock for Arts Craft Home and Office Use
- Price
- £5.86
- Rating
- 4.6/5
- Reviews
- 2,212
- Age
- 4y ago

100 Sheets White Paper A4 120gsm Card Smooth Thick Craft Paper Perfect for Arts Crafts and Printing 21 x 29.7cm
- Price
- £7.17
- Rating
- 4.6/5
- Reviews
- 334
- Age
- 1y ago

A4 White Card - 230GSM A4 White Cardstock 100 Pack Art Thick Card Stock Paper for Cards Making Invitations Postcards Business Cards Printing and Arts or Crafts DIY
- Price
- £10.35
- Rating
- 4.5/5
- Reviews
- 28
- Age
- 10mo ago

Just Stationery 5095 A4 30 Sheet White Card
- Price
- £2.83
- Rating
- 4.6/5
- Reviews
- 1,519
- Age
- 12y ago

Card White Card A4 120 Sheets 230Gsm White
- Price
- £6.63
- Rating
- 4.6/5
- Reviews
- 103
- Age
- 11mo ago
Newest
by launch date
A4 White Card - 230GSM A4 White Cardstock 100 Pack Art Thick Card Stock Paper for Cards Making Invitations Postcards Business Cards Printing and Arts or Crafts DIY
- Price
- £10.35
- Rating
- 4.5/5
- Reviews
- 28
- Age
- 10mo ago

Card White Card A4 120 Sheets 230Gsm White
- Price
- £6.63
- Rating
- 4.6/5
- Reviews
- 103
- Age
- 11mo ago

100 Sheets White Paper A4 120gsm Card Smooth Thick Craft Paper Perfect for Arts Crafts and Printing 21 x 29.7cm
- Price
- £7.17
- Rating
- 4.6/5
- Reviews
- 334
- Age
- 1y ago

White Card A4 90 Sheets 160Gsm Thick Cardstock for Printing Arts and Crafts
- Price
- £4.69
- Rating
- 4.6/5
- Reviews
- 571
- Age
- 2y ago

Hawksbill A4 White Card 160Gsm-50 Pack A4 White Cardstock for Printing Card
- Price
- £3.02
- Rating
- 4.6/5
- Reviews
- 2,645
- Age
- 4y ago
Competition
Competition: brands, sellers & click share
The top 5 products take 89% of clicks. A locked shelf that new listings rarely crack.
Brands
6 flat
Sellers
34
Top-5 brand share
98%
Top 20: 100%
Top-5 click share
89%
Top 20: 100%
Open market
0%
- Hawksbill64%
- Bargain Hound15%
- House of Card & Paper10%
- FEBYLIU5%
- Just stationery4%
- TYOREW2%
- Open — no brand owns it (0%)
Demand
White Card search demand
Weekly searches over the year, seasonality beneath. Pick a range.
Peak months: Nov, Dec · busiest ÷ quietest = 2.2×
Search terms
Top White Card search terms shoppers use
The exact words shoppers type, with yearly volume, growth, and conversion.
- white card128K/yr
- white card a485K/yr
- a4 white card44K/yr
- white a4 card26K/yr
- a4 card white15K/yr
- card white4K/yr
- white cards6K/yr
- white card paper3K/yr
- white craft paper2K/yr
Reviews and returns
What reviews say buyers love and hate about White Card
What buyers praise, what they complain about and why they send it back, from the reviews.
Complain
The quality of the white colour of paper is not great give me off white vibe/greyish
Very thin, only slightly thicker than normal paper
card is super thin. more like super thick paper
Its just thicker paper that curls
Okay, doesn't feel that thick
it's thin if you want 160gsm
definitely not white
off white colour
Not white
Not good quality card at all
Poor quality
Quality was poor
it didn't work with my Epson ET-2550 ink jet printer
Not laser printer compatible
Not suitable for a printer
Love
Nice quality card
Good quality card
Excellent product
Nice thick paper
Perfect weight of paper
Good PAPER
Fair price
Great value
Good price
As described
Exactly what I ordered
As needed
It's works great for printing some craft things for the grandkids
takes printing really well
prints really well
Return
0.3% Return rate 18% Fixable by listing
The quality of the white colour of paper is not great give me off white vibe/greyish
Very thin, only slightly thicker than normal paper
card is super thin. more like super thick paper
Its just thicker paper that curls
Okay, doesn't feel that thick
it's thin if you want 160gsm
Should not be advertised as Card
Not as advertised at all
NOT card as advertised
Not good quality card at all
Poor quality
Quality was poor
Keep looking
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Best Flapen score
The highest-scoring niches we track right now, across every category.
FAQ
Common White Card questions
Answered from the same tracked data.









