White Candles

Shoppers searched for this 121K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. An estimated 7.1% of those searches ended in a purchase. Searches in the last 90 days moved -32.7% against the 90 days before. Searches, conversion and average price together put the market at an estimated £61K a year.

Searches, last 12 months

121K

Growth, 90 days vs prior 90

-32.7%

Conversion, latest week

7.1%

Market size, estimated

£61Ka year

Peak month

December4.0× the quietest month

Top search term

white candles59K searches a year

Listings sell for £7.13 on average, from £2.40 to £15.17. Amazon reports units sold in ranges. This niche sold 10K to 13K a year. The average listing sells 250 to 500 of them. At £7.13 that is £2K to £4K a year per listing.

Average price

£7.13under the $15 to $100 sweet spot

Price range

£2.40–£15.17

Amazon United Kingdom median price

£12.12across 27,606 niches

Units sold a year

10K–13K

Units per listing a year

250–500

Revenue per listing a year

£2K–£4K

Returns

1.1%of orders · Amazon United Kingdom median 0.6%

70% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 1.9% of listings are out of stock. The average listing ranks #80 within Candles & Holders. It carries 1,596 reviews at 4.32 stars, so a new listing needs social proof before a better product.

Sponsored listings

70%

Prime listings

100%

Out of stock, average day

1.9%

Average rank

#80in Candles & Holders

Average rating

4.32 starsAmazon United Kingdom average 4.36 stars

Average reviews

1,596per listing

Listings tracked

20

4 products launched here in the last 12 months. 0 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 42 months on average, so the names here are settling in.

Launched, last 12 months

4

Successful launches

0Amazon's first-year sales bar

Average brand age

42 months