White Candles
prices mostly outside the sweet spot ($2.40–$15.17) — White Candles doesn't clear our bar today.
Flapen Score
Is White Candles profitable on Amazon?
According to Flapen's Amazon United Kingdom niche tracking, White Candles is a £61K/yr Amazon United Kingdom market (121K searches/yr). The top 5 brands hold 84% of demand. Demand peaks in Nov–Dec. Verdict: Skip it — 40/100.
White Candles: the Amazon niche in one read
Everything a seller checks before entering, in three answers.
Is the demand real?
Not really. Search demand moved -32.7% over the last 90 days and 7.1% of searches end in a purchase.
£61K
revenue / yr
Who owns the niche?
The top 5 brands hold 84% of demand, so 16% of the market is open.
16%
open market share
Is there a way in?
Listing quality. The average product page scores 0/100 on content standards. Incumbents average 4.3★ — the gap to enter on.
0/100
page quality · 20 products
Top White Candles products & what they sell for
Every tracked product — its share of the shelf, its review moat, and what it sells for.
Top sellers
by 90-day click share
Bolsius Tapered Dinner Candles - White - Pack of 10 - 3.9x9.8x25.2 cm - Unscented - 7 5 Burning Hours
- Price
- £5.27
- Rating
- 4.5/5
- Reviews
- 5,751
- Age
- 13y ago
1ABOVE Pack of 5 | Household Candles | Unscented - 5 Hour Burn Time | Premium White Wax (1)
- Price
- £2.60
- Rating
- 4.0/5
- Reviews
- 254
- Age
- 3y ago
12 Magic Spell Candles - Happiness White 10cm
- Price
- £4.40
- Rating
- 4.5/5
- Reviews
- 1,108
- Age
- 7y ago
Prices Candles Tapered Dinner Candles Pack of 50 Unscented White Long Burning Wax Candles with 7 Hour Burn Time for Weddings Dining Events and Home Décor
- Price
- £15.17
- Rating
- 4.6/5
- Reviews
- 5,859
- Age
- 16y ago
1ABOVE 10 Pack Tapered Dinner Candles | Unscented - Slow Burning Candles | Multi-Purpose | Smokeless Candles (White)
- Price
- £5.66
- Rating
- 4.1/5
- Reviews
- 183
- Age
- 3y ago
Trending
90-day click momentum
Tapered Dinner Candles White 10 Inch 6 Pack
- Price
- £8.88
- Rating
- 4.6/5
- Reviews
- 35
- Age
- 5mo ago
Unscented White Pillar Candles 4 Pack 2x4in Table Candles
- Price
- £9.63
- Rating
- 4.3/5
- Reviews
- 41
- Age
- 4mo ago
Taper Dinner Candles Unscented White Non-Drip Table Candlesticks 7-Hour Burn Time Long-Burning Tapered Candles Paraffin Wax with Cotton Wicks 50 Pack
- Price
- £14.19
- Rating
- 4.4/5
- Reviews
- 147
- Age
- 10mo ago
1ABOVE Pack of 10 | Household Candles | Unscented - 5 Hour Burn Time | Premium White Wax
- Price
- £3.99
- Rating
- 4.0/5
- Reviews
- 254
- Age
- 3y ago
LIVEN Set of 40 White Candles Mini Unscented Taper Candles for Christmas Household Wedding Rituals Prayer Birthdays Meditation Altar Party and Home Décor Candlesticks - 4 Inch Tall
- Price
- £7.47
- Rating
- 4.4/5
- Reviews
- 164
- Age
- 8mo ago
Newest
by launch dateUnscented White Pillar Candles 4 Pack 2x4in Table Candles
- Price
- £9.63
- Rating
- 4.3/5
- Reviews
- 41
- Age
- 4mo ago
Tapered Dinner Candles White 10 Inch 6 Pack
- Price
- £8.88
- Rating
- 4.6/5
- Reviews
- 35
- Age
- 5mo ago
LIVEN Set of 40 White Candles Mini Unscented Taper Candles for Christmas Household Wedding Rituals Prayer Birthdays Meditation Altar Party and Home Décor Candlesticks - 4 Inch Tall
- Price
- £7.47
- Rating
- 4.4/5
- Reviews
- 164
- Age
- 8mo ago
Taper Dinner Candles Unscented White Non-Drip Table Candlesticks 7-Hour Burn Time Long-Burning Tapered Candles Paraffin Wax with Cotton Wicks 50 Pack
- Price
- £14.19
- Rating
- 4.4/5
- Reviews
- 147
- Age
- 10mo ago
Bolsius Smooth Pillar Candles - Set of 4 - White - 3.9 × 1.9 - Decorative Candles - Long Burning Time - Unscented - with Natural Plant Wax - Without Palm Oil
- Price
- £4.55
- Rating
- 4.2/5
- Reviews
- 2,128
- Age
- 1y ago
Competition: brands, sellers & click share
The top 5 products take 65% of clicks — established leaders, but buyers still shop beyond them.
Brands
12 flat
Sellers
104
Top-5 brand share
84%
Top 20: 100%
Top-5 click share
65%
Top 20: 100%
Open market
11%
- 1ABOVE29%
- BOLSIUS26%
- SENTINEL16%
- Grindstore9%
- Spaas5%
- ugbem5%
- Open — no brand owns it (6 brands, 11%)
White Candles demand & seasonality
Weekly search volume, with the niche's key stats alongside.
Peak months: Nov, Dec · busiest ÷ quietest = 4.0×
Top White Candles search terms shoppers use
The exact queries shoppers type, with yearly volume, growth and conversion.
- white candles59K/yr
- white candle23K/yr
- white candle sticks5K/yr
- white candlesticks11K/yr
- white taper candles6K/yr
- candles white4K/yr
- candle white3K/yr
- white dinner candles5K/yr
- white tapered candles4K/yr
- long white candles3K/yr
What reviews say buyers love and hate about White Candles
What buyers mention most, as a share of all reviews.
What buyers love
87% of reviews“I like the soft glow they give off”
“Excellent quality and price”
“Good value”
“As advertised”
“they fit nicely into standard candle holders”
What buyers complain about
76% of reviews“So small”
“these are top two worst alongside shein quality”
“too expensive compared to other brands”
“Thin and nasty”
“Broke whilst lit”
White Candles return rate & reasons
Why buyers send it back, as a share of all return requests.
1.1%
Return rate
93%
Fixable by listing
The "fixable" share counts expectation-mismatch reasons — size, look, advertised-vs-actual — that better copy and images address.
Common White Candles questions
The questions sellers ask about this niche, answered from the tracked metrics.
Related niches
Same-category niches scoring near this one — the next ones worth researching.
Best Flapen score
The highest-scoring niches we track right now, across every category.
