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White Blanket

Fail

Shoppers spend only $52K a year here, so White Blanket is a Fail.

Flapen Score
46
46 / 100
Ranks 3,831 of 5,777 Home & Garden niches · −5 vs the category median of 51
Market size
£52K/yr176K searches / yr
90-day growth
-21.6%search demand this quarter
Competition
43%top-5 click share · 19 brands · 21 sellers

Flapen Score

White Blanket against its category

The dotted line is the Home & Garden average. Past it, White Blanket is stronger. Inside it, weaker.

46Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The White Blanket market on Amazon at a glance

Shoppers on Amazon United Kingdom searched for White Blanket 176K times last year and spent an estimated £52K. The top 5 brands take 61% of clicks. Demand peaks in Nov–Dec. Flapen scores it 46 out of 100, a Fail.

01 · Demand

2.4% of searches ended in a purchase last week.

Shoppers searched for this 176K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. In the latest week, 2.4% of those searches ended in a purchase. Searches in the last 90 days moved -21.6% against the 90 days before. Searches, conversion and average price together put the market at an estimated £52K a year.

Searches, last 12 months
176K
Growth, 90 days vs prior 90
-21.6%
Conversion, latest week
2.4%
Market size, estimated
£52Ka year
Peak month
December3.1× the quietest month
Top search term
white blanket45K searches a year

02 · Price

A sale here is worth £12.24.

Listings sell for £12.24 on average, from £5.80 to £30.29. Amazon reports units sold in ranges. This niche sold 4K to 5K a year. The average listing sells 0 to 100 of them. At £12.24 that is £0 to £1K a year per listing.

Average price
£12.24under the $15 to $100 sweet spot
Price range
£5.80–£30.29
Amazon United Kingdom median price
£12.12across 27,606 niches
Units sold a year
4K–5K
Units per listing a year
0–100
Revenue per listing a year
£0–£1K
Returns
1.5%of orders · Amazon United Kingdom median 0.6%

03 · Entry bar

The bar here is reviews.

89% of listings pay for placement with sponsored ads. 89% ship with Prime. On an average day, 6.9% of listings are out of stock. The average listing ranks #132 within Home Textiles. It carries 3,104 reviews at 4.43 stars, so a new listing needs social proof before a better product.

Sponsored listings
89%
Prime listings
89%
Out of stock, average day
6.9%
Average rank
#132in Home Textiles
Average rating
4.43 starsAmazon United Kingdom average 4.36 stars
Average reviews
3,104per listing
Listings tracked
27

04 · Newcomers

Amazon counts 0 of last year's 3 launches as successful.

3 products launched here in the last 12 months. Amazon counts 0 of them as successful launches, new products that hit its first-year sales bar. The brands on the shelf have sold for 41 months on average, so the names here are settling in.

Launched, last 12 months
3
Successful launches
0Amazon's first-year sales bar
Average brand age
41 months

Products

Top White Blanket products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Competition

Competition: brands, sellers & click share

The top 5 products take 43% of clicks. Leaders hold, but buyers still shop past them.

£0£2K£4K£6K£8K101001K10K100K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

19 rising

Sellers

21

Top-5 brand share

61%

Top 20: 100%

Top-5 click share

43%

Top 20: 93%

Open market

33%

  • WAVVE21%
  • Bedsure15%
  • Aisbo9%
  • RUIKASI8%
  • BEDELITE7%
  • Utopia Bedding7%

Demand

White Blanket search demand

Weekly searches over the year, seasonality beneath. Pick a range.

7K5KSpike '24Black Friday '24Holiday '24Prime Day '25Spike '25Black Friday '25DecMarJunAugNovMarMay

Peak months: Nov, Dec · busiest ÷ quietest = 3.1×

Search terms

Top White Blanket search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • white blanket45K/yr
  • white throw32K/yr
  • white fluffy blanket21K/yr
  • white throws for beds13K/yr
  • white throws for sofa9K/yr
  • white bed throw5K/yr
  • white fleece blanket8K/yr
  • white blanket throw5K/yr
  • white throws4K/yr
  • cloud blanket5K/yr

Reviews and returns

What reviews say buyers love and hate about White Blanket

What buyers praise, what they complain about and why they send it back, from the reviews.

Complain

Thickness23%−0.19

Not very thick either

Very thin material

Not as thick as I thought

Size-Overall18%−0.10

I was a bit annoyed if ordered the wrong size

Omg so small

the box is very small

Color8%−0.07

Cream not white

I unfortunately returned this throw however it was lovely just the wrong colour

Thin5%−0.06

Too thin

a bit thin

Warmth5%−0.01

This blanket is not warm and very thin

Love

Soft Feel33%

Beautiful, soft and smooth

Very soft and fluffy

Lovely & soft

Value For Money14%+0.45

excellent value for money

Excellent value

Good value

Quality-Overall13%+0.65

Good quality

really good quality blanket

Luxurious quality

Warmth8%−0.01

Warm and fluffy

still gives a nice enveloping warmth

Nice and snuggly and warm

Size-Overall6%−0.10

Fits well

Perfect for the sofa or over the end of the bed

it is a good size blanket

Return

1.5% Return rate 66% Fixable by listing

Size-Overall28%▃▆█▄▃▇

I was a bit annoyed if ordered the wrong size

Omg so small

the box is very small

Color27%▆▅▅▆█▄

Cream not white

I unfortunately returned this throw however it was lovely just the wrong colour

Thin13%▃▃▃█▅▅

Too thin

a bit thin

Quality-Overall9%█▅▃▁▃▃

Average quality at an average price

Advertised Vs Actual Product5%▁▄█▄▃▄

FAQ

Common White Blanket questions

Answered from the same tracked data.