Skip to content

White Bin

Maybe

Returns run at only 0.9% of orders. But demand is soft, at -10.2% this quarter, so White Bin is a Maybe.

Flapen Score
51
51 / 100
Ranks 2,729 of 5,777 Home & Garden niches · on the category median
Market size
£83K/yr129K searches / yr
90-day growth
-10.2%search demand this quarter
Competition
43%top-5 click share · 18 brands · 64 sellers

Flapen Score

White Bin against its category

The dotted line is the Home & Garden average. Past it, White Bin is stronger. Inside it, weaker.

51Maybe
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The White Bin market on Amazon at a glance

Shoppers on Amazon United Kingdom searched for White Bin 129K times last year and spent an estimated £83K. The top 5 brands take 72% of clicks. Flapen scores it 51 out of 100, a Maybe.

01 · Demand

3.1% of searches ended in a purchase last week.

Shoppers searched for this 129K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. In the latest week, 3.1% of those searches ended in a purchase. Searches in the last 90 days moved -10.2% against the 90 days before. Searches, conversion and average price together put the market at an estimated £83K a year.

Searches, last 12 months
129K
Growth, 90 days vs prior 90
-10.2%
Conversion, latest week
3.1%
Market size, estimated
£83Ka year
Peak month
September1.3× the quietest month
Top search term
white bin51K searches a year

02 · Price

A sale here is worth £20.90.

Listings sell for £20.90 on average, from £4.68 to £61.01. Amazon reports units sold in ranges. This niche sold 4K to 5K a year. The average listing sells 0 to 100 of them. At £20.90 that is £0 to £2K a year per listing.

Average price
£20.90inside the $15 to $100 sweet spot
Price range
£4.68–£61.01
Amazon United Kingdom median price
£12.12across 27,606 niches
Units sold a year
4K–5K
Units per listing a year
0–100
Revenue per listing a year
£0–£2K
Returns
0.9%of orders · Amazon United Kingdom median 0.6%

03 · Entry bar

The bar here is reviews.

71% of listings pay for placement with sponsored ads. 61% ship with Prime. On an average day, 6.3% of listings are out of stock. The average listing ranks #32 within Bathroom. It carries 2,627 reviews at 4.43 stars, so a new listing needs social proof before a better product.

Sponsored listings
71%
Prime listings
61%
Out of stock, average day
6.3%
Average rank
#32in Bathroom
Average rating
4.43 starsAmazon United Kingdom average 4.36 stars
Average reviews
2,627per listing
Listings tracked
38

04 · Newcomers

Amazon counts 1 of last year's 4 launches as successful.

4 products launched here in the last 12 months. Amazon counts 1 of them as successful launches, new products that hit its first-year sales bar. The brands on the shelf have sold for 46 months on average, so the names here are settling in.

Launched, last 12 months
4
Successful launches
1Amazon's first-year sales bar
Average brand age
46 months

Products

Top White Bin products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Competition

Competition: brands, sellers & click share

The top 5 products take 43% of clicks. Leaders hold, but buyers still shop past them.

£0£3K£7K£10K£13K101001K10K100K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

18 falling

Sellers

64

Top-5 brand share

72%

Top 20: 100%

Top-5 click share

43%

Top 20: 85%

Open market

22%

  • SONGMICS20%
  • Addis19%
  • Harbour Housewares16%
  • Tower10%
  • TATAY7%
  • Best House Another Fine Product6%

Demand

White Bin search demand

Weekly searches over the year, seasonality beneath. Pick a range.

3K2KHoliday '24Prime Day '25SepDecMarJunAugNovMarMay

No pronounced peak months · busiest ÷ quietest = 1.3×

Search terms

Top White Bin search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • white bin51K/yr
  • white kitchen bin39K/yr
  • kitchen bin white11K/yr
  • white pedal bin9K/yr
  • white bedroom bin8K/yr
  • bedroom bin white6K/yr
  • bin white5K/yr

Reviews and returns

What reviews say buyers love and hate about White Bin

What buyers praise, what they complain about and why they send it back, from the reviews.

Complain

Size-Overall27%−0.11

they still do not fit easily

Very small

Too big

Durability9%−0.16

Doesn't last

I cant comment on how long they might last as not had it long enough yet

it stopped working after a few months

Quality-Overall8%+0.86

I was indecisive to get it as the reviews here were quite mixed

Poor quality

These are not good

Functionality-Overall6%−0.09

Doesn't work

Never works properly

unfortunately it didnt work

Value For Money5%+1.15

didnt like it at all its not worth the money

A bit expensive

Bags a bit expensive

Love

Quality-Overall16%+0.86

Good quality

Great bin, high quality

Good quality - Perfect for small spaces

Value For Money16%+1.15

Good price

Excellent value

Reasonably priced

Size-Overall16%−0.11

Excellent size

Fits neatly into a small space

good size for the bedroom

Bin Capacity7%+0.76

Lovely bathroom bin

Excellent bin

Good bin

Strength7%

Sturdy, good sized bin

Very sturdy

It is fairly sturdy construction

Return

0.9% Return rate 73% Fixable by listing

Size-Overall55%▇▇███▇

they still do not fit easily

Very small

Too big

Color8%▅▄▄▂▂█
Defective Material/Parts6%█▆▅▆▃▄
Functionality-Overall5%▆▇█▇▃▃

Doesn't work

Never works properly

unfortunately it didnt work

Quality-Overall4%▇█▇██▅

I was indecisive to get it as the reviews here were quite mixed

Poor quality

These are not good

FAQ

Common White Bin questions

Answered from the same tracked data.