White Bedding
MaybeReturns run at only 0.5% of orders. But demand is soft, at -7.4% this quarter, so White Bedding is a Maybe.
- Flapen Score
- 51 / 100Ranks 2,729 of 5,777 Home & Garden niches · on the category median51
- Market size
- £141K/yr343K searches / yr
- 90-day growth
- -7.4%search demand this quarter
- Competition
- 43%top-5 click share · 25 brands · 36 sellers
Flapen Score
White Bedding against its category
The dotted line is the Home & Garden average. Past it, White Bedding is stronger. Inside it, weaker.
Market
The White Bedding market on Amazon at a glance
Shoppers on Amazon United Kingdom searched for White Bedding 343K times last year and spent an estimated £141K. The top 5 brands take 62% of clicks. Demand peaks in Sep. Flapen scores it 51 out of 100, a Maybe.
01 · Demand
3.1% of searches ended in a purchase last week.
Shoppers searched for this 343K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. In the latest week, 3.1% of those searches ended in a purchase. Searches in the last 90 days moved -7.4% against the 90 days before. Searches, conversion and average price together put the market at an estimated £141K a year.
- Searches, last 12 months
- 343K
- Growth, 90 days vs prior 90
- -7.4%
- Conversion, latest week
- 3.1%
- Market size, estimated
- £141Ka year
- Peak month
- September1.7× the quietest month
- Top search term
- white bedding95K searches a year
02 · Price
A sale here is worth £13.08.
Listings sell for £13.08 on average, from £6.19 to £19.99. Amazon reports units sold in ranges. This niche sold 10K to 13K a year. The average listing sells 100 to 250 of them. At £13.08 that is £1K to £3K a year per listing.
- Average price
- £13.08under the $15 to $100 sweet spot
- Price range
- £6.19–£19.99
- Amazon United Kingdom median price
- £12.12across 27,606 niches
- Units sold a year
- 10K–13K
- Units per listing a year
- 100–250
- Revenue per listing a year
- £1K–£3K
- Returns
- 0.5%of orders · Amazon United Kingdom median 0.6%
03 · Entry bar
The bar here is ads and reviews.
95% of listings pay for placement with sponsored ads. 81% ship with Prime. On an average day, 9.1% of listings are out of stock. The average listing ranks #117 within Home Textiles. It carries 5,615 reviews at 4.38 stars, so a new listing needs social proof before a better product.
- Sponsored listings
- 95%
- Prime listings
- 81%
- Out of stock, average day
- 9.1%
- Average rank
- #117in Home Textiles
- Average rating
- 4.38 starsAmazon United Kingdom average 4.36 stars
- Average reviews
- 5,615per listing
- Listings tracked
- 42
04 · Newcomers
Amazon counts 2 of last year's 3 launches as successful.
3 products launched here in the last 12 months. Amazon counts 2 of them as successful launches, new products that hit its first-year sales bar. The brands on the shelf have sold for 53 months on average, so the names here are settling in.
- Launched, last 12 months
- 3
- Successful launches
- 2Amazon's first-year sales bar
- Average brand age
- 53 months
Products
Top White Bedding products & what they sell for
Every tracked product: its share of the shelf, its reviews, and its price.
Top sellers
by 90-day click share
100% Egyptian Cotton Duvet Cover Set |200 Thread Count Plain Dyed Duvet Quilt Cover Set With Free Pillowcases| Non-Iron Easycare Bedding Set - Single Double King Super King Sizes (White Double)
- Price
- £14.15
- Rating
- 4.2/5
- Reviews
- 2,121
- Age
- 4y ago

Utopia Bedding Double Duvet Cover Set White
- Price
- £9.31
- Rating
- 4.5/5
- Reviews
- 21,561
- Age
- 8y ago

RUIKASI Double Duvet Set Bedding Set - White Duvet Cover Double Bed Set with Zip Soft Brushed Microfibre Duvet Cover Set Quilt Cover with 2 Pillowcases
- Price
- £11.50
- Rating
- 4.4/5
- Reviews
- 2,665
- Age
- 7y ago

Bedsure Double Duvet Cover Set - Seersucker Bedding White 200x200 cm
- Price
- £17.12
- Rating
- 4.5/5
- Reviews
- 104
- Age
- 4mo ago

White Duvet Cover Double Size 3 Piece Pompoms Soft Microfiber Tassels Design Plain Colour 4 Seasons Bedding Set
- Price
- £15.53
- Rating
- 4.4/5
- Reviews
- 591
- Age
- 6y ago
Trending
90-day click momentum
Deconovo White Double Duvet Set Hotel Bedding Soft Microfibre Striped Bedding Sets Embossed Stripe Design OEKO-TEX Certified Easy Care Duvet Cover Sets(200x200cm White)
- Price
- £10.57
- Rating
- 3.7/5
- Reviews
- 18
- Age
- 1y ago

Pintuck Duvet Cover with Pillowcases Bedding Bed Set (White Double)
- Price
- £13.74
- Rating
- 4.3/5
- Reviews
- 941
- Age
- 5y ago

Bedsure Double Duvet Cover Set - Seersucker Bedding White 200x200 cm
- Price
- £17.12
- Rating
- 4.5/5
- Reviews
- 104
- Age
- 4mo ago

The Essentials Wardrobe Duvet Cover Set Includes Matching Pillowcase Soft Microfibre Fabric Breathable & Wrinkle Resistant Quick Popper Fastening White (Double- 200x200)
- Price
- £8.81
- Rating
- 4.3/5
- Reviews
- 37
- Age
- 9mo ago

Sapphire Collection Luxury 100% Egyptian Cotton Duvet Quilt Cover & Pillowcase Bedding Set (White Single)
- Price
- £11.80
- Rating
- 4.3/5
- Reviews
- 4,731
- Age
- 12y ago
Newest
by launch date
Bedsure Double Duvet Cover Set - Seersucker Bedding White 200x200 cm
- Price
- £17.12
- Rating
- 4.5/5
- Reviews
- 104
- Age
- 4mo ago

The Essentials Wardrobe Duvet Cover Set Includes Matching Pillowcase Soft Microfibre Fabric Breathable & Wrinkle Resistant Quick Popper Fastening White (Double- 200x200)
- Price
- £8.81
- Rating
- 4.3/5
- Reviews
- 37
- Age
- 9mo ago

Deconovo White Double Duvet Set Hotel Bedding Soft Microfibre Striped Bedding Sets Embossed Stripe Design OEKO-TEX Certified Easy Care Duvet Cover Sets(200x200cm White)
- Price
- £10.57
- Rating
- 3.7/5
- Reviews
- 18
- Age
- 1y ago

Aisbo Double Duvet Cover Set White Seersucker Bedding Set with 2 Pillowcases Soft Breathable Textured Puckering Bed Quilt Cover Set with Zipper (200×200cm) 3pcs
- Price
- £14.87
- Rating
- 4.4/5
- Reviews
- 1,316
- Age
- 1y ago

LANE LINEN Double Duvet Cover Set White - Pre Washed Soft Microfibre Polyester Duvet Cover with Pillow case - Bedding Quilt Cover Set
- Price
- £14.14
- Rating
- 4.4/5
- Reviews
- 656
- Age
- 1y ago
Competition
Competition: brands, sellers & click share
The top 5 products take 43% of clicks. Leaders hold, but buyers still shop past them.
Brands
25 falling
Sellers
36
Top-5 brand share
62%
Top 20: 96%
Top-5 click share
43%
Top 20: 81%
Open market
34%
- Utopia Bedding23%
- Filo Magico12%
- RUIKASI11%
- WONGS BEDDING8%
- Bedsure7%
- Aisbo4%
Demand
White Bedding search demand
Weekly searches over the year, seasonality beneath. Pick a range.
Peak months: Sep · busiest ÷ quietest = 1.7×
Search terms
Top White Bedding search terms shoppers use
The exact words shoppers type, with yearly volume, growth, and conversion.
- white bedding95K/yr
- white double duvet set51K/yr
- white bedding double38K/yr
- white duvet set double37K/yr
- white duvet cover24K/yr
- white double bedding12K/yr
- white duvet set12K/yr
- white duvet cover double5K/yr
- white double duvet cover8K/yr
- white double bedding set6K/yr
Reviews and returns
What reviews say buyers love and hate about White Bedding
What buyers praise, what they complain about and why they send it back, from the reviews.
Complain
Cannot believe it after 4 uses the material as ripped
Poor quality material
Almost certainly not100% cotton
Terrible quality
Cheap rubbish - avoid
not the quality I was expecting
Not a great fit
A bit too tight
they're huge
It's quite thin
Very thin cotton
Very thin material
this time the sheets smell really strong of ammonia
Very strong chemical smell on opening the packaging
Love
Good quality bed set very pleased
Good quality bedding
Amazing quality
soft cotton
Lovely and soft
silky soft
Good price
Excellent value
Worth money
Very comfortable
Comfy bedding
comfy to use
Perfect fit
Good fit to mattress
Fits bed well
Return
0.5% Return rate 52% Fixable by listing
Not a great fit
A bit too tight
they're huge
Cannot believe it after 4 uses the material as ripped
Poor quality material
Almost certainly not100% cotton
Terrible quality
Cheap rubbish - avoid
not the quality I was expecting
Keep looking
Related niches
Niches in the same category that score near this one. Research these next.
Best Flapen score
The highest-scoring niches we track right now, across every category.
FAQ
Common White Bedding questions
Answered from the same tracked data.









