white baubles
Skip itA small market ($11K/yr) — this niche doesn't clear our bar today.
Review moat
Great256.95avg incumbent reviews — the moat a new listing must climb
Brand share
Great52%top-5 brand share — no brand owns this niche
Competition
Good45%top-5 click share — leaders hold, buyers still browse
Returns
Good2.5%return rate — above 5% kills the launch gate
Price range
Good£3.99–£26.47cheapest to priciest tracked listing — scored on the share inside $15–$100
Quality gap
Okay4.5★avg incumbent rating — lower means beatable quality
Avg price
Okay£11.13avg listing price — sweet spot $15–$100
Growth
Bad-8.3%90-day search growth — must beat 0% to launch
Market size
Bad£11K£11K/yr · 347K searches
Conversion
Bad0.3%search→purchase rate — share of searches ending in a sale
According to Flapen's Amazon United Kingdom niche tracking, white baubles is a £11K/yr Amazon United Kingdom market (347K searches/yr). The top 5 brands hold 52% of demand. Demand peaks in Nov–Dec. Verdict: Skip it — 42/100.
Data updated Jul 28, 2026 · scored weekly · How we score niches
white baubles market data
- Units sold / yr
- 10K–13K
- avg 0–100/product
- Revenue / yr
- £111K–£139K
- units × avg price
- Conversion rate
- 0.3%
- Avg BSR
- #798
- Page quality
- 0%
- Prime
- 79%
- Sponsored
- 26%
- Out of stock
- 30.7%
- Avg brand age
- 42 months
- Avg seller age
- 195 days
Competition & brand share
The top 5 products take 45% of clicks — established leaders, but buyers still shop beyond them.Brands
17 falling
Sellers
27
Top-5 brand share
52%
Top 20: 100%
Top-5 click share
45%
Top 20: 100%
Open market
42%
- Christmas Concepts14%
- HOUISM11%
- VEYLIN11%
- Mu Mianhua8%
- COSORO7%
- Wjelet7%
Demand & seasonality
Weekly Amazon search volume, last 104 weeks — -8.3% search growth over the last 90 days.Peak months: Nov, Dec · busiest ÷ quietest = 292.2×
Top white baubles search terms
- white christmas decorations73K/yr
- white christmas tree decorations68K/yr
- white baubles69K/yr
- white christmas baubles32K/yr
- white baubles for christmas tree36K/yr
- christmas baubles white8K/yr
- christmas tree decorations white11K/yr
- christmas decorations white7K/yr
- large white baubles8K/yr
- white tree decoration13K/yr
Top white baubles products on Amazon
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
All 19 tracked products in this niche — three views at once, no toggling.
Top sellers
by 90-day click share
146pcs Christmas Baubles White Xmas Ball Ornaments for Christmas Tree Decorations Shatterproof Hanging Bauble Set for Xmas Holiday Party Home Decor (Hooks Inc.)
HOUISM£20.494.0★16 rev
Christmas Concepts Pack of 10-60mm (2.4) Christmas Tree Baubles - Iridescent White Sparkle Baubles
Christmas Concepts£14.734.5★672 rev
VEYLIN 10 Pcs Artificial Christmas Leaves Picks White Glitter Leaves for Xmas Tree Wreath Festival Decoration
VEYLIN£6.544.5★139 rev
36PCS 4CM Christmas Balls Christmas Tree Decoration Baubles Ornaments Shatterproof Balls for Xmas Hanging Festive Holiday Home Decor White
Mu Mianhua£6.644.2★136 rev
24Pcs White Baubles for Christmas Tree Decorations 60mm/2.36 Large Xmas Bauble Hanging Ball Christma Balls Ornaments with String Shatterproof White Christmas Baubles for Xmas Tree Holiday Party Decor
COSORO£9.044.5★46 rev
Newest
by launch date24Pcs White Baubles for Christmas Tree Decorations 60mm/2.36 Large Xmas Bauble Hanging Ball Christma Balls Ornaments with String Shatterproof White Christmas Baubles for Xmas Tree Holiday Party Decor
COSORO£9.0446 rev
BOUBONI 48 Pcs Snowflakes Christmas Decorations Snowflake Ornaments for Christmas Decorations Indoor Winter WonderlandWhite
BOUBONI£6.7642 rev
SUNBEAUTY 4 PCS White Paper Christmas Tree Honeycomb Christmas Tree with Light 3D Christmas Honeycomb Table Centerpiece Christmas Party Decorations Paper Trees for Home New Year Holiday Party Decor
SUNBEAUTY£13.7219 rev
SHareconn 100pcs Christmas Tree Decorations Ornaments Set Shatterproof Plastic Christmas Baubles Decorative Balls with Lanyards for Xmas Tree Decor Holiday Wedding Party White
SHareconn£19.2982 rev
Wjelet 18PCS Christmas Tree Decorations Clear Acrylic Crystal Christmas Hanging Decorations Include Snowflake Icicle Reindeer Tree & Candy Cane Ornaments with Strings for Home Décor(clear1)
Wjelet£8.161 rev
Trending
90-day click momentumWjelet 18PCS Christmas Tree Decorations Clear Acrylic Crystal Christmas Hanging Decorations Include Snowflake Icicle Reindeer Tree & Candy Cane Ornaments with Strings for Home Décor(clear1)
Wjelet£8.165.0★
Natural Pine Cones 25pcs Rustic Snow Pine Cones with String - Winter Holiday Hanging Ornament for Xmas Tree Gift Tag Party Decoration (4-5cm)
POTWPOT£9.234.5★
SUNBEAUTY 4 PCS White Paper Christmas Tree Honeycomb Christmas Tree with Light 3D Christmas Honeycomb Table Centerpiece Christmas Party Decorations Paper Trees for Home New Year Holiday Party Decor
SUNBEAUTY£13.724.9★
24Pcs White Baubles for Christmas Tree Decorations 60mm/2.36 Large Xmas Bauble Hanging Ball Christma Balls Ornaments with String Shatterproof White Christmas Baubles for Xmas Tree Holiday Party Decor
COSORO£9.044.5★
SVNVIOZ White Gold Christmas Baubles Decorations 16Pcs 8cm Ornaments Set Shatterproof Balls for Tree Decoration
SVNVIOZ£18.104.5★
What buyers say about white baubles
What buyers praise and complain about, mined from review topics.What buyers love
“So pretty and totally worked with my Tiffany blue and white themed tree”
“This beautiful set of wassail cups/baubles are excellent value for money”
“Glitter and sparkle”
“Nice decoration”
Top return reasons
Common questions
- Is white baubles profitable to sell on Amazon United Kingdom?
- The niche generates £11K/yr across 19 tracked products. 0 of 2 products launched in the last 360 days are still selling. 90-day search growth is -8.3%. Flapen's verdict: Skip it (42/100).
- How competitive is the white baubles niche?
- 17 brands and 27 sellers compete. The top 5 products take 45% of clicks and top 5 brands hold 52% of demand.
- When does demand for white baubles peak?
- Demand peaks in Nov–Dec; the busiest month runs 292.2× the quietest.
- What does it cost to enter the white baubles niche?
- Listings span £3.99–£26.47; the average listing price is £11.13 (sweet spot $15–$100). The average incumbent carries 257 reviews — the moat a new listing must climb.