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White Baubles

Fail

Shoppers spend only $11K a year here, so White Baubles is a Fail.

Flapen Score
42
42 / 100
Ranks 4,560 of 5,777 Home & Garden niches · −9 vs the category median of 51
Market size
£11K/yr347K searches / yr
90-day growth
-8.3%search demand this quarter
Competition
45%top-5 click share · 17 brands · 27 sellers

Flapen Score

White Baubles against its category

The dotted line is the Home & Garden average. Past it, White Baubles is stronger. Inside it, weaker.

42Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The White Baubles market on Amazon at a glance

Shoppers on Amazon United Kingdom searched for White Baubles 347K times last year and spent an estimated £11K. The top 5 brands take 52% of clicks. Demand peaks in Nov–Dec. Flapen scores it 42 out of 100, a Fail.

01 · Demand

0.3% of searches ended in a purchase last week.

Shoppers searched for this 347K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. In the latest week, 0.3% of those searches ended in a purchase. Searches in the last 90 days moved -8.3% against the 90 days before. Searches, conversion and average price together put the market at an estimated £11K a year.

Searches, last 12 months
347K
Growth, 90 days vs prior 90
-8.3%
Conversion, latest week
0.3%
Market size, estimated
£11Ka year
Peak month
December292.2× the quietest month
Top search term
white christmas decorations73K searches a year

02 · Price

A sale here is worth £11.13.

Listings sell for £11.13 on average, from £3.99 to £26.47. Amazon reports units sold in ranges. This niche sold 10K to 13K a year. The average listing sells 0 to 100 of them. At £11.13 that is £0 to £1K a year per listing.

Average price
£11.13under the $15 to $100 sweet spot
Price range
£3.99–£26.47
Amazon United Kingdom median price
£12.12across 27,606 niches
Units sold a year
10K–13K
Units per listing a year
0–100
Revenue per listing a year
£0–£1K
Returns
2.5%of orders · Amazon United Kingdom median 0.6%

03 · Entry bar

The bar here is low.

26% of listings pay for placement with sponsored ads. 79% ship with Prime. On an average day, 30.7% of listings are out of stock. The average listing ranks #798 within Seasonal Décor. It carries 257 reviews at 4.46 stars, so a new listing needs social proof before a better product.

Sponsored listings
26%
Prime listings
79%
Out of stock, average day
30.7%
Average rank
#798in Seasonal Décor
Average rating
4.46 starsAmazon United Kingdom average 4.36 stars
Average reviews
257per listing
Listings tracked
19

04 · Newcomers

Amazon counts 0 of last year's 2 launches as successful.

2 products launched here in the last 12 months. Amazon counts 0 of them as successful launches, new products that hit its first-year sales bar. The brands on the shelf have sold for 42 months on average, so the names here are settling in.

Launched, last 12 months
2
Successful launches
0Amazon's first-year sales bar
Average brand age
42 months

Products

Top White Baubles products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Competition

Competition: brands, sellers & click share

The top 5 products take 45% of clicks. Leaders hold, but buyers still shop past them.

£0£324£649£973£1K1101001K10K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

17 falling

Sellers

27

Top-5 brand share

52%

Top 20: 100%

Top-5 click share

45%

Top 20: 100%

Open market

42%

  • Christmas Concepts14%
  • HOUISM11%
  • VEYLIN11%
  • Mu Mianhua8%
  • COSORO7%
  • Wjelet7%

Demand

White Baubles search demand

Weekly searches over the year, seasonality beneath. Pick a range.

60K40KSpike '24Holiday '24Spike '25Prime Day '25Holiday '25Spike '26Prime Day '26SepDecMarJunAugNovMarMay

Peak months: Nov, Dec · busiest ÷ quietest = 292.2×

Search terms

Top White Baubles search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • white christmas decorations73K/yr
  • white christmas tree decorations68K/yr
  • white baubles69K/yr
  • white christmas baubles32K/yr
  • white baubles for christmas tree36K/yr
  • christmas baubles white8K/yr
  • christmas tree decorations white11K/yr
  • christmas decorations white7K/yr
  • large white baubles8K/yr
  • white tree decoration13K/yr

Reviews and returns

What reviews say buyers love and hate about White Baubles

What buyers praise, what they complain about and why they send it back, from the reviews.

Love

Color25%

So pretty and totally worked with my Tiffany blue and white themed tree

Value For Money25%0.00

This beautiful set of wassail cups/baubles are excellent value for money

Brightness/Shine/Glow25%

Glitter and sparkle

Iridescence and sparkle

Design-Overall25%

Nice decoration

Return

2.5% Return rate 50% Fixable by listing

Quality-Overall50%█▁▁▁▁▁
Size-Overall25%█▁▁▁▁▁
Advertised Vs Actual Product25%█▁▁▁▁▁

FAQ

Common White Baubles questions

Answered from the same tracked data.