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White Balloons

Fail

Prices span $2.16–$6.72, mostly outside the sweet spot, so White Balloons is a Fail.

Flapen Score
49
49 / 100
Ranks 3,207 of 5,777 Home & Garden niches · −2 vs the category median of 51
Market size
£88K/yr110K searches / yr
90-day growth
+13.1%search demand this quarter
Competition
66%top-5 click share · 13 brands · 18 sellers

Flapen Score

White Balloons against its category

The dotted line is the Home & Garden average. Past it, White Balloons is stronger. Inside it, weaker.

49Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The White Balloons market on Amazon at a glance

Shoppers on Amazon United Kingdom searched for White Balloons 110K times last year and spent an estimated £88K. The top 5 brands take 70% of clicks. Flapen scores it 49 out of 100, a Fail.

01 · Demand

An estimated 17.3% of those searches ended in a purchase.

Shoppers searched for this 110K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. An estimated 17.3% of those searches ended in a purchase. Searches in the last 90 days moved +13.1% against the 90 days before. Searches, conversion and average price together put the market at an estimated £88K a year.

Searches, last 12 months
110K
Growth, 90 days vs prior 90
+13.1%
Conversion, latest week
17.3%
Market size, estimated
£88Ka year
Peak month
December1.4× the quietest month
Top search term
white balloons87K searches a year

02 · Price

A sale here is worth £4.59.

Listings sell for £4.59 on average, from £2.16 to £6.72. Amazon reports units sold in ranges. This niche sold 15K to 20K a year. The average listing sells 500 to 750 of them. At £4.59 that is £2K to £3K a year per listing.

Average price
£4.59under the $15 to $100 sweet spot
Price range
£2.16–£6.72
Amazon United Kingdom median price
£12.12across 27,606 niches
Units sold a year
15K–20K
Units per listing a year
500–750
Revenue per listing a year
£2K–£3K
Returns
1.0%of orders · Amazon United Kingdom median 0.6%

03 · Entry bar

The bar here is low.

76% of listings pay for placement with sponsored ads. 94% ship with Prime. On an average day, 14.2% of listings are out of stock. The average listing ranks #145 within Party Supplies. It carries 1,446 reviews at 4.38 stars, so a new listing needs social proof before a better product.

Sponsored listings
76%
Prime listings
94%
Out of stock, average day
14.2%
Average rank
#145in Party Supplies
Average rating
4.38 starsAmazon United Kingdom average 4.36 stars
Average reviews
1,446per listing
Listings tracked
17

04 · Newcomers

1 of last year's 7 launches cleared the first-year sales bar.

7 products launched here in the last 12 months. 1 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 32 months on average, so a newcomer is not facing entrenched names.

Launched, last 12 months
7
Successful launches
1Amazon's first-year sales bar
Average brand age
32 months

Products

Top White Balloons products & what they sell for

The products selling here, as shoppers see them on Amazon. Shelf share and sales are our estimates.

Prices and ratings read from Amazon on Jul 27, 2026. The live listing can differ.

Competition

Competition: brands, sellers & click share

The top 5 products take an estimated 66% of clicks. Leaders hold, but buyers still shop past them.

£0£9K£18K£26K£35K101001K10K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

13 flat

Sellers

18

Est. top-5 brand share

70%

Top 20: 100%

Est. top-5 click share

66%

Top 20: 100%

Open market

24%

  • QIFU26%
  • SHATCHI18%
  • Kelfara9%
  • Wayfun9%
  • ASIYUHY8%
  • PartyWoo6%

Demand

White Balloons search demand

Weekly searches over the year, seasonality beneath. Pick a range.

4K3KSpike '24Holiday '24Spike '25Holiday '25DecMarJunAugNovMarMay

No pronounced peak months · busiest ÷ quietest = 1.4×

Search terms

Top White Balloons search terms shoppers use

The exact words shoppers type, with estimated yearly volume, growth, and conversion.

  • white balloons87K/yr
  • white ballons5K/yr
  • balloons white4K/yr
  • white balloon4K/yr
  • white balloons 100 pack3K/yr
  • white baloons2K/yr
  • white 12 inch balloons2K/yr
  • white latex balloons2K/yr

Reviews and returns

What reviews say buyers love and hate about White Balloons

We read the reviews and the return reasons for every product selling here.

28%of positive reviews mention “Quality-Overall”
46%of negative reviews mention “Quality-Overall”
1.0%of orders come back
“The quality of these balloons were not what I expected”
A buyer, on “Quality-Overall”46% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

15 topics

NegativePositive

FAQ

Common White Balloons questions

Answered from the same tracked data.

Figures on this page are estimates modeled from public Amazon pages and third-party keyword data. Amazon does not supply them, and no connected seller's data is used. How we handle Amazon data