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White Balloons

Fail

Prices span $2.16–$6.72, mostly outside the sweet spot, so White Balloons is a Fail.

Flapen Score
49
49 / 100
Ranks 3,207 of 5,777 Home & Garden niches · −2 vs the category median of 51
Market size
£88K/yr110K searches / yr
90-day growth
+13.1%search demand this quarter
Competition
66%top-5 click share · 13 brands · 18 sellers

Flapen Score

White Balloons against its category

The dotted line is the Home & Garden average. Past it, White Balloons is stronger. Inside it, weaker.

49Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The White Balloons market on Amazon at a glance

Shoppers on Amazon United Kingdom searched for White Balloons 110K times last year and spent an estimated £88K. The top 5 brands take 70% of clicks. Flapen scores it 49 out of 100, a Fail.

01 · Demand

17.3% of searches ended in a purchase last week.

Shoppers searched for this 110K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. In the latest week, 17.3% of those searches ended in a purchase. Searches in the last 90 days moved +13.1% against the 90 days before. Searches, conversion and average price together put the market at an estimated £88K a year.

Searches, last 12 months
110K
Growth, 90 days vs prior 90
+13.1%
Conversion, latest week
17.3%
Market size, estimated
£88Ka year
Peak month
December1.4× the quietest month
Top search term
white balloons87K searches a year

02 · Price

A sale here is worth £4.59.

Listings sell for £4.59 on average, from £2.16 to £6.72. Amazon reports units sold in ranges. This niche sold 15K to 20K a year. The average listing sells 500 to 750 of them. At £4.59 that is £2K to £3K a year per listing.

Average price
£4.59under the $15 to $100 sweet spot
Price range
£2.16–£6.72
Amazon United Kingdom median price
£12.12across 27,606 niches
Units sold a year
15K–20K
Units per listing a year
500–750
Revenue per listing a year
£2K–£3K
Returns
1.0%of orders · Amazon United Kingdom median 0.6%

03 · Entry bar

The bar here is low.

76% of listings pay for placement with sponsored ads. 94% ship with Prime. On an average day, 14.2% of listings are out of stock. The average listing ranks #145 within Party Supplies. It carries 1,446 reviews at 4.38 stars, so a new listing needs social proof before a better product.

Sponsored listings
76%
Prime listings
94%
Out of stock, average day
14.2%
Average rank
#145in Party Supplies
Average rating
4.38 starsAmazon United Kingdom average 4.36 stars
Average reviews
1,446per listing
Listings tracked
17

04 · Newcomers

Amazon counts 1 of last year's 7 launches as successful.

7 products launched here in the last 12 months. Amazon counts 1 of them as successful launches, new products that hit its first-year sales bar. The brands on the shelf have sold for 32 months on average, so a newcomer is not facing entrenched names.

Launched, last 12 months
7
Successful launches
1Amazon's first-year sales bar
Average brand age
32 months

Products

Top White Balloons products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Competition

Competition: brands, sellers & click share

The top 5 products take 66% of clicks. Leaders hold, but buyers still shop past them.

£0£9K£18K£26K£35K101001K10K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

13 flat

Sellers

18

Top-5 brand share

70%

Top 20: 100%

Top-5 click share

66%

Top 20: 100%

Open market

24%

  • QIFU26%
  • SHATCHI18%
  • Kelfara9%
  • Wayfun9%
  • ASIYUHY8%
  • PartyWoo6%

Demand

White Balloons search demand

Weekly searches over the year, seasonality beneath. Pick a range.

4K3KSpike '24Holiday '24Spike '25Holiday '25DecMarJunAugNovMarMay

No pronounced peak months · busiest ÷ quietest = 1.4×

Search terms

Top White Balloons search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • white balloons87K/yr
  • white ballons5K/yr
  • balloons white4K/yr
  • white balloon4K/yr
  • white balloons 100 pack3K/yr
  • white baloons2K/yr
  • white 12 inch balloons2K/yr
  • white latex balloons2K/yr

Reviews and returns

What reviews say buyers love and hate about White Balloons

What buyers praise, what they complain about and why they send it back, from the reviews.

Complain

Quality-Overall46%−0.30

The quality of these balloons were not what I expected

Cheap and cheerful

Poor Quality

Value For Money24%−0.07

they do cost a lot more

Waste of money balloons

What a waste of money

Inflation/Deflation9%+0.30

not expect them to have deflated

trying to blow them up to 12 was really difficult they were popping

Color6%−0.04

Not even completely white

Thickness4%+0.35

So while these are thin

Love

Quality-Overall28%−0.30

Decent quality

Good quality item

Quality

Value For Money18%−0.07

Great value for money

Worth it

Value for money

Inflation/Deflation12%+0.30

Easy to inflate

Withstood wind and rain very well and a week later they are still inflated

stayed floating for a reasonable amount of time

Material Quality11%+1.96

Nice texture, easy to fill and strong material - didnt pop any when filling with helium, perfect for my daughters birthday party

Good quality good material

Advertised Vs Actual Product10%+1.40

Exactly as advertised

they were just what I needed

Return

1.0% Return rate 59% Fixable by listing

Color44%▄▁▇█▄▅

Not even completely white

Quality-Overall23%▆▁▃▁██

The quality of these balloons were not what I expected

Cheap and cheerful

Poor Quality

Advertised Vs Actual Product5%█▁▁▁▁▃
Thin5%█▁▁▁▁▃
Size-Overall3%▁▁▁█▁▁

FAQ

Common White Balloons questions

Answered from the same tracked data.