Is white balloons profitable to sell on Amazon United Kingdom?

The niche generates £88K/yr across 17 tracked products. 1 of 7 products launched in the last 360 days are still selling. 90-day search growth is +13.1%. Flapen's verdict: Skip it (49/100).

How competitive is the white balloons niche?

13 brands and 18 sellers compete. The top 5 products take 66% of clicks and top 5 brands hold 70% of demand.

What do buyers complain about in white balloons?

Top complaints mined from reviews: Quality-Overall, Value For Money, Inflation/Deflation. The return rate is 1.0%.

When does demand for white balloons peak?

Demand is steady year-round — the busiest month runs 1.4× the quietest.

What does it cost to enter the white balloons niche?

Listings span £2.16–£6.72; the average listing price is £4.59 (sweet spot $15–$100). The average incumbent carries 1,446 reviews — the moat a new listing must climb.

white balloons

Skip it

Prices mostly outside the sweet spot ($2.16–$6.72) — this niche doesn't clear our bar today.

Conversion

Incredible17.3%

search→purchase rate — share of searches ending in a sale

Returns

Great1.0%

return rate — above 5% kills the launch gate

Quality gap

Good4.4★

avg incumbent rating — lower means beatable quality

Brand share

Good70%

top-5 brand share — brands hold most of the demand

Review moat

Good1,445.94

avg incumbent reviews — the moat a new listing must climb

Growth

Okay+13.1%

90-day search growth — must beat 0% to launch

Competition

Okay66%

top-5 click share — leaders hold, buyers still browse

Market size

Bad£88K

£88K/yr · 110K searches

Avg price

Bad£4.59

avg listing price — sweet spot $15–$100

Price range

Bad£2.16–£6.72

cheapest to priciest tracked listing — scored on the share inside $15–$100

Signals Low Review Barrier

According to Flapen's Amazon United Kingdom niche tracking, white balloons is a £88K/yr Amazon United Kingdom market (110K searches/yr). The top 5 brands hold 70% of demand. Verdict: Skip it — 49/100.

Data updated Jul 27, 2026 · scored weekly · How we score niches

white balloons market data

Units sold / yr: 15K–20K; avg 500–750/product
Revenue / yr: £69K–£92K; units × avg price
Conversion rate: 17.3%
Avg BSR: #145
Page quality: 0%
Prime: 94%
Sponsored: 76%
Out of stock: 14.2%
Avg brand age: 32 months
Avg seller age: 248 days

Competition & brand share

The top 5 products take 66% of clicks — established leaders, but buyers still shop beyond them.

Brands

13 flat

Sellers

Top-5 brand share

70%

Top 20: 100%

Top-5 click share

66%

Top 20: 100%

Open market

24%

QIFU26%
SHATCHI18%
Kelfara9%
Wayfun9%
ASIYUHY8%
PartyWoo6%

Demand & seasonality

Weekly Amazon search volume, last 98 weeks — +13.1% search growth over the last 90 days.

No pronounced peak months · busiest ÷ quietest = 1.4×

Open Trend

Top white balloons search terms

white balloons87K/yr +13.3%13.7% conv.
white ballons5K/yr +7.4%9.8% conv.
balloons white4K/yr +19.6%10.4% conv.
white balloon4K/yr +14.9%10.2% conv.
white balloons 100 pack3K/yr +18.6%17.5% conv.
white baloons2K/yr +26.9%14.7% conv.
white 12 inch balloons2K/yr +2.7%22.9% conv.
white latex balloons2K/yr -5.4%19.9% conv.

All search terms

Top white balloons products on Amazon

Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.

Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

All 17 tracked products in this niche — three views at once, no toggling.

Top sellers

by 90-day click share

QIFU White Balloons 100 Pack Party Balloon - 12 Inch White Birthday Party Balloon Helium Balloons With 1 White Balloon Ribbon Birthday Decorations Wedding Engagement Baby Shower Anniversary Retire

QIFU£5.364.6★342 rev

White Balloons 10 Pack Large 12 Inch Thick Latex Biodegradable Helium Party Balloons for Birthday Wedding Baby Shower Valentines Day Events Decoration for Balloon Arch Garland

SHATCHI£2.164.3★3,394 rev

Kelfara White Balloons Party Balloons 100 Pcs 12 Inch Latex Helium Balloon for New Years Eve Birthday Wedding Graduation Engagement White Theme Party Decorations 2026

Kelfara£6.724.6★835 rev

Wayfun White Balloons 52pcs 12 Inch White Helium Balloons Made of Strong Thick Latex with 2 White Balloon Ribbons for Birthday Party Decorations Wedding Engagement Baby Shower Anniversary Retire

Wayfun£4.234.3★71 rev

PartyWoo White Balloons 50pcs 10 Inch Matte White Latex Balloons for Wedding Bridal Graduation Engagement Baby Shower Gender Reveal Easter Anniversary Birthday Tea Party Decorations White-Y13

PartyWoo£3.134.2★17 rev

Newest

by launch date

White Latex Balloons 20 Pack 30 cm Round Helium Compatible for Birthdays Weddings & Baby Showers (White Balloons)

LOKITOKI£2.7443 rev

3mo ago

Wayfun White Balloons 52pcs 12 Inch White Helium Balloons Made of Strong Thick Latex with 2 White Balloon Ribbons for Birthday Party Decorations Wedding Engagement Baby Shower Anniversary Retire

Wayfun£4.2371 rev

5mo ago

White Birthday Balloons 100Pack Matte White Balloons Round Latex Helium Balloon for Boys Women Girls Birthday Decorations New Year Wedding Engagement Anniversary Baby Shower Party Decorations 12Inch

fairymaiden£4.6220 rev

6mo ago

AULE White Party Balloons: 12 inch 50 Pcs White Latex Balloons Helium Thicken Balloon for Party Decoration Birthday Wedding

AULE£5.102,916 rev

7mo ago

AULE White Latex Balloons: 42 Pack 12 inch White Confetti Party Balloons and Helium Latex Balloon with Ribbons Birthday Wedding Bachelor Party Decoration

AULE£5.745,966 rev

7mo ago

What buyers say about white balloons

What buyers praise and complain about, mined from review topics.

What buyers love

Quality-Overall28%

“Decent quality”

Value For Money18%

“Great value for money”

Inflation/Deflation12%

“Easy to inflate”

Material Quality11%

“Nice texture, easy to fill and strong material - didnt pop any when filling with helium, perfect for my daughters birthday party”

Advertised Vs Actual Product10%

“Exactly as advertised”

Color6%

“the classic white colour looks elegant in any setting”

Durability4%

“Fantastic durability, balloon arch and column friendly, wash hands after”

Thickness4%

“Very thick”

Texture/Consistency-Overall3%

“Nice texture”

What buyers complain about

Quality-Overall46%

“The quality of these balloons were not what I expected”

Value For Money24%

“they do cost a lot more”

Inflation/Deflation9%

“not expect them to have deflated”

Color6%

“Not even completely white”

Thickness4%

“So while these are thin”

Stretchability/Expandability/Elasticity4%

“very little stretch”

Top return reasons

Color44%

Quality-Overall23%

Advertised Vs Actual Product5%

Thin5%

Size-Overall3%

Inflation/Deflation3%

Value For Money2%

Instructions/User Manual/Troubleshooting2%

Paint Quality2%

Display-Overall2%

Common questions

Is white balloons profitable to sell on Amazon United Kingdom?: The niche generates £88K/yr across 17 tracked products. 1 of 7 products launched in the last 360 days are still selling. 90-day search growth is +13.1%. Flapen's verdict: Skip it (49/100).
How competitive is the white balloons niche?: 13 brands and 18 sellers compete. The top 5 products take 66% of clicks and top 5 brands hold 70% of demand.
What do buyers complain about in white balloons?: Top complaints mined from reviews: Quality-Overall, Value For Money, Inflation/Deflation. The return rate is 1.0%.
When does demand for white balloons peak?: Demand is steady year-round — the busiest month runs 1.4× the quietest.
What does it cost to enter the white balloons niche?: Listings span £2.16–£6.72; the average listing price is £4.59 (sweet spot $15–$100). The average incumbent carries 1,446 reviews — the moat a new listing must climb.