White Balloons
prices mostly outside the sweet spot ($2.16–$6.72) — White Balloons doesn't clear our bar today.
Flapen Score
Is White Balloons profitable on Amazon?
According to Flapen's Amazon United Kingdom niche tracking, White Balloons is a £88K/yr Amazon United Kingdom market (110K searches/yr). The top 5 brands hold 70% of demand. Verdict: Skip it — 49/100.
White Balloons: the Amazon niche in one read
Everything a seller checks before entering, in three answers.
Is the demand real?
Not really. Search demand moved +13.1% over the last 90 days and 17.3% of searches end in a purchase.
£88K
revenue / yr
Who owns the niche?
The top 5 brands hold 70% of demand, so 30% of the market is open.
30%
open market share
Is there a way in?
Listing quality. The average product page scores 0/100 on content standards. Incumbents average 4.4★ — the gap to enter on.
0/100
page quality · 17 products
Top White Balloons products & what they sell for
Every tracked product — its share of the shelf, its review moat, and what it sells for.
Top sellers
by 90-day click share
QIFU White Balloons 100 Pack Party Balloon - 12 Inch White Birthday Party Balloon Helium Balloons With 1 White Balloon Ribbon Birthday Decorations Wedding Engagement Baby Shower Anniversary Retire
- Price
- £5.36
- Rating
- 4.6/5
- Reviews
- 342
- Age
- 10mo ago
White Balloons 10 Pack Large 12 Inch Thick Latex Biodegradable Helium Party Balloons for Birthday Wedding Baby Shower Valentines Day Events Decoration for Balloon Arch Garland
- Price
- £2.16
- Rating
- 4.3/5
- Reviews
- 3,394
- Age
- 7y ago
Kelfara White Balloons Party Balloons 100 Pcs 12 Inch Latex Helium Balloon for New Years Eve Birthday Wedding Graduation Engagement White Theme Party Decorations 2026
- Price
- £6.72
- Rating
- 4.6/5
- Reviews
- 835
- Age
- 2y ago
Wayfun White Balloons 52pcs 12 Inch White Helium Balloons Made of Strong Thick Latex with 2 White Balloon Ribbons for Birthday Party Decorations Wedding Engagement Baby Shower Anniversary Retire
- Price
- £4.23
- Rating
- 4.3/5
- Reviews
- 71
- Age
- 5mo ago
PartyWoo White Balloons 50pcs 10 Inch Matte White Latex Balloons for Wedding Bridal Graduation Engagement Baby Shower Gender Reveal Easter Anniversary Birthday Tea Party Decorations White-Y13
- Price
- £3.13
- Rating
- 4.2/5
- Reviews
- 17
- Age
- 2y ago
Trending
90-day click momentum
White Latex Balloons 20 Pack 30 cm Round Helium Compatible for Birthdays Weddings & Baby Showers (White Balloons)
- Price
- £2.74
- Rating
- 3.9/5
- Reviews
- 43
- Age
- 3mo ago
White Birthday Balloons 100Pack Matte White Balloons Round Latex Helium Balloon for Boys Women Girls Birthday Decorations New Year Wedding Engagement Anniversary Baby Shower Party Decorations 12Inch
- Price
- £4.62
- Rating
- 4.5/5
- Reviews
- 20
- Age
- 6mo ago
AULE White Party Balloons: 12 inch 50 Pcs White Latex Balloons Helium Thicken Balloon for Party Decoration Birthday Wedding
- Price
- £5.10
- Rating
- 4.2/5
- Reviews
- 2,916
- Age
- 7mo ago
Wayfun White Balloons 52pcs 12 Inch White Helium Balloons Made of Strong Thick Latex with 2 White Balloon Ribbons for Birthday Party Decorations Wedding Engagement Baby Shower Anniversary Retire
- Price
- £4.23
- Rating
- 4.3/5
- Reviews
- 71
- Age
- 5mo ago
AULE White Latex Balloons: 42 Pack 12 inch White Confetti Party Balloons and Helium Latex Balloon with Ribbons Birthday Wedding Bachelor Party Decoration
- Price
- £5.74
- Rating
- 4.2/5
- Reviews
- 5,966
- Age
- 7mo ago
Newest
by launch dateWhite Latex Balloons 20 Pack 30 cm Round Helium Compatible for Birthdays Weddings & Baby Showers (White Balloons)
- Price
- £2.74
- Rating
- 3.9/5
- Reviews
- 43
- Age
- 3mo ago
Wayfun White Balloons 52pcs 12 Inch White Helium Balloons Made of Strong Thick Latex with 2 White Balloon Ribbons for Birthday Party Decorations Wedding Engagement Baby Shower Anniversary Retire
- Price
- £4.23
- Rating
- 4.3/5
- Reviews
- 71
- Age
- 5mo ago
White Birthday Balloons 100Pack Matte White Balloons Round Latex Helium Balloon for Boys Women Girls Birthday Decorations New Year Wedding Engagement Anniversary Baby Shower Party Decorations 12Inch
- Price
- £4.62
- Rating
- 4.5/5
- Reviews
- 20
- Age
- 6mo ago
AULE White Party Balloons: 12 inch 50 Pcs White Latex Balloons Helium Thicken Balloon for Party Decoration Birthday Wedding
- Price
- £5.10
- Rating
- 4.2/5
- Reviews
- 2,916
- Age
- 7mo ago
AULE White Latex Balloons: 42 Pack 12 inch White Confetti Party Balloons and Helium Latex Balloon with Ribbons Birthday Wedding Bachelor Party Decoration
- Price
- £5.74
- Rating
- 4.2/5
- Reviews
- 5,966
- Age
- 7mo ago
Competition: brands, sellers & click share
The top 5 products take 66% of clicks — established leaders, but buyers still shop beyond them.
Brands
13 flat
Sellers
18
Top-5 brand share
70%
Top 20: 100%
Top-5 click share
66%
Top 20: 100%
Open market
24%
- QIFU26%
- SHATCHI18%
- Kelfara9%
- Wayfun9%
- ASIYUHY8%
- PartyWoo6%
White Balloons demand & seasonality
Weekly search volume, with the niche's key stats alongside.
No pronounced peak months · busiest ÷ quietest = 1.4×
Top White Balloons search terms shoppers use
The exact queries shoppers type, with yearly volume, growth and conversion.
- white balloons87K/yr
- white ballons5K/yr
- balloons white4K/yr
- white balloon4K/yr
- white balloons 100 pack3K/yr
- white baloons2K/yr
- white 12 inch balloons2K/yr
- white latex balloons2K/yr
What reviews say buyers love and hate about White Balloons
What buyers mention most, as a share of all reviews.
What buyers love
97% of reviews“Decent quality”
“Great value for money”
“Easy to inflate”
“Nice texture, easy to fill and strong material - didnt pop any when filling with helium, perfect for my daughters birthday party”
“Exactly as advertised”
What buyers complain about
93% of reviews“The quality of these balloons were not what I expected”
“they do cost a lot more”
“not expect them to have deflated”
“Not even completely white”
“So while these are thin”
White Balloons return rate & reasons
Why buyers send it back, as a share of all return requests.
1.0%
Return rate
59%
Fixable by listing
The "fixable" share counts expectation-mismatch reasons — size, look, advertised-vs-actual — that better copy and images address.
Common White Balloons questions
The questions sellers ask about this niche, answered from the tracked metrics.
Related niches
Same-category niches scoring near this one — the next ones worth researching.
Best Flapen score
The highest-scoring niches we track right now, across every category.
