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White Apron

Fail

Prices span $3.48–$12.45, mostly outside the sweet spot, so White Apron is a Fail.

Flapen Score
41
41 / 100
Ranks 4,712 of 5,777 Home & Garden niches · −10 vs the category median of 51
Market size
£40K/yr53K searches / yr
90-day growth
-36.4%search demand this quarter
Competition
69%top-5 click share · 14 brands · 16 sellers

Flapen Score

White Apron against its category

The dotted line is the Home & Garden average. Past it, White Apron is stronger. Inside it, weaker.

41Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The White Apron market on Amazon at a glance

Shoppers on Amazon United Kingdom searched for White Apron 53K times last year and spent an estimated £40K. The top 5 brands take 69% of clicks. Demand peaks in Mar–Oct–Nov. Flapen scores it 41 out of 100, a Fail.

01 · Demand

11.6% of searches ended in a purchase last week.

Shoppers searched for this 53K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. In the latest week, 11.6% of those searches ended in a purchase. Searches in the last 90 days moved -36.4% against the 90 days before. Searches, conversion and average price together put the market at an estimated £40K a year.

Searches, last 12 months
53K
Growth, 90 days vs prior 90
-36.4%
Conversion, latest week
11.6%
Market size, estimated
£40Ka year
Peak month
October5.6× the quietest month
Top search term
white apron41K searches a year

02 · Price

A sale here is worth £6.47.

Listings sell for £6.47 on average, from £3.48 to £12.45. Amazon reports units sold in ranges. This niche sold 5K to 6K a year. The average listing sells 100 to 250 of them. At £6.47 that is £647 to £2K a year per listing.

Average price
£6.47under the $15 to $100 sweet spot
Price range
£3.48–£12.45
Amazon United Kingdom median price
£12.12across 27,606 niches
Units sold a year
5K–6K
Units per listing a year
100–250
Revenue per listing a year
£647–£2K
Returns
1.3%of orders · Amazon United Kingdom median 0.6%

03 · Entry bar

The bar here is reviews.

79% of listings pay for placement with sponsored ads. 93% ship with Prime. On an average day, 5.5% of listings are out of stock. The average listing ranks #74 within Barbecue & Outdoor Dining. It carries 1,816 reviews at 4.33 stars, so a new listing needs social proof before a better product.

Sponsored listings
79%
Prime listings
93%
Out of stock, average day
5.5%
Average rank
#74in Barbecue & Outdoor Dining
Average rating
4.33 starsAmazon United Kingdom average 4.36 stars
Average reviews
1,816per listing
Listings tracked
14

04 · Newcomers

Brands here are settling in.

The brands on the shelf have sold for 37 months on average, so the names here are settling in.

Launched, last 12 months
0
Successful launches
0Amazon's first-year sales bar
Average brand age
37 months

Products

Top White Apron products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Competition

Competition: brands, sellers & click share

The top 5 products take 69% of clicks. Leaders hold, but buyers still shop past them.

£0£4K£8K£12K£16K101001K10K100K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)1 product missing review or click data not plotted

Brands

14 falling

Sellers

16

Top-5 brand share

69%

Top 20: 100%

Top-5 click share

69%

Top 20: 100%

Open market

26%

  • MFAZ Morefaz Ltd34%
  • umboom13%
  • Bonnin8%
  • KHAOP8%
  • DDUP6%
  • saerryor5%

Demand

White Apron search demand

Weekly searches over the year, seasonality beneath. Pick a range.

6K4KSpike '25Spike '26Prime Day '26DecJanFebMarAprMayJunJulAugSepOctNovDecJanFebMarAprMayJun

Peak months: Mar, Oct, Nov · busiest ÷ quietest = 5.6×

Search terms

Top White Apron search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • white apron41K/yr
  • white aprons for women9K/yr
  • white aprons3K/yr

Reviews and returns

What reviews say buyers love and hate about White Apron

What buyers praise, what they complain about and why they send it back, from the reviews.

Complain

Material Quality16%−0.14

Cheap Material was flimsy and

I did not like the feeling of the material

Polyester, so the material isn't soft

Color10%+0.45

Fit comfort value for money apperance do they do otger colours only get dirty quick

Length6%+0.16

It loses one star for its strange length

Full length inline some others that are too short

Size-Overall6%+0.34

The ties are pretty long

It was a little too short for me

although a little short

Value For Money5%+1.64

Waste of money

Love

Value For Money24%+1.64

Excellent value

the price is far better than others weve purchased

the price is reasonable

Quality-Overall16%+1.31

Excellent Quality

Good quality chef apron

These aprons are excellent quality

Advertised Vs Actual Product15%−0.21

Does a job

item as described

Just right

Size-Overall7%+0.34

The fit is good, important for myself as I am on the chunky side, both in width and length

Fits well without any issues

fits on very easily

Pockets/Compartments4%−0.03

A basic apron with pockets - and a zipped pocket, which is useful

There are quite a few pockets that can hold a lot

The zip pocket is particularly useful as none of the aprons Ive seen on the market have one

Return

1.3% Return rate 43% Fixable by listing

Size-Overall29%▁█▃█▁▄

The ties are pretty long

It was a little too short for me

although a little short

Material Quality24%▁▇▃▁▇█

Cheap Material was flimsy and

I did not like the feeling of the material

Polyester, so the material isn't soft

Quality-Overall12%▁▁█▃▁▆
Value For Money7%▁▁█▁▁▁

Waste of money

Neck Fit5%▁▁▁█▁▁

FAQ

Common White Apron questions

Answered from the same tracked data.