White Air Fryer
FailBuyers convert on only 1.2% of searches, so White Air Fryer is a Fail.
- Flapen Score
- 47 / 100Ranks 3,643 of 5,777 Home & Garden niches · −4 vs the category median of 5147
- Market size
- £150K/yr216K searches / yr
- 90-day growth
- -20.2%search demand this quarter
- Competition
- 54%top-5 click share · 12 brands · 36 sellers
Flapen Score
White Air Fryer against its category
The dotted line is the Home & Garden average. Past it, White Air Fryer is stronger. Inside it, weaker.
Market
The White Air Fryer market on Amazon at a glance
Shoppers on Amazon United Kingdom searched for White Air Fryer 216K times last year and spent an estimated £150K. The top 5 brands take 85% of clicks. Demand peaks in Oct–Nov. Flapen scores it 47 out of 100, a Fail.
01 · Demand
An estimated 1.2% of those searches ended in a purchase.
Shoppers searched for this 216K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. An estimated 1.2% of those searches ended in a purchase. Searches in the last 90 days moved -20.2% against the 90 days before. Searches, conversion and average price together put the market at an estimated £150K a year.
- Searches, last 12 months
- 216K
- Growth, 90 days vs prior 90
- -20.2%
- Conversion, latest week
- 1.2%
- Market size, estimated
- £150Ka year
- Peak month
- November2.0× the quietest month
- Top search term
- white air fryer126K searches a year
02 · Price
A sale here is worth £59.88.
Listings sell for £59.88 on average, from £26.88 to £94.99. Amazon reports units sold in ranges. This niche sold 2K to 3K a year. The average listing sells 0 to 100 of them. At £59.88 that is £0 to £6K a year per listing.
- Average price
- £59.88inside the $15 to $100 sweet spot
- Price range
- £26.88–£94.99
- Amazon United Kingdom median price
- £12.12across 27,606 niches
- Units sold a year
- 2K–3K
- Units per listing a year
- 0–100
- Revenue per listing a year
- £0–£6K
- Returns
- 1.6%of orders · Amazon United Kingdom median 0.6%
03 · Entry bar
The bar here is reviews.
63% of listings pay for placement with sponsored ads. 46% ship with Prime. On an average day, 18.5% of listings are out of stock. The average listing ranks #93 within Small Kitchen Appliances. It carries 1,844 reviews at 4.33 stars, so a new listing needs social proof before a better product.
- Sponsored listings
- 63%
- Prime listings
- 46%
- Out of stock, average day
- 18.5%
- Average rank
- #93in Small Kitchen Appliances
- Average rating
- 4.33 starsAmazon United Kingdom average 4.36 stars
- Average reviews
- 1,844per listing
- Listings tracked
- 24
04 · Newcomers
3 of last year's 8 launches cleared the first-year sales bar.
8 products launched here in the last 12 months. 3 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 31 months on average, so a newcomer is not facing entrenched names.
- Launched, last 12 months
- 8
- Successful launches
- 3Amazon's first-year sales bar
- Average brand age
- 31 months
Products
Top White Air Fryer products & what they sell for
The products selling here, as shoppers see them on Amazon. Shelf share and sales are our estimates.
Prices and ratings read from Amazon on Jul 28, 2026. The live listing can differ.
Top sellers
by estimated 90-day click share
Tower T17137WHT Vortx 8.5L Dual Basket Air Fryer with Dual Cook Function 2400W White & Chrome
- Price
- £71.20
- Rating
- 4.6/5
- Reviews
- 315
- Age
- 3y ago

Tower T17169WHT Vortx Air Fryer with Digital Control Panel 8 Pre-Set Cooking Functions 1700W 6L White
- Price
- £45.15
- Rating
- 4.5/5
- Reviews
- 83
- Age
- 1y ago

EMtronics EMAFDD9LWH Dual Air Fryer Extra Large Family Size Double XL 9 Litre with 8 Adjustable Pre-Set Menus for Oil Free & Low Fat Healthy Cooking Easy Clean Metal Interior 99-Minute Timer - White
- Price
- £47.15
- Rating
- 4.5/5
- Reviews
- 3,207
- Age
- 3y ago

EMtronics 9L Dual Zone Air Fryer 2400W Family Size 8 Preset Cooking Mode Match Cook & Smart Finish Functions 9 Litre - White
- Price
- £44.08
- Rating
- 4.6/5
- Reviews
- 42
- Age
- 12mo ago

Salter VertiCook Ultra Stackable Air Fryer - Vertical 9 L Digital 2 x 4.5L Baskets & Racks 9 Functions Sync & Match PFAS-Free Grill Tray Space Saving 60-230C 60-Minute Timer 2400W White
- Price
- £80.37
- Rating
- 4.5/5
- Reviews
- 64
- Age
- 11mo ago
Trending
estimated 90-day click momentum
Salter VertiCook Air Fryer 9L 2 Drawer Vertical Digital With 2x4.5L
- Price
- £83.53
- Rating
- 4.6/5
- Reviews
- 6
- Age
- 5mo ago

Linsar - White Air Fryer - 1.8L - incl. Timer and Individual Temperature Adjuster - Oil Free - More Energy Saving & Faster than Traditional Ovens - 1200 Watt (White)
- Price
- £29.07
- Rating
- 4.2/5
- Reviews
- 96
- Age
- 3y ago

Salter VertiCook Ultra Stackable Air Fryer - Vertical 9 L Digital Air Fryer 2 x 4.5L Baskets & Racks 9 Functions Sync & Match PFAS-Free Grill Tray Space Saving 60-230C 60-Min Timer 2400W
- Price
- £76.20
- Rating
- 4.5/5
- Reviews
- 64
- Age
- 8mo ago

Air Fryer 5.5L Non-Stick Rapid Cooking Hot Oven Basket Low Fat Oil Meals 1350W with 60 Minute Timer White
- Price
- £41.07
- Rating
- 3.9/5
- Reviews
- 7
- Age
- 1y ago

Duronic Air Fryer with XL Drawer AF14 WG Family Sized Multi Cooker with Visual Window 1x10L Large Drawer for Roast Potatoes Chips Chicken Pastries Cakes & Bakes
- Price
- £81.43
- Rating
- 4.8/5
- Reviews
- 26
- Age
- 2y ago
Newest
by launch date
Salter VertiCook Air Fryer 9L 2 Drawer Vertical Digital With 2x4.5L
- Price
- £83.53
- Rating
- 4.6/5
- Reviews
- 6
- Age
- 5mo ago

Salter VertiCook Ultra Stackable Air Fryer - Vertical 9 L Digital Air Fryer 2 x 4.5L Baskets & Racks 9 Functions Sync & Match PFAS-Free Grill Tray Space Saving 60-230C 60-Min Timer 2400W
- Price
- £76.20
- Rating
- 4.5/5
- Reviews
- 64
- Age
- 8mo ago

GradgetHavaen Air Fryer 5.5L Air Fryers Dial Contro Compact Air Fryer with Hi-Fry Technology for Extra Crisp Quick & Easy Meals Nonstick & Dishwasher Safe Basket White
- Price
- £37.54
- Rating
- 3.4/5
- Reviews
- 12
- Age
- 10mo ago

EMtronics 9L Dual Zone Air Fryer with Windows 2400W Family Size 8 Preset Cooking Mode Match Cook & Smart Finish Functions 9 Litre - White
- Price
- £43.35
- Rating
- 3.5/5
- Reviews
- 18
- Age
- 10mo ago

EMtronics 10L Stack Air Fryer with Windows and Dual Zone 2460W Family Size 8 Preset Cooking Mode Match Cook & Smart Finish Functions 10 Litre - White
- Price
- £62.01
- Rating
- 4.6/5
- Reviews
- 14
- Age
- 10mo ago
Competition
Competition: brands, sellers & click share
The top 5 products take an estimated 54% of clicks. Leaders hold, but buyers still shop past them.
Brands
12 falling
Sellers
36
Est. top-5 brand share
85%
Top 20: 100%
Est. top-5 click share
54%
Top 20: 96%
Open market
11%
- EMtronics31%
- Tower30%
- Salter11%
- Duronic7%
- Linsar5%
- PureMate4%
- Open — no brand owns it (6 brands, 11%)
Demand
White Air Fryer search demand
Weekly searches over the year, seasonality beneath. Pick a range.
Peak months: Oct, Nov · busiest ÷ quietest = 2.0×
Search terms
Top White Air Fryer search terms shoppers use
The exact words shoppers type, with estimated yearly volume, growth, and conversion.
- white air fryer126K/yr
- air fryer white34K/yr
- white airfryer23K/yr
- white air fryer double9K/yr
- air fryer white colour7K/yr
- airfryer white5K/yr
- white and gold air fryer5K/yr
- white double air fryer5K/yr
- tower white air fryer3K/yr
Reviews and returns
What reviews say buyers love and hate about White Air Fryer
We read the reviews and the return reasons for every product selling here.
“Is not a well known brand”
Every topic
Every topic buyers talk about, one row each.
Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.
20 topics
Keep looking
Related niches
Niches in the same category that score near this one. Research these next.
Best Flapen score
The highest-scoring niches we track right now, across every category.
FAQ
Common White Air Fryer questions
Answered from the same tracked data.
Figures on this page are estimates modeled from public Amazon pages and third-party keyword data. Amazon does not supply them, and no connected seller's data is used. How we handle Amazon data









