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White Air Fryer

Fail

Buyers convert on only 1.2% of searches, so White Air Fryer is a Fail.

Flapen Score
47
47 / 100
Ranks 3,643 of 5,777 Home & Garden niches · −4 vs the category median of 51
Market size
£150K/yr216K searches / yr
90-day growth
-20.2%search demand this quarter
Competition
54%top-5 click share · 12 brands · 36 sellers

Flapen Score

White Air Fryer against its category

The dotted line is the Home & Garden average. Past it, White Air Fryer is stronger. Inside it, weaker.

47Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The White Air Fryer market on Amazon at a glance

Shoppers on Amazon United Kingdom searched for White Air Fryer 216K times last year and spent an estimated £150K. The top 5 brands take 85% of clicks. Demand peaks in Oct–Nov. Flapen scores it 47 out of 100, a Fail.

01 · Demand

1.2% of searches ended in a purchase last week.

Shoppers searched for this 216K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. In the latest week, 1.2% of those searches ended in a purchase. Searches in the last 90 days moved -20.2% against the 90 days before. Searches, conversion and average price together put the market at an estimated £150K a year.

Searches, last 12 months
216K
Growth, 90 days vs prior 90
-20.2%
Conversion, latest week
1.2%
Market size, estimated
£150Ka year
Peak month
November2.0× the quietest month
Top search term
white air fryer126K searches a year

02 · Price

A sale here is worth £59.88.

Listings sell for £59.88 on average, from £26.88 to £94.99. Amazon reports units sold in ranges. This niche sold 2K to 3K a year. The average listing sells 0 to 100 of them. At £59.88 that is £0 to £6K a year per listing.

Average price
£59.88inside the $15 to $100 sweet spot
Price range
£26.88–£94.99
Amazon United Kingdom median price
£12.12across 27,606 niches
Units sold a year
2K–3K
Units per listing a year
0–100
Revenue per listing a year
£0–£6K
Returns
1.6%of orders · Amazon United Kingdom median 0.6%

03 · Entry bar

The bar here is reviews.

63% of listings pay for placement with sponsored ads. 46% ship with Prime. On an average day, 18.5% of listings are out of stock. The average listing ranks #93 within Small Kitchen Appliances. It carries 1,844 reviews at 4.33 stars, so a new listing needs social proof before a better product.

Sponsored listings
63%
Prime listings
46%
Out of stock, average day
18.5%
Average rank
#93in Small Kitchen Appliances
Average rating
4.33 starsAmazon United Kingdom average 4.36 stars
Average reviews
1,844per listing
Listings tracked
24

04 · Newcomers

Amazon counts 3 of last year's 8 launches as successful.

8 products launched here in the last 12 months. Amazon counts 3 of them as successful launches, new products that hit its first-year sales bar. The brands on the shelf have sold for 31 months on average, so a newcomer is not facing entrenched names.

Launched, last 12 months
8
Successful launches
3Amazon's first-year sales bar
Average brand age
31 months

Products

Top White Air Fryer products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Competition

Competition: brands, sellers & click share

The top 5 products take 54% of clicks. Leaders hold, but buyers still shop past them.

£0£8K£15K£23K£30K1101001K10K100K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

12 falling

Sellers

36

Top-5 brand share

85%

Top 20: 100%

Top-5 click share

54%

Top 20: 96%

Open market

11%

  • EMtronics31%
  • Tower30%
  • Salter11%
  • Duronic7%
  • Linsar5%
  • PureMate4%
  • Open — no brand owns it (6 brands, 11%)

Demand

White Air Fryer search demand

Weekly searches over the year, seasonality beneath. Pick a range.

10K6KSpike '24Holiday '24Prime Day '25Spike '25Black Friday '25Spike '26SepDecMarJunAugNovMarMay

Peak months: Oct, Nov · busiest ÷ quietest = 2.0×

Search terms

Top White Air Fryer search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • white air fryer126K/yr
  • air fryer white34K/yr
  • white airfryer23K/yr
  • white air fryer double9K/yr
  • air fryer white colour7K/yr
  • airfryer white5K/yr
  • white and gold air fryer5K/yr
  • white double air fryer5K/yr
  • tower white air fryer3K/yr

Reviews and returns

What reviews say buyers love and hate about White Air Fryer

What buyers praise, what they complain about and why they send it back, from the reviews.

Complain

Quality-Overall12%−0.07

Is not a well known brand

Cheap and nasty product

Poor quality

Cooking Experience8%

Takes a long time to cook anything

Don't find it cooks as well as my side by side emtronics air fryer

disappointed with it dosn't cook as quick

Color5%+0.35

Didnt want a black or silver

Not quite white

its white, not cream

Functionality-Overall5%−0.03

Doesnt work

One side did not work at all

Not working anymore

Weight Heavy5%−0.02

Quite bulky

found item to be far too heavy sorry

Heavy

Love

Frying Quality29%+1.84

Brilliant air fryer

Love this air fryer so easy to use

nice wee air fryer does the job

Ease Of Use12%+0.94

Easy to use

The interface is highly user-friendly

easy to operate

Value For Money10%+0.57

Good value for money

Decent price

Good value

Cooking Experience6%

Cooks well

Honestly makes cooking so much easier

Cooks well, plenty of functions

Quality-Overall6%−0.07

Excellent performance

Great quality

Overall, it is reliable, practical and good value for money

Return

1.6% Return rate 53% Fixable by listing

Size-Overall34%▄▄▆█▃▅

Drawer does not fit

Larger than expected

Small

Functionality-Overall15%▁██▃█▅

Doesnt work

One side did not work at all

Not working anymore

Heating7%▅▅▄▅▃█

Started melting smoking

Color7%▆█▁▇▆▇

Didnt want a black or silver

Not quite white

its white, not cream

Weight Heavy6%█▁▇▃█▆

Quite bulky

found item to be far too heavy sorry

Heavy

FAQ

Common White Air Fryer questions

Answered from the same tracked data.