white air fryer
Skip itWeak search conversion (1.2%) — this niche doesn't clear our bar today.
Price range
Incredible£26.88–£94.99cheapest to priciest tracked listing — scored on the share inside $15–$100
Avg price
Great£59.88avg listing price — sweet spot $15–$100
Returns
Great1.6%return rate — above 5% kills the launch gate
Quality gap
Good4.3★avg incumbent rating — lower means beatable quality
Competition
Good54%top-5 click share — leaders hold, buyers still browse
Review moat
Okay1,843.58avg incumbent reviews — the moat a new listing must climb
Brand share
Okay85%top-5 brand share — brands hold most of the demand
Market size
Okay£150K£150K/yr · 216K searches
Growth
Bad-20.2%90-day search growth — must beat 0% to launch
Conversion
Bad1.2%search→purchase rate — share of searches ending in a sale
According to Flapen's Amazon United Kingdom niche tracking, white air fryer is a £150K/yr Amazon United Kingdom market (216K searches/yr). The top 5 brands hold 85% of demand. Demand peaks in Oct–Nov. Verdict: Skip it — 47/100.
Data updated Jul 28, 2026 · scored weekly · How we score niches
white air fryer market data
- Units sold / yr
- 2K–3K
- avg 0–100/product
- Revenue / yr
- £120K–£150K
- units × avg price
- Conversion rate
- 1.2%
- Avg BSR
- #93
- Page quality
- 0%
- Prime
- 46%
- Sponsored
- 63%
- Out of stock
- 18.5%
- Avg brand age
- 31 months
- Avg seller age
- 167 days
Competition & brand share
The top 5 products take 54% of clicks — established leaders, but buyers still shop beyond them.Brands
12 falling
Sellers
36
Top-5 brand share
85%
Top 20: 100%
Top-5 click share
54%
Top 20: 96%
Open market
11%
- EMtronics31%
- Tower30%
- Salter11%
- Duronic7%
- Linsar5%
- PureMate4%
- Open — no brand owns it (6 brands, 11%)
Demand & seasonality
Weekly Amazon search volume, last 104 weeks — -20.2% search growth over the last 90 days.Peak months: Oct, Nov · busiest ÷ quietest = 2.0×
Top white air fryer search terms
- white air fryer126K/yr
- air fryer white34K/yr
- white airfryer23K/yr
- white air fryer double9K/yr
- air fryer white colour7K/yr
- airfryer white5K/yr
- white and gold air fryer5K/yr
- white double air fryer5K/yr
- tower white air fryer3K/yr
Top white air fryer products on Amazon
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
All 24 tracked products in this niche — three views at once, no toggling.
Top sellers
by 90-day click share
Tower T17137WHT Vortx 8.5L Dual Basket Air Fryer with Dual Cook Function 2400W White & Chrome
Tower£71.204.6★315 rev
Tower T17169WHT Vortx Air Fryer with Digital Control Panel 8 Pre-Set Cooking Functions 1700W 6L White
Tower£45.154.5★83 rev
EMtronics EMAFDD9LWH Dual Air Fryer Extra Large Family Size Double XL 9 Litre with 8 Adjustable Pre-Set Menus for Oil Free & Low Fat Healthy Cooking Easy Clean Metal Interior 99-Minute Timer - White
EMtronics£47.154.5★3,207 rev
EMtronics 9L Dual Zone Air Fryer 2400W Family Size 8 Preset Cooking Mode Match Cook & Smart Finish Functions 9 Litre - White
EMtronics£44.084.6★42 rev
Salter VertiCook Ultra Stackable Air Fryer - Vertical 9 L Digital 2 x 4.5L Baskets & Racks 9 Functions Sync & Match PFAS-Free Grill Tray Space Saving 60-230C 60-Minute Timer 2400W White
Salter£80.374.5★64 rev
Newest
by launch date
Salter VertiCook Air Fryer 9L 2 Drawer Vertical Digital With 2x4.5L
Salter£83.536 rev
Salter VertiCook Ultra Stackable Air Fryer - Vertical 9 L Digital Air Fryer 2 x 4.5L Baskets & Racks 9 Functions Sync & Match PFAS-Free Grill Tray Space Saving 60-230C 60-Min Timer 2400W
Salter£76.2064 rev
GradgetHavaen Air Fryer 5.5L Air Fryers Dial Contro Compact Air Fryer with Hi-Fry Technology for Extra Crisp Quick & Easy Meals Nonstick & Dishwasher Safe Basket White
GadgetHaven£37.5412 rev
EMtronics 9L Dual Zone Air Fryer with Windows 2400W Family Size 8 Preset Cooking Mode Match Cook & Smart Finish Functions 9 Litre - White
EMtronics£43.3518 rev
EMtronics 10L Stack Air Fryer with Windows and Dual Zone 2460W Family Size 8 Preset Cooking Mode Match Cook & Smart Finish Functions 10 Litre - White
EMtronics£62.0114 rev
Trending
90-day click momentumSalter VertiCook Air Fryer 9L 2 Drawer Vertical Digital With 2x4.5L
Salter£83.534.6★
Linsar - White Air Fryer - 1.8L - incl. Timer and Individual Temperature Adjuster - Oil Free - More Energy Saving & Faster than Traditional Ovens - 1200 Watt (White)
Linsar£29.074.2★
Salter VertiCook Ultra Stackable Air Fryer - Vertical 9 L Digital Air Fryer 2 x 4.5L Baskets & Racks 9 Functions Sync & Match PFAS-Free Grill Tray Space Saving 60-230C 60-Min Timer 2400W
Salter£76.204.5★
Air Fryer 5.5L Non-Stick Rapid Cooking Hot Oven Basket Low Fat Oil Meals 1350W with 60 Minute Timer White
shine planet£41.073.9★
Duronic Air Fryer with XL Drawer AF14 WG Family Sized Multi Cooker with Visual Window 1x10L Large Drawer for Roast Potatoes Chips Chicken Pastries Cakes & Bakes
Duronic£81.434.8★
What buyers say about white air fryer
What buyers praise and complain about, mined from review topics.What buyers love
“Brilliant air fryer”
“Easy to use”
“Good value for money”
“Cooks well”
“Excellent performance”
“Cleans easily”
“The drawers are a good size”
“wanted a different colour”
“Looks very stylish”
“Works ok”
What buyers complain about
“Is not a well known brand”
“Takes a long time to cook anything”
“Didnt want a black or silver”
“Doesnt work”
“Quite bulky”
“Drawer does not fit”
“not all dishwasher safe”
“Ive just seen that its loads cheaper on Amazon site today”
“Started melting smoking”
“My Airfryer display panel won't light to show settings”
Top return reasons
Common questions
- Is white air fryer profitable to sell on Amazon United Kingdom?
- The niche generates £150K/yr across 24 tracked products. 3 of 8 products launched in the last 360 days are still selling. 90-day search growth is -20.2%. Flapen's verdict: Skip it (47/100).
- How competitive is the white air fryer niche?
- 12 brands and 36 sellers compete. The top 5 products take 54% of clicks and top 5 brands hold 85% of demand.
- What do buyers complain about in white air fryer?
- Top complaints mined from reviews: Quality-Overall, Cooking Experience, Color. The return rate is 1.6%.
- When does demand for white air fryer peak?
- Demand peaks in Oct–Nov; the busiest month runs 2.0× the quietest.
- What does it cost to enter the white air fryer niche?
- Listings span £26.88–£94.99; the average listing price is £59.88 (sweet spot $15–$100). The average incumbent carries 1,844 reviews — the moat a new listing must climb.