white acrylic paint
Skip itPrices mostly outside the sweet spot ($1.85–$14.93) — this niche doesn't clear our bar today.
Conversion
Incredible20.5%search→purchase rate — share of searches ending in a sale
Returns
Incredible0.3%return rate — above 5% kills the launch gate
Market size
Good£304K£304K/yr · 221K searches
Review moat
Okay2,594.5avg incumbent reviews — the moat a new listing must climb
Brand share
Okay84%top-5 brand share — brands hold most of the demand
Quality gap
Okay4.6★avg incumbent rating — lower means beatable quality
Competition
Bad71%top-5 click share — a locked-up shelf
Growth
Bad-9.3%90-day search growth — must beat 0% to launch
Avg price
Bad£6.69avg listing price — sweet spot $15–$100
Price range
Bad£1.85–£14.93cheapest to priciest tracked listing — scored on the share inside $15–$100
According to Flapen's Amazon United Kingdom niche tracking, white acrylic paint is a £304K/yr Amazon United Kingdom market (221K searches/yr). The top 5 brands hold 84% of demand. Demand peaks in Nov. Verdict: Skip it — 43/100.
Data updated Jul 27, 2026 · scored weekly · How we score niches
white acrylic paint market data
- Units sold / yr
- 40K–50K
- avg 2,000–2,500/product
- Revenue / yr
- £268K–£335K
- units × avg price
- Conversion rate
- 20.5%
- Avg BSR
- #85
- Page quality
- 0%
- Prime
- 100%
- Sponsored
- 69%
- Out of stock
- 0.0%
- Avg brand age
- 68 months
- Avg seller age
- 183 days
Competition & brand share
The top 5 products capture 71% of clicks — a locked-up shelf that new listings rarely crack.Brands
11 falling
Sellers
48
Top-5 brand share
84%
Top 20: 100%
Top-5 click share
71%
Top 20: 100%
Open market
12%
- Artecho31%
- Work of Art22%
- PEBEO17%
- Daler Rowney7%
- Liquitex7%
- Baker Ross4%
- Open — no brand owns it (5 brands, 12%)
Demand & seasonality
Weekly Amazon search volume, last 104 weeks — -9.3% search growth over the last 90 days.Peak months: Nov · busiest ÷ quietest = 1.6×
Top white acrylic paint search terms
- white acrylic paint161K/yr
- acrylic paint white27K/yr
- white paint acrylic11K/yr
- acrylic white paint11K/yr
- white acrylic6K/yr
- white acrylic paint 500ml4K/yr
- acrylic paint white large2K/yr
Top white acrylic paint products on Amazon
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
All 16 tracked products in this niche — three views at once, no toggling.
Top sellers
by 90-day click share
Work of Art 120ml Acrylic Paint - White 6721
Work of Art£3.294.4★2,373 rev
Pebeo 831-041 100 ml Studio Acrylic Paint Vivid White
PEBEO£2.574.6★9,632 rev
Artecho Titanium White Acrylic Paint 500ml/17oz Craft Paint for Art Supply Ideal for Canvas Fabric Pumpkin Rock Leather Model Ceramic Plastic Clay Glass.
Artecho£7.134.6★2,363 rev
Artecho Acrylic Paint Titanium White (120ml / 4.05oz) Tubes Art Craft Paints for Canvas Painting Rock Stone Wood Fabric Art Supplies for Professional Artists Adults
Artecho£4.564.6★8,336 rev
LIQUITEX Basics Acrylic Paint Titanium White 118 ml Tube
Liquitex£3.764.6★4,659 rev
Newest
by launch date
Artecho Titanium White Acrylic Paint - Large Bottle 1000ml / 33.8oz Craft Paint for Canvas Rocks Wood Fabric Ceramic Non-Toxic
Artecho£10.6014 rev
Baker Ross FN511 White Acrylic Paint - Pack of 1 Bottle 500ml Non-Toxic Gloss Finish Wood Canvas Craft Supplies
Baker Ross£4.7161 rev
Nicpro White Large Acrylic Paint (16.9 oz 500 ml) Rich Pigments Non Toxic Craft Paint for Multi Surface Canvas Wood Leather Ceramic Fabric Stone - Art Painting Supplies for Beginners & Adults
Nicpro£9.48513 rev
Artecho Titanium White Acrylic Paint 500ml/17oz Craft Paint for Art Supply Ideal for Canvas Fabric Pumpkin Rock Leather Model Ceramic Plastic Clay Glass.
Artecho£7.132,363 rev
Nicpro White Large Acrylic Paint Set (69 oz 2040 ml) Rich Art Painting Supplies Non Toxic for Multi Surface Canvas Wood Leather Fabric Stone Craft for Kid & Adult with Pump
Nicpro£14.93994 rev
Trending
90-day click momentumArtecho Titanium White Acrylic Paint - Large Bottle 1000ml / 33.8oz Craft Paint for Canvas Rocks Wood Fabric Ceramic Non-Toxic
Artecho£10.604.9★
LIQUITEX Basics Acrylic Paint Titanium White 118 ml Tube
Liquitex£3.764.6★
Work of Art 120ml Acrylic Paint - White 6721
Work of Art£3.294.4★
GRADUATE ACRYLIC 500ML WHITE DR123500011
Daler Rowney£6.864.6★
PEBEO Acrylic 59ml Gloss Acrylic White 3.30 x 3.30 x 10.00 cm
PEBEO£1.854.5★
What buyers say about white acrylic paint
What buyers praise and complain about, mined from review topics.What buyers love
“Reasonably priced”
“Excellent quality”
“Great white paint”
“Good colour density”
“thick to water down”
“Good coverage”
“does the job”
“Nice viscosity and pigmentation”
“Good works well”
“smoothness”
What buyers complain about
“One thing I would mention is that it is quite thick straight from the tube”
“Paint had dry flakes all in it”
“Item came in used condition”
“not white enough for those crucial highlights”
“Large and small so had to spend ages picking it out and set back a project”
“It feels like its mixed with some sort of glue”
“Terrible patchy NON WATERPROOF”
“not much good for other than i have stated”
Top return reasons
Common questions
- Is white acrylic paint profitable to sell on Amazon United Kingdom?
- The niche generates £304K/yr across 16 tracked products. 1 of 1 products launched in the last 360 days are still selling. 90-day search growth is -9.3%. Flapen's verdict: Skip it (43/100).
- How competitive is the white acrylic paint niche?
- 11 brands and 48 sellers compete. The top 5 products take 71% of clicks and top 5 brands hold 84% of demand.
- What do buyers complain about in white acrylic paint?
- Top complaints mined from reviews: Thickness, Paint Quality, Product Condition. The return rate is 0.3%.
- When does demand for white acrylic paint peak?
- Demand peaks in Nov; the busiest month runs 1.6× the quietest.
- What does it cost to enter the white acrylic paint niche?
- Listings span £1.85–£14.93; the average listing price is £6.69 (sweet spot $15–$100). The average incumbent carries 2,595 reviews — the moat a new listing must climb.