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White Acrylic Paint

Fail

Prices span $1.85–$14.93, mostly outside the sweet spot, so White Acrylic Paint is a Fail.

Flapen Score
43
43 / 100
Ranks 4,377 of 5,777 Home & Garden niches · −8 vs the category median of 51
Market size
£304K/yr221K searches / yr
90-day growth
-9.3%search demand this quarter
Competition
71%top-5 click share · 11 brands · 48 sellers

Flapen Score

White Acrylic Paint against its category

The dotted line is the Home & Garden average. Past it, White Acrylic Paint is stronger. Inside it, weaker.

43Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The White Acrylic Paint market on Amazon at a glance

Shoppers on Amazon United Kingdom searched for White Acrylic Paint 221K times last year and spent an estimated £304K. The top 5 brands take 84% of clicks. Demand peaks in Nov. Flapen scores it 43 out of 100, a Fail.

01 · Demand

20.5% of searches ended in a purchase last week.

Shoppers searched for this 221K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. In the latest week, 20.5% of those searches ended in a purchase. Searches in the last 90 days moved -9.3% against the 90 days before. Searches, conversion and average price together put the market at an estimated £304K a year.

Searches, last 12 months
221K
Growth, 90 days vs prior 90
-9.3%
Conversion, latest week
20.5%
Market size, estimated
£304Ka year
Peak month
November1.6× the quietest month
Top search term
white acrylic paint161K searches a year

02 · Price

A sale here is worth £6.69.

Listings sell for £6.69 on average, from £1.85 to £14.93. Amazon reports units sold in ranges. This niche sold 40K to 50K a year. The average listing sells 2,000 to 2,500 of them. At £6.69 that is £13K to £17K a year per listing.

Average price
£6.69under the $15 to $100 sweet spot
Price range
£1.85–£14.93
Amazon United Kingdom median price
£12.12across 27,606 niches
Units sold a year
40K–50K
Units per listing a year
2,000–2,500
Revenue per listing a year
£13K–£17K
Returns
0.3%of orders · Amazon United Kingdom median 0.6%

03 · Entry bar

The bar here is reviews.

69% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 0.0% of listings are out of stock. The average listing ranks #85 within Painting. It carries 2,595 reviews at 4.58 stars, so a new listing needs social proof before a better product.

Sponsored listings
69%
Prime listings
100%
Out of stock, average day
0.0%
Average rank
#85in Painting
Average rating
4.58 starsAmazon United Kingdom average 4.36 stars
Average reviews
2,595per listing
Listings tracked
16

04 · Newcomers

Amazon counts 1 of last year's 1 launches as successful.

1 products launched here in the last 12 months. Amazon counts 1 of them as successful launches, new products that hit its first-year sales bar. The brands on the shelf have sold for 68 months on average, so the names here are established.

Launched, last 12 months
1
Successful launches
1Amazon's first-year sales bar
Average brand age
68 months

Products

Top White Acrylic Paint products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Competition

Competition: brands, sellers & click share

The top 5 products take 71% of clicks. A locked shelf that new listings rarely crack.

£0£30K£61K£91K£121K101001K10K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

11 falling

Sellers

48

Top-5 brand share

84%

Top 20: 100%

Top-5 click share

71%

Top 20: 100%

Open market

12%

  • Artecho31%
  • Work of Art22%
  • PEBEO17%
  • Daler Rowney7%
  • Liquitex7%
  • Baker Ross4%
  • Open — no brand owns it (5 brands, 12%)

Demand

White Acrylic Paint search demand

Weekly searches over the year, seasonality beneath. Pick a range.

6K4KSpike '24Spike '25SepDecMarJunAugNovMarMay

Peak months: Nov · busiest ÷ quietest = 1.6×

Search terms

Top White Acrylic Paint search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • white acrylic paint161K/yr
  • acrylic paint white27K/yr
  • white paint acrylic11K/yr
  • acrylic white paint11K/yr
  • white acrylic6K/yr
  • white acrylic paint 500ml4K/yr
  • acrylic paint white large2K/yr

Reviews and returns

What reviews say buyers love and hate about White Acrylic Paint

What buyers praise, what they complain about and why they send it back, from the reviews.

Complain

Thickness30%−0.15

One thing I would mention is that it is quite thick straight from the tube

Too thick

Its not a very thick paint

Paint Quality18%−0.02

Paint had dry flakes all in it

Student type paint so not top quality

Not suitable for clay painting

Product Condition8%−0.05

Item came in used condition

Color8%−0.01

not white enough for those crucial highlights

Size-Overall4%−0.03

Large and small so had to spend ages picking it out and set back a project

Love

Value For Money27%+1.21

Reasonably priced

Good value for money

Good price

Quality-Overall21%+2.00

Excellent quality

Great product

Its reliable, easy to work with, and consistently gives a professional-looking finish

Paint Quality16%−0.02

Great white paint

Good paint

Good paint and nice price

Color6%−0.01

Good colour density

This is a great bright white too

mixes nicely with other colours

Thickness6%−0.15

thick to water down

it is of a good thickness although not as thick as some

Thick and does the job

Return

0.3% Return rate 28% Fixable by listing

Paint Quality38%▁▄▆██▆

Paint had dry flakes all in it

Student type paint so not top quality

Not suitable for clay painting

Color28%█▇▄▄▁▃

not white enough for those crucial highlights

Leak-Proof9%▁▁▁▁▅█
Quality-Overall6%▁▁▁▅█▁

not much good for other than i have stated

Thickness5%▁▁█▄▄▁

One thing I would mention is that it is quite thick straight from the tube

Too thick

Its not a very thick paint

FAQ

Common White Acrylic Paint questions

Answered from the same tracked data.