whisky stones
Skip itA small market ($58K/yr) — this niche doesn't clear our bar today.
Returns
Incredible0.6%return rate — above 5% kills the launch gate
Conversion
Good6.5%search→purchase rate — share of searches ending in a sale
Review moat
Good1,193.05avg incumbent reviews — the moat a new listing must climb
Brand share
Good75%top-5 brand share — brands hold most of the demand
Quality gap
Good4.5★avg incumbent rating — lower means beatable quality
Competition
Okay59%top-5 click share — leaders hold, buyers still browse
Growth
Okay+13.5%90-day search growth — must beat 0% to launch
Avg price
Okay£9.46avg listing price — sweet spot $15–$100
Price range
Okay£4.61–£18.59cheapest to priciest tracked listing — scored on the share inside $15–$100
Market size
Bad£58K£58K/yr · 95K searches
According to Flapen's Amazon United Kingdom niche tracking, whisky stones is a £58K/yr Amazon United Kingdom market (95K searches/yr). The top 5 brands hold 75% of demand. Demand peaks in Nov–Dec. Verdict: Skip it — 47/100.
Data updated Jul 27, 2026 · scored weekly · How we score niches
whisky stones market data
- Units sold / yr
- 5K–6K
- avg 100–250/product
- Revenue / yr
- £47K–£57K
- units × avg price
- Conversion rate
- 6.5%
- Avg BSR
- #206
- Page quality
- 0%
- Prime
- 100%
- Sponsored
- 73%
- Out of stock
- 18.5%
- Avg brand age
- 38 months
- Avg seller age
- 201 days
Competition & brand share
The top 5 products take 59% of clicks — established leaders, but buyers still shop beyond them.Brands
14 falling
Sellers
19
Top-5 brand share
75%
Top 20: 100%
Top-5 click share
59%
Top 20: 98%
Open market
20%
- FLOW Barware24%
- Whisiskey22%
- Royal Reserve11%
- Gentlemen's Hardware10%
- ROCKS WHISKEY CHILLING STONES7%
- WOVTE5%
Demand & seasonality
Weekly Amazon search volume, last 104 weeks — +13.5% search growth over the last 90 days.Peak months: Nov, Dec · busiest ÷ quietest = 8.9×
Top whisky stones search terms
- whiskey stones39K/yr
- whisky stones31K/yr
- whiskey stones gift set10K/yr
- whiskey ice cubes6K/yr
- whisky stones gift set6K/yr
- whiskey cubes3K/yr
Top whisky stones products on Amazon
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
All 22 tracked products in this niche — three views at once, no toggling.
Top sellers
by 90-day click share
WHISISKEY Whisky Accessories - 12 Whiskey Stones - Whiskey Gift Set for Men - Reusable Ice Cubes
Whisiskey£6.174.4★1,883 rev
Whisky Stones Gift Set in Brown Wood Tray - 8 x Reusable Chilling Bourbon Ice Cubes - Whisky Gift for Men Husband Friend Dad Him by Royal Reserve
Royal Reserve£9.034.4★2,002 rev
Gentlemens Hardware Whisky Stones Granite and Soapstone gift set of 6 with velvet pouch GEN360 Grey
Gentlemen's Hardware£4.904.6★39 rev
FLOW Barware Whisky Stones | 9 Polished Whiskey Stones Gift Set with Ice Tongs & Wooden Box | Whiskey Stone Gift for Dad For Men or Fathers Day | Granite Whisky Stone Cooling Cubes
FLOW Barware£10.954.5★1,542 rev
FLOW Barware Whiskey Stones | 12x Polished Granite Reusable Ice Cubes | Whisky Gifts for men | Bourbon Scotch Rum Whiskey Rocks | Whisky Stones with Storage Pouch
FLOW Barware£7.334.1★1,098 rev
Newest
by launch date
Cnwinu Whiskey Stones Tweezer Whisky Gift Set Men Gifts Xmas Gifts Personalised Gifts For Men Dad Birthday Gifts (Whisky Stones)
Cnwinu£6.3621 rev
2 UR DOOR 9-Piece Reusable Whisky Chilling Granite Stones Set with Pouch - Refreezable Ice Drink Cubes Chilling Rocks Gift Set for Cold Drinks Scotch Brandy Bourbon Ice Cubes
2 UR DOOR£4.6123 rev
WHISISKEY Whisky Accessories - 12 Whiskey Stones - Whiskey Gift Set for Men - Reusable Ice Cubes
Whisiskey£6.171,883 rev
Silicone Ice Cube Tray (Set of 2) Large Ice Cube Moulds & Ice Ball Maker with Funnel Easy Release Reusable BPA Free Ice Tray for Whiskey Cocktails Craft Homemade Black
LUCKEA£8.492,478 rev
Whisky Stones Gift Set in Brown Wood Tray - 8 x Reusable Chilling Bourbon Ice Cubes - Whisky Gift for Men Husband Friend Dad Him by Royal Reserve
Royal Reserve£9.032,002 rev
Trending
90-day click momentum
Whisky Stones Gift Set Baban 12 Pcs Natural Unique Granite Whiskey Rocks Reusable Ice Cubes Great Presents for Men or Women - Chilling Whisky Stones with Stainless Steel Tongs & Storage Pouch
Baban£5.274.2★
FLOW Barware Rocking Whiskey Glasses Gift Set With Whisky Stones Ice Ball Moulds | Rotating Spinning Whisky Glass Tumblers For Scotch Bourbon Brandy | Gift Sets For Men
FLOW Barware£18.594.7★
FLOW Barware Whiskey Glasses Set Of 2 & Polished Whisky Stones Gift Set | Whiskey Glass Tumblers With Cut Design | Whisky Glass For Scotch Bourbon Rocks Glass | Whiskey Gift Sets For Men
FLOW Barware£18.504.7★
FLOW Barware Twist Whiskey Glasses Set Of 2 & Polished Whisky Stones Gift Set | Whiskey Glass Tumblers With Twisted Design | Whisky Glass For Scotch Bourbon | Whiskey Gift Sets For Men
FLOW Barware£18.324.8★
Cnwinu Whiskey Stones Tweezer Whisky Gift Set Men Gifts Xmas Gifts Personalised Gifts For Men Dad Birthday Gifts (Whisky Stones)
Cnwinu£6.364.7★
What buyers say about whisky stones
What buyers praise and complain about, mined from review topics.What buyers love
“Gift”
“Great quality, these cubes really work”
“Good value for money”
“They cool down your drinks effectively”
“It works as it should”
“easy to pop out”
“they dont leak easily”
“perfect size gift box”
What buyers complain about
“Don't Work”
“No storage bag in box”
“the round ones are difficult to do”
“It leaks badly”
“The standard cubes are large”
“Poor quality”
“Freeze them, put them in a drink, drink doesn't get cold”
“But not cold enough”
“Poor design”
Top return reasons
Common questions
- Is whisky stones profitable to sell on Amazon United Kingdom?
- The niche generates £58K/yr across 22 tracked products. 90-day search growth is +13.5%. Flapen's verdict: Skip it (47/100).
- How competitive is the whisky stones niche?
- 14 brands and 19 sellers compete. The top 5 products take 59% of clicks and top 5 brands hold 75% of demand.
- What do buyers complain about in whisky stones?
- Top complaints mined from reviews: Functionality-Overall, Storage Capacity, Ease Of Use. The return rate is 0.6%.
- When does demand for whisky stones peak?
- Demand peaks in Nov–Dec; the busiest month runs 8.9× the quietest.
- What does it cost to enter the whisky stones niche?
- Listings span £4.61–£18.59; the average listing price is £9.46 (sweet spot $15–$100). The average incumbent carries 1,193 reviews — the moat a new listing must climb.