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Whisky Stones

Fail

Shoppers spend an estimated $58K a year here, so Whisky Stones is a Fail.

Flapen Score
47
47 / 100
Ranks 3,643 of 5,777 Home & Garden niches · −4 vs the category median of 51
Market size
£58K/yr95K searches / yr
90-day growth
+13.5%search demand this quarter
Competition
59%top-5 click share · 14 brands · 19 sellers

Flapen Score

Whisky Stones against its category

The dotted line is the Home & Garden average. Past it, Whisky Stones is stronger. Inside it, weaker.

47Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Whisky Stones market on Amazon at a glance

Shoppers on Amazon United Kingdom searched for Whisky Stones 95K times last year and spent an estimated £58K. The top 5 brands take 75% of clicks. Demand peaks in Nov–Dec. Flapen scores it 47 out of 100, a Fail.

01 · Demand

An estimated 6.5% of those searches ended in a purchase.

Shoppers searched for this 95K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. An estimated 6.5% of those searches ended in a purchase. Searches in the last 90 days moved +13.5% against the 90 days before. Searches, conversion and average price together put the market at an estimated £58K a year.

Searches, last 12 months
95K
Growth, 90 days vs prior 90
+13.5%
Conversion, latest week
6.5%
Market size, estimated
£58Ka year
Peak month
December8.9× the quietest month
Top search term
whiskey stones39K searches a year

02 · Price

A sale here is worth £9.46.

Listings sell for £9.46 on average, from £4.61 to £18.59. Amazon reports units sold in ranges. This niche sold 5K to 6K a year. The average listing sells 100 to 250 of them. At £9.46 that is £946 to £2K a year per listing.

Average price
£9.46under the $15 to $100 sweet spot
Price range
£4.61–£18.59
Amazon United Kingdom median price
£12.12across 27,606 niches
Units sold a year
5K–6K
Units per listing a year
100–250
Revenue per listing a year
£946–£2K
Returns
0.6%of orders · Amazon United Kingdom median 0.6%

03 · Entry bar

The bar here is low.

73% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 18.5% of listings are out of stock. The average listing ranks #206 within Barware. It carries 1,193 reviews at 4.45 stars, so a new listing needs social proof before a better product.

Sponsored listings
73%
Prime listings
100%
Out of stock, average day
18.5%
Average rank
#206in Barware
Average rating
4.45 starsAmazon United Kingdom average 4.36 stars
Average reviews
1,193per listing
Listings tracked
22

04 · Newcomers

Brands here are settling in.

The brands on the shelf have sold for 38 months on average, so the names here are settling in.

Launched, last 12 months
0
Successful launches
0Amazon's first-year sales bar
Average brand age
38 months

Products

Top Whisky Stones products & what they sell for

The products selling here, as shoppers see them on Amazon. Shelf share and sales are our estimates.

Prices and ratings read from Amazon on Jul 27, 2026. The live listing can differ.

Competition

Competition: brands, sellers & click share

The top 5 products take an estimated 59% of clicks. Leaders hold, but buyers still shop past them.

£0£6K£12K£17K£23K1101001K10K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

14 falling

Sellers

19

Est. top-5 brand share

75%

Top 20: 100%

Est. top-5 click share

59%

Top 20: 98%

Open market

20%

  • FLOW Barware24%
  • Whisiskey22%
  • Royal Reserve11%
  • Gentlemen's Hardware10%
  • ROCKS WHISKEY CHILLING STONES7%
  • WOVTE5%

Demand

Whisky Stones search demand

Weekly searches over the year, seasonality beneath. Pick a range.

13K8KSpike '24Holiday '24Spike '25Holiday '25Spike '26SepDecMarJunAugNovMarMay

Peak months: Nov, Dec · busiest ÷ quietest = 8.9×

Search terms

Top Whisky Stones search terms shoppers use

The exact words shoppers type, with estimated yearly volume, growth, and conversion.

  • whiskey stones39K/yr
  • whisky stones31K/yr
  • whiskey stones gift set10K/yr
  • whiskey ice cubes6K/yr
  • whisky stones gift set6K/yr
  • whiskey cubes3K/yr

Reviews and returns

What reviews say buyers love and hate about Whisky Stones

We read the reviews and the return reasons for every product selling here.

39%of positive reviews mention “Gifting Purpose”
25%of negative reviews mention “Functionality-Overall”
0.6%of orders come back
“Don't Work”
A buyer, on “Functionality-Overall”25% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

15 topics

NegativePositive

FAQ

Common Whisky Stones questions

Answered from the same tracked data.

Figures on this page are estimates modeled from public Amazon pages and third-party keyword data. Amazon does not supply them, and no connected seller's data is used. How we handle Amazon data