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Whisky Stones

Fail

Shoppers spend only $58K a year here, so Whisky Stones is a Fail.

Flapen Score
47
47 / 100
Ranks 3,643 of 5,777 Home & Garden niches · −4 vs the category median of 51
Market size
£58K/yr95K searches / yr
90-day growth
+13.5%search demand this quarter
Competition
59%top-5 click share · 14 brands · 19 sellers

Flapen Score

Whisky Stones against its category

The dotted line is the Home & Garden average. Past it, Whisky Stones is stronger. Inside it, weaker.

47Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Whisky Stones market on Amazon at a glance

Shoppers on Amazon United Kingdom searched for Whisky Stones 95K times last year and spent an estimated £58K. The top 5 brands take 75% of clicks. Demand peaks in Nov–Dec. Flapen scores it 47 out of 100, a Fail.

01 · Demand

6.5% of searches ended in a purchase last week.

Shoppers searched for this 95K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. In the latest week, 6.5% of those searches ended in a purchase. Searches in the last 90 days moved +13.5% against the 90 days before. Searches, conversion and average price together put the market at an estimated £58K a year.

Searches, last 12 months
95K
Growth, 90 days vs prior 90
+13.5%
Conversion, latest week
6.5%
Market size, estimated
£58Ka year
Peak month
December8.9× the quietest month
Top search term
whiskey stones39K searches a year

02 · Price

A sale here is worth £9.46.

Listings sell for £9.46 on average, from £4.61 to £18.59. Amazon reports units sold in ranges. This niche sold 5K to 6K a year. The average listing sells 100 to 250 of them. At £9.46 that is £946 to £2K a year per listing.

Average price
£9.46under the $15 to $100 sweet spot
Price range
£4.61–£18.59
Amazon United Kingdom median price
£12.12across 27,606 niches
Units sold a year
5K–6K
Units per listing a year
100–250
Revenue per listing a year
£946–£2K
Returns
0.6%of orders · Amazon United Kingdom median 0.6%

03 · Entry bar

The bar here is low.

73% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 18.5% of listings are out of stock. The average listing ranks #206 within Barware. It carries 1,193 reviews at 4.45 stars, so a new listing needs social proof before a better product.

Sponsored listings
73%
Prime listings
100%
Out of stock, average day
18.5%
Average rank
#206in Barware
Average rating
4.45 starsAmazon United Kingdom average 4.36 stars
Average reviews
1,193per listing
Listings tracked
22

04 · Newcomers

Brands here are settling in.

The brands on the shelf have sold for 38 months on average, so the names here are settling in.

Launched, last 12 months
0
Successful launches
0Amazon's first-year sales bar
Average brand age
38 months

Products

Top Whisky Stones products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Competition

Competition: brands, sellers & click share

The top 5 products take 59% of clicks. Leaders hold, but buyers still shop past them.

£0£6K£12K£17K£23K1101001K10K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

14 falling

Sellers

19

Top-5 brand share

75%

Top 20: 100%

Top-5 click share

59%

Top 20: 98%

Open market

20%

  • FLOW Barware24%
  • Whisiskey22%
  • Royal Reserve11%
  • Gentlemen's Hardware10%
  • ROCKS WHISKEY CHILLING STONES7%
  • WOVTE5%

Demand

Whisky Stones search demand

Weekly searches over the year, seasonality beneath. Pick a range.

13K8KSpike '24Holiday '24Spike '25Holiday '25Spike '26SepDecMarJunAugNovMarMay

Peak months: Nov, Dec · busiest ÷ quietest = 8.9×

Search terms

Top Whisky Stones search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • whiskey stones39K/yr
  • whisky stones31K/yr
  • whiskey stones gift set10K/yr
  • whiskey ice cubes6K/yr
  • whisky stones gift set6K/yr
  • whiskey cubes3K/yr

Reviews and returns

What reviews say buyers love and hate about Whisky Stones

What buyers praise, what they complain about and why they send it back, from the reviews.

Complain

Functionality-Overall25%−0.15

Don't Work

Don't seem to work very well

Just don't work

Storage Capacity10%−0.06

No storage bag in box

Ease Of Use10%−0.07

the round ones are difficult to do

Leak-Proof10%

It leaks badly

Size-Overall8%+0.09

The standard cubes are large

Large cubes small funnel

They are a little larger in size than game board dice

Love

Gifting Purpose39%+2.83

Gift

Great gift

Nice gift idea

Quality-Overall22%+0.24

Great quality, these cubes really work

Decent quality

Very good value and quality

Value For Money19%+1.41

Good value for money

Great value for money

well worth it

Temperature Retention6%+0.06

They cool down your drinks effectively

Good stayed cold in drinks

Advertised Vs Actual Product4%+0.27

It works as it should

Return

0.6% Return rate 29% Fixable by listing

Size-Overall18%█▁▁▄▅▄

The standard cubes are large

Large cubes small funnel

They are a little larger in size than game board dice

Leak-Proof16%▆▄▆█▃▅

It leaks badly

Quality-Overall8%▁▁▁▆█▁

Poor quality

Defective Material/Parts8%▁▁█▁▂▃
Functionality-Overall8%▁▁▁█▁▃

Don't Work

Don't seem to work very well

Just don't work

FAQ

Common Whisky Stones questions

Answered from the same tracked data.