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Whisky 1l

Maybe

The top 5 brands take only 36% of clicks. But shoppers spend only $39K a year here, so Whisky 1l is a Maybe.

Flapen Score
59
59 / 100
Top 20% of 5,777 Home & Garden niches · +8 vs the category median of 51
Market size
£39K/yr112K searches / yr
90-day growth
+3.3%search demand this quarter
Competition
26%top-5 click share · 58 brands · 65 sellers

Flapen Score

Whisky 1l against its category

The dotted line is the Home & Garden average. Past it, Whisky 1l is stronger. Inside it, weaker.

59Maybe
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Whisky 1l market on Amazon at a glance

Shoppers on Amazon United Kingdom searched for Whisky 1l 112K times last year and spent an estimated £39K. The top 5 brands take 36% of clicks. Demand peaks in Nov–Dec. Flapen scores it 59 out of 100, a Maybe.

01 · Demand

5.9% of searches ended in a purchase last week.

Shoppers searched for this 112K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. In the latest week, 5.9% of those searches ended in a purchase. Searches in the last 90 days moved +3.3% against the 90 days before. Searches, conversion and average price together put the market at an estimated £39K a year.

Searches, last 12 months
112K
Growth, 90 days vs prior 90
+3.3%
Conversion, latest week
5.9%
Market size, estimated
£39Ka year
Peak month
December9.3× the quietest month
Top search term
bells for crafts20K searches a year

02 · Price

A sale here is worth £5.88.

Listings sell for £5.88 on average, from £3.04 to £18.62. Amazon reports units sold in ranges. This niche sold 6K to 8K a year. The average listing sells 100 to 250 of them. At £5.88 that is £588 to £1K a year per listing.

Average price
£5.88under the $15 to $100 sweet spot
Price range
£3.04–£18.62
Amazon United Kingdom median price
£12.12across 27,606 niches
Units sold a year
6K–8K
Units per listing a year
100–250
Revenue per listing a year
£588–£1K
Returns
0.8%of orders · Amazon United Kingdom median 0.6%

03 · Entry bar

The bar here is low.

84% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 15.7% of listings are out of stock. The average listing ranks #88 within Seasonal Décor. It carries 154 reviews at 4.33 stars, so a new listing needs social proof before a better product.

Sponsored listings
84%
Prime listings
100%
Out of stock, average day
15.7%
Average rank
#88in Seasonal Décor
Average rating
4.33 starsAmazon United Kingdom average 4.36 stars
Average reviews
154per listing
Listings tracked
67

04 · Newcomers

Amazon counts 0 of last year's 22 launches as successful.

22 products launched here in the last 12 months. Amazon counts 0 of them as successful launches, new products that hit its first-year sales bar. The brands on the shelf have sold for 39 months on average, so the names here are settling in.

Launched, last 12 months
22
Successful launches
0Amazon's first-year sales bar
Average brand age
39 months

Products

Top Whisky 1l products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Competition

Competition: brands, sellers & click share

The top 5 products take only 26% of clicks. An open shelf where new products get seen.

£0£772£2K£2K£3K1101001K10K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

58 rising

Sellers

65

Top-5 brand share

36%

Top 20: 74%

Top-5 click share

26%

Top 20: 66%

Open market

60%

  • WUPENGZON11%
  • Furuising7%
  • Nzexlyva6%
  • DIAONIAN6%
  • liyun5%
  • lzijun4%

Demand

Whisky 1l search demand

Weekly searches over the year, seasonality beneath. Pick a range.

10K6KSpike '24Holiday '24Spike '25Holiday '25Prime Day '26SepDecMarJunAugNovMarMay

Peak months: Nov, Dec · busiest ÷ quietest = 9.3×

Search terms

Top Whisky 1l search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • bells for crafts20K/yr
  • jingle bells36K/yr
  • small bells10K/yr
  • craft bells10K/yr
  • small bells for crafts10K/yr
  • jingle bells for crafts10K/yr
  • mini bells6K/yr
  • bells for crafting4K/yr
  • small bells for crafting1K/yr
  • christmas bells for crafting4K/yr

Reviews and returns

What reviews say buyers love and hate about Whisky 1l

What buyers praise, what they complain about and why they send it back, from the reviews.

Complain

Size-Overall22%+0.82

they are not fit for purpose

Small

Small bells

Quality-Overall22%−0.21

Cheap tat don't bother

So not a great product for me

Poor quality

Advertised Vs Actual Product10%+0.77

are advertised as having a gentle sound but THEY MAKE NO SOUND

Item not as photo shown

Noise Level9%−0.05

The tinkle is high-pitched

Bells make a noise

Ease Of Use7%−0.05

not very useful

Love

Quality-Overall23%−0.21

They are well made no give

Excellent product

GOOD SOLID PRODUCT

Advertised Vs Actual Product14%+0.77

Does the job

As described

they were exactly what I needed

Value For Money10%+1.25

So these are well worth the extra in price

Good value for money

Good value

Size-Overall8%+0.82

fitted well

The bells were just the right size for my project

small enough for little hands

Color7%+0.15

gold colours is a great idea

supplied in five vibrant colours with 60 of each shade

The colours are gorgeous

Return

0.8% Return rate 79% Fixable by listing

Size-Overall72%▇█▆▆▇▆

they are not fit for purpose

Small

Small bells

Noise Level10%▄▁▁▅▃█

The tinkle is high-pitched

Bells make a noise

Functionality-Overall3%▁▁▁▁█▁
Quality-Overall3%▁█▁▁▅▄

Cheap tat don't bother

So not a great product for me

Poor quality

Defective Material/Parts2%▁▁▁▁█▁

FAQ

Common Whisky 1l questions

Answered from the same tracked data.