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Whisky 1l

Maybe

The top 5 brands take only 36% of clicks. But shoppers spend an estimated $39K a year here, so Whisky 1l is a Maybe.

Flapen Score
59
59 / 100
Top 20% of 5,777 Home & Garden niches · +8 vs the category median of 51
Market size
£39K/yr112K searches / yr
90-day growth
+3.3%search demand this quarter
Competition
26%top-5 click share · 58 brands · 65 sellers

Flapen Score

Whisky 1l against its category

The dotted line is the Home & Garden average. Past it, Whisky 1l is stronger. Inside it, weaker.

59Maybe
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Whisky 1l market on Amazon at a glance

Shoppers on Amazon United Kingdom searched for Whisky 1l 112K times last year and spent an estimated £39K. The top 5 brands take 36% of clicks. Demand peaks in Nov–Dec. Flapen scores it 59 out of 100, a Maybe.

01 · Demand

An estimated 5.9% of those searches ended in a purchase.

Shoppers searched for this 112K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. An estimated 5.9% of those searches ended in a purchase. Searches in the last 90 days moved +3.3% against the 90 days before. Searches, conversion and average price together put the market at an estimated £39K a year.

Searches, last 12 months
112K
Growth, 90 days vs prior 90
+3.3%
Conversion, latest week
5.9%
Market size, estimated
£39Ka year
Peak month
December9.3× the quietest month
Top search term
bells for crafts20K searches a year

02 · Price

A sale here is worth £5.88.

Listings sell for £5.88 on average, from £3.04 to £18.62. Amazon reports units sold in ranges. This niche sold 6K to 8K a year. The average listing sells 100 to 250 of them. At £5.88 that is £588 to £1K a year per listing.

Average price
£5.88under the $15 to $100 sweet spot
Price range
£3.04–£18.62
Amazon United Kingdom median price
£12.12across 27,606 niches
Units sold a year
6K–8K
Units per listing a year
100–250
Revenue per listing a year
£588–£1K
Returns
0.8%of orders · Amazon United Kingdom median 0.6%

03 · Entry bar

The bar here is low.

84% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 15.7% of listings are out of stock. The average listing ranks #88 within Seasonal Décor. It carries 154 reviews at 4.33 stars, so a new listing needs social proof before a better product.

Sponsored listings
84%
Prime listings
100%
Out of stock, average day
15.7%
Average rank
#88in Seasonal Décor
Average rating
4.33 starsAmazon United Kingdom average 4.36 stars
Average reviews
154per listing
Listings tracked
67

04 · Newcomers

0 of last year's 22 launches cleared the first-year sales bar.

22 products launched here in the last 12 months. 0 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 39 months on average, so the names here are settling in.

Launched, last 12 months
22
Successful launches
0Amazon's first-year sales bar
Average brand age
39 months

Products

Top Whisky 1l products & what they sell for

The products selling here, as shoppers see them on Amazon. Shelf share and sales are our estimates.

Prices and ratings read from Amazon on Jul 28, 2026. The live listing can differ.

Competition

Competition: brands, sellers & click share

The top 5 products take an estimated 26% of clicks, no more. An open shelf where new products get seen.

£0£772£2K£2K£3K1101001K10K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

58 rising

Sellers

65

Est. top-5 brand share

36%

Top 20: 74%

Est. top-5 click share

26%

Top 20: 66%

Open market

60%

  • WUPENGZON11%
  • Furuising7%
  • Nzexlyva6%
  • DIAONIAN6%
  • liyun5%
  • lzijun4%

Demand

Whisky 1l search demand

Weekly searches over the year, seasonality beneath. Pick a range.

10K6KSpike '24Holiday '24Spike '25Holiday '25Prime Day '26SepDecMarJunAugNovMarMay

Peak months: Nov, Dec · busiest ÷ quietest = 9.3×

Search terms

Top Whisky 1l search terms shoppers use

The exact words shoppers type, with estimated yearly volume, growth, and conversion.

  • bells for crafts20K/yr
  • jingle bells36K/yr
  • small bells10K/yr
  • craft bells10K/yr
  • small bells for crafts10K/yr
  • jingle bells for crafts10K/yr
  • mini bells6K/yr
  • bells for crafting4K/yr
  • small bells for crafting1K/yr
  • christmas bells for crafting4K/yr

Reviews and returns

What reviews say buyers love and hate about Whisky 1l

We read the reviews and the return reasons for every product selling here.

23%of positive reviews mention “Quality-Overall”
22%of negative reviews mention “Size-Overall”
0.8%of orders come back
“they are not fit for purpose”
A buyer, on “Size-Overall”22% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

15 topics

NegativePositive

FAQ

Common Whisky 1l questions

Answered from the same tracked data.

Figures on this page are estimates modeled from public Amazon pages and third-party keyword data. Amazon does not supply them, and no connected seller's data is used. How we handle Amazon data