Whisk
MaybeReturns run at only 0.7% of orders. But prices span $1.76–$14.44, mostly outside the sweet spot, so Whisk is a Maybe.
- Flapen Score
- 57 / 100Top 26% of 5,777 Home & Garden niches · +6 vs the category median of 5157
- Market size
- £476K/yr734K searches / yr
- 90-day growth
- -27.7%search demand this quarter
- Competition
- 41%top-5 click share · 22 brands · 73 sellers
Flapen Score
Whisk against its category
The dotted line is the Home & Garden average. Past it, Whisk is stronger. Inside it, weaker.
Market
The Whisk market on Amazon at a glance
Shoppers on Amazon United Kingdom searched for Whisk 734K times last year and spent an estimated £476K. The top 5 brands take 63% of clicks. Flapen scores it 57 out of 100, a Maybe.
01 · Demand
9.8% of searches ended in a purchase last week.
Shoppers searched for this 734K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. In the latest week, 9.8% of those searches ended in a purchase. Searches in the last 90 days moved -27.7% against the 90 days before. Searches, conversion and average price together put the market at an estimated £476K a year.
- Searches, last 12 months
- 734K
- Growth, 90 days vs prior 90
- -27.7%
- Conversion, latest week
- 9.8%
- Market size, estimated
- £476Ka year
- Peak month
- March1.7× the quietest month
- Top search term
- whisk416K searches a year
02 · Price
A sale here is worth £6.61.
Listings sell for £6.61 on average, from £1.76 to £14.44. Amazon reports units sold in ranges. This niche sold 60K to 80K a year. The average listing sells 2,000 to 2,500 of them. At £6.61 that is £13K to £17K a year per listing.
- Average price
- £6.61under the $15 to $100 sweet spot
- Price range
- £1.76–£14.44
- Amazon United Kingdom median price
- £12.12across 27,606 niches
- Units sold a year
- 60K–80K
- Units per listing a year
- 2,000–2,500
- Revenue per listing a year
- £13K–£17K
- Returns
- 0.7%of orders · Amazon United Kingdom median 0.6%
03 · Entry bar
The bar here is reviews.
74% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 3.7% of listings are out of stock. The average listing ranks #15 within Coffee, Tea & Espresso. It carries 5,719 reviews at 4.28 stars, so a new listing needs social proof before a better product.
- Sponsored listings
- 74%
- Prime listings
- 100%
- Out of stock, average day
- 3.7%
- Average rank
- #15in Coffee, Tea & Espresso
- Average rating
- 4.28 starsAmazon United Kingdom average 4.36 stars
- Average reviews
- 5,719per listing
- Listings tracked
- 31
04 · Newcomers
Amazon counts 4 of last year's 8 launches as successful.
8 products launched here in the last 12 months. Amazon counts 4 of them as successful launches, new products that hit its first-year sales bar. The brands on the shelf have sold for 39 months on average, so the names here are settling in.
- Launched, last 12 months
- 8
- Successful launches
- 4Amazon's first-year sales bar
- Average brand age
- 39 months
Products
Top Whisk products & what they sell for
Every tracked product: its share of the shelf, its reviews, and its price.
Top sellers
by 90-day click share
Chef Aid Stainless Steel Whisk Silver 28.5cm
- Price
- £2.46
- Rating
- 4.2/5
- Reviews
- 1,112
- Age
- 11y ago

NileHome Stainless Steel Whisk Set 8 10 12 Kitchen Whisk Balloon Whisk Kitchen Wisk Wire Whisks for Cooking Whisking Blending Beating Stirring-3 Pack
- Price
- £6.27
- Rating
- 4.6/5
- Reviews
- 230
- Age
- 4y ago

NileHome Stainless Steel Whisk Set 8 10 Hand Blender + 12 semi-Automatic Rotary Kitchen Whisk Balloon Whisk Kitchen Wisk Wire Whisks for Cooking Whisking Blending Beating Stirring- 3 Pack...
- Price
- £7.66
- Rating
- 4.5/5
- Reviews
- 154
- Age
- 2y ago

Stainless Steel Whisk Set 3 Packs Balloon Whisk for Cooking Whisking Blending (8 10 12)
- Price
- £5.21
- Rating
- 4.4/5
- Reviews
- 734
- Age
- 3y ago

NileHome Stainless Steel Whisk Set 25.4cm Hand Blender Kitchen Whisk Balloon Whisk Kitchen Wisk Wire Whisks for Cooking Whisking Blending Beating Stirring- 1 Pack
- Price
- £4.97
- Rating
- 4.6/5
- Reviews
- 230
- Age
- 7mo ago
Trending
90-day click momentum
25.5cm Black Stainless Steel Balloon Whisk with Silicone Handle Kitchen Egg Whisk for Baking Mixing Cooking Durable Hand Whisk
- Price
- £3.80
- Rating
- 4.4/5
- Reviews
- 16
- Age
- 3mo ago

Roe Tenpo Handheld Milk Frother with Stainless Steel Whisk - Ergonomic Compact Easy to Clean Portable Battery-Operated Coffee Frother for Cappuccino Frappe Matcha Hot Chocolate (Black)
- Price
- £4.07
- Rating
- 3.8/5
- Reviews
- 80
- Age
- 3mo ago

30.5cmBlack Stainless Steel Balloon Whisk with Silicone Handle Kitchen Egg Whisk for Baking Mixing Cooking Durable Hand Whisk
- Price
- £3.98
- Rating
- 4.4/5
- Reviews
- 16
- Age
- 3mo ago

Zulay Kitchen Milk Frother - Powerful Handheld Mini Hand Blender Coffee Mixer with Stainless Steel Milk Whisk - Cordless Mini Frother Great for Coffee Protein Shakes Powders and Matcha - Silver
- Price
- £5.38
- Rating
- 4.0/5
- Reviews
- 37,417
- Age
- 5y ago

NileHome Stainless Steel Whisk Set 25.4cm Hand Blender Kitchen Whisk Balloon Whisk Kitchen Wisk Wire Whisks for Cooking Whisking Blending Beating Stirring- 1 Pack
- Price
- £4.97
- Rating
- 4.6/5
- Reviews
- 230
- Age
- 7mo ago
Newest
by launch date
25.5cm Black Stainless Steel Balloon Whisk with Silicone Handle Kitchen Egg Whisk for Baking Mixing Cooking Durable Hand Whisk
- Price
- £3.80
- Rating
- 4.4/5
- Reviews
- 16
- Age
- 3mo ago

30.5cmBlack Stainless Steel Balloon Whisk with Silicone Handle Kitchen Egg Whisk for Baking Mixing Cooking Durable Hand Whisk
- Price
- £3.98
- Rating
- 4.4/5
- Reviews
- 16
- Age
- 3mo ago

Roe Tenpo Handheld Milk Frother with Stainless Steel Whisk - Ergonomic Compact Easy to Clean Portable Battery-Operated Coffee Frother for Cappuccino Frappe Matcha Hot Chocolate (Black)
- Price
- £4.07
- Rating
- 3.8/5
- Reviews
- 80
- Age
- 3mo ago

Keplin Handheld Milk Frother with Stand - Stainless Steel Electric Whisk - Portable Battery-Operated Coffee Frother for Lattes Matcha Protein Shakes - Ergonomic Compact Easy to Clean
- Price
- £4.67
- Rating
- 4.1/5
- Reviews
- 112
- Age
- 6mo ago

NileHome Stainless Steel Whisk Set 25.4cm Hand Blender Kitchen Whisk Balloon Whisk Kitchen Wisk Wire Whisks for Cooking Whisking Blending Beating Stirring- 1 Pack
- Price
- £4.97
- Rating
- 4.6/5
- Reviews
- 230
- Age
- 7mo ago
Competition
Competition: brands, sellers & click share
The top 5 products take 41% of clicks. Leaders hold, but buyers still shop past them.
Brands
22 falling
Sellers
73
Top-5 brand share
63%
Top 20: 98%
Top-5 click share
41%
Top 20: 86%
Open market
33%
- Chef Aid27%
- NileHome19%
- KEPLIN6%
- Polly Online5%
- Muexoee5%
- CIRCLE JOY5%
Demand
Whisk search demand
Weekly searches over the year, seasonality beneath. Pick a range.
No pronounced peak months · busiest ÷ quietest = 1.7×
Search terms
Top Whisk search terms shoppers use
The exact words shoppers type, with yearly volume, growth, and conversion.
- whisk416K/yr
- hand whisk122K/yr
- wisk27K/yr
- whisker20K/yr
- whisks25K/yr
- balloon whisk20K/yr
- egg whisk18K/yr
- metal whisk13K/yr
- hand whisk manual12K/yr
- stainless steel whisk10K/yr
Reviews and returns
What reviews say buyers love and hate about Whisk
What buyers praise, what they complain about and why they send it back, from the reviews.
Complain
Does not last
Broke quickly
Falls apart
The speed is so slow
Didn't work
Never worked
Amazon is selling low-quality products
The quality is cheaply made
Bad quality
Not robust
Not very sturdy
So flimsy
Don't buy this to mix powders
Wont mix
now it doesn't mix well at all
Love
Seems to be well made
Excellent Quality
The build quality is excellent
Great value for money
Excellent value for money
Fantastic Price
easy to remove
Easy to use
Easy to operate
Works as advertised
As described
Exactly what I wanted
Perfect for mixing matcha
easy mix
Great mixer
Return
0.7% Return rate 14% Fixable by listing
The speed is so slow
Didn't work
Never worked
It's not fit for purpose
Too small
It might be seemingly a small piece of kit
Not robust
Not very sturdy
So flimsy
Not rechargable
charging is a problem
Cannot charge this thing
Does not last
Broke quickly
Falls apart
Keep looking
Related niches
Niches in the same category that score near this one. Research these next.
Best Flapen score
The highest-scoring niches we track right now, across every category.
FAQ
Common Whisk questions
Answered from the same tracked data.









