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Whisk

Maybe

Returns run at only 0.7% of orders. But prices span $1.76–$14.44, mostly outside the sweet spot, so Whisk is a Maybe.

Flapen Score
57
57 / 100
Top 26% of 5,777 Home & Garden niches · +6 vs the category median of 51
Market size
£476K/yr734K searches / yr
90-day growth
-27.7%search demand this quarter
Competition
41%top-5 click share · 22 brands · 73 sellers

Flapen Score

Whisk against its category

The dotted line is the Home & Garden average. Past it, Whisk is stronger. Inside it, weaker.

57Maybe
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Whisk market on Amazon at a glance

Shoppers on Amazon United Kingdom searched for Whisk 734K times last year and spent an estimated £476K. The top 5 brands take 63% of clicks. Flapen scores it 57 out of 100, a Maybe.

01 · Demand

9.8% of searches ended in a purchase last week.

Shoppers searched for this 734K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. In the latest week, 9.8% of those searches ended in a purchase. Searches in the last 90 days moved -27.7% against the 90 days before. Searches, conversion and average price together put the market at an estimated £476K a year.

Searches, last 12 months
734K
Growth, 90 days vs prior 90
-27.7%
Conversion, latest week
9.8%
Market size, estimated
£476Ka year
Peak month
March1.7× the quietest month
Top search term
whisk416K searches a year

02 · Price

A sale here is worth £6.61.

Listings sell for £6.61 on average, from £1.76 to £14.44. Amazon reports units sold in ranges. This niche sold 60K to 80K a year. The average listing sells 2,000 to 2,500 of them. At £6.61 that is £13K to £17K a year per listing.

Average price
£6.61under the $15 to $100 sweet spot
Price range
£1.76–£14.44
Amazon United Kingdom median price
£12.12across 27,606 niches
Units sold a year
60K–80K
Units per listing a year
2,000–2,500
Revenue per listing a year
£13K–£17K
Returns
0.7%of orders · Amazon United Kingdom median 0.6%

03 · Entry bar

The bar here is reviews.

74% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 3.7% of listings are out of stock. The average listing ranks #15 within Coffee, Tea & Espresso. It carries 5,719 reviews at 4.28 stars, so a new listing needs social proof before a better product.

Sponsored listings
74%
Prime listings
100%
Out of stock, average day
3.7%
Average rank
#15in Coffee, Tea & Espresso
Average rating
4.28 starsAmazon United Kingdom average 4.36 stars
Average reviews
5,719per listing
Listings tracked
31

04 · Newcomers

Amazon counts 4 of last year's 8 launches as successful.

8 products launched here in the last 12 months. Amazon counts 4 of them as successful launches, new products that hit its first-year sales bar. The brands on the shelf have sold for 39 months on average, so the names here are settling in.

Launched, last 12 months
8
Successful launches
4Amazon's first-year sales bar
Average brand age
39 months

Products

Top Whisk products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Competition

Competition: brands, sellers & click share

The top 5 products take 41% of clicks. Leaders hold, but buyers still shop past them.

£0£24K£48K£71K£95K101001K10K100K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

22 falling

Sellers

73

Top-5 brand share

63%

Top 20: 98%

Top-5 click share

41%

Top 20: 86%

Open market

33%

  • Chef Aid27%
  • NileHome19%
  • KEPLIN6%
  • Polly Online5%
  • Muexoee5%
  • CIRCLE JOY5%

Demand

Whisk search demand

Weekly searches over the year, seasonality beneath. Pick a range.

15K10KSpike '24Holiday '24Prime Day '25Spike '25Black Friday '25Spike '26SepDecMarJunAugNovMarMay

No pronounced peak months · busiest ÷ quietest = 1.7×

Search terms

Top Whisk search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • whisk416K/yr
  • hand whisk122K/yr
  • wisk27K/yr
  • whisker20K/yr
  • whisks25K/yr
  • balloon whisk20K/yr
  • egg whisk18K/yr
  • metal whisk13K/yr
  • hand whisk manual12K/yr
  • stainless steel whisk10K/yr

Reviews and returns

What reviews say buyers love and hate about Whisk

What buyers praise, what they complain about and why they send it back, from the reviews.

Complain

Durability29%−0.37

Does not last

Broke quickly

Falls apart

Functionality-Overall13%−0.17

The speed is so slow

Didn't work

Never worked

Quality-Overall10%+0.64

Amazon is selling low-quality products

The quality is cheaply made

Bad quality

Strength6%−0.01

Not robust

Not very sturdy

So flimsy

Mixing/Blending4%+0.21

Don't buy this to mix powders

Wont mix

now it doesn't mix well at all

Love

Quality-Overall15%+0.64

Seems to be well made

Excellent Quality

The build quality is excellent

Value For Money13%+0.85

Great value for money

Excellent value for money

Fantastic Price

Ease Of Use11%+0.94

easy to remove

Easy to use

Easy to operate

Advertised Vs Actual Product10%+0.75

Works as advertised

As described

Exactly what I wanted

Mixing/Blending7%+0.21

Perfect for mixing matcha

easy mix

Great mixer

Return

0.7% Return rate 14% Fixable by listing

Functionality-Overall34%█▆▇▇▆▇

The speed is so slow

Didn't work

Never worked

Size-Overall12%█▇█▆▇▅

It's not fit for purpose

Too small

It might be seemingly a small piece of kit

Strength7%▄█▆▇▆█

Not robust

Not very sturdy

So flimsy

Charging7%▅▅▃█▇▇

Not rechargable

charging is a problem

Cannot charge this thing

Durability6%▄▇▅█▇▇

Does not last

Broke quickly

Falls apart

FAQ

Common Whisk questions

Answered from the same tracked data.