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Wheatgerm Fish Food

Fail

Demand is soft, at -80.7% this quarter, so Wheatgerm Fish Food is a Fail.

Flapen Score
29
29 / 100
Ranks 5,595 of 5,777 Home & Garden niches · −22 vs the category median of 51
Market size
£27K/yr25K searches / yr
90-day growth
-80.7%search demand this quarter
Competition
87%top-5 click share · 5 brands · 24 sellers

Flapen Score

Wheatgerm Fish Food against its category

The dotted line is the Home & Garden average. Past it, Wheatgerm Fish Food is stronger. Inside it, weaker.

29Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Wheatgerm Fish Food market on Amazon at a glance

Shoppers on Amazon United Kingdom searched for Wheatgerm Fish Food 25K times last year and spent an estimated £27K. All 5 brands take every click. Demand peaks in Sep–Oct–Nov. Flapen scores it 29 out of 100, a Fail.

01 · Demand

11.1% of searches ended in a purchase last week.

Shoppers searched for this 25K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. In the latest week, 11.1% of those searches ended in a purchase. Searches in the last 90 days moved -80.7% against the 90 days before. Searches, conversion and average price together put the market at an estimated £27K a year.

Searches, last 12 months
25K
Growth, 90 days vs prior 90
-80.7%
Conversion, latest week
11.1%
Market size, estimated
£27Ka year
Peak month
October38.2× the quietest month
Top search term
wheatgerm fish food20K searches a year

02 · Price

A sale here is worth £9.73.

Listings sell for £9.73 on average, from £3.87 to £14.82. Amazon reports units sold in ranges. This niche sold 3K to 4K a year. The average listing sells 0 to 100 of them. At £9.73 that is £0 to £973 a year per listing.

Average price
£9.73under the $15 to $100 sweet spot
Price range
£3.87–£14.82
Amazon United Kingdom median price
£12.12across 27,606 niches
Units sold a year
3K–4K
Units per listing a year
0–100
Revenue per listing a year
£0–£973
Returns
0.0%of orders · Amazon United Kingdom median 0.6%

03 · Entry bar

The bar here is low.

63% of listings pay for placement with sponsored ads. 88% ship with Prime. On an average day, 4.3% of listings are out of stock. The average listing ranks #210 within Garden Décor. It carries 738 reviews at 4.60 stars, so a new listing needs social proof before a better product.

Sponsored listings
63%
Prime listings
88%
Out of stock, average day
4.3%
Average rank
#210in Garden Décor
Average rating
4.60 starsAmazon United Kingdom average 4.36 stars
Average reviews
738per listing
Listings tracked
8

04 · Newcomers

Amazon counts 0 of last year's 1 launches as successful.

1 products launched here in the last 12 months. Amazon counts 0 of them as successful launches, new products that hit its first-year sales bar. The brands on the shelf have sold for 131 months on average, so the names here are established.

Launched, last 12 months
1
Successful launches
0Amazon's first-year sales bar
Average brand age
131 months

Products

Top Wheatgerm Fish Food products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Competition

Competition: brands, sellers & click share

The top 5 products take 87% of clicks. A locked shelf that new listings rarely crack.

£0£3K£5K£8K£11K101001K10K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

5 flat

Sellers

24

Top-5 brand share

100%

Top 20: 100%

Top-5 click share

87%

Top 20: 100%

Open market

0%

  • Tetra36%
  • HERONS34%
  • Extra Select14%
  • Pond Friend8%
  • Supa7%

Demand

Wheatgerm Fish Food search demand

Weekly searches over the year, seasonality beneath. Pick a range.

2K1KSpike '24Spike '25Prime Day '25Spike '26DecMarJunAugNovMarMay

Peak months: Sep, Oct, Nov · busiest ÷ quietest = 38.2×

Reviews and returns

What reviews say buyers love and hate about Wheatgerm Fish Food

What buyers praise, what they complain about and why they send it back, from the reviews.

Love

Quality-Overall32%

Excellent product

Quality pellets

Excellent quality and value for money

Value For Money32%

above other fish food so I would say it is good value for money

Great value for money as some koi foods are really expensive

Good value

Size-Overall9%

Size is ok except for the smaller fry who nibble them

Heating9%

seem to be doing well at temps below 10c

Pet Friendly9%

Fish liked them

FAQ

Common Wheatgerm Fish Food questions

Answered from the same tracked data.