Wheatgerm Fish Food
FailDemand is soft, at -80.7% this quarter, so Wheatgerm Fish Food is a Fail.
- Flapen Score
- 29 / 100Ranks 5,595 of 5,777 Home & Garden niches · −22 vs the category median of 5129
- Market size
- £27K/yr25K searches / yr
- 90-day growth
- -80.7%search demand this quarter
- Competition
- 87%top-5 click share · 5 brands · 24 sellers
Flapen Score
Wheatgerm Fish Food against its category
The dotted line is the Home & Garden average. Past it, Wheatgerm Fish Food is stronger. Inside it, weaker.
Market
The Wheatgerm Fish Food market on Amazon at a glance
Shoppers on Amazon United Kingdom searched for Wheatgerm Fish Food 25K times last year and spent an estimated £27K. All 5 brands take every click. Demand peaks in Sep–Oct–Nov. Flapen scores it 29 out of 100, a Fail.
01 · Demand
11.1% of searches ended in a purchase last week.
Shoppers searched for this 25K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. In the latest week, 11.1% of those searches ended in a purchase. Searches in the last 90 days moved -80.7% against the 90 days before. Searches, conversion and average price together put the market at an estimated £27K a year.
- Searches, last 12 months
- 25K
- Growth, 90 days vs prior 90
- -80.7%
- Conversion, latest week
- 11.1%
- Market size, estimated
- £27Ka year
- Peak month
- October38.2× the quietest month
- Top search term
- wheatgerm fish food20K searches a year
02 · Price
A sale here is worth £9.73.
Listings sell for £9.73 on average, from £3.87 to £14.82. Amazon reports units sold in ranges. This niche sold 3K to 4K a year. The average listing sells 0 to 100 of them. At £9.73 that is £0 to £973 a year per listing.
- Average price
- £9.73under the $15 to $100 sweet spot
- Price range
- £3.87–£14.82
- Amazon United Kingdom median price
- £12.12across 27,606 niches
- Units sold a year
- 3K–4K
- Units per listing a year
- 0–100
- Revenue per listing a year
- £0–£973
- Returns
- 0.0%of orders · Amazon United Kingdom median 0.6%
03 · Entry bar
The bar here is low.
63% of listings pay for placement with sponsored ads. 88% ship with Prime. On an average day, 4.3% of listings are out of stock. The average listing ranks #210 within Garden Décor. It carries 738 reviews at 4.60 stars, so a new listing needs social proof before a better product.
- Sponsored listings
- 63%
- Prime listings
- 88%
- Out of stock, average day
- 4.3%
- Average rank
- #210in Garden Décor
- Average rating
- 4.60 starsAmazon United Kingdom average 4.36 stars
- Average reviews
- 738per listing
- Listings tracked
- 8
04 · Newcomers
Amazon counts 0 of last year's 1 launches as successful.
1 products launched here in the last 12 months. Amazon counts 0 of them as successful launches, new products that hit its first-year sales bar. The brands on the shelf have sold for 131 months on average, so the names here are established.
- Launched, last 12 months
- 1
- Successful launches
- 0Amazon's first-year sales bar
- Average brand age
- 131 months
Products
Top Wheatgerm Fish Food products & what they sell for
Every tracked product: its share of the shelf, its reviews, and its price.
Top sellers
by 90-day click share
Tetra Pond Wheatgerm Sticks - 1 L
- Price
- £3.87
- Rating
- 4.8/5
- Reviews
- 2,182
- Age
- 13y ago

HERONS - Wheatgerm Pellets - 3 mm Pellets for all Goldfish Japanese koi and Pond Fish - OMEGA-3 Fatty Acids Vitamin E and C - Improves Digestion Liver Function - Enhance Colour - 1.1KG
- Price
- £9.79
- Rating
- 4.6/5
- Reviews
- 222
- Age
- 3y ago

Tetra Wheatgerm Pond Fish Food Sticks 780g - for cold weather feeding
- Price
- £11.28
- Rating
- 4.8/5
- Reviews
- 2,182
- Age
- 15y ago

Extra Select Wheatgerm Pellets Complete Fish Food Tub 5 Litre
- Price
- £13.08
- Rating
- 4.5/5
- Reviews
- 566
- Age
- 10y ago

HERONS - Wheatgerm Pellets - 3 mm Pellets for all Goldfish Japanese koi and Pond Fish - OMEGA-3 Fatty Acids Vitamin E and C - Improves Digestion Liver Function - Enhance Colour - 500 G
- Price
- £4.49
- Rating
- 4.6/5
- Reviews
- 493
- Age
- 6y ago
Trending
90-day click momentum
Pond Friend Show Koi Wheatgerm Pellets Autumn Winter & Spring Low Temperature Food 3mm 500g With Prebiotics To Aid Digestion & Immune System Increase Probiotic Bacteria Gut Health
- Price
- £9.31
- Rating
- 4.8/5
- Reviews
- 26
- Age
- 9mo ago

Tetra Pond Wheatgerm Sticks - 1 L
- Price
- £3.87
- Rating
- 4.8/5
- Reviews
- 2,182
- Age
- 13y ago

Supa Wheatgerm Pond Fish Food Pellets 2.50Kg Rich in Easily Digestible Wheatgerm Suitable for Goldfish Koi and all Cold-water Fish Ideal Food for Autumn Winter & Spring time
- Price
- £14.82
- Rating
- 4.4/5
- Reviews
- 201
- Age
- 2y ago

HERONS - Wheatgerm Pellets - 3 mm Pellets for all Goldfish Japanese koi and Pond Fish - OMEGA-3 Fatty Acids Vitamin E and C - Improves Digestion Liver Function - Enhance Colour - 500 G
- Price
- £4.49
- Rating
- 4.6/5
- Reviews
- 493
- Age
- 6y ago

HERONS - Wheatgerm Pellets - 3 mm Pellets for all Goldfish Japanese koi and Pond Fish - OMEGA-3 Fatty Acids Vitamin E and C - Improves Digestion Liver Function - Enhance Colour - 1.1KG
- Price
- £9.79
- Rating
- 4.6/5
- Reviews
- 222
- Age
- 3y ago
Newest
by launch date
Pond Friend Show Koi Wheatgerm Pellets Autumn Winter & Spring Low Temperature Food 3mm 500g With Prebiotics To Aid Digestion & Immune System Increase Probiotic Bacteria Gut Health
- Price
- £9.31
- Rating
- 4.8/5
- Reviews
- 26
- Age
- 9mo ago

Supa Wheatgerm Pond Fish Food Pellets 2.50Kg Rich in Easily Digestible Wheatgerm Suitable for Goldfish Koi and all Cold-water Fish Ideal Food for Autumn Winter & Spring time
- Price
- £14.82
- Rating
- 4.4/5
- Reviews
- 201
- Age
- 2y ago

HERONS - Wheatgerm Pellets - 3 mm Pellets for all Goldfish Japanese koi and Pond Fish - OMEGA-3 Fatty Acids Vitamin E and C - Improves Digestion Liver Function - Enhance Colour - 1.1KG
- Price
- £9.79
- Rating
- 4.6/5
- Reviews
- 222
- Age
- 3y ago

Extra Select Wheatgerm Fish Food Sticks - Easily Digestible Winter Pond Food for Koi and Goldfish with Spirulina - 2kg Bag
- Price
- £11.21
- Rating
- 4.3/5
- Reviews
- 30
- Age
- 4y ago

HERONS - Wheatgerm Pellets - 3 mm Pellets for all Goldfish Japanese koi and Pond Fish - OMEGA-3 Fatty Acids Vitamin E and C - Improves Digestion Liver Function - Enhance Colour - 500 G
- Price
- £4.49
- Rating
- 4.6/5
- Reviews
- 493
- Age
- 6y ago
Competition
Competition: brands, sellers & click share
The top 5 products take 87% of clicks. A locked shelf that new listings rarely crack.
Brands
5 flat
Sellers
24
Top-5 brand share
100%
Top 20: 100%
Top-5 click share
87%
Top 20: 100%
Open market
0%
- Tetra36%
- HERONS34%
- Extra Select14%
- Pond Friend8%
- Supa7%
Demand
Wheatgerm Fish Food search demand
Weekly searches over the year, seasonality beneath. Pick a range.
Peak months: Sep, Oct, Nov · busiest ÷ quietest = 38.2×
Reviews and returns
What reviews say buyers love and hate about Wheatgerm Fish Food
What buyers praise, what they complain about and why they send it back, from the reviews.
Love
Excellent product
Quality pellets
Excellent quality and value for money
above other fish food so I would say it is good value for money
Great value for money as some koi foods are really expensive
Good value
Size is ok except for the smaller fry who nibble them
seem to be doing well at temps below 10c
Fish liked them
Keep looking
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Best Flapen score
The highest-scoring niches we track right now, across every category.
FAQ
Common Wheatgerm Fish Food questions
Answered from the same tracked data.









