Wheat Flour
FailDemand is soft, at -37.5% this quarter, so Wheat Flour is a Fail.
- Flapen Score
- 48 / 100Ranks 3,444 of 5,777 Home & Garden niches · −3 vs the category median of 5148
- Market size
- £76K/yr263K searches / yr
- 90-day growth
- -37.5%search demand this quarter
- Competition
- 42%top-5 click share · 30 brands · 47 sellers
Flapen Score
Wheat Flour against its category
The dotted line is the Home & Garden average. Past it, Wheat Flour is stronger. Inside it, weaker.
Market
The Wheat Flour market on Amazon at a glance
Shoppers on Amazon United Kingdom searched for Wheat Flour 263K times last year and spent an estimated £76K. The top 5 brands take 60% of clicks. Demand peaks in Nov–Dec. Flapen scores it 48 out of 100, a Fail.
01 · Demand
An estimated 1.3% of those searches ended in a purchase.
Shoppers searched for this 263K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. An estimated 1.3% of those searches ended in a purchase. Searches in the last 90 days moved -37.5% against the 90 days before. Searches, conversion and average price together put the market at an estimated £76K a year.
- Searches, last 12 months
- 263K
- Growth, 90 days vs prior 90
- -37.5%
- Conversion, latest week
- 1.3%
- Market size, estimated
- £76Ka year
- Peak month
- December4.6× the quietest month
- Top search term
- baking set102K searches a year
02 · Price
A sale here is worth £21.79.
Listings sell for £21.79 on average, from £5.59 to £92.20. Amazon reports units sold in ranges. This niche sold 4K to 5K a year. The average listing sells 100 to 250 of them. At £21.79 that is £2K to £5K a year per listing.
- Average price
- £21.79inside the $15 to $100 sweet spot
- Price range
- £5.59–£92.20
- Amazon United Kingdom median price
- £12.12across 27,606 niches
- Units sold a year
- 4K–5K
- Units per listing a year
- 100–250
- Revenue per listing a year
- £2K–£5K
- Returns
- 0.9%of orders · Amazon United Kingdom median 0.6%
03 · Entry bar
The bar here is ads and reviews.
94% of listings pay for placement with sponsored ads. 94% ship with Prime. On an average day, 6.9% of listings are out of stock. The average listing ranks #132 within Bakeware. It carries 2,421 reviews at 4.53 stars, so a new listing needs social proof before a better product.
- Sponsored listings
- 94%
- Prime listings
- 94%
- Out of stock, average day
- 6.9%
- Average rank
- #132in Bakeware
- Average rating
- 4.53 starsAmazon United Kingdom average 4.36 stars
- Average reviews
- 2,421per listing
- Listings tracked
- 47
04 · Newcomers
0 of last year's 9 launches cleared the first-year sales bar.
9 products launched here in the last 12 months. 0 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 33 months on average, so a newcomer is not facing entrenched names.
- Launched, last 12 months
- 9
- Successful launches
- 0Amazon's first-year sales bar
- Average brand age
- 33 months
Products
Top Wheat Flour products & what they sell for
The products selling here, as shoppers see them on Amazon. Shelf share and sales are our estimates.
Prices and ratings read from Amazon on Jul 27, 2026. The live listing can differ.
Top sellers
by estimated 90-day click share
RFAQK Cake Tins for Baking 100 Pcs Springform Cake Tins Kit Includes 3 Round Non-Stick Cake Pan (4 7 9 inches Baking Tins)-Piping Bags and Nozzles-LevelerLeak Proof Cheesecake Tin-Bakeware & EBook
- Price
- £18.59
- Rating
- 4.6/5
- Reviews
- 6,672
- Age
- 6y ago

Cake Decorating Kit 137pcs Cake Decorating Supplies with Cake Turntable for Decorating Pastry Piping Bag Russian Piping Tips Baking Tools Cake Baking Supplies for Beginners (Light-Pink)
- Price
- £19.31
- Rating
- 4.6/5
- Reviews
- 3,305
- Age
- 2y ago

RFAQK Cake Decorating Supplies 700PCs Cake Decorating Kit 3 Springform Cake Pans Cake Turntable Numbered Piping Icing Tips Chocolate Mold Leveler Baking Supplies Cupcake Liner & more Baking Stuff
- Price
- £37.69
- Rating
- 4.7/5
- Reviews
- 1,192
- Age
- 3y ago

Amazon Basics Oven Tray 6-Piece Nonstick Bakeware Carbon Steel Oven-Safe to 220C
- Price
- £14.84
- Rating
- 4.6/5
- Reviews
- 18,722
- Age
- 8y ago

540PCS Cake Decorating Kit with 4 Springform Pans Rotating Turntable Decorating Tools & Cake Baking Supplies Set for Beginners
- Price
- £29.01
- Rating
- 4.6/5
- Reviews
- 581
- Age
- 1y ago
Trending
estimated 90-day click momentum
To encounter 45 Pieces Silicone Bakeware Set Heat Resistant Silicone Baking Pans and Molds for Cake Bread and Cupcake with Measuring Cups and Spoons Set Light Grey
- Price
- £16.68
- Rating
- 4.5/5
- Reviews
- 339
- Age
- 2y ago

17 PCS Bakeware Set Carbon Steel Non-Stick Baking Pan Set with Sheet Muffin Loaf Tin Square Cake Deep Pan Springform Measuring Cups Cooling Rack
- Price
- £23.93
- Rating
- 4.8/5
- Reviews
- 6
- Age
- 8mo ago

Baking Aprons Baking Supplies Accessories Mothers Fathers Day Griling Gifts Baking Apron for Women Men I Baking Because People is Frowned Aprons Kitchen Cooking Apron for Men Women Mom family
- Price
- £10.58
- Rating
- 5.0/5
- Reviews
- 3
- Age
- 1y ago

NutriChef Baking Tray Set 8-Piece Non-Stick Oven Bakeware Stackable Trays with Cookie Loaf Pizza Muffin Cake Round Square Pans Durable Kitchen Set (Black Marble)
- Price
- £40.64
- Rating
- 4.5/5
- Reviews
- 157
- Age
- 1y ago

Complete Baking & Decorating Kit with Non-Slip Cake Turntable 137 Pcs Professional Tools Numbered Guides & Templates for Easy Icing Perfect for Beginners & Experts
- Price
- £19.47
- Rating
- 4.6/5
- Reviews
- 9
- Age
- 9mo ago
Newest
by launch date
17 PCS Bakeware Set Carbon Steel Non-Stick Baking Pan Set with Sheet Muffin Loaf Tin Square Cake Deep Pan Springform Measuring Cups Cooling Rack
- Price
- £23.93
- Rating
- 4.8/5
- Reviews
- 6
- Age
- 8mo ago

Complete Baking & Decorating Kit with Non-Slip Cake Turntable 137 Pcs Professional Tools Numbered Guides & Templates for Easy Icing Perfect for Beginners & Experts
- Price
- £19.47
- Rating
- 4.6/5
- Reviews
- 9
- Age
- 9mo ago

32PCS Silicone Baking Set Nonstick Bakeware Set Baking Cake Pan Cupcake Bread Loaf Muffin Baking Pan with Measuring Cups & Spoons
- Price
- £15.51
- Rating
- 5.0/5
- Reviews
- 5
- Age
- 10mo ago

Baking Aprons Baking Supplies Accessories Mothers Fathers Day Griling Gifts Baking Apron for Women Men I Baking Because People is Frowned Aprons Kitchen Cooking Apron for Men Women Mom family
- Price
- £10.58
- Rating
- 5.0/5
- Reviews
- 3
- Age
- 1y ago

Cake Mix 4 Pack Cake Mixes Gift Set Mug Cake Mix Kids Baking Kit with Sprinkles & Icing |Variety of Vanilla Chocolate Strawberry & Blueberry Flavours |Easter Birthday Party Gift for Kids
- Price
- £10.19
- Rating
- 3.1/5
- Reviews
- 36
- Age
- 1y ago
Competition
Competition: brands, sellers & click share
The top 5 products take an estimated 42% of clicks. Leaders hold, but buyers still shop past them.
Brands
30 rising
Sellers
47
Est. top-5 brand share
60%
Top 20: 93%
Est. top-5 click share
42%
Top 20: 77%
Open market
35%
- RFAQK29%
- Boyun11%
- Amazon Basics8%
- GZMAISULEE7%
- YuleNova5%
- NutriChef5%
Demand
Wheat Flour search demand
Weekly searches over the year, seasonality beneath. Pick a range.
Peak months: Nov, Dec · busiest ÷ quietest = 4.6×
Search terms
Top Wheat Flour search terms shoppers use
The exact words shoppers type, with estimated yearly volume, growth, and conversion.
- baking set102K/yr
- baking kit41K/yr
- baking sets for adults34K/yr
- baking sets21K/yr
- bakeware set16K/yr
- baking kits for adults15K/yr
- baking kits10K/yr
- cake baking set8K/yr
- baking tin set6K/yr
- cake baking kit5K/yr
Reviews and returns
What reviews say buyers love and hate about Wheat Flour
We read the reviews and the return reasons for every product selling here.
“The mould quality is very poor”
Every topic
Every topic buyers talk about, one row each.
Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.
21 topics
Keep looking
Related niches
Niches in the same category that score near this one. Research these next.
Best Flapen score
The highest-scoring niches we track right now, across every category.
FAQ
Common Wheat Flour questions
Answered from the same tracked data.
Figures on this page are estimates modeled from public Amazon pages and third-party keyword data. Amazon does not supply them, and no connected seller's data is used. How we handle Amazon data









