wheat flour
Skip itSoft demand (-37.5% this quarter) — this niche doesn't clear our bar today.
Returns
Incredible0.9%return rate — above 5% kills the launch gate
Avg price
Great£21.79avg listing price — sweet spot $15–$100
Price range
Great£5.59–£92.20cheapest to priciest tracked listing — scored on the share inside $15–$100
Brand share
Great60%top-5 brand share — no brand owns this niche
Competition
Good42%top-5 click share — leaders hold, buyers still browse
Review moat
Okay2,420.66avg incumbent reviews — the moat a new listing must climb
Quality gap
Okay4.5★avg incumbent rating — lower means beatable quality
Market size
Bad£76K£76K/yr · 263K searches
Conversion
Bad1.3%search→purchase rate — share of searches ending in a sale
Growth
Bad-37.5%90-day search growth — must beat 0% to launch
According to Flapen's Amazon United Kingdom niche tracking, wheat flour is a £76K/yr Amazon United Kingdom market (263K searches/yr). The top 5 brands hold 60% of demand. Demand peaks in Nov–Dec. Verdict: Skip it — 48/100.
Data updated Jul 27, 2026 · scored weekly · How we score niches
wheat flour market data
- Units sold / yr
- 4K–5K
- avg 100–250/product
- Revenue / yr
- £87K–£109K
- units × avg price
- Conversion rate
- 1.3%
- Avg BSR
- #132
- Page quality
- 0%
- Prime
- 94%
- Sponsored
- 94%
- Out of stock
- 6.9%
- Avg brand age
- 33 months
- Avg seller age
- 178 days
Competition & brand share
The top 5 products take 42% of clicks — established leaders, but buyers still shop beyond them.Brands
30 rising
Sellers
47
Top-5 brand share
60%
Top 20: 93%
Top-5 click share
42%
Top 20: 77%
Open market
35%
- RFAQK29%
- Boyun11%
- Amazon Basics8%
- GZMAISULEE7%
- YuleNova5%
- NutriChef5%
Demand & seasonality
Weekly Amazon search volume, last 104 weeks — -37.5% search growth over the last 90 days.Peak months: Nov, Dec · busiest ÷ quietest = 4.6×
Top wheat flour search terms
- baking set102K/yr
- baking kit41K/yr
- baking sets for adults34K/yr
- baking sets21K/yr
- bakeware set16K/yr
- baking kits for adults15K/yr
- baking kits10K/yr
- cake baking set8K/yr
- baking tin set6K/yr
- cake baking kit5K/yr
Top wheat flour products on Amazon
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
All 24 tracked products in this niche — three views at once, no toggling.
Top sellers
by 90-day click share
RFAQK Cake Tins for Baking 100 Pcs Springform Cake Tins Kit Includes 3 Round Non-Stick Cake Pan (4 7 9 inches Baking Tins)-Piping Bags and Nozzles-LevelerLeak Proof Cheesecake Tin-Bakeware & EBook
RFAQK£18.594.6★6,672 rev
Cake Decorating Kit 137pcs Cake Decorating Supplies with Cake Turntable for Decorating Pastry Piping Bag Russian Piping Tips Baking Tools Cake Baking Supplies for Beginners (Light-Pink)
Boyun£19.314.6★3,305 rev
RFAQK Cake Decorating Supplies 700PCs Cake Decorating Kit 3 Springform Cake Pans Cake Turntable Numbered Piping Icing Tips Chocolate Mold Leveler Baking Supplies Cupcake Liner & more Baking Stuff
RFAQK£37.694.7★1,192 rev
Amazon Basics Oven Tray 6-Piece Nonstick Bakeware Carbon Steel Oven-Safe to 220C
Amazon Basics£14.844.6★18,722 rev
540PCS Cake Decorating Kit with 4 Springform Pans Rotating Turntable Decorating Tools & Cake Baking Supplies Set for Beginners
GZMAISULEE£29.014.6★581 rev
Newest
by launch date
17 PCS Bakeware Set Carbon Steel Non-Stick Baking Pan Set with Sheet Muffin Loaf Tin Square Cake Deep Pan Springform Measuring Cups Cooling Rack
YuleNova£23.936 rev
Complete Baking & Decorating Kit with Non-Slip Cake Turntable 137 Pcs Professional Tools Numbered Guides & Templates for Easy Icing Perfect for Beginners & Experts
Hu7ken£19.479 rev
32PCS Silicone Baking Set Nonstick Bakeware Set Baking Cake Pan Cupcake Bread Loaf Muffin Baking Pan with Measuring Cups & Spoons
Yumatch£15.515 rev
Baking Aprons Baking Supplies Accessories Mothers Fathers Day Griling Gifts Baking Apron for Women Men I Baking Because People is Frowned Aprons Kitchen Cooking Apron for Men Women Mom family
Cogavoo£10.583 rev
Cake Mix 4 Pack Cake Mixes Gift Set Mug Cake Mix Kids Baking Kit with Sprinkles & Icing |Variety of Vanilla Chocolate Strawberry & Blueberry Flavours |Easter Birthday Party Gift for Kids
Tilz£10.1936 rev
Trending
90-day click momentum
To encounter 45 Pieces Silicone Bakeware Set Heat Resistant Silicone Baking Pans and Molds for Cake Bread and Cupcake with Measuring Cups and Spoons Set Light Grey
To encounter£16.684.5★
17 PCS Bakeware Set Carbon Steel Non-Stick Baking Pan Set with Sheet Muffin Loaf Tin Square Cake Deep Pan Springform Measuring Cups Cooling Rack
YuleNova£23.934.8★
Baking Aprons Baking Supplies Accessories Mothers Fathers Day Griling Gifts Baking Apron for Women Men I Baking Because People is Frowned Aprons Kitchen Cooking Apron for Men Women Mom family
Cogavoo£10.585.0★
NutriChef Baking Tray Set 8-Piece Non-Stick Oven Bakeware Stackable Trays with Cookie Loaf Pizza Muffin Cake Round Square Pans Durable Kitchen Set (Black Marble)
NutriChef£40.644.5★
Complete Baking & Decorating Kit with Non-Slip Cake Turntable 137 Pcs Professional Tools Numbered Guides & Templates for Easy Icing Perfect for Beginners & Experts
Hu7ken£19.474.6★
What buyers say about wheat flour
What buyers praise and complain about, mined from review topics.What buyers love
“Excellent value”
“Good quality solid construction”
“its great for baking at home 🍰”
“As advertised”
“Easy clean”
“Easy to use”
“not too small or too big”
“Great for saving space”
“They are strong and sturdy”
“They are lightweight too which is great as I am getting older”
What buyers complain about
“The mould quality is very poor”
“The cost of buying these seperate would be more costly”
“Leakage Issue”
“Listing says mug cakes, box says cupcakes, neither is correct”
“Largest tin is slightly too big for the two of us”
“However less than a year old the non stick coating is coming off leaving bare metal which turns to rust once cleaned”
“Tasted awful”
“Instructions are incomplete”
“seems like it will break easily”
“Do not put in a dishwasher the coating on the inside”
Top return reasons
Common questions
- Is wheat flour profitable to sell on Amazon United Kingdom?
- The niche generates £76K/yr across 47 tracked products. 0 of 9 products launched in the last 360 days are still selling. 90-day search growth is -37.5%. Flapen's verdict: Skip it (48/100).
- How competitive is the wheat flour niche?
- 30 brands and 47 sellers compete. The top 5 products take 42% of clicks and top 5 brands hold 60% of demand.
- What do buyers complain about in wheat flour?
- Top complaints mined from reviews: Quality-Overall, Value For Money, Leak-Proof. The return rate is 0.9%.
- When does demand for wheat flour peak?
- Demand peaks in Nov–Dec; the busiest month runs 4.6× the quietest.
- What does it cost to enter the wheat flour niche?
- Listings span £5.59–£92.20; the average listing price is £21.79 (sweet spot $15–$100). The average incumbent carries 2,421 reviews — the moat a new listing must climb.