Wheat Flour
FailDemand is soft, at -37.5% this quarter, so Wheat Flour is a Fail.
- Flapen Score
- 48 / 100Ranks 3,444 of 5,777 Home & Garden niches · −3 vs the category median of 5148
- Market size
- £76K/yr263K searches / yr
- 90-day growth
- -37.5%search demand this quarter
- Competition
- 42%top-5 click share · 30 brands · 47 sellers
Flapen Score
Wheat Flour against its category
The dotted line is the Home & Garden average. Past it, Wheat Flour is stronger. Inside it, weaker.
Market
The Wheat Flour market on Amazon at a glance
Shoppers on Amazon United Kingdom searched for Wheat Flour 263K times last year and spent an estimated £76K. The top 5 brands take 60% of clicks. Demand peaks in Nov–Dec. Flapen scores it 48 out of 100, a Fail.
01 · Demand
1.3% of searches ended in a purchase last week.
Shoppers searched for this 263K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. In the latest week, 1.3% of those searches ended in a purchase. Searches in the last 90 days moved -37.5% against the 90 days before. Searches, conversion and average price together put the market at an estimated £76K a year.
- Searches, last 12 months
- 263K
- Growth, 90 days vs prior 90
- -37.5%
- Conversion, latest week
- 1.3%
- Market size, estimated
- £76Ka year
- Peak month
- December4.6× the quietest month
- Top search term
- baking set102K searches a year
02 · Price
A sale here is worth £21.79.
Listings sell for £21.79 on average, from £5.59 to £92.20. Amazon reports units sold in ranges. This niche sold 4K to 5K a year. The average listing sells 100 to 250 of them. At £21.79 that is £2K to £5K a year per listing.
- Average price
- £21.79inside the $15 to $100 sweet spot
- Price range
- £5.59–£92.20
- Amazon United Kingdom median price
- £12.12across 27,606 niches
- Units sold a year
- 4K–5K
- Units per listing a year
- 100–250
- Revenue per listing a year
- £2K–£5K
- Returns
- 0.9%of orders · Amazon United Kingdom median 0.6%
03 · Entry bar
The bar here is ads and reviews.
94% of listings pay for placement with sponsored ads. 94% ship with Prime. On an average day, 6.9% of listings are out of stock. The average listing ranks #132 within Bakeware. It carries 2,421 reviews at 4.53 stars, so a new listing needs social proof before a better product.
- Sponsored listings
- 94%
- Prime listings
- 94%
- Out of stock, average day
- 6.9%
- Average rank
- #132in Bakeware
- Average rating
- 4.53 starsAmazon United Kingdom average 4.36 stars
- Average reviews
- 2,421per listing
- Listings tracked
- 47
04 · Newcomers
Amazon counts 0 of last year's 9 launches as successful.
9 products launched here in the last 12 months. Amazon counts 0 of them as successful launches, new products that hit its first-year sales bar. The brands on the shelf have sold for 33 months on average, so a newcomer is not facing entrenched names.
- Launched, last 12 months
- 9
- Successful launches
- 0Amazon's first-year sales bar
- Average brand age
- 33 months
Products
Top Wheat Flour products & what they sell for
Every tracked product: its share of the shelf, its reviews, and its price.
Top sellers
by 90-day click share
RFAQK Cake Tins for Baking 100 Pcs Springform Cake Tins Kit Includes 3 Round Non-Stick Cake Pan (4 7 9 inches Baking Tins)-Piping Bags and Nozzles-LevelerLeak Proof Cheesecake Tin-Bakeware & EBook
- Price
- £18.59
- Rating
- 4.6/5
- Reviews
- 6,672
- Age
- 6y ago

Cake Decorating Kit 137pcs Cake Decorating Supplies with Cake Turntable for Decorating Pastry Piping Bag Russian Piping Tips Baking Tools Cake Baking Supplies for Beginners (Light-Pink)
- Price
- £19.31
- Rating
- 4.6/5
- Reviews
- 3,305
- Age
- 2y ago

RFAQK Cake Decorating Supplies 700PCs Cake Decorating Kit 3 Springform Cake Pans Cake Turntable Numbered Piping Icing Tips Chocolate Mold Leveler Baking Supplies Cupcake Liner & more Baking Stuff
- Price
- £37.69
- Rating
- 4.7/5
- Reviews
- 1,192
- Age
- 3y ago

Amazon Basics Oven Tray 6-Piece Nonstick Bakeware Carbon Steel Oven-Safe to 220C
- Price
- £14.84
- Rating
- 4.6/5
- Reviews
- 18,722
- Age
- 8y ago

540PCS Cake Decorating Kit with 4 Springform Pans Rotating Turntable Decorating Tools & Cake Baking Supplies Set for Beginners
- Price
- £29.01
- Rating
- 4.6/5
- Reviews
- 581
- Age
- 1y ago
Trending
90-day click momentum
To encounter 45 Pieces Silicone Bakeware Set Heat Resistant Silicone Baking Pans and Molds for Cake Bread and Cupcake with Measuring Cups and Spoons Set Light Grey
- Price
- £16.68
- Rating
- 4.5/5
- Reviews
- 339
- Age
- 2y ago

17 PCS Bakeware Set Carbon Steel Non-Stick Baking Pan Set with Sheet Muffin Loaf Tin Square Cake Deep Pan Springform Measuring Cups Cooling Rack
- Price
- £23.93
- Rating
- 4.8/5
- Reviews
- 6
- Age
- 8mo ago

Baking Aprons Baking Supplies Accessories Mothers Fathers Day Griling Gifts Baking Apron for Women Men I Baking Because People is Frowned Aprons Kitchen Cooking Apron for Men Women Mom family
- Price
- £10.58
- Rating
- 5.0/5
- Reviews
- 3
- Age
- 1y ago

NutriChef Baking Tray Set 8-Piece Non-Stick Oven Bakeware Stackable Trays with Cookie Loaf Pizza Muffin Cake Round Square Pans Durable Kitchen Set (Black Marble)
- Price
- £40.64
- Rating
- 4.5/5
- Reviews
- 157
- Age
- 1y ago

Complete Baking & Decorating Kit with Non-Slip Cake Turntable 137 Pcs Professional Tools Numbered Guides & Templates for Easy Icing Perfect for Beginners & Experts
- Price
- £19.47
- Rating
- 4.6/5
- Reviews
- 9
- Age
- 9mo ago
Newest
by launch date
17 PCS Bakeware Set Carbon Steel Non-Stick Baking Pan Set with Sheet Muffin Loaf Tin Square Cake Deep Pan Springform Measuring Cups Cooling Rack
- Price
- £23.93
- Rating
- 4.8/5
- Reviews
- 6
- Age
- 8mo ago

Complete Baking & Decorating Kit with Non-Slip Cake Turntable 137 Pcs Professional Tools Numbered Guides & Templates for Easy Icing Perfect for Beginners & Experts
- Price
- £19.47
- Rating
- 4.6/5
- Reviews
- 9
- Age
- 9mo ago

32PCS Silicone Baking Set Nonstick Bakeware Set Baking Cake Pan Cupcake Bread Loaf Muffin Baking Pan with Measuring Cups & Spoons
- Price
- £15.51
- Rating
- 5.0/5
- Reviews
- 5
- Age
- 10mo ago

Baking Aprons Baking Supplies Accessories Mothers Fathers Day Griling Gifts Baking Apron for Women Men I Baking Because People is Frowned Aprons Kitchen Cooking Apron for Men Women Mom family
- Price
- £10.58
- Rating
- 5.0/5
- Reviews
- 3
- Age
- 1y ago

Cake Mix 4 Pack Cake Mixes Gift Set Mug Cake Mix Kids Baking Kit with Sprinkles & Icing |Variety of Vanilla Chocolate Strawberry & Blueberry Flavours |Easter Birthday Party Gift for Kids
- Price
- £10.19
- Rating
- 3.1/5
- Reviews
- 36
- Age
- 1y ago
Competition
Competition: brands, sellers & click share
The top 5 products take 42% of clicks. Leaders hold, but buyers still shop past them.
Brands
30 rising
Sellers
47
Top-5 brand share
60%
Top 20: 93%
Top-5 click share
42%
Top 20: 77%
Open market
35%
- RFAQK29%
- Boyun11%
- Amazon Basics8%
- GZMAISULEE7%
- YuleNova5%
- NutriChef5%
Demand
Wheat Flour search demand
Weekly searches over the year, seasonality beneath. Pick a range.
Peak months: Nov, Dec · busiest ÷ quietest = 4.6×
Search terms
Top Wheat Flour search terms shoppers use
The exact words shoppers type, with yearly volume, growth, and conversion.
- baking set102K/yr
- baking kit41K/yr
- baking sets for adults34K/yr
- baking sets21K/yr
- bakeware set16K/yr
- baking kits for adults15K/yr
- baking kits10K/yr
- cake baking set8K/yr
- baking tin set6K/yr
- cake baking kit5K/yr
Reviews and returns
What reviews say buyers love and hate about Wheat Flour
What buyers praise, what they complain about and why they send it back, from the reviews.
Complain
The mould quality is very poor
Not the best quality the piping bag poor quality was not happy with this
Bad Quality
The cost of buying these seperate would be more costly
Not worth it
Very overpriced
Leakage Issue
Leakage Issue all three tins
Batter is leaking out from the bottom
Listing says mug cakes, box says cupcakes, neither is correct
Not exactly as expected
comes with different icing nozzles than advertised
Largest tin is slightly too big for the two of us
very small
The contents were tiny
Love
Excellent value
Best for the money
Good value for money
Good quality solid construction
Excellent quality
they are very well made
its great for baking at home 🍰
Easy baking
Suitable for all your baking
As advertised
Does the job
Does exactly what you'd expect
Easy clean
Perfect, easy to clean great storage saver
which also helps with cleaning afterwards
Return
0.9% Return rate 40% Fixable by listing
Largest tin is slightly too big for the two of us
very small
The contents were tiny
The mould quality is very poor
Not the best quality the piping bag poor quality was not happy with this
Bad Quality
Keep looking
Related niches
Niches in the same category that score near this one. Research these next.
Best Flapen score
The highest-scoring niches we track right now, across every category.
FAQ
Common Wheat Flour questions
Answered from the same tracked data.









