wham storage boxes
Skip itBrand-locked demand (top 5 brands take 100% of clicks) — this niche doesn't clear our bar today.
Returns
Incredible0.3%return rate — above 5% kills the launch gate
Avg price
Great£18.69avg listing price — sweet spot $15–$100
Price range
Good£5.40–£40.69cheapest to priciest tracked listing — scored on the share inside $15–$100
Competition
Good44%top-5 click share — leaders hold, buyers still browse
Review moat
Good965.35avg incumbent reviews — the moat a new listing must climb
Quality gap
Good4.5★avg incumbent rating — lower means beatable quality
Conversion
Bad1.9%search→purchase rate — share of searches ending in a sale
Growth
Bad-9.7%90-day search growth — must beat 0% to launch
Market size
Bad£46K£46K/yr · 130K searches
Brand share
Bad100%top-5 brand share — brand-locked demand
According to Flapen's Amazon United Kingdom niche tracking, wham storage boxes is a £46K/yr Amazon United Kingdom market (130K searches/yr). The top 5 brands hold 100% of demand. Demand peaks in Jan. Verdict: Skip it — 43/100.
Data updated Jul 28, 2026 · scored weekly · How we score niches
wham storage boxes market data
- Units sold / yr
- 3K–3K
- avg 0–100/product
- Revenue / yr
- £47K–£56K
- units × avg price
- Conversion rate
- 1.9%
- Avg BSR
- #257
- Page quality
- 0%
- Prime
- 55%
- Sponsored
- 23%
- Out of stock
- 0.5%
- Avg brand age
- 41 months
- Avg seller age
- 183 days
Competition & brand share
The top 5 products take 44% of clicks — established leaders, but buyers still shop beyond them.Brands
4 falling
Sellers
55
Top-5 brand share
100%
Top 20: 100%
Top-5 click share
44%
Top 20: 87%
Open market
0%
- Wham56%
- Wham Bam31%
- Niftii9%
- Wham Bam Systems4%
Demand & seasonality
Weekly Amazon search volume, last 104 weeks — -9.7% search growth over the last 90 days.Peak months: Jan · busiest ÷ quietest = 1.7×
Top wham storage boxes search terms
- wham storage boxes75K/yr
- wham storage boxes with lids20K/yr
- wham boxes9K/yr
- wham storage6K/yr
- wham crystal storage boxes5K/yr
- wham box5K/yr
- wham storage box4K/yr
- wham boxes with lids3K/yr
- wham plastic storage boxes4K/yr
Top wham storage boxes products on Amazon
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
All 24 tracked products in this niche — three views at once, no toggling.
Top sellers
by 90-day click share
Wham Crystal 5 x 45L Stackable Plastic Storage Boxes with Lids | Ideal for Home Office Toys & More | Large Boxes | Made in UK - Clear
Wham£28.184.4★583 rev
Wham Bam 100% Recycled Super Strong Impact Resistant Black Re-Usable Storage Boxes With Lids 24 Litre 38.5 x 29 x 31.5cm (5 Boxes)
Wham Bam£27.444.7★1,064 rev
Niftii 5-Pack Plastic Storage Baskets with Sturdy Handles Lightweight & Durable Design Ideal for Kitchen Bathroom and Cleaning Organisation 3.9L Capacity 17 x 25 x 11cm
Niftii£8.254.6★2,461 rev
Wham Bam 100% Recycled Super Strong Impact Resistant Black Re-Usable Storage Boxes With Lids 62 Litre 59.5 x 40 x 37cm (2 Boxes)
Wham Bam£24.374.7★1,064 rev
Wham Bam 100% Recycled Super Strong Impact Resistant Black Re-Usable Storage Boxes With Lids 16 Litre 38.5 x 29 x 21.5cm (1 Box)
Wham Bam£9.444.7★1,064 rev
Newest
by launch date
Wham Crystal Plastic Storage Boxes With Lids Home Office Stackable Nestable Container Box 45L Easy fit Underbed Protective Storage Box 60 x 40 x 25 cm - Tint Grey (Set of 3)
Wham£22.1257 rev
Wham Clear Plastic Storage Boxes With Lids Home Office Stackable Nestable Container Box 32L Easy fit Underbed Protective Storage Box 60.00 x 40.00 x 18.00 cm (Set of 4)
Wham£20.47535 rev
Wham Crystal 5 x 45L Stackable Plastic Storage Boxes with Lids | Ideal for Home Office Toys & More | Large Boxes | Made in UK - Clear
Wham£28.18583 rev
Wham Pack 5 Crystal 37L Box & Lid Clear
Wham£24.7673 rev
Wham Crystal 5 x 11L Stackable Plastic Storage Boxes with Lids | Ideal for Home Office Toys & More | Small Boxes | Made in UK - Clear
Wham£13.60147 rev
Trending
90-day click momentumWham Bam 100% Recycled Super Strong Impact Resistant Black Re-Usable Storage Boxes With Lids 62 Litre 59.5 x 40 x 37cm (2 Boxes)
Wham Bam£24.374.7★
Wham Crystal Plastic Storage Boxes With Lids Home Office Stackable Nestable Container Box 45L Easy fit Underbed Protective Storage Box 60 x 40 x 25 cm - Tint Grey (Set of 3)
Wham£22.124.1★
Wham Bam 100% Recycled Super Strong Impact Resistant Black Re-Usable Storage Boxes With Lids 45 Litre 50 x 39.5 x 32cm (2 Boxes)
Wham Bam£20.584.7★
Wham Studio 5 x 11.5L Ice White Plastic Storage Baskets Office Home & Kitchen Tidy Organiser - 35 x 26 x 15cm
Wham Bam£19.704.7★
Wham 7.01 Rectangular 30cm Home Studio Storage Basket (White)
Wham£5.404.5★
What buyers say about wham storage boxes
What buyers praise and complain about, mined from review topics.What buyers love
“Excellent Quality”
“Capacity is good”
“Great value good sturdy boxes”
“Excellent value”
“Good lid fit”
“Do the job”
“Excellent easy to use and put”
“Very good for materials/ clothes etc”
“durable product”
“easy to keep clean”
What buyers complain about
“Not robust”
“quality control or handling during transit may need improvement”
“They break”
“Tiny”
“not able to use”
“expensive price”
“colours dont match”
“The boxes are thin”
“Material is brittle”
“was very dirty inside the plastic packaging”
Top return reasons
Common questions
- Is wham storage boxes profitable to sell on Amazon United Kingdom?
- The niche generates £46K/yr across 31 tracked products. 90-day search growth is -9.7%. Flapen's verdict: Skip it (43/100).
- How competitive is the wham storage boxes niche?
- 4 brands and 55 sellers compete. The top 5 products take 44% of clicks and top 5 brands hold 100% of demand.
- What do buyers complain about in wham storage boxes?
- Top complaints mined from reviews: Strength, Quality-Overall, Durability. The return rate is 0.3%.
- When does demand for wham storage boxes peak?
- Demand peaks in Jan; the busiest month runs 1.7× the quietest.
- What does it cost to enter the wham storage boxes niche?
- Listings span £5.40–£40.69; the average listing price is £18.69 (sweet spot $15–$100). The average incumbent carries 965 reviews — the moat a new listing must climb.