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Wham Storage Boxes

Fail

The top 5 brands take 100% of clicks, so Wham Storage Boxes is a Fail.

Flapen Score
43
43 / 100
Ranks 4,377 of 5,777 Home & Garden niches · −8 vs the category median of 51
Market size
£46K/yr130K searches / yr
90-day growth
-9.7%search demand this quarter
Competition
44%top-5 click share · 4 brands · 55 sellers

Flapen Score

Wham Storage Boxes against its category

The dotted line is the Home & Garden average. Past it, Wham Storage Boxes is stronger. Inside it, weaker.

43Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Wham Storage Boxes market on Amazon at a glance

Shoppers on Amazon United Kingdom searched for Wham Storage Boxes 130K times last year and spent an estimated £46K. All 4 brands take every click. Demand peaks in Jan. Flapen scores it 43 out of 100, a Fail.

01 · Demand

1.9% of searches ended in a purchase last week.

Shoppers searched for this 130K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. In the latest week, 1.9% of those searches ended in a purchase. Searches in the last 90 days moved -9.7% against the 90 days before. Searches, conversion and average price together put the market at an estimated £46K a year.

Searches, last 12 months
130K
Growth, 90 days vs prior 90
-9.7%
Conversion, latest week
1.9%
Market size, estimated
£46Ka year
Peak month
January1.7× the quietest month
Top search term
wham storage boxes75K searches a year

02 · Price

A sale here is worth £18.69.

Listings sell for £18.69 on average, from £5.40 to £40.69. Amazon reports units sold in ranges. This niche sold 3K to 3K a year. The average listing sells 0 to 100 of them. At £18.69 that is £0 to £2K a year per listing.

Average price
£18.69inside the $15 to $100 sweet spot
Price range
£5.40–£40.69
Amazon United Kingdom median price
£12.12across 27,606 niches
Units sold a year
3K–3K
Units per listing a year
0–100
Revenue per listing a year
£0–£2K
Returns
0.3%of orders · Amazon United Kingdom median 0.6%

03 · Entry bar

The bar here is low.

23% of listings pay for placement with sponsored ads. 55% ship with Prime. On an average day, 0.5% of listings are out of stock. The average listing ranks #257 within Storage & Organisation. It carries 965 reviews at 4.45 stars, so a new listing needs social proof before a better product.

Sponsored listings
23%
Prime listings
55%
Out of stock, average day
0.5%
Average rank
#257in Storage & Organisation
Average rating
4.45 starsAmazon United Kingdom average 4.36 stars
Average reviews
965per listing
Listings tracked
31

04 · Newcomers

Brands here are settling in.

The brands on the shelf have sold for 41 months on average, so the names here are settling in.

Launched, last 12 months
0
Successful launches
0Amazon's first-year sales bar
Average brand age
41 months

Products

Top Wham Storage Boxes products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Competition

Competition: brands, sellers & click share

The top 5 products take 44% of clicks. Leaders hold, but buyers still shop past them.

£0£2K£4K£5K£7K101001K10K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

4 falling

Sellers

55

Top-5 brand share

100%

Top 20: 100%

Top-5 click share

44%

Top 20: 87%

Open market

0%

  • Wham56%
  • Wham Bam31%
  • Niftii9%
  • Wham Bam Systems4%

Demand

Wham Storage Boxes search demand

Weekly searches over the year, seasonality beneath. Pick a range.

5K3KSpike '25Prime Day '25Holiday '25Spike '26SepDecMarJunAugNovMarMay

Peak months: Jan · busiest ÷ quietest = 1.7×

Search terms

Top Wham Storage Boxes search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • wham storage boxes75K/yr
  • wham storage boxes with lids20K/yr
  • wham boxes9K/yr
  • wham storage6K/yr
  • wham crystal storage boxes5K/yr
  • wham box5K/yr
  • wham storage box4K/yr
  • wham boxes with lids3K/yr
  • wham plastic storage boxes4K/yr

Reviews and returns

What reviews say buyers love and hate about Wham Storage Boxes

What buyers praise, what they complain about and why they send it back, from the reviews.

Complain

Strength22%−0.09

Not robust

Not that sturdy

Not strong

Quality-Overall17%−0.04

quality control or handling during transit may need improvement

Broken on corners poor quality

Not very good quality

Durability10%−0.08

They break

No idea if they are durable

I wouldnt see them lasting

Size-Overall10%−0.03

Tiny

Ok smaller than what I thought

Really small they look a lot bigger in picture

Ease Of Use8%−0.07

not able to use

Im unable to use it

Often a bit tricky to get the lids off them though

Love

Quality-Overall20%−0.04

Excellent Quality

Good quality storage containers

the basket otherwise is of good quality

Storage Capacity19%+1.79

Capacity is good

Good strong storage

Good storage

Strength15%−0.09

Great value good sturdy boxes

Strong and Sturdy

These baskets are very sturdy

Value For Money14%+0.79

Excellent value

Great value

Good value

Size-Overall7%−0.03

Good lid fit

They fit the bill, thank you

fit well on the shelves

Return

0.3% Return rate 47% Fixable by listing

Size-Overall38%▇▆▇█▆█

Tiny

Ok smaller than what I thought

Really small they look a lot bigger in picture

Defective Material/Parts36%▇█▆▆▆▆
Color5%▃▁█▃▆▅

colours dont match

The only disappointment was the colour — I ordered one matching colour set

Not white

Maintenance And Repair4%▄█▇▇▇▅
Ease Of Use3%▁▄▃▃▄█

not able to use

Im unable to use it

Often a bit tricky to get the lids off them though

FAQ

Common Wham Storage Boxes questions

Answered from the same tracked data.