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Wham Storage Boxes

brand-locked demand (top 5 brands take 100% of clicks) — Wham Storage Boxes doesn't clear our bar today.

Flapen Score

43
Skip it
Market size 11Growth 20Conversion 23Competition 68Returns 99Price range 73Avg price 84Brand share 0Review moat 63Quality gap 50
This niche Category average

Is Wham Storage Boxes profitable on Amazon?

According to Flapen's Amazon United Kingdom niche tracking, Wham Storage Boxes is a £46K/yr Amazon United Kingdom market (130K searches/yr). The top 5 brands hold 100% of demand. Demand peaks in Jan. Verdict: Skip it — 43/100.

Wham Storage Boxes: the Amazon niche in one read

Everything a seller checks before entering, in three answers.

Is the demand real?

Not really. Search demand moved -9.7% over the last 90 days and 1.9% of searches end in a purchase.

£46K

revenue / yr

Units sold / yr3K
Search volume / yr-9.7%130K
Conversion rate1.9%
Avg price£18.69

Who owns the niche?

The top 5 brands hold 100% of demand, so 0% of the market is open.

0%

open market share

Brands · sellers4 · 55
Top-5 product click share44%
Open market0%
Avg brand age41 months

Is there a way in?

Listing quality. The average product page scores 0/100 on content standards. Incumbents average 4.5★ — the gap to enter on.

0/100

page quality · 31 products

Sponsored placement23%
New entrants (1y)0· 0 succeeded
Avg rating4.5★
Avg reviews965

Top Wham Storage Boxes products & what they sell for

Every tracked product — its share of the shelf, its review moat, and what it sells for.

Competition: brands, sellers & click share

The top 5 products take 44% of clicks — established leaders, but buyers still shop beyond them.

£0£2K£4K£5K£7K101001K10K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

4 falling

Sellers

55

Top-5 brand share

100%

Top 20: 100%

Top-5 click share

44%

Top 20: 87%

Open market

0%

  • Wham56%
  • Wham Bam31%
  • Niftii9%
  • Wham Bam Systems4%

Wham Storage Boxes demand & seasonality

Weekly search volume, with the niche's key stats alongside.

Volume130KCVR1.9%Products31Brands4Top 5 Brands100%OOS Rate0.5%Rating4.5★Reviews965Avg BSR#257
5K3KSpike '25Prime Day '25Holiday '25Spike '26SepDecMarJunAugNovMarMay

Peak months: Jan · busiest ÷ quietest = 1.7×

Top Wham Storage Boxes search terms shoppers use

The exact queries shoppers type, with yearly volume, growth and conversion.

  • wham storage boxes75K/yr
  • wham storage boxes with lids20K/yr
  • wham boxes9K/yr
  • wham storage6K/yr
  • wham crystal storage boxes5K/yr
  • wham box5K/yr
  • wham storage box4K/yr
  • wham boxes with lids3K/yr
  • wham plastic storage boxes4K/yr

What reviews say buyers love and hate about Wham Storage Boxes

What buyers mention most, as a share of all reviews.

What buyers love

89% of reviews
Quality-Overall20%

Excellent Quality

Storage Capacity19%

Capacity is good

Strength15%

Great value good sturdy boxes

Value For Money14%

Excellent value

Size-Overall7%

Good lid fit

What buyers complain about

80% of reviews
Strength22%

Not robust

Quality-Overall17%

quality control or handling during transit may need improvement

Durability10%

They break

Size-Overall10%

Tiny

Ease Of Use8%

not able to use

Wham Storage Boxes return rate & reasons

Why buyers send it back, as a share of all return requests.

0.3%

Return rate

47%

Fixable by listing

The "fixable" share counts expectation-mismatch reasons — size, look, advertised-vs-actual — that better copy and images address.

1Size-Overall
38%
2Defective Material/Parts
36%
3Color
5%
4Maintenance And Repair
4%
5Ease Of Use
3%

Common Wham Storage Boxes questions

The questions sellers ask about this niche, answered from the tracked metrics.

Flapen scores Wham Storage Boxes 43/100 on Amazon United Kingdom — Skip it. The niche generates £46K/yr across 31 tracked products. Search demand moved -9.7% over the last 90 days.
Search demand for Wham Storage Boxes on Amazon United Kingdom peaks in Jan, where the busiest month runs 1.7× the quietest.