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Wetting Agent for Lawns

Maybe

Search demand grew +488.6% this quarter. But the top 5 brands take 100% of clicks, so Wetting Agent for Lawns is a Maybe.

Flapen Score
54
54 / 100
Top 36% of 5,777 Home & Garden niches · +3 vs the category median of 51
Market size
£29K/yr27K searches / yr
90-day growth
+488.6%search demand this quarter
Competition
78%top-5 click share · 5 brands · 5 sellers

Flapen Score

Wetting Agent for Lawns against its category

The dotted line is the Home & Garden average. Past it, Wetting Agent for Lawns is stronger. Inside it, weaker.

54Maybe
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Wetting Agent for Lawns market on Amazon at a glance

Shoppers on Amazon United Kingdom searched for Wetting Agent for Lawns 27K times last year and spent an estimated £29K. All 5 brands take every click. Flapen scores it 54 out of 100, a Maybe.

01 · Demand

5.0% of searches ended in a purchase last week.

Shoppers searched for this 27K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. In the latest week, 5.0% of those searches ended in a purchase. Searches in the last 90 days moved +488.6% against the 90 days before. Searches, conversion and average price together put the market at an estimated £29K a year.

Searches, last 12 months
27K
Growth, 90 days vs prior 90
+488.6%
Conversion, latest week
5.0%
Market size, estimated
£29Ka year
Top search term
wetting agent for lawns11K searches a year

02 · Price

A sale here is worth £21.19.

Listings sell for £21.19 on average, from £10.86 to £31.49. Amazon reports units sold in ranges. This niche sold 2K to 2K a year. The average listing sells 100 to 250 of them. At £21.19 that is £2K to £5K a year per listing.

Average price
£21.19inside the $15 to $100 sweet spot
Price range
£10.86–£31.49
Amazon United Kingdom median price
£12.12across 27,606 niches
Units sold a year
2K–2K
Units per listing a year
100–250
Revenue per listing a year
£2K–£5K
Returns
0.1%of orders · Amazon United Kingdom median 0.6%

03 · Entry bar

The bar here is low.

82% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 2.6% of listings are out of stock. The average listing ranks #78 within Fertilisers & Plant Food. It carries 211 reviews at 4.35 stars, so a new listing needs social proof before a better product.

Sponsored listings
82%
Prime listings
100%
Out of stock, average day
2.6%
Average rank
#78in Fertilisers & Plant Food
Average rating
4.35 starsAmazon United Kingdom average 4.36 stars
Average reviews
211per listing
Listings tracked
11

04 · Newcomers

Amazon counts 0 of last year's 1 launches as successful.

1 products launched here in the last 12 months. Amazon counts 0 of them as successful launches, new products that hit its first-year sales bar. The brands on the shelf have sold for 60 months on average, so the names here are established.

Launched, last 12 months
1
Successful launches
0Amazon's first-year sales bar
Average brand age
60 months

Products

Top Wetting Agent for Lawns products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Competition

Competition: brands, sellers & click share

The top 5 products take 78% of clicks. A locked shelf that new listings rarely crack.

£0£4K£9K£13K£17K1101001K10K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)1 product missing review or click data not plotted

Brands

5 flat

Sellers

5

Top-5 brand share

100%

Top 20: 100%

Top-5 click share

78%

Top 20: 100%

Open market

0%

  • STRIKING LAWNS61%
  • Garden Lawncare Guy14%
  • Greena11%
  • FERTI-CUT11%
  • Flower Power2%

Search terms

Top Wetting Agent for Lawns search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • wetting agent for lawns11K/yr
  • wetting agent9K/yr
  • lawn wetting agent7K/yr

Reviews and returns

What reviews say buyers love and hate about Wetting Agent for Lawns

What buyers praise, what they complain about and why they send it back, from the reviews.

Complain

Product Condition33%+0.55

Used before

Functionality-Overall33%−0.15

Ineffective

Filtration33%−0.15

May need filtering with time

Love

Quality-Overall30%+1.98

Excellent quality

Outstanding product

Great product and worth every penny

Ease Of Use20%+0.09

Easy to use

Easy to use value for money it will last for ages

Value For Money20%+1.20

good value

Pricey, definitely not, very good value

Excellent solution great value for money

Instructions/User Manual/Troubleshooting10%−0.15

Used according to the instructions

Efficiency10%+0.55

works fine, amazing stuff

Return

0.1% Return rate 29% Fixable by listing

Functionality-Overall29%▁▁▁▁▁█

Ineffective

Advertised Vs Actual Product29%▁▁▁█▃▁
Stain Resistance14%▁▁▁▁▁█
Leak-Proof14%▁▁▁▁█▁
Compatibility-Overall14%▁▁▁▁█▁

FAQ

Common Wetting Agent for Lawns questions

Answered from the same tracked data.