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Wetting Agent for Lawns

Maybe

Search demand grew +488.6% this quarter. But the top 5 brands take 100% of clicks, so Wetting Agent for Lawns is a Maybe.

Flapen Score
54
54 / 100
Top 36% of 5,777 Home & Garden niches · +3 vs the category median of 51
Market size
£29K/yr27K searches / yr
90-day growth
+488.6%search demand this quarter
Competition
78%top-5 click share · 5 brands · 5 sellers

Flapen Score

Wetting Agent for Lawns against its category

The dotted line is the Home & Garden average. Past it, Wetting Agent for Lawns is stronger. Inside it, weaker.

54Maybe
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Wetting Agent for Lawns market on Amazon at a glance

Shoppers on Amazon United Kingdom searched for Wetting Agent for Lawns 27K times last year and spent an estimated £29K. All 5 brands take every click. Flapen scores it 54 out of 100, a Maybe.

01 · Demand

An estimated 5.0% of those searches ended in a purchase.

Shoppers searched for this 27K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. An estimated 5.0% of those searches ended in a purchase. Searches in the last 90 days moved +488.6% against the 90 days before. Searches, conversion and average price together put the market at an estimated £29K a year.

Searches, last 12 months
27K
Growth, 90 days vs prior 90
+488.6%
Conversion, latest week
5.0%
Market size, estimated
£29Ka year
Top search term
wetting agent for lawns11K searches a year

02 · Price

A sale here is worth £21.19.

Listings sell for £21.19 on average, from £10.86 to £31.49. Amazon reports units sold in ranges. This niche sold 2K to 2K a year. The average listing sells 100 to 250 of them. At £21.19 that is £2K to £5K a year per listing.

Average price
£21.19inside the $15 to $100 sweet spot
Price range
£10.86–£31.49
Amazon United Kingdom median price
£12.12across 27,606 niches
Units sold a year
2K–2K
Units per listing a year
100–250
Revenue per listing a year
£2K–£5K
Returns
0.1%of orders · Amazon United Kingdom median 0.6%

03 · Entry bar

The bar here is low.

82% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 2.6% of listings are out of stock. The average listing ranks #78 within Fertilisers & Plant Food. It carries 211 reviews at 4.35 stars, so a new listing needs social proof before a better product.

Sponsored listings
82%
Prime listings
100%
Out of stock, average day
2.6%
Average rank
#78in Fertilisers & Plant Food
Average rating
4.35 starsAmazon United Kingdom average 4.36 stars
Average reviews
211per listing
Listings tracked
11

04 · Newcomers

0 of last year's 1 launches cleared the first-year sales bar.

1 products launched here in the last 12 months. 0 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 60 months on average, so the names here are established.

Launched, last 12 months
1
Successful launches
0Amazon's first-year sales bar
Average brand age
60 months

Products

Top Wetting Agent for Lawns products & what they sell for

The products selling here, as shoppers see them on Amazon. Shelf share and sales are our estimates.

Prices and ratings read from Amazon on Jul 26, 2026. The live listing can differ.

Competition

Competition: brands, sellers & click share

The top 5 products take an estimated 78% of clicks. A locked shelf that new listings rarely crack.

£0£4K£9K£13K£17K1101001K10K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)1 product missing review or click data not plotted

Brands

5 flat

Sellers

5

Est. top-5 brand share

100%

Top 20: 100%

Est. top-5 click share

78%

Top 20: 100%

Open market

0%

  • STRIKING LAWNS61%
  • Garden Lawncare Guy14%
  • Greena11%
  • FERTI-CUT11%
  • Flower Power2%

Search terms

Top Wetting Agent for Lawns search terms shoppers use

The exact words shoppers type, with estimated yearly volume, growth, and conversion.

  • wetting agent for lawns11K/yr
  • wetting agent9K/yr
  • lawn wetting agent7K/yr

Reviews and returns

What reviews say buyers love and hate about Wetting Agent for Lawns

We read the reviews and the return reasons for every product selling here.

30%of positive reviews mention “Quality-Overall”
33%of negative reviews mention “Product Condition”
0.1%of orders come back
“Used before”
A buyer, on “Product Condition”33% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

13 topics

NegativePositive

FAQ

Common Wetting Agent for Lawns questions

Answered from the same tracked data.

Figures on this page are estimates modeled from public Amazon pages and third-party keyword data. Amazon does not supply them, and no connected seller's data is used. How we handle Amazon data