Is wet palette profitable to sell on Amazon United Kingdom?

The niche generates £118K/yr across 14 tracked products. 1 of 1 products launched in the last 360 days are still selling. 90-day search growth is -21.5%. Flapen's verdict: Skip it (43/100).

How competitive is the wet palette niche?

9 brands and 41 sellers compete. The top 5 products take 70% of clicks and top 5 brands hold 84% of demand.

What do buyers complain about in wet palette?

Top complaints mined from reviews: Strength, Size-Overall, Paint Quality. The return rate is 0.5%.

When does demand for wet palette peak?

Demand peaks in Jan–Dec; the busiest month runs 2.1× the quietest.

What does it cost to enter the wet palette niche?

Listings span £6.51–£28.02; the average listing price is £16.66 (sweet spot $15–$100). The average incumbent carries 1,601 reviews — the moat a new listing must climb.

wet palette

Skip it

Soft demand (-21.5% this quarter) — this niche doesn't clear our bar today.

Returns

Incredible0.5%

return rate — above 5% kills the launch gate

Avg price

Great£16.66

avg listing price — sweet spot $15–$100

Conversion

Great7.3%

search→purchase rate — share of searches ending in a sale

Price range

Good£6.51–£28.02

cheapest to priciest tracked listing — scored on the share inside $15–$100

Review moat

Okay1,600.5

avg incumbent reviews — the moat a new listing must climb

Brand share

Okay84%

top-5 brand share — brands hold most of the demand

Quality gap

Okay4.6★

avg incumbent rating — lower means beatable quality

Market size

Okay£118K

£118K/yr · 97K searches

Competition

Bad70%

top-5 click share — a locked-up shelf

Growth

Bad-21.5%

90-day search growth — must beat 0% to launch

According to Flapen's Amazon United Kingdom niche tracking, wet palette is a £118K/yr Amazon United Kingdom market (97K searches/yr). The top 5 brands hold 84% of demand. Demand peaks in Jan–Dec. Verdict: Skip it — 43/100.

Data updated Jul 27, 2026 · scored weekly · How we score niches

wet palette market data

Units sold / yr: 6K–8K; avg 500–750/product
Revenue / yr: £100K–£133K; units × avg price
Conversion rate: 7.3%
Avg BSR: #44
Page quality: 0%
Prime: 100%
Sponsored: 93%
Out of stock: 10.3%
Avg brand age: 36 months
Avg seller age: 197 days

Competition & brand share

The top 5 products capture 70% of clicks — a locked-up shelf that new listings rarely crack.

Brands

9 falling

Sellers

Top-5 brand share

84%

Top 20: 100%

Top-5 click share

70%

Top 20: 100%

Open market

The Army Painter36%
Nicpro14%
Jucoci12%
Green Stuff World12%
Redgrassgames10%
golden maple8%
Open — no brand owns it (3 brands, 8%)

Demand & seasonality

Weekly Amazon search volume, last 104 weeks — -21.5% search growth over the last 90 days.

Peak months: Jan, Dec · busiest ÷ quietest = 2.1×

Open Trend

Top wet palette search terms

wet palette66K/yr -21.3%7.0% conv.
wet palette for miniatures15K/yr -25.3%8.0% conv.
wet pallete warhammer3K/yr +99.1%9.3% conv.
wet pallete3K/yr +12.8%7.0% conv.
wet pallet4K/yr -13.3%7.8% conv.
wet pallets for acrylic paint7K/yr -71.3%4.5% conv.

All search terms

Top wet palette products on Amazon

Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.

Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

All 14 tracked products in this niche — three views at once, no toggling.

Top sellers

by 90-day click share

The Army Painter Wet Palette For Acrylic Paint Incl. 50 Hydro Sheets 2 Hydro Foams & Paint Brush Storage - For Miniature Painting Dnd & Warhammer

The Army Painter£18.404.8★9,028 rev

Jucoci Wet Palette for Acrylic Paints & Miniatures Keeps Paint Wet Longer

Jucoci£8.494.5★2,047 rev

Green Stuff World Wet Palette Model Tool

Green Stuff World£12.434.6★246 rev

Redgrassgames Everlasting Wet Palette Painter Lite 8.9 for Miniature Painting and Acrylic Paints - Keeps Paints Fresh Approved by Pro Painters - Painting Palette with Lid Seal 50 Sheets 2 Foams

Redgrassgames£19.234.7★2,753 rev

Golden Maple Miniature Painting Kit with Wet Palette 11PCS Detail Paint Brushes Drybrush 100PCS Wet Pallet Paper 4PCS Sponge Brush Holder Mixing Paint Saver Palette for Model Painting

golden maple£26.784.6★56 rev

Newest

by launch date

Golden Maple Miniature Painting Kit with Wet Palette 11PCS Detail Paint Brushes Drybrush 100PCS Wet Pallet Paper 4PCS Sponge Brush Holder Mixing Paint Saver Palette for Model Painting

golden maple£26.7856 rev

6mo ago

Wet Palette Compatible with Warhammer Keep Paints Wet for 168+ Hours Mellbree Wet Palette for Acrylic Paints Model Paint Compatible with GW FW

Mellbree£6.5131 rev

1y ago

Nicpro Professional Miniature Painting Kit Stay Wet Palette & 16PCS Detail Paint Brushes Drybrush with Nylon Bag 100PCS Pallet Paper 4PCS Sponge Mixing Paint Saver Palette for Miniature Model

Nicpro£27.08440 rev

1y ago

The Army Painter Wargamers Edition Wet Palette XL incl. 50 Hydro Sheets 2 Hydro Foams & Brush Storage - Wet Palette for Miniatures Acrylic Paint Dnd & Warhammer

The Army Painter£28.02524 rev

2y ago

Nicpro Stay Wet Palette for Acrylic Miniature Painting Kit Paint Tray Palettes with 100PCS Pallet Paper 4PCS Sponge Brush Holder Paint Mixing Storage for Model Paint DIY Craft Class (white

Nicpro£14.721,513 rev

2y ago

What buyers say about wet palette

What buyers praise and complain about, mined from review topics.

What buyers love

Value For Money18%

“good value”

Ease Of Use16%

“Easy to use”

Quality-Overall16%

“Overall I'm happy with the kit”

Paint Quality12%

“Great product keeps your paint usable for a long time”

Size-Overall6%

“Good quality and size value ffir money”

Advertised Vs Actual Product5%

“better than expected”

Moist/Dry4%

“Makes a huge difference over a dry palate”

Design-Overall2%

“A fantastic invention”

Storage Capacity2%

“the additional tray allows for decent storage”

Engraving/Paint/Sublimation1%

“Paint kit”

What buyers complain about

Strength15%

“All a bit flimsy”

Size-Overall10%

“Foam pad is to large”

Paint Quality7%

“I hate wasting my paint so much when it drys out this solves that in one fast swoop”

Design-Overall6%

“Crappy design”

Flatness6%

Product Condition6%

“Was this new or second hand”

Quality-Overall4%

“Cheap”

Moist/Dry3%

“it was still wet”

Ease Of Cleaning2%

“which makes a real mess”

Instructions/User Manual/Troubleshooting2%

“The instructions for use are not very helpful for the first time user”

Top return reasons

Size-Overall36%

Quality-Overall10%

Paint Quality7%

Design-Overall6%

Product Condition5%

Defective Material/Parts5%

Value For Money5%

Compatibility-Overall5%

Functionality-Overall3%

Water Resistance3%

Common questions

Is wet palette profitable to sell on Amazon United Kingdom?: The niche generates £118K/yr across 14 tracked products. 1 of 1 products launched in the last 360 days are still selling. 90-day search growth is -21.5%. Flapen's verdict: Skip it (43/100).
How competitive is the wet palette niche?: 9 brands and 41 sellers compete. The top 5 products take 70% of clicks and top 5 brands hold 84% of demand.
What do buyers complain about in wet palette?: Top complaints mined from reviews: Strength, Size-Overall, Paint Quality. The return rate is 0.5%.
When does demand for wet palette peak?: Demand peaks in Jan–Dec; the busiest month runs 2.1× the quietest.
What does it cost to enter the wet palette niche?: Listings span £6.51–£28.02; the average listing price is £16.66 (sweet spot $15–$100). The average incumbent carries 1,601 reviews — the moat a new listing must climb.