Wet Palette
soft demand (-21.5% this quarter) — Wet Palette doesn't clear our bar today.
Flapen Score
Is Wet Palette profitable on Amazon?
According to Flapen's Amazon United Kingdom niche tracking, Wet Palette is a £118K/yr Amazon United Kingdom market (97K searches/yr). The top 5 brands hold 84% of demand. Demand peaks in Jan–Dec. Verdict: Skip it — 43/100.
Wet Palette: the Amazon niche in one read
Everything a seller checks before entering, in three answers.
Is the demand real?
Not really. Search demand moved -21.5% over the last 90 days and 7.3% of searches end in a purchase.
£118K
revenue / yr
Who owns the niche?
The top 5 brands hold 84% of demand, so 16% of the market is open.
16%
open market share
Is there a way in?
Listing quality. The average product page scores 0/100 on content standards. Incumbents average 4.6★ — the gap to enter on.
0/100
page quality · 14 products
Top Wet Palette products & what they sell for
Every tracked product — its share of the shelf, its review moat, and what it sells for.
Top sellers
by 90-day click share
The Army Painter Wet Palette For Acrylic Paint Incl. 50 Hydro Sheets 2 Hydro Foams & Paint Brush Storage - For Miniature Painting Dnd & Warhammer
- Price
- £18.40
- Rating
- 4.8/5
- Reviews
- 9,028
- Age
- 6y ago
Jucoci Wet Palette for Acrylic Paints & Miniatures Keeps Paint Wet Longer
- Price
- £8.49
- Rating
- 4.5/5
- Reviews
- 2,047
- Age
- 5y ago
Green Stuff World Wet Palette Model Tool
- Price
- £12.43
- Rating
- 4.6/5
- Reviews
- 246
- Age
- 5y ago
Redgrassgames Everlasting Wet Palette Painter Lite 8.9 for Miniature Painting and Acrylic Paints - Keeps Paints Fresh Approved by Pro Painters - Painting Palette with Lid Seal 50 Sheets 2 Foams
- Price
- £19.23
- Rating
- 4.7/5
- Reviews
- 2,753
- Age
- 4y ago
Golden Maple Miniature Painting Kit with Wet Palette 11PCS Detail Paint Brushes Drybrush 100PCS Wet Pallet Paper 4PCS Sponge Brush Holder Mixing Paint Saver Palette for Model Painting
- Price
- £26.78
- Rating
- 4.6/5
- Reviews
- 56
- Age
- 6mo ago
Trending
90-day click momentumGolden Maple Miniature Painting Kit with Wet Palette 11PCS Detail Paint Brushes Drybrush 100PCS Wet Pallet Paper 4PCS Sponge Brush Holder Mixing Paint Saver Palette for Model Painting
- Price
- £26.78
- Rating
- 4.6/5
- Reviews
- 56
- Age
- 6mo ago
The Army Painter Premium Painting Palette for Miniatures - Acrylic Art Bundle - 100 Palette Paper Sheets & 4 Sponges
- Price
- £26.90
- Rating
- 4.8/5
- Reviews
- 2,202
- Age
- 5y ago
The Army Painter Wargamers Edition Wet Palette XL incl. 50 Hydro Sheets 2 Hydro Foams & Brush Storage - Wet Palette for Miniatures Acrylic Paint Dnd & Warhammer
- Price
- £28.02
- Rating
- 4.6/5
- Reviews
- 524
- Age
- 2y ago
Nicpro Professional Miniature Painting Kit Stay Wet Palette & 16PCS Detail Paint Brushes Drybrush with Nylon Bag 100PCS Pallet Paper 4PCS Sponge Mixing Paint Saver Palette for Miniature Model
- Price
- £27.08
- Rating
- 4.7/5
- Reviews
- 440
- Age
- 1y ago
Nicpro Stay Wet Palette for Acrylic Miniature Painting Kit Paint Tray Palettes with 100PCS Pallet Paper 4PCS Sponge Brush Holder Paint Mixing Storage for Model Paint DIY Craft Class (white
- Price
- £14.72
- Rating
- 4.6/5
- Reviews
- 1,513
- Age
- 2y ago
Newest
by launch dateGolden Maple Miniature Painting Kit with Wet Palette 11PCS Detail Paint Brushes Drybrush 100PCS Wet Pallet Paper 4PCS Sponge Brush Holder Mixing Paint Saver Palette for Model Painting
- Price
- £26.78
- Rating
- 4.6/5
- Reviews
- 56
- Age
- 6mo ago
Wet Palette Compatible with Warhammer Keep Paints Wet for 168+ Hours Mellbree Wet Palette for Acrylic Paints Model Paint Compatible with GW FW
- Price
- £6.51
- Rating
- 4.2/5
- Reviews
- 31
- Age
- 1y ago
Nicpro Professional Miniature Painting Kit Stay Wet Palette & 16PCS Detail Paint Brushes Drybrush with Nylon Bag 100PCS Pallet Paper 4PCS Sponge Mixing Paint Saver Palette for Miniature Model
- Price
- £27.08
- Rating
- 4.7/5
- Reviews
- 440
- Age
- 1y ago
The Army Painter Wargamers Edition Wet Palette XL incl. 50 Hydro Sheets 2 Hydro Foams & Brush Storage - Wet Palette for Miniatures Acrylic Paint Dnd & Warhammer
- Price
- £28.02
- Rating
- 4.6/5
- Reviews
- 524
- Age
- 2y ago
Nicpro Stay Wet Palette for Acrylic Miniature Painting Kit Paint Tray Palettes with 100PCS Pallet Paper 4PCS Sponge Brush Holder Paint Mixing Storage for Model Paint DIY Craft Class (white
- Price
- £14.72
- Rating
- 4.6/5
- Reviews
- 1,513
- Age
- 2y ago
Competition: brands, sellers & click share
The top 5 products capture 70% of clicks — a locked-up shelf that new listings rarely crack.
Brands
9 falling
Sellers
41
Top-5 brand share
84%
Top 20: 100%
Top-5 click share
70%
Top 20: 100%
Open market
8%
- The Army Painter36%
- Nicpro14%
- Jucoci12%
- Green Stuff World12%
- Redgrassgames10%
- golden maple8%
- Open — no brand owns it (3 brands, 8%)
Wet Palette demand & seasonality
Weekly search volume, with the niche's key stats alongside.
Peak months: Jan, Dec · busiest ÷ quietest = 2.1×
Top Wet Palette search terms shoppers use
The exact queries shoppers type, with yearly volume, growth and conversion.
- wet palette66K/yr
- wet palette for miniatures15K/yr
- wet pallete warhammer3K/yr
- wet pallete3K/yr
- wet pallet4K/yr
- wet pallets for acrylic paint7K/yr
What reviews say buyers love and hate about Wet Palette
What buyers mention most, as a share of all reviews.
What buyers love
82% of reviews“good value”
“Easy to use”
“Overall I'm happy with the kit”
“Great product keeps your paint usable for a long time”
“Good quality and size value ffir money”
What buyers complain about
62% of reviews“All a bit flimsy”
“Foam pad is to large”
“I hate wasting my paint so much when it drys out this solves that in one fast swoop”
“Crappy design”
Wet Palette return rate & reasons
Why buyers send it back, as a share of all return requests.
0.5%
Return rate
43%
Fixable by listing
The "fixable" share counts expectation-mismatch reasons — size, look, advertised-vs-actual — that better copy and images address.
Common Wet Palette questions
The questions sellers ask about this niche, answered from the tracked metrics.
Related niches
Same-category niches scoring near this one — the next ones worth researching.
Best Flapen score
The highest-scoring niches we track right now, across every category.
