Wet Palette
FailDemand is soft, at -21.5% this quarter, so Wet Palette is a Fail.
- Flapen Score
- 43 / 100Ranks 4,377 of 5,777 Home & Garden niches · −8 vs the category median of 5143
- Market size
- £118K/yr97K searches / yr
- 90-day growth
- -21.5%search demand this quarter
- Competition
- 70%top-5 click share · 9 brands · 41 sellers
Flapen Score
Wet Palette against its category
The dotted line is the Home & Garden average. Past it, Wet Palette is stronger. Inside it, weaker.
Market
The Wet Palette market on Amazon at a glance
Shoppers on Amazon United Kingdom searched for Wet Palette 97K times last year and spent an estimated £118K. The top 5 brands take 84% of clicks. Demand peaks in Jan–Dec. Flapen scores it 43 out of 100, a Fail.
01 · Demand
An estimated 7.3% of those searches ended in a purchase.
Shoppers searched for this 97K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. An estimated 7.3% of those searches ended in a purchase. Searches in the last 90 days moved -21.5% against the 90 days before. Searches, conversion and average price together put the market at an estimated £118K a year.
- Searches, last 12 months
- 97K
- Growth, 90 days vs prior 90
- -21.5%
- Conversion, latest week
- 7.3%
- Market size, estimated
- £118Ka year
- Peak month
- December2.1× the quietest month
- Top search term
- wet palette66K searches a year
02 · Price
A sale here is worth £16.66.
Listings sell for £16.66 on average, from £6.51 to £28.02. Amazon reports units sold in ranges. This niche sold 6K to 8K a year. The average listing sells 500 to 750 of them. At £16.66 that is £8K to £12K a year per listing.
- Average price
- £16.66inside the $15 to $100 sweet spot
- Price range
- £6.51–£28.02
- Amazon United Kingdom median price
- £12.12across 27,606 niches
- Units sold a year
- 6K–8K
- Units per listing a year
- 500–750
- Revenue per listing a year
- £8K–£12K
- Returns
- 0.5%of orders · Amazon United Kingdom median 0.6%
03 · Entry bar
The bar here is ads and reviews.
93% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 10.3% of listings are out of stock. The average listing ranks #44 within Painting. It carries 1,601 reviews at 4.56 stars, so a new listing needs social proof before a better product.
- Sponsored listings
- 93%
- Prime listings
- 100%
- Out of stock, average day
- 10.3%
- Average rank
- #44in Painting
- Average rating
- 4.56 starsAmazon United Kingdom average 4.36 stars
- Average reviews
- 1,601per listing
- Listings tracked
- 14
04 · Newcomers
1 of last year's 1 launches cleared the first-year sales bar.
1 products launched here in the last 12 months. 1 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 36 months on average, so the names here are settling in.
- Launched, last 12 months
- 1
- Successful launches
- 1Amazon's first-year sales bar
- Average brand age
- 36 months
Products
Top Wet Palette products & what they sell for
The products selling here, as shoppers see them on Amazon. Shelf share and sales are our estimates.
Prices and ratings read from Amazon on Jul 27, 2026. The live listing can differ.
Top sellers
by estimated 90-day click share
The Army Painter Wet Palette For Acrylic Paint Incl. 50 Hydro Sheets 2 Hydro Foams & Paint Brush Storage - For Miniature Painting Dnd & Warhammer
- Price
- £18.40
- Rating
- 4.8/5
- Reviews
- 9,028
- Age
- 6y ago

Jucoci Wet Palette for Acrylic Paints & Miniatures Keeps Paint Wet Longer
- Price
- £8.49
- Rating
- 4.5/5
- Reviews
- 2,047
- Age
- 5y ago

Green Stuff World Wet Palette Model Tool
- Price
- £12.43
- Rating
- 4.6/5
- Reviews
- 246
- Age
- 5y ago

Redgrassgames Everlasting Wet Palette Painter Lite 8.9 for Miniature Painting and Acrylic Paints - Keeps Paints Fresh Approved by Pro Painters - Painting Palette with Lid Seal 50 Sheets 2 Foams
- Price
- £19.23
- Rating
- 4.7/5
- Reviews
- 2,753
- Age
- 4y ago

Golden Maple Miniature Painting Kit with Wet Palette 11PCS Detail Paint Brushes Drybrush 100PCS Wet Pallet Paper 4PCS Sponge Brush Holder Mixing Paint Saver Palette for Model Painting
- Price
- £26.78
- Rating
- 4.6/5
- Reviews
- 56
- Age
- 6mo ago
Trending
estimated 90-day click momentum
Golden Maple Miniature Painting Kit with Wet Palette 11PCS Detail Paint Brushes Drybrush 100PCS Wet Pallet Paper 4PCS Sponge Brush Holder Mixing Paint Saver Palette for Model Painting
- Price
- £26.78
- Rating
- 4.6/5
- Reviews
- 56
- Age
- 6mo ago

The Army Painter Premium Painting Palette for Miniatures - Acrylic Art Bundle - 100 Palette Paper Sheets & 4 Sponges
- Price
- £26.90
- Rating
- 4.8/5
- Reviews
- 2,202
- Age
- 5y ago

The Army Painter Wargamers Edition Wet Palette XL incl. 50 Hydro Sheets 2 Hydro Foams & Brush Storage - Wet Palette for Miniatures Acrylic Paint Dnd & Warhammer
- Price
- £28.02
- Rating
- 4.6/5
- Reviews
- 524
- Age
- 2y ago

Nicpro Professional Miniature Painting Kit Stay Wet Palette & 16PCS Detail Paint Brushes Drybrush with Nylon Bag 100PCS Pallet Paper 4PCS Sponge Mixing Paint Saver Palette for Miniature Model
- Price
- £27.08
- Rating
- 4.7/5
- Reviews
- 440
- Age
- 1y ago

Nicpro Stay Wet Palette for Acrylic Miniature Painting Kit Paint Tray Palettes with 100PCS Pallet Paper 4PCS Sponge Brush Holder Paint Mixing Storage for Model Paint DIY Craft Class (white
- Price
- £14.72
- Rating
- 4.6/5
- Reviews
- 1,513
- Age
- 2y ago
Newest
by launch date
Golden Maple Miniature Painting Kit with Wet Palette 11PCS Detail Paint Brushes Drybrush 100PCS Wet Pallet Paper 4PCS Sponge Brush Holder Mixing Paint Saver Palette for Model Painting
- Price
- £26.78
- Rating
- 4.6/5
- Reviews
- 56
- Age
- 6mo ago

Wet Palette Compatible with Warhammer Keep Paints Wet for 168+ Hours Mellbree Wet Palette for Acrylic Paints Model Paint Compatible with GW FW
- Price
- £6.51
- Rating
- 4.2/5
- Reviews
- 31
- Age
- 1y ago

Nicpro Professional Miniature Painting Kit Stay Wet Palette & 16PCS Detail Paint Brushes Drybrush with Nylon Bag 100PCS Pallet Paper 4PCS Sponge Mixing Paint Saver Palette for Miniature Model
- Price
- £27.08
- Rating
- 4.7/5
- Reviews
- 440
- Age
- 1y ago

The Army Painter Wargamers Edition Wet Palette XL incl. 50 Hydro Sheets 2 Hydro Foams & Brush Storage - Wet Palette for Miniatures Acrylic Paint Dnd & Warhammer
- Price
- £28.02
- Rating
- 4.6/5
- Reviews
- 524
- Age
- 2y ago

Nicpro Stay Wet Palette for Acrylic Miniature Painting Kit Paint Tray Palettes with 100PCS Pallet Paper 4PCS Sponge Brush Holder Paint Mixing Storage for Model Paint DIY Craft Class (white
- Price
- £14.72
- Rating
- 4.6/5
- Reviews
- 1,513
- Age
- 2y ago
Competition
Competition: brands, sellers & click share
The top 5 products take an estimated 70% of clicks. A locked shelf that new listings rarely crack.
Brands
9 falling
Sellers
41
Est. top-5 brand share
84%
Top 20: 100%
Est. top-5 click share
70%
Top 20: 100%
Open market
8%
- The Army Painter36%
- Nicpro14%
- Jucoci12%
- Green Stuff World12%
- Redgrassgames10%
- golden maple8%
- Open — no brand owns it (3 brands, 8%)
Demand
Wet Palette search demand
Weekly searches over the year, seasonality beneath. Pick a range.
Peak months: Jan, Dec · busiest ÷ quietest = 2.1×
Search terms
Top Wet Palette search terms shoppers use
The exact words shoppers type, with estimated yearly volume, growth, and conversion.
- wet palette66K/yr
- wet palette for miniatures15K/yr
- wet pallete warhammer3K/yr
- wet pallete3K/yr
- wet pallet4K/yr
- wet pallets for acrylic paint7K/yr
Reviews and returns
What reviews say buyers love and hate about Wet Palette
We read the reviews and the return reasons for every product selling here.
“All a bit flimsy”
Every topic
Every topic buyers talk about, one row each.
Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.
18 topics
Keep looking
Related niches
Niches in the same category that score near this one. Research these next.
Best Flapen score
The highest-scoring niches we track right now, across every category.
FAQ
Common Wet Palette questions
Answered from the same tracked data.
Figures on this page are estimates modeled from public Amazon pages and third-party keyword data. Amazon does not supply them, and no connected seller's data is used. How we handle Amazon data









