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Wet Palette

Fail

Demand is soft, at -21.5% this quarter, so Wet Palette is a Fail.

Flapen Score
43
43 / 100
Ranks 4,377 of 5,777 Home & Garden niches · −8 vs the category median of 51
Market size
£118K/yr97K searches / yr
90-day growth
-21.5%search demand this quarter
Competition
70%top-5 click share · 9 brands · 41 sellers

Flapen Score

Wet Palette against its category

The dotted line is the Home & Garden average. Past it, Wet Palette is stronger. Inside it, weaker.

43Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Wet Palette market on Amazon at a glance

Shoppers on Amazon United Kingdom searched for Wet Palette 97K times last year and spent an estimated £118K. The top 5 brands take 84% of clicks. Demand peaks in Jan–Dec. Flapen scores it 43 out of 100, a Fail.

01 · Demand

7.3% of searches ended in a purchase last week.

Shoppers searched for this 97K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. In the latest week, 7.3% of those searches ended in a purchase. Searches in the last 90 days moved -21.5% against the 90 days before. Searches, conversion and average price together put the market at an estimated £118K a year.

Searches, last 12 months
97K
Growth, 90 days vs prior 90
-21.5%
Conversion, latest week
7.3%
Market size, estimated
£118Ka year
Peak month
December2.1× the quietest month
Top search term
wet palette66K searches a year

02 · Price

A sale here is worth £16.66.

Listings sell for £16.66 on average, from £6.51 to £28.02. Amazon reports units sold in ranges. This niche sold 6K to 8K a year. The average listing sells 500 to 750 of them. At £16.66 that is £8K to £12K a year per listing.

Average price
£16.66inside the $15 to $100 sweet spot
Price range
£6.51–£28.02
Amazon United Kingdom median price
£12.12across 27,606 niches
Units sold a year
6K–8K
Units per listing a year
500–750
Revenue per listing a year
£8K–£12K
Returns
0.5%of orders · Amazon United Kingdom median 0.6%

03 · Entry bar

The bar here is ads and reviews.

93% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 10.3% of listings are out of stock. The average listing ranks #44 within Painting. It carries 1,601 reviews at 4.56 stars, so a new listing needs social proof before a better product.

Sponsored listings
93%
Prime listings
100%
Out of stock, average day
10.3%
Average rank
#44in Painting
Average rating
4.56 starsAmazon United Kingdom average 4.36 stars
Average reviews
1,601per listing
Listings tracked
14

04 · Newcomers

Amazon counts 1 of last year's 1 launches as successful.

1 products launched here in the last 12 months. Amazon counts 1 of them as successful launches, new products that hit its first-year sales bar. The brands on the shelf have sold for 36 months on average, so the names here are settling in.

Launched, last 12 months
1
Successful launches
1Amazon's first-year sales bar
Average brand age
36 months

Products

Top Wet Palette products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Competition

Competition: brands, sellers & click share

The top 5 products take 70% of clicks. A locked shelf that new listings rarely crack.

£0£12K£24K£35K£47K101001K10K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

9 falling

Sellers

41

Top-5 brand share

84%

Top 20: 100%

Top-5 click share

70%

Top 20: 100%

Open market

8%

  • The Army Painter36%
  • Nicpro14%
  • Jucoci12%
  • Green Stuff World12%
  • Redgrassgames10%
  • golden maple8%
  • Open — no brand owns it (3 brands, 8%)

Demand

Wet Palette search demand

Weekly searches over the year, seasonality beneath. Pick a range.

4K3KSpike '24Prime Day '25Spike '25Black Friday '25Holiday '25Spike '26SepDecMarJunAugNovMarMay

Peak months: Jan, Dec · busiest ÷ quietest = 2.1×

Search terms

Top Wet Palette search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • wet palette66K/yr
  • wet palette for miniatures15K/yr
  • wet pallete warhammer3K/yr
  • wet pallete3K/yr
  • wet pallet4K/yr
  • wet pallets for acrylic paint7K/yr

Reviews and returns

What reviews say buyers love and hate about Wet Palette

What buyers praise, what they complain about and why they send it back, from the reviews.

Complain

Strength15%−0.07

All a bit flimsy

Flimsy

is a little flimsy

Size-Overall10%−0.05

Foam pad is to large

it's to big

I also find it a bit small

Paint Quality7%−0.05

I hate wasting my paint so much when it drys out this solves that in one fast swoop

its taken ages to paint my house due to the small surface area

Kept paint wet for 3 days after using it the first day

Design-Overall6%−0.03

Crappy design

Flatness6%−0.05

Love

Value For Money18%+0.29

good value

Good for the price

Good value for money

Ease Of Use16%+1.76

Easy to use

Nice to hold

it really handy

Quality-Overall16%+1.12

Overall I'm happy with the kit

Excellent quality

As described great quality for money

Paint Quality12%−0.05

Great product keeps your paint usable for a long time

keeps paints fresh

Saves a lot of paint

Size-Overall6%−0.05

Good quality and size value ffir money

reasonable size

Small yet sizable enough for good paint space

Return

0.5% Return rate 43% Fixable by listing

Size-Overall36%▆▆█▄▅▂

Foam pad is to large

it's to big

I also find it a bit small

Quality-Overall10%▁▅▁▅▃█

Cheap

not as good as most from a hobby store

Paint Quality7%▁▄█▄▁▁

I hate wasting my paint so much when it drys out this solves that in one fast swoop

its taken ages to paint my house due to the small surface area

Kept paint wet for 3 days after using it the first day

Design-Overall6%▁█▁▁▃▁

Crappy design

Product Condition5%▁▁▁█▁█

Was this new or second hand

FAQ

Common Wet Palette questions

Answered from the same tracked data.