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Welsh Flag

Fail

Shoppers spend only $65K a year here, so Welsh Flag is a Fail.

Flapen Score
39
39 / 100
Ranks 4,947 of 5,777 Home & Garden niches · −12 vs the category median of 51
Market size
£65K/yr75K searches / yr
90-day growth
+9.0%search demand this quarter
Competition
78%top-5 click share · 9 brands · 15 sellers

Flapen Score

Welsh Flag against its category

The dotted line is the Home & Garden average. Past it, Welsh Flag is stronger. Inside it, weaker.

39Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Welsh Flag market on Amazon at a glance

Shoppers on Amazon United Kingdom searched for Welsh Flag 75K times last year and spent an estimated £65K. The top 5 brands take 87% of clicks. Demand peaks in Aug–Sep. Flapen scores it 39 out of 100, a Fail.

01 · Demand

14.4% of searches ended in a purchase last week.

Shoppers searched for this 75K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. In the latest week, 14.4% of those searches ended in a purchase. Searches in the last 90 days moved +9.0% against the 90 days before. Searches, conversion and average price together put the market at an estimated £65K a year.

Searches, last 12 months
75K
Growth, 90 days vs prior 90
+9.0%
Conversion, latest week
14.4%
Market size, estimated
£65Ka year
Peak month
August13.3× the quietest month
Top search term
welsh flag54K searches a year

02 · Price

A sale here is worth £5.99.

Listings sell for £5.99 on average, from £3.14 to £18.24. Amazon reports units sold in ranges. This niche sold 8K to 10K a year. The average listing sells 500 to 750 of them. At £5.99 that is £3K to £4K a year per listing.

Average price
£5.99under the $15 to $100 sweet spot
Price range
£3.14–£18.24
Amazon United Kingdom median price
£12.12across 27,606 niches
Units sold a year
8K–10K
Units per listing a year
500–750
Revenue per listing a year
£3K–£4K
Returns
0.4%of orders · Amazon United Kingdom median 0.6%

03 · Entry bar

The bar here is ads and reviews.

91% of listings pay for placement with sponsored ads. 91% ship with Prime. On an average day, 1.0% of listings are out of stock. The average listing ranks #260 within Garden Décor. It carries 1,681 reviews at 4.68 stars, so a new listing needs social proof before a better product.

Sponsored listings
91%
Prime listings
91%
Out of stock, average day
1.0%
Average rank
#260in Garden Décor
Average rating
4.68 starsAmazon United Kingdom average 4.36 stars
Average reviews
1,681per listing
Listings tracked
11

04 · Newcomers

Amazon counts 0 of last year's 1 launches as successful.

1 products launched here in the last 12 months. Amazon counts 0 of them as successful launches, new products that hit its first-year sales bar. The brands on the shelf have sold for 50 months on average, so the names here are settling in.

Launched, last 12 months
1
Successful launches
0Amazon's first-year sales bar
Average brand age
50 months

Products

Top Welsh Flag products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Competition

Competition: brands, sellers & click share

The top 5 products take 78% of clicks. A locked shelf that new listings rarely crack.

£0£10K£20K£29K£39K101001K10K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)1 product missing review or click data not plotted

Brands

9 falling

Sellers

15

Top-5 brand share

87%

Top 20: 100%

Top-5 click share

78%

Top 20: 100%

Open market

7%

  • AhfuLife45%
  • SHATCHI17%
  • TCTOHZNG10%
  • Kibon9%
  • Storm&Lighthouse6%
  • Woiltryn6%
  • Open — no brand owns it (3 brands, 7%)

Demand

Welsh Flag search demand

Weekly searches over the year, seasonality beneath. Pick a range.

8K6KSpike '26SepOctNovDecJanFebMarAprMayJunJul

Peak months: Aug, Sep · busiest ÷ quietest = 13.3×

Search terms

Top Welsh Flag search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • welsh flag54K/yr
  • wales flag14K/yr
  • welsh flags7K/yr

Reviews and returns

What reviews say buyers love and hate about Welsh Flag

What buyers praise, what they complain about and why they send it back, from the reviews.

Complain

Quality-Overall25%−0.03

Poor quality

Weather Proof25%−0.17

Windy conditions ruined the flag

Thickness25%+0.35

This flag is a lot thicker

Love

Quality-Overall46%−0.03

Excellent product

Seems good quality, brass grommets are strong, flies well

Good Quality Flag

Size-Overall15%+1.45

Very good size

Its a nice size flag good quality

Big enough, what I wanted, & flying well

Value For Money15%+1.45

Great value

Good value

Value for money

Brightness/Shine/Glow4%+0.35

They are bright

Ease Of Use4%+0.35

easily used for lots of occasions

Return

0.4% Return rate 58% Fixable by listing

Size-Overall58%██▁█▃▁
Durability21%▁▁█▁▆▁
Charging8%▁▁▁▁█▁
Defective Material/Parts8%▁▁█▁▁▁
Product Condition4%▁▁▁▁█▁

FAQ

Common Welsh Flag questions

Answered from the same tracked data.