Skip to content

Welly Boot Rack

Maybe

Returns run at only 0.8% of orders. But demand is soft, at -57.7% this quarter, so Welly Boot Rack is a Maybe.

Flapen Score
55
55 / 100
Top 33% of 5,777 Home & Garden niches · +4 vs the category median of 51
Market size
£193K/yr232K searches / yr
90-day growth
-57.7%search demand this quarter
Competition
42%top-5 click share · 25 brands · 49 sellers

Flapen Score

Welly Boot Rack against its category

The dotted line is the Home & Garden average. Past it, Welly Boot Rack is stronger. Inside it, weaker.

55Maybe
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Welly Boot Rack market on Amazon at a glance

Shoppers on Amazon United Kingdom searched for Welly Boot Rack 232K times last year and spent an estimated £193K. The top 5 brands take 74% of clicks. Demand peaks in Jan–Feb–Oct–Nov–Dec. Flapen scores it 55 out of 100, a Maybe.

01 · Demand

4.5% of searches ended in a purchase last week.

Shoppers searched for this 232K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. In the latest week, 4.5% of those searches ended in a purchase. Searches in the last 90 days moved -57.7% against the 90 days before. Searches, conversion and average price together put the market at an estimated £193K a year.

Searches, last 12 months
232K
Growth, 90 days vs prior 90
-57.7%
Conversion, latest week
4.5%
Market size, estimated
£193Ka year
Peak month
November3.4× the quietest month
Top search term
welly boot rack39K searches a year

02 · Price

A sale here is worth £18.47.

Listings sell for £18.47 on average, from £8.60 to £51.48. Amazon reports units sold in ranges. This niche sold 8K to 10K a year. The average listing sells 100 to 250 of them. At £18.47 that is £2K to £5K a year per listing.

Average price
£18.47inside the $15 to $100 sweet spot
Price range
£8.60–£51.48
Amazon United Kingdom median price
£12.12across 27,606 niches
Units sold a year
8K–10K
Units per listing a year
100–250
Revenue per listing a year
£2K–£5K
Returns
0.8%of orders · Amazon United Kingdom median 0.6%

03 · Entry bar

The bar here is low.

76% of listings pay for placement with sponsored ads. 68% ship with Prime. On an average day, 26.3% of listings are out of stock. The average listing ranks #138 within Storage & Organisation. It carries 868 reviews at 4.36 stars, so a new listing needs social proof before a better product.

Sponsored listings
76%
Prime listings
68%
Out of stock, average day
26.3%
Average rank
#138in Storage & Organisation
Average rating
4.36 starsAmazon United Kingdom average 4.36 stars
Average reviews
868per listing
Listings tracked
38

04 · Newcomers

Amazon counts 0 of last year's 6 launches as successful.

6 products launched here in the last 12 months. Amazon counts 0 of them as successful launches, new products that hit its first-year sales bar. The brands on the shelf have sold for 41 months on average, so the names here are settling in.

Launched, last 12 months
6
Successful launches
0Amazon's first-year sales bar
Average brand age
41 months

Products

Top Welly Boot Rack products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Competition

Competition: brands, sellers & click share

The top 5 products take 42% of clicks. Leaders hold, but buyers still shop past them.

£0£6K£12K£17K£23K1101001K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

25 falling

Sellers

49

Top-5 brand share

74%

Top 20: 97%

Top-5 click share

42%

Top 20: 88%

Open market

26%

  • pickpiff28%
  • Crystals20%
  • Trendi13%
  • Mavivegue5%
  • zacurter4%
  • Garden Pride4%

Demand

Welly Boot Rack search demand

Weekly searches over the year, seasonality beneath. Pick a range.

9K7KSpike '24Spike '25Black Friday '25SepDecMarJunAugNovMarMay

Peak months: Jan, Feb, Oct, Nov, Dec · busiest ÷ quietest = 3.4×

Search terms

Top Welly Boot Rack search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • welly boot rack39K/yr
  • boot rack33K/yr
  • outdoor shoe rack15K/yr
  • wellington boot stand19K/yr
  • outdoor boot rack12K/yr
  • welly rack15K/yr
  • boot rack indoor9K/yr
  • boot stand15K/yr
  • outdoor welly boot rack9K/yr
  • boot rack outdoor10K/yr

Reviews and returns

What reviews say buyers love and hate about Welly Boot Rack

What buyers praise, what they complain about and why they send it back, from the reviews.

Complain

Quality-Overall18%−0.04

Incomplete - poor quality control

Poor quality control

Poor quality

Strength14%−0.04

Not strong enough

Cheap and flimsy

Not very sturdy

Durability9%−0.07

broke within a week

the eventually broke

comes apart easily

Value For Money6%+0.48

Looks way more expensive that it costs

Not worth it one penny

find expensive

Defective Material/Parts5%−0.05

Broken product

Components missing

Item defect

Love

Assembly/Installation19%+1.60

Easily assembled

Assembly easy

Easy assembly

Strength14%−0.04

Heavy duty

A good sturdy box

Solid construction

Quality-Overall13%−0.04

Excellent product

Very good quality, I am impressed it was easy to put together and idiot proof

Quality rack and attractive

Value For Money11%+0.48

Excellent value for money

Excellent for the money

good value for money

Size-Overall9%+0.55

This fits together easily

Decent size

Nice little size

Return

0.8% Return rate 46% Fixable by listing

Size-Overall37%▄▆▇▇██

Bit small

It was bigger than expected

the stand is 20mm too short

Defective Material/Parts17%█▅▅▇▆▆

Broken product

Components missing

Item defect

Quality-Overall7%█▅▄▃▄▂

Incomplete - poor quality control

Poor quality control

Poor quality

Strength7%▂▅▃▆▅█

Not strong enough

Cheap and flimsy

Not very sturdy

Assembly/Installation4%▃▅▆▅█▄

Took ages - at least an hour to assemble

Bit of a faff to put together as its flimsy to work with - u need a bit of help

hard to put together

FAQ

Common Welly Boot Rack questions

Answered from the same tracked data.