Welcome Mat
Welcome Mat shows no brand lock-in (top 5 brands take 45% of clicks), but a small market ($43K/yr) keeps it on the watch list.
Flapen Score
Is Welcome Mat profitable on Amazon?
According to Flapen's Amazon United Kingdom niche tracking, Welcome Mat is a £43K/yr Amazon United Kingdom market (178K searches/yr). The top 5 brands hold 45% of demand. Verdict: Worth a look — 53/100.
Welcome Mat: the Amazon niche in one read
Everything a seller checks before entering, in three answers.
Is the demand real?
Worth a look. Search demand moved -2.1% over the last 90 days and 2.3% of searches end in a purchase.
£43K
revenue / yr
Who owns the niche?
The top 5 brands hold 45% of demand, so 55% of the market is open.
55%
open market share
Is there a way in?
Listing quality. The average product page scores 0/100 on content standards. Incumbents average 4.3★ — the gap to enter on.
0/100
page quality · 51 products
Top Welcome Mat products & what they sell for
Every tracked product — its share of the shelf, its review moat, and what it sells for.
Top sellers
by 90-day click share
Homaxy Welcome Door Mat Dirt Trapper Doormats Non-Slip Low Profile Durable Door Mat for Outdoor Indoor Entrance Patio Front Back Door (40 x 60cm Black)
- Price
- £8.55
- Rating
- 4.2/5
- Reviews
- 3,641
- Age
- 3y ago
Yimobra Welcome Door Mat 75 x 43 cm Heavy Duty Durable Front Door Mat for Home Entrance Garage and Garden Outside Entryway Floor Mat Non Slip Fade Resistant Easy Clean Black
- Price
- £12.12
- Rating
- 4.3/5
- Reviews
- 4,490
- Age
- 2y ago
CaySep Floral Welcome Mats Flower Coir Door Mat Colorful Spring Door Mat Indoor Entrance Cute Decorative Outdoor Doormats Non Slip Outside Door Mats for Front Door Rugs 43 * 74cm
- Price
- £11.41
- Rating
- 3.9/5
- Reviews
- 215
- Age
- 2y ago
Eohak Welcome-Ish Front Door Mat - Welcome-Ish Depends Who You are Doormat Non Slip Backing Mat for Home Entry Farmhouse17x 29
- Price
- £11.16
- Rating
- 4.3/5
- Reviews
- 458
- Age
- 3y ago
Yimobra welcome door mat Heavy Duty Sturdy Front Mats for Home Entrance Outdoor Indoor Non Slip Backing Exterior Mats for Outside Patio Porch Farmhouse 75 x 43 cm Black Gray
- Price
- £13.25
- Rating
- 4.5/5
- Reviews
- 591
- Age
- 3y ago
Trending
90-day click momentum
Door Mat Indoor Outdoor Entrance 40x60 cm Faux Coir Front Door Mats with Thick Bristles Decorative Colorful Spring Flower Doormat Inside Non Slip Backing Outside Welcome Rug for Door Decor Small
- Price
- £12.17
- Rating
- 3.6/5
- Reviews
- 33
- Age
- 10mo ago
JVL Heavy Duty Welcome PVC Backed Coir Entrance Door Mat Vinyl Brown 33.5 x 60 cm 02-424
- Price
- £6.93
- Rating
- 4.4/5
- Reviews
- 2,324
- Age
- 14y ago
EDS Welcome Coir Door Mat Heavy Duty Non Slip Indoor Outdoor Mat Machine Washable Doormat & Shoe Scraper Removes Grass Mud & Dirt Perfect for Front Door Patio & Entrance(PACK OF 1 45 x 75 cm)
- Price
- £9.67
- Rating
- 4.6/5
- Reviews
- 72
- Age
- 1y ago
A1 Graphics Ltd Whalecum Doormat Funny Whale Pun Welcome Mat Rude Humour Gift Novelty Door Mat for Adults Naughty Housewarming Present
- Price
- £13.67
- Rating
- 3.6/5
- Reviews
- 3
- Age
- 1y ago
COLOR&GEOMETRY Super Heavyweight TPE Welcome Mat Outdoor 43x75cm Black
- Price
- £28.33
- Rating
- 4.4/5
- Reviews
- 243
- Age
- 1y ago
Newest
by launch date
OHS Coir Front Door Mat Welcome Print Stylish Scallop Edge Non-Slippery Heavy Duty Washable Door Mats Outdoor & Indoor Perfect for Dirt Trapping Bright Pink - 40 x 60cm
- Price
- £8.08
- Rating
- 4.4/5
- Reviews
- 69
- Age
- 10mo ago
Door Mat Indoor Outdoor Entrance 40x60 cm Faux Coir Front Door Mats with Thick Bristles Decorative Colorful Spring Flower Doormat Inside Non Slip Backing Outside Welcome Rug for Door Decor Small
- Price
- £12.17
- Rating
- 3.6/5
- Reviews
- 33
- Age
- 10mo ago
AMEHA Door Mat Indoor & Outdoor Brown 40x60 Cm Heavy Duty Rubber Door Mats Dirt Trapper Non Slip Washable Barrier Floor Mat Entrance Rug Shoes Scraper Super Absorbent Front Doormats
- Price
- £4.48
- Rating
- 4.3/5
- Reviews
- 1,267
- Age
- 11mo ago
Flatro Coir Outdoor Door Mat | 60 X 40cm Coconut Coir Welcome Mat | Entrance Doormat with Non-Slip Rubber Backing for Trapping Dirt Mud & Moisture (Welcome Pack of 1)
- Price
- £10.03
- Rating
- 4.4/5
- Reviews
- 72
- Age
- 1y ago
A1 Graphics Ltd Whalecum Doormat Funny Whale Pun Welcome Mat Rude Humour Gift Novelty Door Mat for Adults Naughty Housewarming Present
- Price
- £13.67
- Rating
- 3.6/5
- Reviews
- 3
- Age
- 1y ago
Competition: brands, sellers & click share
Clicks spread well past the top 5 (32% combined) — an open shelf where new products get seen.
Brands
34 rising
Sellers
52
Top-5 brand share
45%
Top 20: 89%
Top-5 click share
32%
Top 20: 74%
Open market
50%
- Yimobra15%
- Homaxy12%
- OHS7%
- CaySep6%
- Eohak5%
- EDS5%
Welcome Mat demand & seasonality
Weekly search volume, with the niche's key stats alongside.
No pronounced peak months · busiest ÷ quietest = 1.3×
Top Welcome Mat search terms shoppers use
The exact queries shoppers type, with yearly volume, growth and conversion.
- welcome mat124K/yr
- welcome mat outdoor27K/yr
- welcome door mat19K/yr
- outdoor welcome mat9K/yr
What reviews say buyers love and hate about Welcome Mat
What buyers mention most, as a share of all reviews.
What buyers love
83% of reviews“Good quality mat”
“Fair price”
“As described”
“Really bright colours”
“Easy to clean”
What buyers complain about
76% of reviews“Runs small”
“Not great quality”
“A little thinner than expected”
“It doesnt last”
“looks more expensive than it was”
Welcome Mat return rate & reasons
Why buyers send it back, as a share of all return requests.
1.2%
Return rate
76%
Fixable by listing
The "fixable" share counts expectation-mismatch reasons — size, look, advertised-vs-actual — that better copy and images address.
Common Welcome Mat questions
The questions sellers ask about this niche, answered from the tracked metrics.
Related niches
Same-category niches scoring near this one — the next ones worth researching.
Best Flapen score
The highest-scoring niches we track right now, across every category.
