Welcome Mat

Shoppers searched for this 178K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. An estimated 2.3% of those searches ended in a purchase. Searches in the last 90 days moved -2.1% against the 90 days before. Searches, conversion and average price together put the market at an estimated £43K a year.

Searches, last 12 months

178K

Growth, 90 days vs prior 90

-2.1%

Conversion, latest week

2.3%

Market size, estimated

£43Ka year

Peak month

September1.3× the quietest month

Top search term

welcome mat124K searches a year

Listings sell for £10.64 on average, from £4.45 to £28.33. Amazon reports units sold in ranges. This niche sold 4K to 5K a year. The average listing sells 0 to 100 of them. At £10.64 that is £0 to £1K a year per listing.

Average price

£10.64under the $15 to $100 sweet spot

Price range

£4.45–£28.33

Amazon United Kingdom median price

£12.12across 27,606 niches

Units sold a year

4K–5K

Units per listing a year

0–100

Revenue per listing a year

£0–£1K

Returns

1.2%of orders · Amazon United Kingdom median 0.6%

82% of listings pay for placement with sponsored ads. 63% ship with Prime. On an average day, 7.3% of listings are out of stock. The average listing ranks #234 within Doormats. It carries 1,207 reviews at 4.33 stars, so a new listing needs social proof before a better product.

Sponsored listings

82%

Prime listings

63%

Out of stock, average day

7.3%

Average rank

#234in Doormats

Average rating

4.33 starsAmazon United Kingdom average 4.36 stars

Average reviews

1,207per listing

Listings tracked

51

14 products launched here in the last 12 months. 1 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 36 months on average, so the names here are settling in.

Launched, last 12 months

14

Successful launches

1Amazon's first-year sales bar

Average brand age

36 months