weighted blanket king size
Skip itSoft demand (-41.9% this quarter) — this niche doesn't clear our bar today.
Returns
Incredible0.9%return rate — above 5% kills the launch gate
Avg price
Incredible£29.98avg listing price — sweet spot $15–$100
Price range
Incredible£16.79–£59.17cheapest to priciest tracked listing — scored on the share inside $15–$100
Competition
Good52%top-5 click share — leaders hold, buyers still browse
Quality gap
Okay4.5★avg incumbent rating — lower means beatable quality
Brand share
Okay83%top-5 brand share — brands hold most of the demand
Review moat
Bad6,026.69avg incumbent reviews — the moat a new listing must climb
Conversion
Bad1.7%search→purchase rate — share of searches ending in a sale
Market size
Bad£25K£25K/yr · 50K searches
Growth
Bad-41.9%90-day search growth — must beat 0% to launch
According to Flapen's Amazon United Kingdom niche tracking, weighted blanket king size is a £25K/yr Amazon United Kingdom market (50K searches/yr). The top 5 brands hold 83% of demand. Demand peaks in Jan–Sep–Oct–Nov–Dec. Verdict: Skip it — 40/100.
Data updated Jul 28, 2026 · scored weekly · How we score niches
weighted blanket king size market data
- Units sold / yr
- 500–750
- avg 0–100/product
- Revenue / yr
- £15K–£22K
- units × avg price
- Conversion rate
- 1.7%
- Avg BSR
- #31
- Page quality
- 0%
- Prime
- 52%
- Sponsored
- 69%
- Out of stock
- 0.3%
- Avg brand age
- 39 months
- Avg seller age
- 210 days
Competition & brand share
The top 5 products take 52% of clicks — established leaders, but buyers still shop beyond them.Brands
14 falling
Sellers
22
Top-5 brand share
83%
Top 20: 100%
Top-5 click share
52%
Top 20: 92%
Open market
14%
- Brentfords43%
- Silentnight16%
- Winthome12%
- Good Nite8%
- Sivio4%
- HIG3%
- Open — no brand owns it (8 brands, 14%)
Demand & seasonality
Weekly Amazon search volume, last 100 weeks — -41.9% search growth over the last 90 days.Peak months: Jan, Sep, Oct, Nov, Dec · busiest ÷ quietest = 4.5×
Top weighted blanket king size search terms
- weighted duvet19K/yr
- weighted blanket king size18K/yr
- king size weighted blanket7K/yr
- weighted blanket 9kg5K/yr
- weighted blanket adult king size909/yr
Top weighted blanket king size products on Amazon
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
All 24 tracked products in this niche — three views at once, no toggling.
Top sellers
by 90-day click share
Brentfords Weighted Blanket Adult 8kg Black Double Weighted Blanket Anxiety Relief for Adults Soft Comfy Heavy Blanket for Bed Sofas 150 x 200cm (17lb) (Disclaimer Only suitable for age 3+ years)
Brentfords£19.024.6★20,642 rev
Brentfords Weighted Blanket Adult 8kg Forest Green Double Weighted Blanket Anxiety Relief for Adults Soft Comfy Heavy Blanket for Bed Sofas 150 x 200cm 17lb Disclaimer Only suitable for age 3+ years
Brentfords£19.654.6★20,642 rev
Winthome Weighted Blanket Adult Heavy Blanket Designed for Insomnia Anxiety and Stress Relief with Premium Glass Beads Weighted Blanket Double QUEEN Size (Grey 150x200cm 8kg)
Winthome£36.584.5★659 rev
Silentnight Wellbeing Weighted Blanket - Anxiety & Stress Relief for Adults Insomnia Therapy - Sensory Calming Heavy Quilted Hug Blanket - 9kg 150x200cm Grey
Silentnight£39.744.5★1,235 rev
Brentfords Weighted Blanket Adult 8kg Silver Grey Therapy Autism Insomnia Anxiety Relief for Adults King - 150 x 200cm - (Disclaimer Only suitable for age 3+ years)
Brentfords£19.384.6★20,642 rev
Newest
by launch date
Harbour Housewares Weighted Blanket 8kg with Storage Bag 150x200cm Grey Weight Blanket for Anxiety Stress Relief & Deep Sleep Soft Fabric Calming Throw with Glass Bead Filling
Harbour Housewares£18.4659 rev
BREFR Weighted Blanket King Size 220x230 cm 20 lbs Heavy Blanket for Adults | Calms Restlessness & Promotes Relaxation | Soft Navy Cover (Machine Washable)
BREFR£44.5023 rev
Winthome Weighted Blanket Adult Heavy Blanket Designed for Insomnia Anxiety and Stress Relief with Premium Glass Beads Weighted Blanket Double QUEEN Size (Grey 150x200cm 8kg)
Winthome£36.58659 rev
Winthome Weighted Blanket Adult Heavy Blanket Designed for Insomnia Anxiety and Stress Relief with Premium Glass Beads Weighted Blanket Double QUEEN Size (Grey 150x200cm 6kg)
Winthome£33.51659 rev
Good Nite Weighted Blanket Adults 6 kg For Better Sleep Stress Relief
Good Nite£27.251,676 rev
Trending
90-day click momentumBrentfords Weighted Blanket Adult 8kg Black Double Weighted Blanket Anxiety Relief for Adults Soft Comfy Heavy Blanket for Bed Sofas 150 x 200cm (17lb) (Disclaimer Only suitable for age 3+ years)
Brentfords£19.024.6★
WAVVE Fleece Blanket King Size XXL Gray 7.5ft x 9ft - Fluffy Soft Warm Versatile Extra Large Throw Blanket for Bed/Sofa/Couch Gray 270x230 cm
WAVVE£21.164.5★
Good Nite Weighted Blanket Adults 6 kg For Better Sleep Stress Relief
Good Nite£27.254.6★
Brentfords Weighted Blanket Adult 8kg Forest Green Double Weighted Blanket Anxiety Relief for Adults Soft Comfy Heavy Blanket for Bed Sofas 150 x 200cm 17lb Disclaimer Only suitable for age 3+ years
Brentfords£19.654.6★
HIG 3 Pieces Grey Reversible Coverless Duvet 10.5 Tog - King
HIG£30.124.4★
What buyers say about weighted blanket king size
What buyers praise and complain about, mined from review topics.What buyers love
“Premium quality”
“Good sleep”
“Lovely and warm”
“Im really pleased with the weight”
“very comfortable”
“Good value for money”
“Decent weight”
“exactly what i wanted”
“The material is soft”
“is a good size”
What buyers complain about
“Very heavy”
“it wasnt thick as I expected”
“Low quality”
“Wrong sizes”
“Not very cooling”
“£10 cheaper”
“Clearly the compartment construction is weak, loose, not enough stitching”
“Smelled really weird when it first arrived”
“too slippery, just slides off you and the bed unless you cling to it”
“a bit of false advertising”
Top return reasons
Common questions
- Is weighted blanket king size profitable to sell on Amazon United Kingdom?
- The niche generates £25K/yr across 29 tracked products. 1 of 2 products launched in the last 360 days are still selling. 90-day search growth is -41.9%. Flapen's verdict: Skip it (40/100).
- How competitive is the weighted blanket king size niche?
- 14 brands and 22 sellers compete. The top 5 products take 52% of clicks and top 5 brands hold 83% of demand.
- What do buyers complain about in weighted blanket king size?
- Top complaints mined from reviews: Weight Heavy, Thickness, Quality-Overall. The return rate is 0.9%.
- When does demand for weighted blanket king size peak?
- Demand peaks in Jan–Sep–Oct–Nov–Dec; the busiest month runs 4.5× the quietest.
- What does it cost to enter the weighted blanket king size niche?
- Listings span £16.79–£59.17; the average listing price is £29.98 (sweet spot $15–$100). The average incumbent carries 6,027 reviews — the moat a new listing must climb.