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Weighted Blanket King Size

Fail

Demand is soft, at -41.9% this quarter, so Weighted Blanket King Size is a Fail.

Flapen Score
40
40 / 100
Ranks 4,839 of 5,777 Home & Garden niches · −11 vs the category median of 51
Market size
£25K/yr50K searches / yr
90-day growth
-41.9%search demand this quarter
Competition
52%top-5 click share · 14 brands · 22 sellers

Flapen Score

Weighted Blanket King Size against its category

The dotted line is the Home & Garden average. Past it, Weighted Blanket King Size is stronger. Inside it, weaker.

40Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Weighted Blanket King Size market on Amazon at a glance

Shoppers on Amazon United Kingdom searched for Weighted Blanket King Size 50K times last year and spent an estimated £25K. The top 5 brands take 83% of clicks. Demand peaks in Jan–Sep–Oct–Nov–Dec. Flapen scores it 40 out of 100, a Fail.

01 · Demand

1.7% of searches ended in a purchase last week.

Shoppers searched for this 50K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. In the latest week, 1.7% of those searches ended in a purchase. Searches in the last 90 days moved -41.9% against the 90 days before. Searches, conversion and average price together put the market at an estimated £25K a year.

Searches, last 12 months
50K
Growth, 90 days vs prior 90
-41.9%
Conversion, latest week
1.7%
Market size, estimated
£25Ka year
Peak month
November4.5× the quietest month
Top search term
weighted duvet19K searches a year

02 · Price

A sale here is worth £29.98.

Listings sell for £29.98 on average, from £16.79 to £59.17. Amazon reports units sold in ranges. This niche sold 500 to 750 a year. The average listing sells 0 to 100 of them. At £29.98 that is £0 to £3K a year per listing.

Average price
£29.98inside the $15 to $100 sweet spot
Price range
£16.79–£59.17
Amazon United Kingdom median price
£12.12across 27,606 niches
Units sold a year
500–750
Units per listing a year
0–100
Revenue per listing a year
£0–£3K
Returns
0.9%of orders · Amazon United Kingdom median 0.6%

03 · Entry bar

The bar here is reviews.

69% of listings pay for placement with sponsored ads. 52% ship with Prime. On an average day, 0.3% of listings are out of stock. The average listing ranks #31 within Home Textiles. It carries 6,027 reviews at 4.51 stars, so a new listing needs social proof before a better product.

Sponsored listings
69%
Prime listings
52%
Out of stock, average day
0.3%
Average rank
#31in Home Textiles
Average rating
4.51 starsAmazon United Kingdom average 4.36 stars
Average reviews
6,027per listing
Listings tracked
29

04 · Newcomers

Amazon counts 1 of last year's 2 launches as successful.

2 products launched here in the last 12 months. Amazon counts 1 of them as successful launches, new products that hit its first-year sales bar. The brands on the shelf have sold for 39 months on average, so the names here are settling in.

Launched, last 12 months
2
Successful launches
1Amazon's first-year sales bar
Average brand age
39 months

Products

Top Weighted Blanket King Size products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Competition

Competition: brands, sellers & click share

The top 5 products take 52% of clicks. Leaders hold, but buyers still shop past them.

£0£1K£2K£3K£4K101001K10K100K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

14 falling

Sellers

22

Top-5 brand share

83%

Top 20: 100%

Top-5 click share

52%

Top 20: 92%

Open market

14%

  • Brentfords43%
  • Silentnight16%
  • Winthome12%
  • Good Nite8%
  • Sivio4%
  • HIG3%
  • Open — no brand owns it (8 brands, 14%)

Demand

Weighted Blanket King Size search demand

Weekly searches over the year, seasonality beneath. Pick a range.

2K2KSpike '24Holiday '24Spike '25Black Friday '25Spike '26DecMarJunAugNovMarMay

Peak months: Jan, Sep, Oct, Nov, Dec · busiest ÷ quietest = 4.5×

Search terms

Top Weighted Blanket King Size search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • weighted duvet19K/yr
  • weighted blanket king size18K/yr
  • king size weighted blanket7K/yr
  • weighted blanket 9kg5K/yr
  • weighted blanket adult king size909/yr

Reviews and returns

What reviews say buyers love and hate about Weighted Blanket King Size

What buyers praise, what they complain about and why they send it back, from the reviews.

Complain

Weight Heavy17%−0.07

Very heavy

Heavy to carry around

Slightly heavier than I expected

Thickness7%−0.04

it wasnt thick as I expected

The fabric is thinner than our other one

Not as thick as I thought-

Quality-Overall7%+0.86

Low quality

Good quality a little thin in my opinion

Abysmal - pay more for a better quality product

Size-Overall5%−0.01

Wrong sizes

The blanket is definitely not big enough for me

Too small

Heating5%−0.02

Not very cooling

warms up quickly which is disappointing

Umm not really that cooling tbh is cool for couple of minutes then gets warm very quickly either side I use so wouldnt say its really very cooling in this very hot weather

Love

Quality-Overall18%+0.86

Premium quality

seems well made

Excellent product

Sleep Quality13%+0.99

Good sleep

really helps get me to sleep

my sleep has improved

Warmth9%+0.68

Lovely and warm

keeps you warm when it's cool

keeps you cool when it's warm

Weight Light8%+0.36

Im really pleased with the weight

Its the perfect weight for me to get a cozy nights sleep

Lightweight

Comfort-Overall8%+0.71

very comfortable

It also gives a really comforting

it has genuinely become one of the most useful comfort items I've purchased

Return

0.9% Return rate 20% Fixable by listing

Weight Heavy49%██▇▇█▇

Very heavy

Heavy to carry around

Slightly heavier than I expected

Size-Overall13%▅▆██▇▅

Wrong sizes

The blanket is definitely not big enough for me

Too small

Material Quality5%▃▇▄█▃▄
Quality-Overall4%█▅▆▃▅▃

Low quality

Good quality a little thin in my opinion

Abysmal - pay more for a better quality product

Comfort-Overall3%█▇▄▅▄▆

FAQ

Common Weighted Blanket King Size questions

Answered from the same tracked data.