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Weighted Blanket King Size

soft demand (-41.9% this quarter) — Weighted Blanket King Size doesn't clear our bar today.

Flapen Score

40
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Market size 6Growth 4Conversion 21Competition 55Returns 96Price range 95Avg price 95Brand share 37Review moat 24Quality gap 40
This niche Category average

Is Weighted Blanket King Size profitable on Amazon?

According to Flapen's Amazon United Kingdom niche tracking, Weighted Blanket King Size is a £25K/yr Amazon United Kingdom market (50K searches/yr). The top 5 brands hold 83% of demand. Demand peaks in Jan–Sep–Oct–Nov–Dec. Verdict: Skip it — 40/100.

Weighted Blanket King Size: the Amazon niche in one read

Everything a seller checks before entering, in three answers.

Is the demand real?

Not really. Search demand moved -41.9% over the last 90 days and 1.7% of searches end in a purchase.

£25K

revenue / yr

Units sold / yr750
Search volume / yr-41.9%50K
Conversion rate1.7%
Avg price£29.98

Who owns the niche?

The top 5 brands hold 83% of demand, so 17% of the market is open.

17%

open market share

Brands · sellers14 · 22
Top-5 product click share52%
Open market17%
Avg brand age39 months

Is there a way in?

Listing quality. The average product page scores 0/100 on content standards. Incumbents average 4.5★ — the gap to enter on.

0/100

page quality · 29 products

Sponsored placement69%
New entrants (1y)2· 1 succeeded
Avg rating4.5★
Avg reviews6,027

Top Weighted Blanket King Size products & what they sell for

Every tracked product — its share of the shelf, its review moat, and what it sells for.

Competition: brands, sellers & click share

The top 5 products take 52% of clicks — established leaders, but buyers still shop beyond them.

£0£1K£2K£3K£4K101001K10K100K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

14 falling

Sellers

22

Top-5 brand share

83%

Top 20: 100%

Top-5 click share

52%

Top 20: 92%

Open market

14%

  • Brentfords43%
  • Silentnight16%
  • Winthome12%
  • Good Nite8%
  • Sivio4%
  • HIG3%
  • Open — no brand owns it (8 brands, 14%)

Weighted Blanket King Size demand & seasonality

Weekly search volume, with the niche's key stats alongside.

Volume50KCVR1.7%Products29Brands14Top 5 Brands83%OOS Rate0.3%Rating4.5★Reviews6,027Avg BSR#31
2K2KSpike '24Holiday '24Spike '25Black Friday '25Spike '26DecMarJunAugNovMarMay

Peak months: Jan, Sep, Oct, Nov, Dec · busiest ÷ quietest = 4.5×

Top Weighted Blanket King Size search terms shoppers use

The exact queries shoppers type, with yearly volume, growth and conversion.

  • weighted duvet19K/yr
  • weighted blanket king size18K/yr
  • king size weighted blanket7K/yr
  • weighted blanket 9kg5K/yr
  • weighted blanket adult king size909/yr

What reviews say buyers love and hate about Weighted Blanket King Size

What buyers mention most, as a share of all reviews.

What buyers love

78% of reviews
Quality-Overall18%

Premium quality

Sleep Quality13%

Good sleep

Warmth9%

Lovely and warm

Weight Light8%

Im really pleased with the weight

Comfort-Overall8%

very comfortable

What buyers complain about

57% of reviews
Weight Heavy17%

Very heavy

Thickness7%

it wasnt thick as I expected

Quality-Overall7%

Low quality

Size-Overall5%

Wrong sizes

Heating5%

Not very cooling

Weighted Blanket King Size return rate & reasons

Why buyers send it back, as a share of all return requests.

0.9%

Return rate

20%

Fixable by listing

The "fixable" share counts expectation-mismatch reasons — size, look, advertised-vs-actual — that better copy and images address.

1Weight Heavy
49%
2Size-Overall
13%
3Material Quality
5%
4Quality-Overall
4%
5Comfort-Overall
3%

Common Weighted Blanket King Size questions

The questions sellers ask about this niche, answered from the tracked metrics.

Flapen scores Weighted Blanket King Size 40/100 on Amazon United Kingdom — Skip it. The niche generates £25K/yr across 29 tracked products. 1 of 2 products launched in the last 360 days are still selling. Search demand moved -41.9% over the last 90 days.
Search demand for Weighted Blanket King Size on Amazon United Kingdom peaks in Jan–Sep–Oct–Nov–Dec, where the busiest month runs 4.5× the quietest.