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Weighted Blanket for Children

Fail

Demand is soft, at -36.2% this quarter, so Weighted Blanket for Children is a Fail.

Flapen Score
39
39 / 100
Ranks 4,947 of 5,777 Home & Garden niches · −12 vs the category median of 51
Market size
£111K/yr353K searches / yr
90-day growth
-36.2%search demand this quarter
Competition
61%top-5 click share · 12 brands · 16 sellers

Flapen Score

Weighted Blanket for Children against its category

The dotted line is the Home & Garden average. Past it, Weighted Blanket for Children is stronger. Inside it, weaker.

39Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Weighted Blanket for Children market on Amazon at a glance

Shoppers on Amazon United Kingdom searched for Weighted Blanket for Children 353K times last year and spent an estimated £111K. The top 5 brands take 86% of clicks. Demand peaks in Jan–Oct–Nov–Dec. Flapen scores it 39 out of 100, a Fail.

01 · Demand

An estimated 1.8% of those searches ended in a purchase.

Shoppers searched for this 353K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. An estimated 1.8% of those searches ended in a purchase. Searches in the last 90 days moved -36.2% against the 90 days before. Searches, conversion and average price together put the market at an estimated £111K a year.

Searches, last 12 months
353K
Growth, 90 days vs prior 90
-36.2%
Conversion, latest week
1.8%
Market size, estimated
£111Ka year
Peak month
December3.6× the quietest month
Top search term
weighted blanket kids159K searches a year

02 · Price

A sale here is worth £17.35.

Listings sell for £17.35 on average, from £11.69 to £32.49. Amazon reports units sold in ranges. This niche sold 8K to 10K a year. The average listing sells 250 to 500 of them. At £17.35 that is £4K to £9K a year per listing.

Average price
£17.35inside the $15 to $100 sweet spot
Price range
£11.69–£32.49
Amazon United Kingdom median price
£12.12across 27,606 niches
Units sold a year
8K–10K
Units per listing a year
250–500
Revenue per listing a year
£4K–£9K
Returns
0.4%of orders · Amazon United Kingdom median 0.6%

03 · Entry bar

The bar here is reviews.

78% of listings pay for placement with sponsored ads. 26% ship with Prime. On an average day, 14.8% of listings are out of stock. The average listing ranks #142 within Home Textiles. It carries 3,331 reviews at 4.59 stars, so a new listing needs social proof before a better product.

Sponsored listings
78%
Prime listings
26%
Out of stock, average day
14.8%
Average rank
#142in Home Textiles
Average rating
4.59 starsAmazon United Kingdom average 4.36 stars
Average reviews
3,331per listing
Listings tracked
23

04 · Newcomers

0 of last year's 5 launches cleared the first-year sales bar.

5 products launched here in the last 12 months. 0 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 34 months on average, so a newcomer is not facing entrenched names.

Launched, last 12 months
5
Successful launches
0Amazon's first-year sales bar
Average brand age
34 months

Products

Top Weighted Blanket for Children products & what they sell for

The products selling here, as shoppers see them on Amazon. Shelf share and sales are our estimates.

Prices and ratings read from Amazon on Jul 28, 2026. The live listing can differ.

Competition

Competition: brands, sellers & click share

The top 5 products take an estimated 61% of clicks. Leaders hold, but buyers still shop past them.

£0£11K£22K£33K£44K101001K10K100K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

12 flat

Sellers

16

Est. top-5 brand share

86%

Top 20: 100%

Est. top-5 click share

61%

Top 20: 96%

Open market

11%

  • OHS50%
  • Silentnight12%
  • Vivo Technologies10%
  • Dreamscene10%
  • Brentfords5%
  • viceroy bedding3%
  • Open — no brand owns it (6 brands, 11%)

Demand

Weighted Blanket for Children search demand

Weekly searches over the year, seasonality beneath. Pick a range.

15K10KSpike '24Holiday '24Spike '25Black Friday '25SepDecMarJunAugNovMarMay

Peak months: Jan, Oct, Nov, Dec · busiest ÷ quietest = 3.6×

Search terms

Top Weighted Blanket for Children search terms shoppers use

The exact words shoppers type, with estimated yearly volume, growth, and conversion.

  • weighted blanket kids159K/yr
  • kids weighted blanket68K/yr
  • weighted blanket for kids29K/yr
  • weighted blanket for children17K/yr
  • childrens weighted blanket11K/yr
  • toddler weighted blanket6K/yr
  • weighted blanket 3kg6K/yr
  • 3kg weighted blanket7K/yr
  • 2kg weighted blanket4K/yr
  • weighted blanket kids autism8K/yr

Reviews and returns

What reviews say buyers love and hate about Weighted Blanket for Children

We read the reviews and the return reasons for every product selling here.

15%of positive reviews mention “Sleep Quality”
15%of negative reviews mention “Weight Heavy”
0.4%of orders come back
“felt it was too heavy for my slim 4 year old”
A buyer, on “Weight Heavy”15% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

19 topics

NegativePositive

FAQ

Common Weighted Blanket for Children questions

Answered from the same tracked data.

Figures on this page are estimates modeled from public Amazon pages and third-party keyword data. Amazon does not supply them, and no connected seller's data is used. How we handle Amazon data