weighted blanket for children
Skip itSoft demand (-36.2% this quarter) — this niche doesn't clear our bar today.
Returns
Incredible0.4%return rate — above 5% kills the launch gate
Price range
Great£11.69–£32.49cheapest to priciest tracked listing — scored on the share inside $15–$100
Avg price
Great£17.35avg listing price — sweet spot $15–$100
Competition
Okay61%top-5 click share — leaders hold, buyers still browse
Brand share
Okay86%top-5 brand share — brands hold most of the demand
Review moat
Okay3,330.52avg incumbent reviews — the moat a new listing must climb
Market size
Okay£111K£111K/yr · 353K searches
Quality gap
Okay4.6★avg incumbent rating — lower means beatable quality
Conversion
Bad1.8%search→purchase rate — share of searches ending in a sale
Growth
Bad-36.2%90-day search growth — must beat 0% to launch
According to Flapen's Amazon United Kingdom niche tracking, weighted blanket for children is a £111K/yr Amazon United Kingdom market (353K searches/yr). The top 5 brands hold 86% of demand. Demand peaks in Jan–Oct–Nov–Dec. Verdict: Skip it — 39/100.
Data updated Jul 28, 2026 · scored weekly · How we score niches
weighted blanket for children market data
- Units sold / yr
- 8K–10K
- avg 250–500/product
- Revenue / yr
- £139K–£174K
- units × avg price
- Conversion rate
- 1.8%
- Avg BSR
- #142
- Page quality
- 0%
- Prime
- 26%
- Sponsored
- 78%
- Out of stock
- 14.8%
- Avg brand age
- 34 months
- Avg seller age
- 193 days
Competition & brand share
The top 5 products take 61% of clicks — established leaders, but buyers still shop beyond them.Brands
12 flat
Sellers
16
Top-5 brand share
86%
Top 20: 100%
Top-5 click share
61%
Top 20: 96%
Open market
11%
- OHS50%
- Silentnight12%
- Vivo Technologies10%
- Dreamscene10%
- Brentfords5%
- viceroy bedding3%
- Open — no brand owns it (6 brands, 11%)
Demand & seasonality
Weekly Amazon search volume, last 104 weeks — -36.2% search growth over the last 90 days.Peak months: Jan, Oct, Nov, Dec · busiest ÷ quietest = 3.6×
Top weighted blanket for children search terms
- weighted blanket kids159K/yr
- kids weighted blanket68K/yr
- weighted blanket for kids29K/yr
- weighted blanket for children17K/yr
- childrens weighted blanket11K/yr
- toddler weighted blanket6K/yr
- weighted blanket 3kg6K/yr
- 3kg weighted blanket7K/yr
- 2kg weighted blanket4K/yr
- weighted blanket kids autism8K/yr
Top weighted blanket for children products on Amazon
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
All 23 tracked products in this niche — three views at once, no toggling.
Top sellers
by 90-day click share
OHS Weighted Blanket Teddy Fleece 3kg Space Navy Perfect for Gifting Therapy Autism Insomnia Anxiety Relief for Adults Single - 100 x 150cm - (Disclaimer:Only Suitable for Age 3+Years)
OHS£13.814.7★716 rev
OHS Weighted Blanket 3kg Hearts Reversible Sleep Therapy Insomnia Anxiety Relief for Adults Pink/Purple - 150 x 100cm (Disclaimer:Only suitable for age 3+years)
OHS£13.344.7★716 rev
Silentnight Wellbeing Weighted Blanket - Anxiety & Stress Relief for Kids Insomnia Therapy - Sensory Calming Heavy Quilted Hug Blanket - 3kg 100x150cm Grey
Silentnight£25.574.5★1,235 rev
Dreamscene Star Weighted Blanket Adult 3kg Silver Grey Therapy Insomnia Anxiety Relief for Adults Reversible Soft Teddy Fleece Throw 100x150cm (Disclaimer:Only suitable for age 3+years)
Dreamscene£13.514.7★3,244 rev
OHS Weighted Blanket Teddy Fleece 3kg Dino Grey Heavy Blanket Sleep Therapy Autism Insomnia Anxiety Relief for Adults Single - 100 x 150cm - (Disclaimer:Only Suitable for Age 3+Years)
OHS£14.584.7★716 rev
Newest
by launch date
Dinosaur Theme Weighted Blanket Fluffy Quilted Pockets Throw with Non-Toxic Glass Beads Therapy Anxiety Relief Insomnia Autism Soft and Cozy Colourful Dino Throw Blanket 100 x 150cm - 3kg
Vivo Technologies£15.0936 rev
Star Theme Weighted Blanket Fluffy Quilted Pockets Throw with Non-Toxic Glass Beads Therapy Anxiety Relief Insomnia Autism Soft and Cozy Pink Star Throw Blanket 100 x 150cm - 3kg
Vivo Technologies£15.7136 rev
Space Themed Weighted Blanket Fluffy Quilted Pockets Throw with Non-Toxic Glass Beads Therapy Anxiety Relief Insomnia Autism Soft and Cozy Astronaut Galaxy Planet Throw Blanket 100 x 150cm - 3kg
Vivo Technologies£15.5936 rev
OHS Unicorn Weighted Blanket Reversible 3kg Super Soft Weighted Blanket Adult Sleep Therapy Stress Anxiety Relief for Adults Lilac - 100x150cm (Disclaimer: Only suitable for age 3+years)
OHS£13.73716 rev
Brentfords Weighted Blanket Adult 6kg Hot Pink Gifts for Women Sleep Therapy Autism Stress Anxiety Relief for Adults Single - 125 x 180cm 6kg(13lb) - (Disclaimer Only suitable for age 3+ years)
Brentfords£11.6920,642 rev
Trending
90-day click momentum
Sleepymoon Weighted Blanket Heavy Blanket (Cotton Unicorn 100 * 150cm-2kg)
Sleepymoon£25.274.6★
Star Theme Weighted Blanket Fluffy Quilted Pockets Throw with Non-Toxic Glass Beads Therapy Anxiety Relief Insomnia Autism Soft and Cozy Pink Star Throw Blanket 100 x 150cm - 3kg
Vivo Technologies£15.714.6★
Space Themed Weighted Blanket Fluffy Quilted Pockets Throw with Non-Toxic Glass Beads Therapy Anxiety Relief Insomnia Autism Soft and Cozy Astronaut Galaxy Planet Throw Blanket 100 x 150cm - 3kg
Vivo Technologies£15.594.6★
Brentfords Weighted Blanket Adult 6kg Hot Pink Gifts for Women Sleep Therapy Autism Stress Anxiety Relief for Adults Single - 125 x 180cm 6kg(13lb) - (Disclaimer Only suitable for age 3+ years)
Brentfords£11.694.6★
viceroy bedding Weighted Blanket for Autism Anxiety - 100% Cotton with Sensory Soft Dot Reverse Side - Heavy Weight Blanket for Sleep Therapy - GREY STARS (100cm x 155cm - 3.2kg)
viceroy bedding£15.724.7★
What buyers say about weighted blanket for children
What buyers praise and complain about, mined from review topics.What buyers love
“helps with my daughter's sleep”
“The quality of this blanket is excellent”
“The weight feels balanced”
“Lovely and Soft”
“Excellent value”
“Nice and heavy”
“comforting”
“Warm”
“The fabric is a lovely shade of pink with a pretty star design”
“Better than I expected”
What buyers complain about
“felt it was too heavy for my slim 4 year old”
“Leaks beads”
“Cannot be washed in machine”
“Stinks”
“For being a lot thinner than most I thought it would not be as good as others”
“Not worth the money”
“not good quality”
“The colour of thisnitems runs off alot”
“shorter in length”
“The blanket came plastic-wrapped and the outer is, sadly, made of polyester rather than cotton”
Top return reasons
Common questions
- Is weighted blanket for children profitable to sell on Amazon United Kingdom?
- The niche generates £111K/yr across 23 tracked products. 0 of 5 products launched in the last 360 days are still selling. 90-day search growth is -36.2%. Flapen's verdict: Skip it (39/100).
- How competitive is the weighted blanket for children niche?
- 12 brands and 16 sellers compete. The top 5 products take 61% of clicks and top 5 brands hold 86% of demand.
- What do buyers complain about in weighted blanket for children?
- Top complaints mined from reviews: Weight Heavy, Leak-Proof, Washability. The return rate is 0.4%.
- When does demand for weighted blanket for children peak?
- Demand peaks in Jan–Oct–Nov–Dec; the busiest month runs 3.6× the quietest.
- What does it cost to enter the weighted blanket for children niche?
- Listings span £11.69–£32.49; the average listing price is £17.35 (sweet spot $15–$100). The average incumbent carries 3,331 reviews — the moat a new listing must climb.