Weighted Blanket for Children
FailDemand is soft, at -36.2% this quarter, so Weighted Blanket for Children is a Fail.
- Flapen Score
- 39 / 100Ranks 4,947 of 5,777 Home & Garden niches · −12 vs the category median of 5139
- Market size
- £111K/yr353K searches / yr
- 90-day growth
- -36.2%search demand this quarter
- Competition
- 61%top-5 click share · 12 brands · 16 sellers
Flapen Score
Weighted Blanket for Children against its category
The dotted line is the Home & Garden average. Past it, Weighted Blanket for Children is stronger. Inside it, weaker.
Market
The Weighted Blanket for Children market on Amazon at a glance
Shoppers on Amazon United Kingdom searched for Weighted Blanket for Children 353K times last year and spent an estimated £111K. The top 5 brands take 86% of clicks. Demand peaks in Jan–Oct–Nov–Dec. Flapen scores it 39 out of 100, a Fail.
01 · Demand
1.8% of searches ended in a purchase last week.
Shoppers searched for this 353K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. In the latest week, 1.8% of those searches ended in a purchase. Searches in the last 90 days moved -36.2% against the 90 days before. Searches, conversion and average price together put the market at an estimated £111K a year.
- Searches, last 12 months
- 353K
- Growth, 90 days vs prior 90
- -36.2%
- Conversion, latest week
- 1.8%
- Market size, estimated
- £111Ka year
- Peak month
- December3.6× the quietest month
- Top search term
- weighted blanket kids159K searches a year
02 · Price
A sale here is worth £17.35.
Listings sell for £17.35 on average, from £11.69 to £32.49. Amazon reports units sold in ranges. This niche sold 8K to 10K a year. The average listing sells 250 to 500 of them. At £17.35 that is £4K to £9K a year per listing.
- Average price
- £17.35inside the $15 to $100 sweet spot
- Price range
- £11.69–£32.49
- Amazon United Kingdom median price
- £12.12across 27,606 niches
- Units sold a year
- 8K–10K
- Units per listing a year
- 250–500
- Revenue per listing a year
- £4K–£9K
- Returns
- 0.4%of orders · Amazon United Kingdom median 0.6%
03 · Entry bar
The bar here is reviews.
78% of listings pay for placement with sponsored ads. 26% ship with Prime. On an average day, 14.8% of listings are out of stock. The average listing ranks #142 within Home Textiles. It carries 3,331 reviews at 4.59 stars, so a new listing needs social proof before a better product.
- Sponsored listings
- 78%
- Prime listings
- 26%
- Out of stock, average day
- 14.8%
- Average rank
- #142in Home Textiles
- Average rating
- 4.59 starsAmazon United Kingdom average 4.36 stars
- Average reviews
- 3,331per listing
- Listings tracked
- 23
04 · Newcomers
Amazon counts 0 of last year's 5 launches as successful.
5 products launched here in the last 12 months. Amazon counts 0 of them as successful launches, new products that hit its first-year sales bar. The brands on the shelf have sold for 34 months on average, so a newcomer is not facing entrenched names.
- Launched, last 12 months
- 5
- Successful launches
- 0Amazon's first-year sales bar
- Average brand age
- 34 months
Products
Top Weighted Blanket for Children products & what they sell for
Every tracked product: its share of the shelf, its reviews, and its price.
Top sellers
by 90-day click share
OHS Weighted Blanket Teddy Fleece 3kg Space Navy Perfect for Gifting Therapy Autism Insomnia Anxiety Relief for Adults Single - 100 x 150cm - (Disclaimer:Only Suitable for Age 3+Years)
- Price
- £13.81
- Rating
- 4.7/5
- Reviews
- 716
- Age
- 2y ago
OHS Weighted Blanket 3kg Hearts Reversible Sleep Therapy Insomnia Anxiety Relief for Adults Pink/Purple - 150 x 100cm (Disclaimer:Only suitable for age 3+years)
- Price
- £13.34
- Rating
- 4.7/5
- Reviews
- 716
- Age
- 1y ago
Silentnight Wellbeing Weighted Blanket - Anxiety & Stress Relief for Kids Insomnia Therapy - Sensory Calming Heavy Quilted Hug Blanket - 3kg 100x150cm Grey
- Price
- £25.57
- Rating
- 4.5/5
- Reviews
- 1,235
- Age
- 5y ago
Dreamscene Star Weighted Blanket Adult 3kg Silver Grey Therapy Insomnia Anxiety Relief for Adults Reversible Soft Teddy Fleece Throw 100x150cm (Disclaimer:Only suitable for age 3+years)
- Price
- £13.51
- Rating
- 4.7/5
- Reviews
- 3,244
- Age
- 5y ago
OHS Weighted Blanket Teddy Fleece 3kg Dino Grey Heavy Blanket Sleep Therapy Autism Insomnia Anxiety Relief for Adults Single - 100 x 150cm - (Disclaimer:Only Suitable for Age 3+Years)
- Price
- £14.58
- Rating
- 4.7/5
- Reviews
- 716
- Age
- 2y ago
Trending
90-day click momentum
Sleepymoon Weighted Blanket Heavy Blanket (Cotton Unicorn 100 * 150cm-2kg)
- Price
- £25.27
- Rating
- 4.6/5
- Reviews
- 43
- Age
- 6y ago
Star Theme Weighted Blanket Fluffy Quilted Pockets Throw with Non-Toxic Glass Beads Therapy Anxiety Relief Insomnia Autism Soft and Cozy Pink Star Throw Blanket 100 x 150cm - 3kg
- Price
- £15.71
- Rating
- 4.6/5
- Reviews
- 36
- Age
- 5mo ago
Space Themed Weighted Blanket Fluffy Quilted Pockets Throw with Non-Toxic Glass Beads Therapy Anxiety Relief Insomnia Autism Soft and Cozy Astronaut Galaxy Planet Throw Blanket 100 x 150cm - 3kg
- Price
- £15.59
- Rating
- 4.6/5
- Reviews
- 36
- Age
- 5mo ago
Brentfords Weighted Blanket Adult 6kg Hot Pink Gifts for Women Sleep Therapy Autism Stress Anxiety Relief for Adults Single - 125 x 180cm 6kg(13lb) - (Disclaimer Only suitable for age 3+ years)
- Price
- £11.69
- Rating
- 4.6/5
- Reviews
- 20,642
- Age
- 8mo ago
viceroy bedding Weighted Blanket for Autism Anxiety - 100% Cotton with Sensory Soft Dot Reverse Side - Heavy Weight Blanket for Sleep Therapy - GREY STARS (100cm x 155cm - 3.2kg)
- Price
- £15.72
- Rating
- 4.7/5
- Reviews
- 72
- Age
- 1y ago
Newest
by launch date
Dinosaur Theme Weighted Blanket Fluffy Quilted Pockets Throw with Non-Toxic Glass Beads Therapy Anxiety Relief Insomnia Autism Soft and Cozy Colourful Dino Throw Blanket 100 x 150cm - 3kg
- Price
- £15.09
- Rating
- 4.6/5
- Reviews
- 36
- Age
- 5mo ago
Star Theme Weighted Blanket Fluffy Quilted Pockets Throw with Non-Toxic Glass Beads Therapy Anxiety Relief Insomnia Autism Soft and Cozy Pink Star Throw Blanket 100 x 150cm - 3kg
- Price
- £15.71
- Rating
- 4.6/5
- Reviews
- 36
- Age
- 5mo ago
Space Themed Weighted Blanket Fluffy Quilted Pockets Throw with Non-Toxic Glass Beads Therapy Anxiety Relief Insomnia Autism Soft and Cozy Astronaut Galaxy Planet Throw Blanket 100 x 150cm - 3kg
- Price
- £15.59
- Rating
- 4.6/5
- Reviews
- 36
- Age
- 5mo ago
OHS Unicorn Weighted Blanket Reversible 3kg Super Soft Weighted Blanket Adult Sleep Therapy Stress Anxiety Relief for Adults Lilac - 100x150cm (Disclaimer: Only suitable for age 3+years)
- Price
- £13.73
- Rating
- 4.7/5
- Reviews
- 716
- Age
- 7mo ago
Brentfords Weighted Blanket Adult 6kg Hot Pink Gifts for Women Sleep Therapy Autism Stress Anxiety Relief for Adults Single - 125 x 180cm 6kg(13lb) - (Disclaimer Only suitable for age 3+ years)
- Price
- £11.69
- Rating
- 4.6/5
- Reviews
- 20,642
- Age
- 8mo ago
Competition
Competition: brands, sellers & click share
The top 5 products take 61% of clicks. Leaders hold, but buyers still shop past them.
Brands
12 flat
Sellers
16
Top-5 brand share
86%
Top 20: 100%
Top-5 click share
61%
Top 20: 96%
Open market
11%
- OHS50%
- Silentnight12%
- Vivo Technologies10%
- Dreamscene10%
- Brentfords5%
- viceroy bedding3%
- Open — no brand owns it (6 brands, 11%)
Demand
Weighted Blanket for Children search demand
Weekly searches over the year, seasonality beneath. Pick a range.
Peak months: Jan, Oct, Nov, Dec · busiest ÷ quietest = 3.6×
Search terms
Top Weighted Blanket for Children search terms shoppers use
The exact words shoppers type, with yearly volume, growth, and conversion.
- weighted blanket kids159K/yr
- kids weighted blanket68K/yr
- weighted blanket for kids29K/yr
- weighted blanket for children17K/yr
- childrens weighted blanket11K/yr
- toddler weighted blanket6K/yr
- weighted blanket 3kg6K/yr
- 3kg weighted blanket7K/yr
- 2kg weighted blanket4K/yr
- weighted blanket kids autism8K/yr
Reviews and returns
What reviews say buyers love and hate about Weighted Blanket for Children
What buyers praise, what they complain about and why they send it back, from the reviews.
Complain
felt it was too heavy for my slim 4 year old
Very heavy
Much heavier than others thought so not suitable yet for my son
Leaks beads
Used twice and is leaking some white chalk substance amazon aren't helping on portal either so its fit for the bin
Leaking sand/grit
Cannot be washed in machine
Stopped using it - not washable
Not sure how to wash it
Stinks
Just arrived and smells awful
omg it smells
For being a lot thinner than most I thought it would not be as good as others
Love
helps with my daughter's sleep
it has improved my sleep
it helps at night sleep
The quality of this blanket is excellent
it feels well made overall
Fantastic quality
The weight feels balanced
it feels lightweight at the same time
I find the weight is very relaxing
Lovely and Soft
The fabric is a soft
It feels soft to touch
Excellent value
Reasonable price and quality
Great value for money
Return
0.4% Return rate 31% Fixable by listing
felt it was too heavy for my slim 4 year old
Very heavy
Much heavier than others thought so not suitable yet for my son
shorter in length
its a little small
The weighted grains are really tiny
The blanket came plastic-wrapped and the outer is, sadly, made of polyester rather than cotton
the top material does feel a bit uncomfortably like polyester
not good quality
Keep looking
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Best Flapen score
The highest-scoring niches we track right now, across every category.
FAQ
Common Weighted Blanket for Children questions
Answered from the same tracked data.