weighted blanket
Skip itSoft demand (-45.2% this quarter) — this niche doesn't clear our bar today.
Returns
Incredible0.7%return rate — above 5% kills the launch gate
Avg price
Great£22.56avg listing price — sweet spot $15–$100
Price range
Great£12.33–£44.50cheapest to priciest tracked listing — scored on the share inside $15–$100
Competition
Great39%top-5 click share — an open shelf
Market size
Good£603K£603K/yr · 1.7M searches
Quality gap
Okay4.5★avg incumbent rating — lower means beatable quality
Brand share
Okay90%top-5 brand share — brands hold most of the demand
Review moat
Bad9,975.42avg incumbent reviews — the moat a new listing must climb
Conversion
Bad1.5%search→purchase rate — share of searches ending in a sale
Growth
Bad-45.2%90-day search growth — must beat 0% to launch
According to Flapen's Amazon United Kingdom niche tracking, weighted blanket is a £603K/yr Amazon United Kingdom market (1.7M searches/yr). The top 5 brands hold 90% of demand. Demand peaks in Jan–Oct–Nov–Dec. Verdict: Skip it — 49/100.
Data updated Jul 28, 2026 · scored weekly · How we score niches
weighted blanket market data
- Units sold / yr
- 25K–30K
- avg 500–750/product
- Revenue / yr
- £564K–£677K
- units × avg price
- Conversion rate
- 1.5%
- Avg BSR
- #28
- Page quality
- 0%
- Prime
- 31%
- Sponsored
- 69%
- Out of stock
- 15.5%
- Avg brand age
- 40 months
- Avg seller age
- 198 days
Competition & brand share
Clicks spread well past the top 5 (39% combined) — an open shelf where new products get seen.Brands
12 rising
Sellers
21
Top-5 brand share
90%
Top 20: 100%
Top-5 click share
39%
Top 20: 84%
Open market
8%
- Brentfords48%
- Good Nite18%
- Silentnight12%
- Winthome9%
- OHS4%
- Harbour Housewares2%
- Open — no brand owns it (6 brands, 8%)
Demand & seasonality
Weekly Amazon search volume, last 104 weeks — -45.2% search growth over the last 90 days.Peak months: Jan, Oct, Nov, Dec · busiest ÷ quietest = 6.0×
Top weighted blanket search terms
- weighted blanket1.3M/yr
- weighted blanket adult169K/yr
- 10kg weighted blanket29K/yr
- weighted blankets21K/yr
- weighted blanket 10kg22K/yr
- 8kg weighted blanket23K/yr
- single weighted blanket16K/yr
- weighted blanket king size18K/yr
- waited blanket13K/yr
- weighted blanket 8kg16K/yr
Top weighted blanket products on Amazon
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
All 24 tracked products in this niche — three views at once, no toggling.
Top sellers
by 90-day click share
Brentfords Weighted Blanket 8kg for Adults Therapy Anxiety Autism Insomnia Calming Stress Relief with Micro Glass Beads King - Blush Pink - 150 x 200cm - (Disclaimer Only suitable for age 3+ years)
Brentfords£18.514.6★20,642 rev
Good Nite Weighted Blanket Adult 4 kg For Better Sleep Stress Relief
Good Nite£16.794.6★1,676 rev
Brentfords Teddy Weighted Blanket for Adults Sleep Therapy Anxiety Stress Relief Super Soft Throw Blush Pink 125 x 150cm - 4kg(Disclaimer: Only suitable for age 3+ years)
Brentfords£16.484.6★4,688 rev
Brentfords Weighted Blanket Adult 4kg Silver Grey Gifts for Women Men Therapy Autism Insomnia Anxiety Relief for Adults Single - 125 x 150cm - (Disclaimer Only suitable for age 3+ years)
Brentfords£12.364.6★20,642 rev
Brentfords Weighted Blanket Adult 8kg Forest Green Double Weighted Blanket Anxiety Relief for Adults Soft Comfy Heavy Blanket for Bed Sofas 150 x 200cm 17lb Disclaimer Only suitable for age 3+ years
Brentfords£19.654.6★20,642 rev
Newest
by launch date
Utopia Bedding Weighted Blanket 6kg (125x180 cm) Microfiber Glass Beads Filling with a Soft Polyester Layer Comforting Weighted Throw for Sofa Couch Bed and Relaxation - Grey
Utopia Bedding£13.7236 rev
Harbour Housewares Weighted Blanket 8kg with Storage Bag 150x200cm Pink Weight Blanket for Anxiety Stress Relief & Deep Sleep Soft Fabric Calming Throw with Glass Bead Filling
Harbour Housewares£18.8359 rev
Winthome Weighted Blanket Adult Heavy Blanket Designed for Insomnia Anxiety and Stress Relief with Premium Glass Beads Weighted Blanket Double QUEEN Size (Grey 150x200cm 8kg)
Winthome£36.58659 rev
Winthome Weighted Blanket Adult Heavy Blanket Designed for Insomnia Anxiety and Stress Relief with Premium Glass Beads Weighted Blanket Double QUEEN Size (Grey 150x200cm 6kg)
Winthome£33.51659 rev
Brentfords Weighted Blanket Adult 6kg Black Heavy Blanket Sleep Therapy Autism Stress Anxiety Relief for Adults Single - 125 x 180cm 6kg(13lb) - (Disclaimer Only suitable for age 3+ years)
Brentfords£15.7820,642 rev
Trending
90-day click momentumHarbour Housewares Weighted Blanket 8kg with Storage Bag 150x200cm Pink Weight Blanket for Anxiety Stress Relief & Deep Sleep Soft Fabric Calming Throw with Glass Bead Filling
Harbour Housewares£18.834.4★
Utopia Bedding Weighted Blanket 6kg (125x180 cm) Microfiber Glass Beads Filling with a Soft Polyester Layer Comforting Weighted Throw for Sofa Couch Bed and Relaxation - Grey
Utopia Bedding£13.724.6★
Good Nite Weighted Blanket Adults 6 kg For Better Sleep Stress Relief
Good Nite£27.254.6★
Silentnight Restore Cooling Weighted Blanket - 6.8kg Heavy Stress Insomnia Anxiety Relief Weighted Blanket for Adults with Innovative Cooling Fabric for Night Sweats Hot Flushes - 150x200cm
Silentnight£36.454.2★
Brentfords Weighted Blanket Adult 4kg Silver Grey Gifts for Women Men Therapy Autism Insomnia Anxiety Relief for Adults Single - 125 x 150cm - (Disclaimer Only suitable for age 3+ years)
Brentfords£12.364.6★
What buyers say about weighted blanket
What buyers praise and complain about, mined from review topics.What buyers love
“Excellent product”
“Helps with sleep”
“It also gives a really comforting”
“keeping you warm”
“Good value for money”
“It's very soft”
“it feels lightweight at the same time”
“Decent weight”
“does exactly what it promises”
“This comes in a relatively unusual size”
What buyers complain about
“Very heavy”
“Low quality”
“Leaks beads”
“the stitching is very bad”
“Not like pictures”
“the beads in it are quite large”
“£10 cheaper”
“Not very cooling”
“The fabric is thinner than our other one”
“Case/Bag broke almost immediately upon trying to repack the blanket away for travel”
Top return reasons
Common questions
- Is weighted blanket profitable to sell on Amazon United Kingdom?
- The niche generates £603K/yr across 36 tracked products. 0 of 3 products launched in the last 360 days are still selling. 90-day search growth is -45.2%. Flapen's verdict: Skip it (49/100).
- How competitive is the weighted blanket niche?
- 12 brands and 21 sellers compete. The top 5 products take 39% of clicks and top 5 brands hold 90% of demand.
- What do buyers complain about in weighted blanket?
- Top complaints mined from reviews: Weight Heavy, Quality-Overall, Leak-Proof. The return rate is 0.7%.
- When does demand for weighted blanket peak?
- Demand peaks in Jan–Oct–Nov–Dec; the busiest month runs 6.0× the quietest.
- What does it cost to enter the weighted blanket niche?
- Listings span £12.33–£44.50; the average listing price is £22.56 (sweet spot $15–$100). The average incumbent carries 9,975 reviews — the moat a new listing must climb.