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Weighted Blanket

soft demand (-45.2% this quarter) — Weighted Blanket doesn't clear our bar today.

Flapen Score

49
Skip it
Market size 64Growth 2Conversion 19Competition 76Returns 96Price range 88Avg price 94Brand share 25Review moat 22Quality gap 35
This niche Category average

Is Weighted Blanket profitable on Amazon?

According to Flapen's Amazon United Kingdom niche tracking, Weighted Blanket is a £603K/yr Amazon United Kingdom market (1.7M searches/yr). The top 5 brands hold 90% of demand. Demand peaks in Jan–Oct–Nov–Dec. Verdict: Skip it — 49/100.

Weighted Blanket: the Amazon niche in one read

Everything a seller checks before entering, in three answers.

Is the demand real?

Not really. Search demand moved -45.2% over the last 90 days and 1.5% of searches end in a purchase.

£603K

revenue / yr

Units sold / yr30K
Search volume / yr-45.2%1.7M
Conversion rate1.5%
Avg price£22.56

Who owns the niche?

The top 5 brands hold 90% of demand, so 10% of the market is open.

10%

open market share

Brands · sellers12 · 21
Top-5 product click share39%
Open market10%
Avg brand age40 months

Is there a way in?

Listing quality. The average product page scores 0/100 on content standards. Incumbents average 4.5★ — the gap to enter on.

0/100

page quality · 36 products

Sponsored placement69%
New entrants (1y)3· 0 succeeded
Avg rating4.5★
Avg reviews9,975

Top Weighted Blanket products & what they sell for

Every tracked product — its share of the shelf, its review moat, and what it sells for.

Competition: brands, sellers & click share

Clicks spread well past the top 5 (39% combined) — an open shelf where new products get seen.

£0£24K£48K£72K£97K101001K10K100K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

12 rising

Sellers

21

Top-5 brand share

90%

Top 20: 100%

Top-5 click share

39%

Top 20: 84%

Open market

8%

  • Brentfords48%
  • Good Nite18%
  • Silentnight12%
  • Winthome9%
  • OHS4%
  • Harbour Housewares2%
  • Open — no brand owns it (6 brands, 8%)

Weighted Blanket demand & seasonality

Weekly search volume, with the niche's key stats alongside.

Volume1.7MCVR1.5%Products36Brands12Top 5 Brands90%OOS Rate15.5%Rating4.5★Reviews9,975Avg BSR#28
100K60KSpike '24Holiday '24Spike '25Black Friday '25Holiday '25SepDecMarJunAugNovMarMay

Peak months: Jan, Oct, Nov, Dec · busiest ÷ quietest = 6.0×

Top Weighted Blanket search terms shoppers use

The exact queries shoppers type, with yearly volume, growth and conversion.

  • weighted blanket1.3M/yr
  • weighted blanket adult169K/yr
  • 10kg weighted blanket29K/yr
  • weighted blankets21K/yr
  • weighted blanket 10kg22K/yr
  • 8kg weighted blanket23K/yr
  • single weighted blanket16K/yr
  • weighted blanket king size18K/yr
  • waited blanket13K/yr
  • weighted blanket 8kg16K/yr

What reviews say buyers love and hate about Weighted Blanket

What buyers mention most, as a share of all reviews.

What buyers love

77% of reviews
Quality-Overall17%

Excellent product

Sleep Quality14%

Helps with sleep

Comfort-Overall8%

It also gives a really comforting

Warmth8%

keeping you warm

Value For Money7%

Good value for money

What buyers complain about

51% of reviews
Weight Heavy19%

Very heavy

Quality-Overall8%

Low quality

Leak-Proof4%

Leaks beads

Stitch/Finish/Polish4%

the stitching is very bad

Advertised Vs Actual Product3%

Not like pictures

Weighted Blanket return rate & reasons

Why buyers send it back, as a share of all return requests.

0.7%

Return rate

22%

Fixable by listing

The "fixable" share counts expectation-mismatch reasons — size, look, advertised-vs-actual — that better copy and images address.

1Weight Heavy
49%
2Size-Overall
14%
3Material Quality
4%
4Quality-Overall
4%
5Comfort-Overall
4%

Common Weighted Blanket questions

The questions sellers ask about this niche, answered from the tracked metrics.

Flapen scores Weighted Blanket 49/100 on Amazon United Kingdom — Skip it. The niche generates £603K/yr across 36 tracked products. 0 of 3 products launched in the last 360 days are still selling. Search demand moved -45.2% over the last 90 days.
Search demand for Weighted Blanket on Amazon United Kingdom peaks in Jan–Oct–Nov–Dec, where the busiest month runs 6.0× the quietest.