Weighted Blanket
FailDemand is soft, at -45.2% this quarter, so Weighted Blanket is a Fail.
- Flapen Score
- 49 / 100Ranks 3,207 of 5,777 Home & Garden niches · −2 vs the category median of 5149
- Market size
- £603K/yr1.7M searches / yr
- 90-day growth
- -45.2%search demand this quarter
- Competition
- 39%top-5 click share · 12 brands · 21 sellers
Flapen Score
Weighted Blanket against its category
The dotted line is the Home & Garden average. Past it, Weighted Blanket is stronger. Inside it, weaker.
Market
The Weighted Blanket market on Amazon at a glance
Shoppers on Amazon United Kingdom searched for Weighted Blanket 1.7M times last year and spent an estimated £603K. The top 5 brands take 90% of clicks. Demand peaks in Jan–Oct–Nov–Dec. Flapen scores it 49 out of 100, a Fail.
01 · Demand
1.5% of searches ended in a purchase last week.
Shoppers searched for this 1.7M times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. In the latest week, 1.5% of those searches ended in a purchase. Searches in the last 90 days moved -45.2% against the 90 days before. Searches, conversion and average price together put the market at an estimated £603K a year.
- Searches, last 12 months
- 1.7M
- Growth, 90 days vs prior 90
- -45.2%
- Conversion, latest week
- 1.5%
- Market size, estimated
- £603Ka year
- Peak month
- December6.0× the quietest month
- Top search term
- weighted blanket1.3M searches a year
02 · Price
A sale here is worth £22.56.
Listings sell for £22.56 on average, from £12.33 to £44.50. Amazon reports units sold in ranges. This niche sold 25K to 30K a year. The average listing sells 500 to 750 of them. At £22.56 that is £11K to £17K a year per listing.
- Average price
- £22.56inside the $15 to $100 sweet spot
- Price range
- £12.33–£44.50
- Amazon United Kingdom median price
- £12.12across 27,606 niches
- Units sold a year
- 25K–30K
- Units per listing a year
- 500–750
- Revenue per listing a year
- £11K–£17K
- Returns
- 0.7%of orders · Amazon United Kingdom median 0.6%
03 · Entry bar
The bar here is reviews.
69% of listings pay for placement with sponsored ads. 31% ship with Prime. On an average day, 15.5% of listings are out of stock. The average listing ranks #28 within Home Textiles. It carries 9,975 reviews at 4.54 stars, so a new listing needs social proof before a better product.
- Sponsored listings
- 69%
- Prime listings
- 31%
- Out of stock, average day
- 15.5%
- Average rank
- #28in Home Textiles
- Average rating
- 4.54 starsAmazon United Kingdom average 4.36 stars
- Average reviews
- 9,975per listing
- Listings tracked
- 36
04 · Newcomers
Amazon counts 0 of last year's 3 launches as successful.
3 products launched here in the last 12 months. Amazon counts 0 of them as successful launches, new products that hit its first-year sales bar. The brands on the shelf have sold for 40 months on average, so the names here are settling in.
- Launched, last 12 months
- 3
- Successful launches
- 0Amazon's first-year sales bar
- Average brand age
- 40 months
Products
Top Weighted Blanket products & what they sell for
Every tracked product: its share of the shelf, its reviews, and its price.
Top sellers
by 90-day click share
Brentfords Weighted Blanket 8kg for Adults Therapy Anxiety Autism Insomnia Calming Stress Relief with Micro Glass Beads King - Blush Pink - 150 x 200cm - (Disclaimer Only suitable for age 3+ years)
- Price
- £18.51
- Rating
- 4.6/5
- Reviews
- 20,642
- Age
- 6y ago

Good Nite Weighted Blanket Adult 4 kg For Better Sleep Stress Relief
- Price
- £16.79
- Rating
- 4.6/5
- Reviews
- 1,676
- Age
- 3y ago

Brentfords Teddy Weighted Blanket for Adults Sleep Therapy Anxiety Stress Relief Super Soft Throw Blush Pink 125 x 150cm - 4kg(Disclaimer: Only suitable for age 3+ years)
- Price
- £16.48
- Rating
- 4.6/5
- Reviews
- 4,688
- Age
- 5y ago

Brentfords Weighted Blanket Adult 4kg Silver Grey Gifts for Women Men Therapy Autism Insomnia Anxiety Relief for Adults Single - 125 x 150cm - (Disclaimer Only suitable for age 3+ years)
- Price
- £12.36
- Rating
- 4.6/5
- Reviews
- 20,642
- Age
- 6y ago

Brentfords Weighted Blanket Adult 8kg Forest Green Double Weighted Blanket Anxiety Relief for Adults Soft Comfy Heavy Blanket for Bed Sofas 150 x 200cm 17lb Disclaimer Only suitable for age 3+ years
- Price
- £19.65
- Rating
- 4.6/5
- Reviews
- 20,642
- Age
- 2y ago
Trending
90-day click momentum
Harbour Housewares Weighted Blanket 8kg with Storage Bag 150x200cm Pink Weight Blanket for Anxiety Stress Relief & Deep Sleep Soft Fabric Calming Throw with Glass Bead Filling
- Price
- £18.83
- Rating
- 4.4/5
- Reviews
- 59
- Age
- 8mo ago

Utopia Bedding Weighted Blanket 6kg (125x180 cm) Microfiber Glass Beads Filling with a Soft Polyester Layer Comforting Weighted Throw for Sofa Couch Bed and Relaxation - Grey
- Price
- £13.72
- Rating
- 4.6/5
- Reviews
- 36
- Age
- 7mo ago

Good Nite Weighted Blanket Adults 6 kg For Better Sleep Stress Relief
- Price
- £27.25
- Rating
- 4.6/5
- Reviews
- 1,676
- Age
- 1y ago

Silentnight Restore Cooling Weighted Blanket - 6.8kg Heavy Stress Insomnia Anxiety Relief Weighted Blanket for Adults with Innovative Cooling Fabric for Night Sweats Hot Flushes - 150x200cm
- Price
- £36.45
- Rating
- 4.2/5
- Reviews
- 124
- Age
- 2y ago

Brentfords Weighted Blanket Adult 4kg Silver Grey Gifts for Women Men Therapy Autism Insomnia Anxiety Relief for Adults Single - 125 x 150cm - (Disclaimer Only suitable for age 3+ years)
- Price
- £12.36
- Rating
- 4.6/5
- Reviews
- 20,642
- Age
- 6y ago
Newest
by launch date
Utopia Bedding Weighted Blanket 6kg (125x180 cm) Microfiber Glass Beads Filling with a Soft Polyester Layer Comforting Weighted Throw for Sofa Couch Bed and Relaxation - Grey
- Price
- £13.72
- Rating
- 4.6/5
- Reviews
- 36
- Age
- 7mo ago

Harbour Housewares Weighted Blanket 8kg with Storage Bag 150x200cm Pink Weight Blanket for Anxiety Stress Relief & Deep Sleep Soft Fabric Calming Throw with Glass Bead Filling
- Price
- £18.83
- Rating
- 4.4/5
- Reviews
- 59
- Age
- 8mo ago

Winthome Weighted Blanket Adult Heavy Blanket Designed for Insomnia Anxiety and Stress Relief with Premium Glass Beads Weighted Blanket Double QUEEN Size (Grey 150x200cm 8kg)
- Price
- £36.58
- Rating
- 4.5/5
- Reviews
- 659
- Age
- 1y ago

Winthome Weighted Blanket Adult Heavy Blanket Designed for Insomnia Anxiety and Stress Relief with Premium Glass Beads Weighted Blanket Double QUEEN Size (Grey 150x200cm 6kg)
- Price
- £33.51
- Rating
- 4.5/5
- Reviews
- 659
- Age
- 1y ago

Brentfords Weighted Blanket Adult 6kg Black Heavy Blanket Sleep Therapy Autism Stress Anxiety Relief for Adults Single - 125 x 180cm 6kg(13lb) - (Disclaimer Only suitable for age 3+ years)
- Price
- £15.78
- Rating
- 4.6/5
- Reviews
- 20,642
- Age
- 1y ago
Competition
Competition: brands, sellers & click share
The top 5 products take only 39% of clicks. An open shelf where new products get seen.
Brands
12 rising
Sellers
21
Top-5 brand share
90%
Top 20: 100%
Top-5 click share
39%
Top 20: 84%
Open market
8%
- Brentfords48%
- Good Nite18%
- Silentnight12%
- Winthome9%
- OHS4%
- Harbour Housewares2%
- Open — no brand owns it (6 brands, 8%)
Demand
Weighted Blanket search demand
Weekly searches over the year, seasonality beneath. Pick a range.
Peak months: Jan, Oct, Nov, Dec · busiest ÷ quietest = 6.0×
Search terms
Top Weighted Blanket search terms shoppers use
The exact words shoppers type, with yearly volume, growth, and conversion.
- weighted blanket1.3M/yr
- weighted blanket adult169K/yr
- 10kg weighted blanket29K/yr
- weighted blankets21K/yr
- weighted blanket 10kg22K/yr
- 8kg weighted blanket23K/yr
- single weighted blanket16K/yr
- weighted blanket king size18K/yr
- waited blanket13K/yr
- weighted blanket 8kg16K/yr
Reviews and returns
What reviews say buyers love and hate about Weighted Blanket
What buyers praise, what they complain about and why they send it back, from the reviews.
Complain
Very heavy
Heavy to carry around
Slightly heavier than I expected
Low quality
Abysmal - pay more for a better quality product
Poor quality all round
Leaks beads
Constantly leaking out small beads, very annoying and dangerous
Leaking sand/grit
the stitching is very bad
Clearly the compartment construction is weak, loose, not enough stitching
not stitched together properly
Not like pictures
a bit of false advertising
Misleading: The product may 'work'
Love
Excellent product
Good quality and the pink colour is really lovely
Premium quality
Helps with sleep
Good night's sleep
helps me to fall asleep
It also gives a really comforting
So comforting
comfort of the bed
keeping you warm
keeps you cool when it's warm
Nice and warm
Good value for money
Excellent price
Great value for money
Return
0.7% Return rate 22% Fixable by listing
Very heavy
Heavy to carry around
Slightly heavier than I expected
the beads in it are quite large
Wrong sizes
Slightly smaller than I expected
Low quality
Abysmal - pay more for a better quality product
Poor quality all round
Keep looking
Related niches
Niches in the same category that score near this one. Research these next.
Best Flapen score
The highest-scoring niches we track right now, across every category.
FAQ
Common Weighted Blanket questions
Answered from the same tracked data.









