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Weighted Blanket

Fail

Demand is soft, at -45.2% this quarter, so Weighted Blanket is a Fail.

Flapen Score
49
49 / 100
Ranks 3,207 of 5,777 Home & Garden niches · −2 vs the category median of 51
Market size
£603K/yr1.7M searches / yr
90-day growth
-45.2%search demand this quarter
Competition
39%top-5 click share · 12 brands · 21 sellers

Flapen Score

Weighted Blanket against its category

The dotted line is the Home & Garden average. Past it, Weighted Blanket is stronger. Inside it, weaker.

49Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Weighted Blanket market on Amazon at a glance

Shoppers on Amazon United Kingdom searched for Weighted Blanket 1.7M times last year and spent an estimated £603K. The top 5 brands take 90% of clicks. Demand peaks in Jan–Oct–Nov–Dec. Flapen scores it 49 out of 100, a Fail.

01 · Demand

1.5% of searches ended in a purchase last week.

Shoppers searched for this 1.7M times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. In the latest week, 1.5% of those searches ended in a purchase. Searches in the last 90 days moved -45.2% against the 90 days before. Searches, conversion and average price together put the market at an estimated £603K a year.

Searches, last 12 months
1.7M
Growth, 90 days vs prior 90
-45.2%
Conversion, latest week
1.5%
Market size, estimated
£603Ka year
Peak month
December6.0× the quietest month
Top search term
weighted blanket1.3M searches a year

02 · Price

A sale here is worth £22.56.

Listings sell for £22.56 on average, from £12.33 to £44.50. Amazon reports units sold in ranges. This niche sold 25K to 30K a year. The average listing sells 500 to 750 of them. At £22.56 that is £11K to £17K a year per listing.

Average price
£22.56inside the $15 to $100 sweet spot
Price range
£12.33–£44.50
Amazon United Kingdom median price
£12.12across 27,606 niches
Units sold a year
25K–30K
Units per listing a year
500–750
Revenue per listing a year
£11K–£17K
Returns
0.7%of orders · Amazon United Kingdom median 0.6%

03 · Entry bar

The bar here is reviews.

69% of listings pay for placement with sponsored ads. 31% ship with Prime. On an average day, 15.5% of listings are out of stock. The average listing ranks #28 within Home Textiles. It carries 9,975 reviews at 4.54 stars, so a new listing needs social proof before a better product.

Sponsored listings
69%
Prime listings
31%
Out of stock, average day
15.5%
Average rank
#28in Home Textiles
Average rating
4.54 starsAmazon United Kingdom average 4.36 stars
Average reviews
9,975per listing
Listings tracked
36

04 · Newcomers

Amazon counts 0 of last year's 3 launches as successful.

3 products launched here in the last 12 months. Amazon counts 0 of them as successful launches, new products that hit its first-year sales bar. The brands on the shelf have sold for 40 months on average, so the names here are settling in.

Launched, last 12 months
3
Successful launches
0Amazon's first-year sales bar
Average brand age
40 months

Products

Top Weighted Blanket products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Competition

Competition: brands, sellers & click share

The top 5 products take only 39% of clicks. An open shelf where new products get seen.

£0£24K£48K£72K£97K101001K10K100K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

12 rising

Sellers

21

Top-5 brand share

90%

Top 20: 100%

Top-5 click share

39%

Top 20: 84%

Open market

8%

  • Brentfords48%
  • Good Nite18%
  • Silentnight12%
  • Winthome9%
  • OHS4%
  • Harbour Housewares2%
  • Open — no brand owns it (6 brands, 8%)

Demand

Weighted Blanket search demand

Weekly searches over the year, seasonality beneath. Pick a range.

100K60KSpike '24Holiday '24Spike '25Black Friday '25Holiday '25SepDecMarJunAugNovMarMay

Peak months: Jan, Oct, Nov, Dec · busiest ÷ quietest = 6.0×

Search terms

Top Weighted Blanket search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • weighted blanket1.3M/yr
  • weighted blanket adult169K/yr
  • 10kg weighted blanket29K/yr
  • weighted blankets21K/yr
  • weighted blanket 10kg22K/yr
  • 8kg weighted blanket23K/yr
  • single weighted blanket16K/yr
  • weighted blanket king size18K/yr
  • waited blanket13K/yr
  • weighted blanket 8kg16K/yr

Reviews and returns

What reviews say buyers love and hate about Weighted Blanket

What buyers praise, what they complain about and why they send it back, from the reviews.

Complain

Weight Heavy19%−0.06

Very heavy

Heavy to carry around

Slightly heavier than I expected

Quality-Overall8%+0.50

Low quality

Abysmal - pay more for a better quality product

Poor quality all round

Leak-Proof4%

Leaks beads

Constantly leaking out small beads, very annoying and dangerous

Leaking sand/grit

Stitch/Finish/Polish4%−0.03

the stitching is very bad

Clearly the compartment construction is weak, loose, not enough stitching

not stitched together properly

Advertised Vs Actual Product3%−0.03

Not like pictures

a bit of false advertising

Misleading: The product may 'work'

Love

Quality-Overall17%+0.50

Excellent product

Good quality and the pink colour is really lovely

Premium quality

Sleep Quality14%+1.23

Helps with sleep

Good night's sleep

helps me to fall asleep

Comfort-Overall8%+0.70

It also gives a really comforting

So comforting

comfort of the bed

Warmth8%+0.54

keeping you warm

keeps you cool when it's warm

Nice and warm

Value For Money7%+0.51

Good value for money

Excellent price

Great value for money

Return

0.7% Return rate 22% Fixable by listing

Weight Heavy49%█████▇

Very heavy

Heavy to carry around

Slightly heavier than I expected

Size-Overall14%▄▇▇▇█▆

the beads in it are quite large

Wrong sizes

Slightly smaller than I expected

Material Quality4%▄▆▄█▂▄
Quality-Overall4%█▇▇▅▃▄

Low quality

Abysmal - pay more for a better quality product

Poor quality all round

Comfort-Overall4%▇█▄▆▄▆

FAQ

Common Weighted Blanket questions

Answered from the same tracked data.