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Weighted Blanket

Fail

Demand is soft, at -45.2% this quarter, so Weighted Blanket is a Fail.

Flapen Score
49
49 / 100
Ranks 3,207 of 5,777 Home & Garden niches · −2 vs the category median of 51
Market size
£603K/yr1.7M searches / yr
90-day growth
-45.2%search demand this quarter
Competition
39%top-5 click share · 12 brands · 21 sellers

Flapen Score

Weighted Blanket against its category

The dotted line is the Home & Garden average. Past it, Weighted Blanket is stronger. Inside it, weaker.

49Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Weighted Blanket market on Amazon at a glance

Shoppers on Amazon United Kingdom searched for Weighted Blanket 1.7M times last year and spent an estimated £603K. The top 5 brands take 90% of clicks. Demand peaks in Jan–Oct–Nov–Dec. Flapen scores it 49 out of 100, a Fail.

01 · Demand

An estimated 1.5% of those searches ended in a purchase.

Shoppers searched for this 1.7M times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. An estimated 1.5% of those searches ended in a purchase. Searches in the last 90 days moved -45.2% against the 90 days before. Searches, conversion and average price together put the market at an estimated £603K a year.

Searches, last 12 months
1.7M
Growth, 90 days vs prior 90
-45.2%
Conversion, latest week
1.5%
Market size, estimated
£603Ka year
Peak month
December6.0× the quietest month
Top search term
weighted blanket1.3M searches a year

02 · Price

A sale here is worth £22.56.

Listings sell for £22.56 on average, from £12.33 to £44.50. Amazon reports units sold in ranges. This niche sold 25K to 30K a year. The average listing sells 500 to 750 of them. At £22.56 that is £11K to £17K a year per listing.

Average price
£22.56inside the $15 to $100 sweet spot
Price range
£12.33–£44.50
Amazon United Kingdom median price
£12.12across 27,606 niches
Units sold a year
25K–30K
Units per listing a year
500–750
Revenue per listing a year
£11K–£17K
Returns
0.7%of orders · Amazon United Kingdom median 0.6%

03 · Entry bar

The bar here is reviews.

69% of listings pay for placement with sponsored ads. 31% ship with Prime. On an average day, 15.5% of listings are out of stock. The average listing ranks #28 within Home Textiles. It carries 9,975 reviews at 4.54 stars, so a new listing needs social proof before a better product.

Sponsored listings
69%
Prime listings
31%
Out of stock, average day
15.5%
Average rank
#28in Home Textiles
Average rating
4.54 starsAmazon United Kingdom average 4.36 stars
Average reviews
9,975per listing
Listings tracked
36

04 · Newcomers

0 of last year's 3 launches cleared the first-year sales bar.

3 products launched here in the last 12 months. 0 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 40 months on average, so the names here are settling in.

Launched, last 12 months
3
Successful launches
0Amazon's first-year sales bar
Average brand age
40 months

Products

Top Weighted Blanket products & what they sell for

The products selling here, as shoppers see them on Amazon. Shelf share and sales are our estimates.

Prices and ratings read from Amazon on Jul 28, 2026. The live listing can differ.

Competition

Competition: brands, sellers & click share

The top 5 products take an estimated 39% of clicks, no more. An open shelf where new products get seen.

£0£24K£48K£72K£97K101001K10K100K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

12 rising

Sellers

21

Est. top-5 brand share

90%

Top 20: 100%

Est. top-5 click share

39%

Top 20: 84%

Open market

8%

  • Brentfords48%
  • Good Nite18%
  • Silentnight12%
  • Winthome9%
  • OHS4%
  • Harbour Housewares2%
  • Open — no brand owns it (6 brands, 8%)

Demand

Weighted Blanket search demand

Weekly searches over the year, seasonality beneath. Pick a range.

100K60KSpike '24Holiday '24Spike '25Black Friday '25Holiday '25SepDecMarJunAugNovMarMay

Peak months: Jan, Oct, Nov, Dec · busiest ÷ quietest = 6.0×

Search terms

Top Weighted Blanket search terms shoppers use

The exact words shoppers type, with estimated yearly volume, growth, and conversion.

  • weighted blanket1.3M/yr
  • weighted blanket adult169K/yr
  • 10kg weighted blanket29K/yr
  • weighted blankets21K/yr
  • weighted blanket 10kg22K/yr
  • 8kg weighted blanket23K/yr
  • single weighted blanket16K/yr
  • weighted blanket king size18K/yr
  • waited blanket13K/yr
  • weighted blanket 8kg16K/yr

Reviews and returns

What reviews say buyers love and hate about Weighted Blanket

We read the reviews and the return reasons for every product selling here.

17%of positive reviews mention “Quality-Overall”
19%of negative reviews mention “Weight Heavy”
0.7%of orders come back
“Very heavy”
A buyer, on “Weight Heavy”19% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

18 topics

NegativePositive

FAQ

Common Weighted Blanket questions

Answered from the same tracked data.

Figures on this page are estimates modeled from public Amazon pages and third-party keyword data. Amazon does not supply them, and no connected seller's data is used. How we handle Amazon data