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Wednesday Addams Party Decorations

Fail

Shoppers spend only $8K a year here, so Wednesday Addams Party Decorations is a Fail.

Flapen Score
28
28 / 100
Ranks 5,617 of 5,777 Home & Garden niches · −23 vs the category median of 51
Market size
£8K/yr20K searches / yr
90-day growth
-44.2%search demand this quarter
Competition
80%top-5 click share · 11 brands · 15 sellers

Flapen Score

Wednesday Addams Party Decorations against its category

The dotted line is the Home & Garden average. Past it, Wednesday Addams Party Decorations is stronger. Inside it, weaker.

28Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Wednesday Addams Party Decorations market on Amazon at a glance

Shoppers on Amazon United Kingdom searched for Wednesday Addams Party Decorations 20K times last year and spent an estimated £8K. The top 5 brands take 84% of clicks. Demand peaks in Jan–Aug–Sep–Oct–Nov. Flapen scores it 28 out of 100, a Fail.

01 · Demand

4.3% of searches ended in a purchase last week.

Shoppers searched for this 20K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. In the latest week, 4.3% of those searches ended in a purchase. Searches in the last 90 days moved -44.2% against the 90 days before. Searches, conversion and average price together put the market at an estimated £8K a year.

Searches, last 12 months
20K
Growth, 90 days vs prior 90
-44.2%
Conversion, latest week
4.3%
Market size, estimated
£8Ka year
Peak month
September5.3× the quietest month
Top search term
wednesday birthday decoration5K searches a year

02 · Price

A sale here is worth £8.82.

Listings sell for £8.82 on average, from £2.74 to £15.21. Amazon reports units sold in ranges. This niche sold 750 to 1K a year. The average listing sells 0 to 100 of them. At £8.82 that is £0 to £882 a year per listing.

Average price
£8.82under the $15 to $100 sweet spot
Price range
£2.74–£15.21
Amazon United Kingdom median price
£12.12across 27,606 niches
Units sold a year
750–1K
Units per listing a year
0–100
Revenue per listing a year
£0–£882
Returns
1.3%of orders · Amazon United Kingdom median 0.6%

03 · Entry bar

The bar here is low.

75% of listings pay for placement with sponsored ads. 92% ship with Prime. On an average day, 30.1% of listings are out of stock. The average listing ranks #2,023 within Party Supplies. It carries 335 reviews at 4.68 stars, so a new listing needs social proof before a better product.

Sponsored listings
75%
Prime listings
92%
Out of stock, average day
30.1%
Average rank
#2,023in Party Supplies
Average rating
4.68 starsAmazon United Kingdom average 4.36 stars
Average reviews
335per listing
Listings tracked
12

04 · Newcomers

Amazon counts 0 of last year's 4 launches as successful.

4 products launched here in the last 12 months. Amazon counts 0 of them as successful launches, new products that hit its first-year sales bar. The brands on the shelf have sold for 23 months on average, so a newcomer is not facing entrenched names.

Launched, last 12 months
4
Successful launches
0Amazon's first-year sales bar
Average brand age
23 months

Products

Top Wednesday Addams Party Decorations products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Competition

Competition: brands, sellers & click share

The top 5 products take 80% of clicks. A locked shelf that new listings rarely crack.

£0£762£2K£2K£3K1101001K10K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

11 falling

Sellers

15

Top-5 brand share

84%

Top 20: 100%

Top-5 click share

80%

Top 20: 100%

Open market

13%

  • Pyeunglloon35%
  • Wonlonda22%
  • Doyomtoy13%
  • Seyal9%
  • Generic5%
  • Isndare3%
  • Open — no brand owns it (5 brands, 13%)

Demand

Wednesday Addams Party Decorations search demand

Weekly searches over the year, seasonality beneath. Pick a range.

1K750Spike '24Spike '25Spike '26SepDecMarJunAugNovMarMay

Peak months: Jan, Aug, Sep, Oct, Nov · busiest ÷ quietest = 5.3×

Search terms

Top Wednesday Addams Party Decorations search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • wednesday birthday decoration5K/yr
  • wednesday party decorations4K/yr
  • wednesday birthday1K/yr
  • wednesday addams party decorations2K/yr
  • wednesday addams birthday decorations2K/yr
  • wednesday balloons2K/yr
  • wednesday addams balloons803/yr
  • wednesday addams birthday2K/yr
  • wednesday party1K/yr
  • wednesday addams party675/yr

Reviews and returns

What reviews say buyers love and hate about Wednesday Addams Party Decorations

What buyers praise, what they complain about and why they send it back, from the reviews.

Love

Advertised Vs Actual Product33%+2.72

Exactly as described

Color33%−0.60

Bright colours and strong

Design-Overall17%+1.09

Great decor

Quality-Overall17%+1.09

Really nice & good quality my daughter loved it

Return

1.3% Return rate 57% Fixable by listing

Color43%█▆▁▁▁▁
Size-Overall14%▁▁▁▁▁█
Value For Money14%▁█▁▁▁▁
Quality-Overall14%▁▁▁▁█▁
Adhesion/Stickiness14%▁▁█▁▁▁

FAQ

Common Wednesday Addams Party Decorations questions

Answered from the same tracked data.