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Wedding Thank You Cards

Maybe

Returns run at only 0.4% of orders. But shoppers spend only $11K a year here, so Wedding Thank You Cards is a Maybe.

Flapen Score
52
52 / 100
Top 44% of 5,777 Home & Garden niches · +1 vs the category median of 51
Market size
£11K/yr40K searches / yr
90-day growth
+113.8%search demand this quarter
Competition
54%top-5 click share · 17 brands · 25 sellers

Flapen Score

Wedding Thank You Cards against its category

The dotted line is the Home & Garden average. Past it, Wedding Thank You Cards is stronger. Inside it, weaker.

52Maybe
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Wedding Thank You Cards market on Amazon at a glance

Shoppers on Amazon United Kingdom searched for Wedding Thank You Cards 40K times last year and spent an estimated £11K. The top 5 brands take 65% of clicks. Demand peaks in Jun–Jul–Aug–Sep. Flapen scores it 52 out of 100, a Maybe.

01 · Demand

2.9% of searches ended in a purchase last week.

Shoppers searched for this 40K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. In the latest week, 2.9% of those searches ended in a purchase. Searches in the last 90 days moved +113.8% against the 90 days before. Searches, conversion and average price together put the market at an estimated £11K a year.

Searches, last 12 months
40K
Growth, 90 days vs prior 90
+113.8%
Conversion, latest week
2.9%
Market size, estimated
£11Ka year
Peak month
August4.4× the quietest month
Top search term
wedding thank you cards25K searches a year

02 · Price

A sale here is worth £9.15.

Listings sell for £9.15 on average, from £3.42 to £18.52. Amazon reports units sold in ranges. This niche sold 2K to 2K a year. The average listing sells 0 to 100 of them. At £9.15 that is £0 to £915 a year per listing.

Average price
£9.15under the $15 to $100 sweet spot
Price range
£3.42–£18.52
Amazon United Kingdom median price
£12.12across 27,606 niches
Units sold a year
2K–2K
Units per listing a year
0–100
Revenue per listing a year
£0–£915
Returns
0.4%of orders · Amazon United Kingdom median 0.6%

03 · Entry bar

The bar here is ads.

96% of listings pay for placement with sponsored ads. 87% ship with Prime. On an average day, 9.9% of listings are out of stock. The average listing ranks #259 within Party Supplies. It carries 282 reviews at 4.64 stars, so a new listing needs social proof before a better product.

Sponsored listings
96%
Prime listings
87%
Out of stock, average day
9.9%
Average rank
#259in Party Supplies
Average rating
4.64 starsAmazon United Kingdom average 4.36 stars
Average reviews
282per listing
Listings tracked
23

04 · Newcomers

Amazon counts 3 of last year's 7 launches as successful.

7 products launched here in the last 12 months. Amazon counts 3 of them as successful launches, new products that hit its first-year sales bar. The brands on the shelf have sold for 27 months on average, so a newcomer is not facing entrenched names.

Launched, last 12 months
7
Successful launches
3Amazon's first-year sales bar
Average brand age
27 months

Products

Top Wedding Thank You Cards products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Competition

Competition: brands, sellers & click share

The top 5 products take 54% of clicks. Leaders hold, but buyers still shop past them.

£0£428£856£1K£2K1101001K10K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

17 falling

Sellers

25

Top-5 brand share

65%

Top 20: 100%

Top-5 click share

54%

Top 20: 99%

Open market

27%

  • Auxcards16%
  • Deepton15%
  • Thboxes13%
  • BOLDPIN13%
  • Kirsten McMillan9%
  • Frelimiu8%

Demand

Wedding Thank You Cards search demand

Weekly searches over the year, seasonality beneath. Pick a range.

2K1KSpike '24Spike '25Spike '26DecMarJunAugNovMarMay

Peak months: Jun, Jul, Aug, Sep · busiest ÷ quietest = 4.4×

Search terms

Top Wedding Thank You Cards search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • wedding thank you cards25K/yr
  • thank you cards wedding10K/yr
  • thank you wedding cards4K/yr
  • wedding thank you cards personalised2K/yr

Reviews and returns

What reviews say buyers love and hate about Wedding Thank You Cards

What buyers praise, what they complain about and why they send it back, from the reviews.

Complain

Quality-Overall17%+2.29

Cheap looking effect overall

Color17%−0.08

Card is dull grey

Beware - strange colour combination

Alignment17%−0.02

When folded, they do not all fold evenly, so one side is slightly different to the other

Adhesion/Stickiness17%+0.20

I did find some of the stickers werent that sticky which was a little bit of a pain having to get the Pritt stick out

Love

Quality-Overall46%+2.29

Good Quality Cards

Good quality cards

Excellent product

Value For Money13%+0.89

Good value

Excellent value

Excellent value for money

Design-Overall7%+0.21

Elegant thank you cards

- The designs are clean and modern, with a nice gold touch without being flashy

Pretty design

Advertised Vs Actual Product7%+0.42

As advertised

Does the job

As described

Size-Overall5%+0.33

A decent size

The size and quality are perfect and the sticker is a nice addition

- The square size is perfect when you dont want a big

Return

0.4% Return rate 56% Fixable by listing

Size-Overall32%█▃▇▃▄▆
Color19%█▁▁▇▄▃

Card is dull grey

Beware - strange colour combination

Quality-Overall19%▁▁█▂▃▄

Cheap looking effect overall

Design-Overall4%▁█▁▆▁▁
Strength4%▁▁▁█▁▅

FAQ

Common Wedding Thank You Cards questions

Answered from the same tracked data.