Wedding Invitations
soft demand (-39.7% this quarter) — Wedding Invitations doesn't clear our bar today.
Flapen Score
Is Wedding Invitations profitable on Amazon?
According to Flapen's Amazon United Kingdom niche tracking, Wedding Invitations is a £39K/yr Amazon United Kingdom market (238K searches/yr). The top 5 brands hold 68% of demand. Demand peaks in Jan–Feb. Verdict: Skip it — 44/100.
Wedding Invitations: the Amazon niche in one read
Everything a seller checks before entering, in three answers.
Is the demand real?
Not really. Search demand moved -39.7% over the last 90 days and 1.3% of searches end in a purchase.
£39K
revenue / yr
Who owns the niche?
The top 5 brands hold 68% of demand, so 32% of the market is open.
32%
open market share
Is there a way in?
Listing quality. The average product page scores 0/100 on content standards. Incumbents average 4.7★ — the gap to enter on.
0/100
page quality · 45 products
Top Wedding Invitations products & what they sell for
Every tracked product — its share of the shelf, its review moat, and what it sells for.
Top sellers
by 90-day click share
Dotty about Paper Premium Wedding Postcard Invitations - Rustic Lace Pattern - Pack of 10 with Ivory Envelopes. Vintage Charm Woodland. Perfect for Friends and Family. (L48)
- Price
- £4.93
- Rating
- 4.6/5
- Reviews
- 546
- Age
- 10y ago
Rileys & Co 50 Pack Wedding Invitations with Envelopes Bonus Stickers Included Invitation Cards Gold Foil Print and Leaf Design Wedding Invites 13x18 cm (5x7 Inches)
- Price
- £14.54
- Rating
- 4.7/5
- Reviews
- 292
- Age
- 4y ago
Pack of 10 Purple Wedding Invitations with ribbon and envelopes- Gatefold style!
- Price
- £7.95
- Rating
- 4.7/5
- Reviews
- 238
- Age
- 4y ago
Kirsten McMillan 25 Floral Wedding Invitations with Envelopes A6 Wedding Invites with Envelopes Designed and Printed in the UK (Pack of 25)
- Price
- £7.73
- Rating
- 4.9/5
- Reviews
- 21
- Age
- 4y ago
Wedding Invitations Personalised & Envelopes - Green Blue Gold Yellow Orange - Various designs
- Price
- £16.65
- Rating
- 4.7/5
- Reviews
- 75
- Age
- 3y ago
Trending
90-day click momentum
Beecreative Personalised Wedding Invitation Cards With Envelope Pack of 10 50 100 - Greenery Eucalyptus Botanical Wedding Invitation - A6 Wedding Invitation Sample
- Price
- £9.93
- Rating
- 5.0/5
- Reviews
- 4
- Age
- 8y ago
Dotty about Paper Premium Wedding Postcard Invitations - Rustic Lace Pattern - Pack of 20 complete with Ivory Envelopes. Vintage Charm Woodland.Perfect for Friends and Family. (L48)
- Price
- £8.29
- Rating
- 4.6/5
- Reviews
- 546
- Age
- 10y ago
Joyfulmap 50 Pack Wedding Invitations with Envelopes Contemporary Modern Greenery Floral Minimalist Eucalyptus Invitation Cards Perfect for Wedding Birthday Party
- Price
- £10.19
- Rating
- 5.0/5
- Reviews
- 1
- Age
- 1y ago
50 Personalised Silouette Handmade Gatefold Wedding Invitations- Lots of ribbon/design colours available.
- Price
- £34.88
- Rating
- 5.0/5
- Reviews
- 9
- Age
- 2y ago
Webspectations Pack of Wedding Invitations with Envelopes: Dusty Blue Wedding Invites (Pack of 50 with Envelopes)
- Price
- £12.79
- Rating
- 4.7/5
- Reviews
- 77
- Age
- 2y ago
Newest
by launch dateJoyfulmap 50 Pack Wedding Invitations with Envelopes Contemporary Modern Greenery Floral Minimalist Eucalyptus Invitation Cards Perfect for Wedding Birthday Party
- Price
- £10.19
- Rating
- 5.0/5
- Reviews
- 1
- Age
- 1y ago
HOWAF 20pcs Wedding Invitations with Envelopes Elegant Green Invitation Cards Wedding Invitation Packs wedding Invites with Envelopes & Bonus Stickers for Marriage invitations Marriage - A6 Size
- Price
- £7.55
- Rating
- 4.6/5
- Reviews
- 20
- Age
- 1y ago
50 Personalised Silouette Handmade Gatefold Wedding Invitations- Lots of ribbon/design colours available.
- Price
- £34.88
- Rating
- 5.0/5
- Reviews
- 9
- Age
- 2y ago
Webspectations Pack of Wedding Invitations with Envelopes: Dusty Blue Wedding Invites (Pack of 50 with Envelopes)
- Price
- £12.79
- Rating
- 4.7/5
- Reviews
- 77
- Age
- 2y ago
Webspectations Pack of Wedding Invitations with Envelopes: Eucalyptus Wedding Invites (Pack of 50 with Envelopes)
- Price
- £12.72
- Rating
- 4.7/5
- Reviews
- 58
- Age
- 2y ago
Competition: brands, sellers & click share
Clicks spread well past the top 5 (38% combined) — an open shelf where new products get seen.
Brands
19 falling
Sellers
22
Top-5 brand share
68%
Top 20: 100%
Top-5 click share
38%
Top 20: 78%
Open market
25%
- Dotty about Paper24%
- Generic19%
- Kirsten McMillan10%
- Webspectations8%
- Your Invites7%
- Rileys & Co7%
Wedding Invitations demand & seasonality
Weekly search volume, with the niche's key stats alongside.
Peak months: Jan, Feb · busiest ÷ quietest = 3.2×
Top Wedding Invitations search terms shoppers use
The exact queries shoppers type, with yearly volume, growth and conversion.
- wedding invitations with envelopes88K/yr
- wedding invitations64K/yr
- wedding invites with envelopes13K/yr
- wedding invites16K/yr
- wedding invitation10K/yr
- evening wedding invitations10K/yr
- wedding invitations personalised10K/yr
- wedding reception invitations7K/yr
- wedding invitation packs6K/yr
- personalised wedding invitations8K/yr
What reviews say buyers love and hate about Wedding Invitations
What buyers mention most, as a share of all reviews.
What buyers love
98% of reviews“Amazing quality”
“As advertised”
“Value for money”
“Excellent choice of designs”
“Simple”
What buyers complain about
75% of reviews“Got absolutely nothing from them to correct this mistake before print”
“the gold lettering was very pale”
Wedding Invitations return rate & reasons
Why buyers send it back, as a share of all return requests.
1.0%
Return rate
71%
Fixable by listing
The "fixable" share counts expectation-mismatch reasons — size, look, advertised-vs-actual — that better copy and images address.
Common Wedding Invitations questions
The questions sellers ask about this niche, answered from the tracked metrics.
Related niches
Same-category niches scoring near this one — the next ones worth researching.
Best Flapen score
The highest-scoring niches we track right now, across every category.
