Skip to content

Wedding Invitations

Fail

Demand is soft, at -39.7% this quarter, so Wedding Invitations is a Fail.

Flapen Score
44
44 / 100
Ranks 4,195 of 5,777 Home & Garden niches · −7 vs the category median of 51
Market size
£39K/yr238K searches / yr
90-day growth
-39.7%search demand this quarter
Competition
38%top-5 click share · 19 brands · 22 sellers

Flapen Score

Wedding Invitations against its category

The dotted line is the Home & Garden average. Past it, Wedding Invitations is stronger. Inside it, weaker.

44Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Wedding Invitations market on Amazon at a glance

Shoppers on Amazon United Kingdom searched for Wedding Invitations 238K times last year and spent an estimated £39K. The top 5 brands take 68% of clicks. Demand peaks in Jan–Feb. Flapen scores it 44 out of 100, a Fail.

01 · Demand

1.3% of searches ended in a purchase last week.

Shoppers searched for this 238K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. In the latest week, 1.3% of those searches ended in a purchase. Searches in the last 90 days moved -39.7% against the 90 days before. Searches, conversion and average price together put the market at an estimated £39K a year.

Searches, last 12 months
238K
Growth, 90 days vs prior 90
-39.7%
Conversion, latest week
1.3%
Market size, estimated
£39Ka year
Peak month
January3.2× the quietest month
Top search term
wedding invitations with envelopes88K searches a year

02 · Price

A sale here is worth £12.84.

Listings sell for £12.84 on average, from £4.61 to £44.81. Amazon reports units sold in ranges. This niche sold 3K to 3K a year. The average listing sells 0 to 100 of them. At £12.84 that is £0 to £1K a year per listing.

Average price
£12.84under the $15 to $100 sweet spot
Price range
£4.61–£44.81
Amazon United Kingdom median price
£12.12across 27,606 niches
Units sold a year
3K–3K
Units per listing a year
0–100
Revenue per listing a year
£0–£1K
Returns
1.0%of orders · Amazon United Kingdom median 0.6%

03 · Entry bar

The bar here is low.

73% of listings pay for placement with sponsored ads. 62% ship with Prime. On an average day, 5.8% of listings are out of stock. The average listing ranks #101 within Party Supplies. It carries 129 reviews at 4.69 stars, so a new listing needs social proof before a better product.

Sponsored listings
73%
Prime listings
62%
Out of stock, average day
5.8%
Average rank
#101in Party Supplies
Average rating
4.69 starsAmazon United Kingdom average 4.36 stars
Average reviews
129per listing
Listings tracked
45

04 · Newcomers

Amazon counts 0 of last year's 5 launches as successful.

5 products launched here in the last 12 months. Amazon counts 0 of them as successful launches, new products that hit its first-year sales bar. The brands on the shelf have sold for 41 months on average, so the names here are settling in.

Launched, last 12 months
5
Successful launches
0Amazon's first-year sales bar
Average brand age
41 months

Products

Top Wedding Invitations products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Competition

Competition: brands, sellers & click share

The top 5 products take only 38% of clicks. An open shelf where new products get seen.

£0£1K£2K£3K£5K1101001K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

19 falling

Sellers

22

Top-5 brand share

68%

Top 20: 100%

Top-5 click share

38%

Top 20: 78%

Open market

25%

  • Dotty about Paper24%
  • Generic19%
  • Kirsten McMillan10%
  • Webspectations8%
  • Your Invites7%
  • Rileys & Co7%

Demand

Wedding Invitations search demand

Weekly searches over the year, seasonality beneath. Pick a range.

12K8KSpike '25Spike '26SepDecMarJunAugNovMarMay

Peak months: Jan, Feb · busiest ÷ quietest = 3.2×

Search terms

Top Wedding Invitations search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • wedding invitations with envelopes88K/yr
  • wedding invitations64K/yr
  • wedding invites with envelopes13K/yr
  • wedding invites16K/yr
  • wedding invitation10K/yr
  • evening wedding invitations10K/yr
  • wedding invitations personalised10K/yr
  • wedding reception invitations7K/yr
  • wedding invitation packs6K/yr
  • personalised wedding invitations8K/yr

Reviews and returns

What reviews say buyers love and hate about Wedding Invitations

What buyers praise, what they complain about and why they send it back, from the reviews.

Complain

Print Quality50%−0.10

Got absolutely nothing from them to correct this mistake before print

Color25%−0.02

the gold lettering was very pale

Love

Quality-Overall63%+4.28

Amazing quality

Great quality, excellent value for money really clear appearance very happy

Quality of the card also makes them feel special

Advertised Vs Actual Product14%−0.07

As advertised

Everything i expected

were just exactly what we were looking for

Value For Money9%+0.14

Value for money

excellent value for money

at a good price been looking around for a while it has saved me a lot of money

Design-Overall6%+0.19

Excellent choice of designs

Beautiful design

Excellent communication and design

Ease Of Use2%−0.04

Simple

Easy to do

Return

1.0% Return rate 71% Fixable by listing

Size-Overall68%▅▅█▆█▆
Quality-Overall18%▄▇▁▃▁█
Adhesion/Stickiness5%▁▁▁█▁▁
Ease Of Use2%▁█▁▁▁▁
Product Condition2%█▁▁▁▁▁

FAQ

Common Wedding Invitations questions

Answered from the same tracked data.