wedding guest book
Worth a lookShows low returns (1.3%), but a failed launch gate (market size, growth, or returns) keeps it on the watch list.
Returns
Great1.3%return rate — above 5% kills the launch gate
Competition
Great30%top-5 click share — an open shelf
Brand share
Good61%top-5 brand share — brands hold most of the demand
Review moat
Good537.42avg incumbent reviews — the moat a new listing must climb
Price range
Good£3.52–£33.35cheapest to priciest tracked listing — scored on the share inside $15–$100
Growth
Good+26.3%90-day search growth — must beat 0% to launch
Avg price
Okay£11.43avg listing price — sweet spot $15–$100
Conversion
Okay3.3%search→purchase rate — share of searches ending in a sale
Market size
Okay£108K£108K/yr · 283K searches
Quality gap
Bad4.6★avg incumbent rating — lower means beatable quality
According to Flapen's Amazon United Kingdom niche tracking, wedding guest book is a £108K/yr Amazon United Kingdom market (283K searches/yr). The top 5 brands hold 61% of demand. Demand peaks in Jul–Aug. Verdict: Worth a look — 57/100.
Data updated Jul 27, 2026 · scored weekly · How we score niches
wedding guest book market data
- Units sold / yr
- 6K–8K
- avg 0–100/product
- Revenue / yr
- £69K–£91K
- units × avg price
- Conversion rate
- 3.3%
- Avg BSR
- #88
- Page quality
- 0%
- Prime
- 85%
- Sponsored
- 87%
- Out of stock
- 5.1%
- Avg brand age
- 41 months
- Avg seller age
- 193 days
Competition & brand share
Clicks spread well past the top 5 (30% combined) — an open shelf where new products get seen.Brands
28 falling
Sellers
78
Top-5 brand share
61%
Top 20: 95%
Top-5 click share
30%
Top 20: 68%
Open market
34%
- ukgiftstoreonline16%
- Gooji12%
- Lanpn12%
- Plantvibes11%
- Foliom9%
- The Useful Co.6%
Demand & seasonality
Weekly Amazon search volume, last 104 weeks — +26.3% search growth over the last 90 days.Peak months: Jul, Aug · busiest ÷ quietest = 2.8×
Top wedding guest book search terms
- wedding guest book120K/yr
- guest book70K/yr
- guest book wedding20K/yr
- wedding guest book personalised11K/yr
- wedding book10K/yr
- personalised guest book8K/yr
- wedding books for guests to sign7K/yr
- guestbook8K/yr
- personalised wedding guest book7K/yr
- wedding guestbook6K/yr
Top wedding guest book products on Amazon
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
All 24 tracked products in this niche — three views at once, no toggling.
Top sellers
by 90-day click share
Gooji Linen Wedding Guest Book Wedding Reception Guestbook to Sign in and Add Polaroid Photos or Baby Shower includes Sign Card Signing Pen Photo Corners (Sage Green) 7x9 100 pages Gold Foil Lined
Gooji£14.784.1★28 rev
Wedding Guest Book Set Sage Green Linen Hardcover Gold Foil 120 Blank Pages Welcome Card Table Sign & Belly Band 21.5 x 14.5 cm for Weddings Christenings & Birthdays
Foliom£11.264.2★29 rev
Personalised A4 Size Minimal Script Wedding Luxury Linen Guest Book Printed White with Lined Hard Cover 80 Blank Pages
ukgiftstoreonline£15.404.9★40 rev
Perfect Day Wedding Guest Book Green Floral with Ribbon Close
RSW£5.454.6★511 rev
Plantvibes Wedding Guest Book - 120 Thick Pages that Prevent Ink from Bleeding Through Modern Style with Golden Title - Ideal for Weddings Anniversaries Birthdays
Plantvibes£9.004.7★80 rev
Newest
by launch date
Linen Guest Book Blank Keepsake Book with 100 Blank Pages 19 x 24 cm 160gsm Thick Paper Memory Book for Messages Signatures and Special Moments
Hyggartn£11.4135 rev
Wedding Guest Book Set Sage Green Linen Hardcover Gold Foil 120 Blank Pages Welcome Card Table Sign & Belly Band 21.5 x 14.5 cm for Weddings Christenings & Birthdays
Foliom£11.2629 rev
Wedding Guest Book Set White Linen Hardback Greenery Gold Foil 120 Pages with Decorative Pattern Please Sign Our Guest Book Table Sign & Leave a Special Note Card Belly Band 21.5 x 14.5 cm
Foliom£11.0213 rev
Lanpn Wedding Guest Book 2026 - Linen Hardcover Polaroid Guestbook Wedding Reception for Sign in and Photos - 108 Blank Pages Guest Book for Bridal Shower Baby Shower Wedding Party (Cream)
Lanpn£9.1277 rev
Plantvibes Wedding Guest Book - 120 Thick Pages that Prevent Ink from Bleeding Through Modern Style with Golden Title - Ideal for Weddings Anniversaries Birthdays
Plantvibes£9.0080 rev
Trending
90-day click momentumWedding Guest Book Set Sage Green Linen Hardcover Gold Foil 120 Blank Pages Welcome Card Table Sign & Belly Band 21.5 x 14.5 cm for Weddings Christenings & Birthdays
Foliom£11.264.2★
Wedding Guest Book Set White Linen Hardback Greenery Gold Foil 120 Pages with Decorative Pattern Please Sign Our Guest Book Table Sign & Leave a Special Note Card Belly Band 21.5 x 14.5 cm
Foliom£11.025.0★
Linen Guest Book Blank Keepsake Book with 100 Blank Pages 19 x 24 cm 160gsm Thick Paper Memory Book for Messages Signatures and Special Moments
Hyggartn£11.414.5★
Personalised Wedding Memory Guest Book A4 Size Delicate Floral Design White Hardcover 80 Pages
ukgiftstoreonline£16.654.8★
Wedding guest book wooden personalised jigsaw puzzle with pen and sign stand set milestone birthday party guest book wedding guest book alternative for wedding decorations
Manta Makes£33.354.8★
What buyers say about wedding guest book
What buyers praise and complain about, mined from review topics.What buyers love
“Excellent quality”
“Amazing value”
“Nice size”
“as described”
“Perfect way to keep organised”
“Present well accepted”
“loved the colour - Great value for money”
“Good quality - simple design”
“The colours I was looking for are green and gold, Good quality paper pages, plenty of room for all your guests to leave a message”
“durable”
What buyers complain about
“My fault for not checking the size”
“doesnt state that on the cover”
“Looks cheap”
“The pages themselves are fairly thick yet don't feel super premium”
“stickers are an absolute nightmare to take off the backing”
“£8.99 isn't cheap”
“WRONG COLOUR”
“Cant give this as an engagement present”
Top return reasons
Common questions
- Is wedding guest book profitable to sell on Amazon United Kingdom?
- The niche generates £108K/yr across 55 tracked products. 0 of 12 products launched in the last 360 days are still selling. 90-day search growth is +26.3%. Flapen's verdict: Worth a look (57/100).
- How competitive is the wedding guest book niche?
- 28 brands and 78 sellers compete. The top 5 products take 30% of clicks and top 5 brands hold 61% of demand.
- What do buyers complain about in wedding guest book?
- Top complaints mined from reviews: Size-Overall, Advertised Vs Actual Product, Quality-Overall. The return rate is 1.3%.
- When does demand for wedding guest book peak?
- Demand peaks in Jul–Aug; the busiest month runs 2.8× the quietest.
- What does it cost to enter the wedding guest book niche?
- Listings span £3.52–£33.35; the average listing price is £11.43 (sweet spot $15–$100). The average incumbent carries 537 reviews — the moat a new listing must climb.