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Wedding Fans for Guests

Pass

Wedding Fans for Guests scores 69 out of 100, a Pass. Shoppers spend $27K a year here, search demand grew +328.5% this quarter, and returns run at 0.8% of orders.

Flapen Score
69
69 / 100
Top 4% of 5,777 Home & Garden niches · +18 vs the category median of 51
Market size
£27K/yr38K searches / yr
90-day growth
+328.5%search demand this quarter
Competition
32%top-5 click share · 35 brands · 43 sellers

Flapen Score

Wedding Fans for Guests against its category

The dotted line is the Home & Garden average. Past it, Wedding Fans for Guests is stronger. Inside it, weaker.

69Pass
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Wedding Fans for Guests market on Amazon at a glance

Shoppers on Amazon United Kingdom searched for Wedding Fans for Guests 38K times last year and spent an estimated £27K. The top 5 brands take 45% of clicks. Flapen scores it 69 out of 100, a Pass.

01 · Demand

3.7% of searches ended in a purchase last week.

Shoppers searched for this 38K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. In the latest week, 3.7% of those searches ended in a purchase. Searches in the last 90 days moved +328.5% against the 90 days before. Searches, conversion and average price together put the market at an estimated £27K a year.

Searches, last 12 months
38K
Growth, 90 days vs prior 90
+328.5%
Conversion, latest week
3.7%
Market size, estimated
£27Ka year
Top search term
wedding fans for guests11K searches a year

02 · Price

A sale here is worth £18.97.

Listings sell for £18.97 on average, from £3.92 to £61.58. Amazon reports units sold in ranges. This niche sold 2K to 2K a year. The average listing sells 0 to 100 of them. At £18.97 that is £0 to £2K a year per listing.

Average price
£18.97inside the $15 to $100 sweet spot
Price range
£3.92–£61.58
Amazon United Kingdom median price
£12.12across 27,606 niches
Units sold a year
2K–2K
Units per listing a year
0–100
Revenue per listing a year
£0–£2K
Returns
0.8%of orders · Amazon United Kingdom median 0.6%

03 · Entry bar

The bar here is ads.

96% of listings pay for placement with sponsored ads. 91% ship with Prime. On an average day, 19.4% of listings are out of stock. The average listing ranks #895 within Party Supplies. It carries 263 reviews at 4.47 stars, so a new listing needs social proof before a better product.

Sponsored listings
96%
Prime listings
91%
Out of stock, average day
19.4%
Average rank
#895in Party Supplies
Average rating
4.47 starsAmazon United Kingdom average 4.36 stars
Average reviews
263per listing
Listings tracked
46

04 · Newcomers

Amazon counts 3 of last year's 14 launches as successful.

14 products launched here in the last 12 months. Amazon counts 3 of them as successful launches, new products that hit its first-year sales bar. The brands on the shelf have sold for 28 months on average, so a newcomer is not facing entrenched names.

Launched, last 12 months
14
Successful launches
3Amazon's first-year sales bar
Average brand age
28 months

Products

Top Wedding Fans for Guests products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Competition

Competition: brands, sellers & click share

The top 5 products take only 32% of clicks. An open shelf where new products get seen.

£0£813£2K£2K£3K1101001K10K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

35 falling

Sellers

43

Top-5 brand share

45%

Top 20: 89%

Top-5 click share

32%

Top 20: 75%

Open market

49%

  • iZoeL17%
  • hxaiyouu9%
  • MAOOY7%
  • CLTPY6%
  • FEPITO6%
  • SXUUXB6%

Search terms

Top Wedding Fans for Guests search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • wedding fans for guests11K/yr
  • wedding fans10K/yr
  • white fans8K/yr
  • white fans for weddings4K/yr
  • white paper fans3K/yr
  • wedding fan3K/yr

Reviews and returns

What reviews say buyers love and hate about Wedding Fans for Guests

What buyers praise, what they complain about and why they send it back, from the reviews.

Complain

Quality-Overall12%+1.12

Theyre quite basic in build quality

these where by far the cheapest for the quality I could find

not good quality

Durability9%−0.03

if handled too roughly they may tear or lose shape

Won't last forever

Not going to be a long lasting product

Color7%−0.05

They seem fine just annoying that they arent all white

Had some of the batch very yellowing in colour

Material Quality5%−0.04

Theyre quite basic in terms of materials and finish,

not so good quality materials

They aren't the most 'finished' fans I've had, as there are casting marks, sharper edges than you might want and the plastic is pretty light and functional, rather than being luxurious,

Add-Ons/Attachments3%

not attached to the fans as I assumed they would be

no obvious way to attach them either

Love

Quality-Overall26%+1.12

Really lovely quality for my wedding

I reckon they are reasonable quality overall

Excellent quality

Value For Money14%−0.03

Excellent value for money

theyre worth it

Good for the money

Gifting Purpose7%+0.73

as party favours or as just simple thank you gifts

They are ideal as party favours as well as decorations

As these are made as a thank you gift for an event

Ease Of Use7%+0.31

easy to use

So handy

easy to open

Weight Light6%−0.01

simple, lightweight,

Practical and light

They are very light

Return

0.8% Return rate 19% Fixable by listing

Quality-Overall35%▁▁▄██▅

Theyre quite basic in build quality

these where by far the cheapest for the quality I could find

not good quality

Size-Overall12%▁▁▁▁▃█

they are quite small

Ease Of Use8%▁▁▁█▅▁
Durability7%▁▁█▁▁▄

if handled too roughly they may tear or lose shape

Won't last forever

Not going to be a long lasting product

Value For Money4%▁▁▁▁█▁

FAQ

Common Wedding Fans for Guests questions

Answered from the same tracked data.