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Wedding Fans for Guests

Pass

Wedding Fans for Guests scores 69 out of 100, a Pass. Shoppers spend an estimated $27K a year here, search demand grew +328.5% this quarter, and an estimated 0.8% of orders come back.

Flapen Score
69
69 / 100
Top 4% of 5,777 Home & Garden niches · +18 vs the category median of 51
Market size
£27K/yr38K searches / yr
90-day growth
+328.5%search demand this quarter
Competition
32%top-5 click share · 35 brands · 43 sellers

Flapen Score

Wedding Fans for Guests against its category

The dotted line is the Home & Garden average. Past it, Wedding Fans for Guests is stronger. Inside it, weaker.

69Pass
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Wedding Fans for Guests market on Amazon at a glance

Shoppers on Amazon United Kingdom searched for Wedding Fans for Guests 38K times last year and spent an estimated £27K. The top 5 brands take 45% of clicks. Flapen scores it 69 out of 100, a Pass.

01 · Demand

An estimated 3.7% of those searches ended in a purchase.

Shoppers searched for this 38K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. An estimated 3.7% of those searches ended in a purchase. Searches in the last 90 days moved +328.5% against the 90 days before. Searches, conversion and average price together put the market at an estimated £27K a year.

Searches, last 12 months
38K
Growth, 90 days vs prior 90
+328.5%
Conversion, latest week
3.7%
Market size, estimated
£27Ka year
Top search term
wedding fans for guests11K searches a year

02 · Price

A sale here is worth £18.97.

Listings sell for £18.97 on average, from £3.92 to £61.58. Amazon reports units sold in ranges. This niche sold 2K to 2K a year. The average listing sells 0 to 100 of them. At £18.97 that is £0 to £2K a year per listing.

Average price
£18.97inside the $15 to $100 sweet spot
Price range
£3.92–£61.58
Amazon United Kingdom median price
£12.12across 27,606 niches
Units sold a year
2K–2K
Units per listing a year
0–100
Revenue per listing a year
£0–£2K
Returns
0.8%of orders · Amazon United Kingdom median 0.6%

03 · Entry bar

The bar here is ads.

96% of listings pay for placement with sponsored ads. 91% ship with Prime. On an average day, 19.4% of listings are out of stock. The average listing ranks #895 within Party Supplies. It carries 263 reviews at 4.47 stars, so a new listing needs social proof before a better product.

Sponsored listings
96%
Prime listings
91%
Out of stock, average day
19.4%
Average rank
#895in Party Supplies
Average rating
4.47 starsAmazon United Kingdom average 4.36 stars
Average reviews
263per listing
Listings tracked
46

04 · Newcomers

3 of last year's 14 launches cleared the first-year sales bar.

14 products launched here in the last 12 months. 3 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 28 months on average, so a newcomer is not facing entrenched names.

Launched, last 12 months
14
Successful launches
3Amazon's first-year sales bar
Average brand age
28 months

Products

Top Wedding Fans for Guests products & what they sell for

The products selling here, as shoppers see them on Amazon. Shelf share and sales are our estimates.

Prices and ratings read from Amazon on Jul 27, 2026. The live listing can differ.

Competition

Competition: brands, sellers & click share

The top 5 products take an estimated 32% of clicks, no more. An open shelf where new products get seen.

£0£813£2K£2K£3K1101001K10K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

35 falling

Sellers

43

Est. top-5 brand share

45%

Top 20: 89%

Est. top-5 click share

32%

Top 20: 75%

Open market

49%

  • iZoeL17%
  • hxaiyouu9%
  • MAOOY7%
  • CLTPY6%
  • FEPITO6%
  • SXUUXB6%

Search terms

Top Wedding Fans for Guests search terms shoppers use

The exact words shoppers type, with estimated yearly volume, growth, and conversion.

  • wedding fans for guests11K/yr
  • wedding fans10K/yr
  • white fans8K/yr
  • white fans for weddings4K/yr
  • white paper fans3K/yr
  • wedding fan3K/yr

Reviews and returns

What reviews say buyers love and hate about Wedding Fans for Guests

We read the reviews and the return reasons for every product selling here.

26%of positive reviews mention “Quality-Overall”
12%of negative reviews mention “Quality-Overall”
0.8%of orders come back
“Theyre quite basic in build quality”
A buyer, on “Quality-Overall”12% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

19 topics

NegativePositive

FAQ

Common Wedding Fans for Guests questions

Answered from the same tracked data.

Figures on this page are estimates modeled from public Amazon pages and third-party keyword data. Amazon does not supply them, and no connected seller's data is used. How we handle Amazon data