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Weber Briquettes

Maybe

Search demand grew +316.7% this quarter. But the top 5 brands take 98% of clicks, so Weber Briquettes is a Maybe.

Filters Trending
Flapen Score
62
62 / 100
Top 14% of 5,777 Home & Garden niches · +11 vs the category median of 51
Market size
£173K/yr91K searches / yr
90-day growth
+316.7%search demand this quarter
Competition
52%top-5 click share · 7 brands · 39 sellers

Flapen Score

Weber Briquettes against its category

The dotted line is the Home & Garden average. Past it, Weber Briquettes is stronger. Inside it, weaker.

62Maybe
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Weber Briquettes market on Amazon at a glance

Shoppers on Amazon United Kingdom searched for Weber Briquettes 91K times last year and spent an estimated £173K. The top 5 brands take 98% of clicks. Flapen scores it 62 out of 100, a Maybe.

01 · Demand

10.6% of searches ended in a purchase last week.

Shoppers searched for this 91K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. In the latest week, 10.6% of those searches ended in a purchase. Searches in the last 90 days moved +316.7% against the 90 days before. Searches, conversion and average price together put the market at an estimated £173K a year.

Searches, last 12 months
91K
Growth, 90 days vs prior 90
+316.7%
Conversion, latest week
10.6%
Market size, estimated
£173Ka year
Top search term
weber briquettes50K searches a year

02 · Price

A sale here is worth £18.06.

Listings sell for £18.06 on average, from £3.29 to £66.61. Amazon reports units sold in ranges. This niche sold 13K to 15K a year. The average listing sells 500 to 750 of them. At £18.06 that is £9K to £14K a year per listing.

Average price
£18.06inside the $15 to $100 sweet spot
Price range
£3.29–£66.61
Amazon United Kingdom median price
£12.12across 27,606 niches
Units sold a year
13K–15K
Units per listing a year
500–750
Revenue per listing a year
£9K–£14K
Returns
0.1%of orders · Amazon United Kingdom median 0.6%

03 · Entry bar

The bar here is reviews.

78% of listings pay for placement with sponsored ads. 48% ship with Prime. On an average day, 6.8% of listings are out of stock. The average listing ranks #43 within Barbecue & Outdoor Dining. It carries 2,399 reviews at 4.54 stars, so a new listing needs social proof before a better product.

Sponsored listings
78%
Prime listings
48%
Out of stock, average day
6.8%
Average rank
#43in Barbecue & Outdoor Dining
Average rating
4.54 starsAmazon United Kingdom average 4.36 stars
Average reviews
2,399per listing
Listings tracked
23

04 · Newcomers

Amazon counts 2 of last year's 3 launches as successful.

3 products launched here in the last 12 months. Amazon counts 2 of them as successful launches, new products that hit its first-year sales bar. The brands on the shelf have sold for 68 months on average, so the names here are established.

Launched, last 12 months
3
Successful launches
2Amazon's first-year sales bar
Average brand age
68 months

Products

Top Weber Briquettes products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Competition

Competition: brands, sellers & click share

The top 5 products take 52% of clicks. Leaders hold, but buyers still shop past them.

£0£5K£10K£16K£21K101001K10K100K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

7 rising

Sellers

39

Top-5 brand share

98%

Top 20: 100%

Top-5 click share

52%

Top 20: 98%

Open market

1%

  • Weber75%
  • Logs Online10%
  • GardenCo7%
  • Topline4%
  • Green Olive Firewood Company2%
  • Pelle & Sol1%
  • Open — no brand owns it (1 brand, 1%)

Search terms

Top Weber Briquettes search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • weber briquettes50K/yr
  • weber charcoal17K/yr
  • webber charcoal briquettes10K/yr
  • weber charcoal briquettes4K/yr
  • weber briquettes 8kg4K/yr
  • weber bbq briquettes2K/yr
  • webber brickettes4K/yr

FAQ

Common Weber Briquettes questions

Answered from the same tracked data.