Wax Melts
Wax Melts shows low returns (0.3%), but a failed launch gate (market size, growth, or returns) keeps it on the watch list.
Flapen Score
Is Wax Melts profitable on Amazon?
According to Flapen's Amazon United Kingdom niche tracking, Wax Melts is a £711K/yr Amazon United Kingdom market (1.5M searches/yr). The top 5 brands hold 50% of demand. Demand peaks in Nov–Dec. Verdict: Worth a look — 62/100.
Wax Melts: the Amazon niche in one read
Everything a seller checks before entering, in three answers.
Is the demand real?
Worth a look. Search demand moved -38.1% over the last 90 days and 6.1% of searches end in a purchase.
£711K
revenue / yr
Who owns the niche?
The top 5 brands hold 50% of demand, so 50% of the market is open.
50%
open market share
Is there a way in?
Listing quality. The average product page scores 0/100 on content standards. Incumbents average 4.3★ — the gap to enter on.
0/100
page quality · 61 products
Top Wax Melts products & what they sell for
Every tracked product — its share of the shelf, its review moat, and what it sells for.
Top sellers
by 90-day click share
Wax Melts 4 X Snap Bars - (Angel Baby Powder JAdore Snow Fairy) Scented Soy Wax Melts Vegan
- Price
- £5.16
- Rating
- 4.2/5
- Reviews
- 1,602
- Age
- 5y ago
Devon Melts - Unstoppables Fresh - Highly Scented 100% Soy Wax Snapbar
- Price
- £4.22
- Rating
- 4.3/5
- Reviews
- 402
- Age
- 6y ago
SPA-Inspired Highly Scented Botanical Wax Melts Collections (15 x 13.5g Hand Crafted) - Vegan Friendly & Cruelty Free - Plastic Free - Provide 8 to 10hrs scents/cube - Made in the UK (SPA - INSPIRED)
- Price
- £11.15
- Rating
- 4.6/5
- Reviews
- 261
- Age
- 2y ago
Jo Malone Inspired Wax Melts| Strong Scented| 20 Pack| Luxury Gift Set Wax Melts| Over 96 Hrs Burn Time Per Box| Pet Friendly| Eco Friendly| Hand Poured in Staffordshire UK (Jo Malone Mix)
- Price
- £9.17
- Rating
- 4.1/5
- Reviews
- 866
- Age
- 3y ago
Fumino Wax Melts Multipack 12 Cubes 6 Fragrances - Handmade Beeswax & Coconut Oil Home Fragrance Tart Melts Woody Citrus Floral & Fresh Scents for Electric Wax Warmers & Tea Light Burners
- Price
- £7.75
- Rating
- 4.3/5
- Reviews
- 212
- Age
- 10mo ago
Trending
90-day click momentum
PRITUM. Jadore Alien & Black Opium Inspired Set Of Three Gift Set Eco Vegan Premium Strong Scented Wax Melts 24 In Box
- Price
- £10.40
- Rating
- 4.5/5
- Reviews
- 606
- Age
- 5y ago
Wax Melts Scented Wax Cubes Soy Wax Melt for Wax Burner 8 Pack x 70 g
- Price
- £10.60
- Rating
- 4.2/5
- Reviews
- 4,354
- Age
- 5y ago
Wax Melts 10 Bars 27g| Build Your Own Box (Choose 10 Scents) | Hand Poured in The UK | Long Lasting Soy Candle Alternative Vegan & Cruelty Free
- Price
- £9.30
- Rating
- 3.8/5
- Reviews
- 208
- Age
- 3y ago
Laundry & Clean Scent Wax Melts | 10 x 20g Gel Wax Melt Sample Pots | Fresh Strong & Long Lasting Home Fragrance | Pet Friendly | Gift Set | Love Lush Home
- Price
- £13.44
- Rating
- 4.4/5
- Reviews
- 7
- Age
- 1y ago
Rubdub 4 X 30G Soy Wax Melt Snap Bars (Fairy Dust/Baby Powder/Fluffy Towels/Coconut Moon) - 100 Hours + Burn Time - Highly Scented - Wax melts gift set Wax melts strong scented (White Collection)
- Price
- £5.81
- Rating
- 4.0/5
- Reviews
- 851
- Age
- 1y ago
Newest
by launch dateFumino Wax Melts Multipack 12 Cubes 6 Fragrances - Handmade Beeswax & Coconut Oil Home Fragrance Tart Melts Woody Citrus Floral & Fresh Scents for Electric Wax Warmers & Tea Light Burners
- Price
- £7.75
- Rating
- 4.3/5
- Reviews
- 212
- Age
- 10mo ago
Laundry & Clean Scent Wax Melts | 10 x 20g Gel Wax Melt Sample Pots | Fresh Strong & Long Lasting Home Fragrance | Pet Friendly | Gift Set | Love Lush Home
- Price
- £13.44
- Rating
- 4.4/5
- Reviews
- 7
- Age
- 1y ago
bhomescent Cherry Blossom Handmade Strong Scented Soy Wax Melts Snap Bars Long-Lasting Perfume Wax Melts Natural Soy Wax Perfect Wax Melts Gift Set for Home Office or Special Occasions
- Price
- £4.97
- Rating
- 4.2/5
- Reviews
- 393
- Age
- 1y ago
Rubdub 4 X 30G Soy Wax Melt Snap Bars (Fairy Dust/Baby Powder/Fluffy Towels/Coconut Moon) - 100 Hours + Burn Time - Highly Scented - Wax melts gift set Wax melts strong scented (White Collection)
- Price
- £5.81
- Rating
- 4.0/5
- Reviews
- 851
- Age
- 1y ago
SPA-Inspired Highly Scented Botanical Wax Melts Collections (15 x 13.5g Hand Crafted) - Vegan Friendly & Cruelty Free - Plastic Free - Provide 8 to 10hrs scents/cube - Made in the UK (SPA - INSPIRED)
- Price
- £11.15
- Rating
- 4.6/5
- Reviews
- 261
- Age
- 2y ago
Competition: brands, sellers & click share
Clicks spread well past the top 5 (31% combined) — an open shelf where new products get seen.
Brands
29 rising
Sellers
50
Top-5 brand share
50%
Top 20: 94%
Top-5 click share
31%
Top 20: 70%
Open market
45%
- meltsonfire19%
- SCENTORINI10%
- Devon Melts10%
- Fosse Living6%
- J-Joo Sisters Organic-Natural-Beauty5%
- Yankee Candle5%
Wax Melts demand & seasonality
Weekly search volume, with the niche's key stats alongside.
Peak months: Nov, Dec · busiest ÷ quietest = 3.5×
Top Wax Melts search terms shoppers use
The exact queries shoppers type, with yearly volume, growth and conversion.
- wax melts1.1M/yr
- wax melts strong scented147K/yr
- wax melt83K/yr
- scentsy wax melts49K/yr
- gel wax melts23K/yr
- gel melts for burners12K/yr
- soy wax melts21K/yr
- scented wax melts20K/yr
- candle melts17K/yr
- jelly wax melts10K/yr
What reviews say buyers love and hate about Wax Melts
What buyers mention most, as a share of all reviews.
What buyers love
88% of reviews“Amazing scent”
“Excellent value”
“Beautiful present”
“Always great variety”
“Such a lovely little light”
What buyers complain about
84% of reviews“if you dont like a strong fragrance”
“Waste of money”
“So small”
“Not long lasting”
“Very weak, would not buy again”
Wax Melts return rate & reasons
Why buyers send it back, as a share of all return requests.
0.3%
Return rate
18%
Fixable by listing
The "fixable" share counts expectation-mismatch reasons — size, look, advertised-vs-actual — that better copy and images address.
Common Wax Melts questions
The questions sellers ask about this niche, answered from the tracked metrics.
Related niches
Same-category niches scoring near this one — the next ones worth researching.
Best Flapen score
The highest-scoring niches we track right now, across every category.
