Wax Melts

Shoppers searched for this 1.5M times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. An estimated 6.1% of those searches ended in a purchase. Searches in the last 90 days moved -38.1% against the 90 days before. Searches, conversion and average price together put the market at an estimated £711K a year.

Searches, last 12 months

1.5M

Growth, 90 days vs prior 90

-38.1%

Conversion, latest week

6.1%

Market size, estimated

£711Ka year

Peak month

December3.5× the quietest month

Top search term

wax melts1.1M searches a year

Listings sell for £7.59 on average, from £1.05 to £16.21. Amazon reports units sold in ranges. This niche sold 80K to 100K a year. The average listing sells 1,250 to 1,500 of them. At £7.59 that is £9K to £11K a year per listing.

Average price

£7.59under the $15 to $100 sweet spot

Price range

£1.05–£16.21

Amazon United Kingdom median price

£12.12across 27,606 niches

Units sold a year

80K–100K

Units per listing a year

1,250–1,500

Revenue per listing a year

£9K–£11K

Returns

0.3%of orders · Amazon United Kingdom median 0.6%

77% of listings pay for placement with sponsored ads. 82% ship with Prime. On an average day, 6.7% of listings are out of stock. The average listing ranks #192 within Candles & Holders. It carries 704 reviews at 4.25 stars, so a new listing needs social proof before a better product.

Sponsored listings

77%

Prime listings

82%

Out of stock, average day

6.7%

Average rank

#192in Candles & Holders

Average rating

4.25 starsAmazon United Kingdom average 4.36 stars

Average reviews

704per listing

Listings tracked

61

10 products launched here in the last 12 months. 0 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 41 months on average, so the names here are settling in.

Launched, last 12 months

10

Successful launches

0Amazon's first-year sales bar

Average brand age

41 months