Wax Melts

Shoppers searched for this 1.5M times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. In the latest week, 6.1% of those searches ended in a purchase. Searches in the last 90 days moved -38.1% against the 90 days before. Searches, conversion and average price together put the market at an estimated £711K a year.

Searches, last 12 months

1.5M

Growth, 90 days vs prior 90

-38.1%

Conversion, latest week

6.1%

Market size, estimated

£711Ka year

Peak month

December3.5× the quietest month

Top search term

wax melts1.1M searches a year

Listings sell for £7.59 on average, from £1.05 to £16.21. Amazon reports units sold in ranges. This niche sold 80K to 100K a year. The average listing sells 1,250 to 1,500 of them. At £7.59 that is £9K to £11K a year per listing.

Average price

£7.59under the $15 to $100 sweet spot

Price range

£1.05–£16.21

Amazon United Kingdom median price

£12.12across 27,606 niches

Units sold a year

80K–100K

Units per listing a year

1,250–1,500

Revenue per listing a year

£9K–£11K

Returns

0.3%of orders · Amazon United Kingdom median 0.6%

77% of listings pay for placement with sponsored ads. 82% ship with Prime. On an average day, 6.7% of listings are out of stock. The average listing ranks #192 within Candles & Holders. It carries 704 reviews at 4.25 stars, so a new listing needs social proof before a better product.

Sponsored listings

77%

Prime listings

82%

Out of stock, average day

6.7%

Average rank

#192in Candles & Holders

Average rating

4.25 starsAmazon United Kingdom average 4.36 stars

Average reviews

704per listing

Listings tracked

61

10 products launched here in the last 12 months. Amazon counts 0 of them as successful launches, new products that hit its first-year sales bar. The brands on the shelf have sold for 41 months on average, so the names here are settling in.

Launched, last 12 months

10

Successful launches

0Amazon's first-year sales bar

Average brand age

41 months