Is wax melt moulds profitable to sell on Amazon United Kingdom?

The niche generates £30K/yr across 38 tracked products. 0 of 9 products launched in the last 360 days are still selling. 90-day search growth is -47.6%. Flapen's verdict: Skip it (46/100).

How competitive is the wax melt moulds niche?

34 brands and 41 sellers compete. The top 5 products take 40% of clicks and top 5 brands hold 44% of demand.

What do buyers complain about in wax melt moulds?

Top complaints mined from reviews: Smell, Size-Overall, Quality-Overall. The return rate is 0.6%.

When does demand for wax melt moulds peak?

Demand peaks in Jan–Feb–Oct–Nov; the busiest month runs 2.8× the quietest.

What does it cost to enter the wax melt moulds niche?

Listings span £3.31–£15.27; the average listing price is £7.48 (sweet spot $15–$100). The average incumbent carries 318 reviews — the moat a new listing must climb.

wax melt moulds

Skip it

Soft demand (-47.6% this quarter) — this niche doesn't clear our bar today.

Returns

Incredible0.6%

return rate — above 5% kills the launch gate

Brand share

Great44%

top-5 brand share — no brand owns this niche

Review moat

Great317.82

avg incumbent reviews — the moat a new listing must climb

Competition

Great40%

top-5 click share — an open shelf

Quality gap

Good4.5★

avg incumbent rating — lower means beatable quality

Conversion

Okay3.5%

search→purchase rate — share of searches ending in a sale

Avg price

Bad£7.48

avg listing price — sweet spot $15–$100

Market size

Bad£30K

£30K/yr · 113K searches

Price range

Bad£3.31–£15.27

cheapest to priciest tracked listing — scored on the share inside $15–$100

Growth

Bad-47.6%

90-day search growth — must beat 0% to launch

Signals No Dominant Brand Low Review Barrier

According to Flapen's Amazon United Kingdom niche tracking, wax melt moulds is a £30K/yr Amazon United Kingdom market (113K searches/yr). The top 5 brands hold 44% of demand. Demand peaks in Jan–Feb–Oct–Nov. Verdict: Skip it — 46/100.

Data updated Jul 27, 2026 · scored weekly · How we score niches

wax melt moulds market data

Units sold / yr: 3K–4K; avg 0–100/product
Revenue / yr: £22K–£30K; units × avg price
Conversion rate: 3.5%
Avg BSR: #2,762
Page quality: 0%
Prime: 97%
Sponsored: 84%
Out of stock: 14.9%
Avg brand age: 26 months
Avg seller age: 208 days

Competition & brand share

Clicks spread well past the top 5 (40% combined) — an open shelf where new products get seen.

Brands

34 falling

Sellers

Top-5 brand share

44%

Top 20: 88%

Top-5 click share

40%

Top 20: 83%

Open market

50%

MUXIUNT17%
JUSONEY9%
Jucoan7%
TAIXING6%
ASelected6%
nuoshen5%

Demand & seasonality

Weekly Amazon search volume, last 85 weeks — -47.6% search growth over the last 90 days.

Peak months: Jan, Feb, Oct, Nov · busiest ÷ quietest = 2.8×

Open Trend

Top wax melt moulds search terms

wax melt moulds64K/yr -46.7%1.9% conv.
wax moulds10K/yr -40.0%1.0% conv.
wax melts moulds10K/yr -45.4%1.9% conv.
wax melt moulds silicone9K/yr -66.1%2.7% conv.
wax melt mould6K/yr -44.2%1.8% conv.
silicone moulds for wax melts7K/yr -54.0%1.9% conv.
wax melt molds4K/yr -48.0%1.6% conv.
snap bar mould wax melts3K/yr -4.2%2.8% conv.

All search terms

Top wax melt moulds products on Amazon

Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.

Beatable (≤4.3★) Contested Strong incumbent (>4.7★)1 product missing review or click data not plotted

All 24 tracked products in this niche — three views at once, no toggling.

Top sellers

by 90-day click share

MUXIUNT Candle Plastic Wax Melts Heart Shape Clamshell Moulds 30 Pcs Packaging for Soy Wax Melts Soap Making Clear with Easy-Opening Release Design for Small Businesses Home DIY Crafts Scent Lovers

MUXIUNT£8.504.5★78 rev

JUSONEY Silicone Moulds for Wax Melts - 2 PCS Cute Flower and Heart Silicone Molds with Dropper - Non-Stick Food Grade Silicone Mould for Chocolate Cookie Candy Cake Ice Cube Jelly

JUSONEY£5.044.6★485 rev

TAIXING 6Pcs Gummy Bear Mould Candy Silicone Moulds Mini Chocolate Moulds Silicone Jelly Moulds with 4 Droppers Nonstick Gummy Moulds for DIY Candy Gummy Chocolate Wax Melt

TAIXING£7.854.4★15 rev

Aselected Wax Melt Molds 100 Pcs 6 Cavity Resuable Clear Plastic Clamshell Mould Cube Tray for Candle Making and Soap Wax Melts Boxes(Square Shape)

ASelected£13.254.2★153 rev

Silicone Moulds for Wax Melts & Soap - Heart Mini Candy & Ice Cube Trays Chocolate Mould Silicone Molds - DIY Jelly & Gummy Moulds

nuoshen£3.584.4★1,786 rev

Newest

by launch date

Honey Comb Silicone Moulds 19 Cavity Bee Silicone Baking Mould Non-Stick Reusable Wax Melt Moulds for Chocolate Candy Jelly Soap Craft(Pink)

LLOUSSAK£4.7639 rev

3mo ago

SYEYCW 2 Pcs Silicone 3D Flower Chocolate Molds Reusable 18 Cavity Non Stick Moulds for Wax Melts Chocolate Candy Ice Cubes Jelly Soap Dessert and Pudding

SYEYCW£5.590 rev

3mo ago

6 Cell 5 Section Chocolate Bar Moulds Non-Stick Chocolate Mold Reusable Wax Melt Moulds for Making Various of Treats on Holidays and Birthdays for Beginners and Veterans in Kitchen

ASREJUR£8.533 rev

4mo ago

Flower Mold Set 2 PCS Silicone Moulds Set Reusable Non-Stick Baking Moulds for Chocolate Candies Wax Melts & DIY Crafts Multi-Cavity Moulds for Desserts Candle Making and Home Baking

Funngy£4.373 rev

7mo ago

MUXIUNT Candle Plastic Wax Melts Heart Shape Clamshell Moulds 30 Pcs Packaging for Soy Wax Melts Soap Making Clear with Easy-Opening Release Design for Small Businesses Home DIY Crafts Scent Lovers

MUXIUNT£8.6478 rev

10mo ago

What buyers say about wax melt moulds

What buyers praise and complain about, mined from review topics.

What buyers love

Smell17%

“beautiful fragrances”

Quality-Overall17%

“These honeycomb silicone moulds are really handy and good quality”

Value For Money15%

“Worth every penny”

Color6%

“They mix well, look great and you get a nice variety of colours to try”

Advertised Vs Actual Product6%

“As per description”

Size-Overall5%

“Theyre the size I need”

Ease Of Use4%

“Easy to use”

Efficiency3%

“Worked great”

Heating3%

“I use it to make wax melts and is great”

Strength3%

“Robust”

What buyers complain about

Smell22%

“Smell doesn't last”

Size-Overall13%

“there bigger than the picture suggests”

Quality-Overall12%

“Disappointing Results – Poor Blending”

Leak-Proof9%

“it had all come out so I lost a quarter of liquid”

Color8%

“Im not very impressed with the colour pigments”

Dishwasher Safe4%

“Unfortunately this moulds are not for dishwasher use”

Material Quality4%

“It's good would have been better if it was made from the clear stuff as you cant use UV resin unless you do a layer after layer”

Value For Money4%

“Cheap”

Functionality-Overall4%

“Dont do the job”

Adhesion/Stickiness4%

“Stickers are no good”

Top return reasons

Size-Overall62%

Functionality-Overall8%

Leak-Proof6%

Strength4%

Advertised Vs Actual Product4%

Quality-Overall3%

Color3%

Instructions/User Manual/Troubleshooting1%

Locking Mechanism1%

Value For Money1%

Common questions

Is wax melt moulds profitable to sell on Amazon United Kingdom?: The niche generates £30K/yr across 38 tracked products. 0 of 9 products launched in the last 360 days are still selling. 90-day search growth is -47.6%. Flapen's verdict: Skip it (46/100).
How competitive is the wax melt moulds niche?: 34 brands and 41 sellers compete. The top 5 products take 40% of clicks and top 5 brands hold 44% of demand.
What do buyers complain about in wax melt moulds?: Top complaints mined from reviews: Smell, Size-Overall, Quality-Overall. The return rate is 0.6%.
When does demand for wax melt moulds peak?: Demand peaks in Jan–Feb–Oct–Nov; the busiest month runs 2.8× the quietest.
What does it cost to enter the wax melt moulds niche?: Listings span £3.31–£15.27; the average listing price is £7.48 (sweet spot $15–$100). The average incumbent carries 318 reviews — the moat a new listing must climb.