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Wax Melt Moulds

soft demand (-47.6% this quarter) — Wax Melt Moulds doesn't clear our bar today.

Flapen Score

46
Skip it
Market size 7Growth 1Conversion 44Competition 75Returns 97Price range 2Avg price 21Brand share 91Review moat 84Quality gap 50
This niche Category average

Is Wax Melt Moulds profitable on Amazon?

According to Flapen's Amazon United Kingdom niche tracking, Wax Melt Moulds is a £30K/yr Amazon United Kingdom market (113K searches/yr). The top 5 brands hold 44% of demand. Demand peaks in Jan–Feb–Oct–Nov. Verdict: Skip it — 46/100.

Wax Melt Moulds: the Amazon niche in one read

Everything a seller checks before entering, in three answers.

Is the demand real?

Not really. Search demand moved -47.6% over the last 90 days and 3.5% of searches end in a purchase.

£30K

revenue / yr

Units sold / yr4K
Search volume / yr-47.6%113K
Conversion rate3.5%
Avg price£7.48

Who owns the niche?

The top 5 brands hold 44% of demand, so 56% of the market is open.

56%

open market share

Brands · sellers34 · 41
Top-5 product click share40%
Open market56%
Avg brand age26 months

Is there a way in?

Listing quality. The average product page scores 0/100 on content standards. Incumbents average 4.5★ — the gap to enter on.

0/100

page quality · 38 products

Sponsored placement84%
New entrants (1y)9· 0 succeeded
Avg rating4.5★
Avg reviews318

Top Wax Melt Moulds products & what they sell for

Every tracked product — its share of the shelf, its review moat, and what it sells for.

Competition: brands, sellers & click share

Clicks spread well past the top 5 (40% combined) — an open shelf where new products get seen.

£0£1K£2K£4K£5K1101001K10K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)1 product missing review or click data not plotted

Brands

34 falling

Sellers

41

Top-5 brand share

44%

Top 20: 88%

Top-5 click share

40%

Top 20: 83%

Open market

50%

  • MUXIUNT17%
  • JUSONEY9%
  • Jucoan7%
  • TAIXING6%
  • ASelected6%
  • nuoshen5%

Wax Melt Moulds demand & seasonality

Weekly search volume, with the niche's key stats alongside.

Volume113KCVR3.5%Products38Brands34Top 5 Brands44%OOS Rate14.9%Rating4.5★Reviews318Avg BSR#2,762
4K3KSpike '25Black Friday '25DecJanFebMarAprMayJunJulAugSepOctNovDecJanFebMarAprMayJun

Peak months: Jan, Feb, Oct, Nov · busiest ÷ quietest = 2.8×

Top Wax Melt Moulds search terms shoppers use

The exact queries shoppers type, with yearly volume, growth and conversion.

  • wax melt moulds64K/yr
  • wax moulds10K/yr
  • wax melts moulds10K/yr
  • wax melt moulds silicone9K/yr
  • wax melt mould6K/yr
  • silicone moulds for wax melts7K/yr
  • wax melt molds4K/yr
  • snap bar mould wax melts3K/yr

What reviews say buyers love and hate about Wax Melt Moulds

What buyers mention most, as a share of all reviews.

What buyers love

79% of reviews
Smell17%

beautiful fragrances

Quality-Overall17%

These honeycomb silicone moulds are really handy and good quality

Value For Money15%

Worth every penny

Color6%

They mix well, look great and you get a nice variety of colours to try

Advertised Vs Actual Product6%

As per description

What buyers complain about

86% of reviews
Smell22%

Smell doesn't last

Size-Overall13%

there bigger than the picture suggests

Quality-Overall12%

Disappointing Results – Poor Blending

Leak-Proof9%

it had all come out so I lost a quarter of liquid

Color8%

Im not very impressed with the colour pigments

Wax Melt Moulds return rate & reasons

Why buyers send it back, as a share of all return requests.

0.6%

Return rate

73%

Fixable by listing

The "fixable" share counts expectation-mismatch reasons — size, look, advertised-vs-actual — that better copy and images address.

1Size-Overall
62%
2Functionality-Overall
8%
3Leak-Proof
6%
4Strength
4%
5Advertised Vs Actual Product
4%

Common Wax Melt Moulds questions

The questions sellers ask about this niche, answered from the tracked metrics.

Flapen scores Wax Melt Moulds 46/100 on Amazon United Kingdom — Skip it. The niche generates £30K/yr across 38 tracked products. 0 of 9 products launched in the last 360 days are still selling. Search demand moved -47.6% over the last 90 days.
Search demand for Wax Melt Moulds on Amazon United Kingdom peaks in Jan–Feb–Oct–Nov, where the busiest month runs 2.8× the quietest.