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Wax Melt Moulds

Fail

Demand is soft, at -47.6% this quarter, so Wax Melt Moulds is a Fail.

Flapen Score
46
46 / 100
Ranks 3,831 of 5,777 Home & Garden niches · −5 vs the category median of 51
Market size
£30K/yr113K searches / yr
90-day growth
-47.6%search demand this quarter
Competition
40%top-5 click share · 34 brands · 41 sellers

Flapen Score

Wax Melt Moulds against its category

The dotted line is the Home & Garden average. Past it, Wax Melt Moulds is stronger. Inside it, weaker.

46Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Wax Melt Moulds market on Amazon at a glance

Shoppers on Amazon United Kingdom searched for Wax Melt Moulds 113K times last year and spent an estimated £30K. The top 5 brands take 44% of clicks. Demand peaks in Jan–Feb–Oct–Nov. Flapen scores it 46 out of 100, a Fail.

01 · Demand

3.5% of searches ended in a purchase last week.

Shoppers searched for this 113K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. In the latest week, 3.5% of those searches ended in a purchase. Searches in the last 90 days moved -47.6% against the 90 days before. Searches, conversion and average price together put the market at an estimated £30K a year.

Searches, last 12 months
113K
Growth, 90 days vs prior 90
-47.6%
Conversion, latest week
3.5%
Market size, estimated
£30Ka year
Peak month
November2.8× the quietest month
Top search term
wax melt moulds64K searches a year

02 · Price

A sale here is worth £7.48.

Listings sell for £7.48 on average, from £3.31 to £15.27. Amazon reports units sold in ranges. This niche sold 3K to 4K a year. The average listing sells 0 to 100 of them. At £7.48 that is £0 to £748 a year per listing.

Average price
£7.48under the $15 to $100 sweet spot
Price range
£3.31–£15.27
Amazon United Kingdom median price
£12.12across 27,606 niches
Units sold a year
3K–4K
Units per listing a year
0–100
Revenue per listing a year
£0–£748
Returns
0.6%of orders · Amazon United Kingdom median 0.6%

03 · Entry bar

The bar here is low.

84% of listings pay for placement with sponsored ads. 97% ship with Prime. On an average day, 14.9% of listings are out of stock. The average listing ranks #2,762 within Candle Making. It carries 318 reviews at 4.45 stars, so a new listing needs social proof before a better product.

Sponsored listings
84%
Prime listings
97%
Out of stock, average day
14.9%
Average rank
#2,762in Candle Making
Average rating
4.45 starsAmazon United Kingdom average 4.36 stars
Average reviews
318per listing
Listings tracked
38

04 · Newcomers

Amazon counts 0 of last year's 9 launches as successful.

9 products launched here in the last 12 months. Amazon counts 0 of them as successful launches, new products that hit its first-year sales bar. The brands on the shelf have sold for 26 months on average, so a newcomer is not facing entrenched names.

Launched, last 12 months
9
Successful launches
0Amazon's first-year sales bar
Average brand age
26 months

Products

Top Wax Melt Moulds products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Competition

Competition: brands, sellers & click share

The top 5 products take only 40% of clicks. An open shelf where new products get seen.

£0£1K£2K£4K£5K1101001K10K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)1 product missing review or click data not plotted

Brands

34 falling

Sellers

41

Top-5 brand share

44%

Top 20: 88%

Top-5 click share

40%

Top 20: 83%

Open market

50%

  • MUXIUNT17%
  • JUSONEY9%
  • Jucoan7%
  • TAIXING6%
  • ASelected6%
  • nuoshen5%

Demand

Wax Melt Moulds search demand

Weekly searches over the year, seasonality beneath. Pick a range.

4K3KSpike '25Black Friday '25DecJanFebMarAprMayJunJulAugSepOctNovDecJanFebMarAprMayJun

Peak months: Jan, Feb, Oct, Nov · busiest ÷ quietest = 2.8×

Search terms

Top Wax Melt Moulds search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • wax melt moulds64K/yr
  • wax moulds10K/yr
  • wax melts moulds10K/yr
  • wax melt moulds silicone9K/yr
  • wax melt mould6K/yr
  • silicone moulds for wax melts7K/yr
  • wax melt molds4K/yr
  • snap bar mould wax melts3K/yr

Reviews and returns

What reviews say buyers love and hate about Wax Melt Moulds

What buyers praise, what they complain about and why they send it back, from the reviews.

Complain

Smell22%−0.05

Smell doesn't last

these hardly smelled at all

Faint smell and inaccurate, for an expensive price

Size-Overall13%−0.05

there bigger than the picture suggests

These are very small

its was so messy because of how small they are

Quality-Overall12%+0.43

Disappointing Results – Poor Blending

Just not the best

Bad quality

Leak-Proof9%

it had all come out so I lost a quarter of liquid

Quarter has leaked out

Color8%−0.08

Im not very impressed with the colour pigments

Not a nice colours

the colour noticeably dulls

Love

Smell17%−0.05

beautiful fragrances

snow fairy is my fave smell

They smell amazing

Quality-Overall17%+0.43

These honeycomb silicone moulds are really handy and good quality

Excellent product

Good quality

Value For Money15%+0.96

Worth every penny

Excellent value

Best price

Color6%−0.08

They mix well, look great and you get a nice variety of colours to try

beautiful colours

Excelent 👏🏻 The colours are amazing

Advertised Vs Actual Product6%+0.64

As per description

Exactly as expected

As ordered

Return

0.6% Return rate 73% Fixable by listing

Size-Overall62%▅▆█▆█▅

there bigger than the picture suggests

These are very small

its was so messy because of how small they are

Functionality-Overall8%▁▂▃▅█▄

Dont do the job

Leak-Proof6%█▁▂▁▁▁

it had all come out so I lost a quarter of liquid

Quarter has leaked out

Strength4%▆█▁▁▁█
Advertised Vs Actual Product4%▆█▃▁▁▁

FAQ

Common Wax Melt Moulds questions

Answered from the same tracked data.