Wax Melt Burners

Shoppers searched for this 2.2M times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. In the latest week, 3.2% of those searches ended in a purchase. Searches in the last 90 days moved -38.1% against the 90 days before. Searches, conversion and average price together put the market at an estimated £747K a year.

Searches, last 12 months

2.2M

Growth, 90 days vs prior 90

-38.1%

Conversion, latest week

3.2%

Market size, estimated

£747Ka year

Peak month

December4.6× the quietest month

Top search term

wax melt burners764K searches a year

Listings sell for £10.48 on average, from £5.22 to £14.80. Amazon reports units sold in ranges. This niche sold 50K to 60K a year. The average listing sells 500 to 750 of them. At £10.48 that is £5K to £8K a year per listing.

Average price

£10.48under the $15 to $100 sweet spot

Price range

£5.22–£14.80

Amazon United Kingdom median price

£12.12across 27,606 niches

Units sold a year

50K–60K

Units per listing a year

500–750

Revenue per listing a year

£5K–£8K

Returns

1.2%of orders · Amazon United Kingdom median 0.6%

81% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 11.0% of listings are out of stock. The average listing ranks #75 within Home Fragrance. It carries 604 reviews at 4.43 stars, so a new listing needs social proof before a better product.

Sponsored listings

81%

Prime listings

100%

Out of stock, average day

11.0%

Average rank

#75in Home Fragrance

Average rating

4.43 starsAmazon United Kingdom average 4.36 stars

Average reviews

604per listing

Listings tracked

47

14 products launched here in the last 12 months. Amazon counts 3 of them as successful launches, new products that hit its first-year sales bar. The brands on the shelf have sold for 36 months on average, so the names here are settling in.

Launched, last 12 months

14

Successful launches

3Amazon's first-year sales bar

Average brand age

36 months