Wax Melt Burners

Shoppers searched for this 2.2M times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. An estimated 3.2% of those searches ended in a purchase. Searches in the last 90 days moved -38.1% against the 90 days before. Searches, conversion and average price together put the market at an estimated £747K a year.

Searches, last 12 months

2.2M

Growth, 90 days vs prior 90

-38.1%

Conversion, latest week

3.2%

Market size, estimated

£747Ka year

Peak month

December4.6× the quietest month

Top search term

wax melt burners764K searches a year

Listings sell for £10.48 on average, from £5.22 to £14.80. Amazon reports units sold in ranges. This niche sold 50K to 60K a year. The average listing sells 500 to 750 of them. At £10.48 that is £5K to £8K a year per listing.

Average price

£10.48under the $15 to $100 sweet spot

Price range

£5.22–£14.80

Amazon United Kingdom median price

£12.12across 27,606 niches

Units sold a year

50K–60K

Units per listing a year

500–750

Revenue per listing a year

£5K–£8K

Returns

1.2%of orders · Amazon United Kingdom median 0.6%

81% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 11.0% of listings are out of stock. The average listing ranks #75 within Home Fragrance. It carries 604 reviews at 4.43 stars, so a new listing needs social proof before a better product.

Sponsored listings

81%

Prime listings

100%

Out of stock, average day

11.0%

Average rank

#75in Home Fragrance

Average rating

4.43 starsAmazon United Kingdom average 4.36 stars

Average reviews

604per listing

Listings tracked

47

14 products launched here in the last 12 months. 3 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 36 months on average, so the names here are settling in.

Launched, last 12 months

14

Successful launches

3Amazon's first-year sales bar

Average brand age

36 months