Waterproof Pillow Protectors
FailPrices span $5.77–$11.41, mostly outside the sweet spot, so Waterproof Pillow Protectors is a Fail.
- Flapen Score
- 39 / 100Ranks 4,947 of 5,777 Home & Garden niches · −12 vs the category median of 5139
- Market size
- £81K/yr81K searches / yr
- 90-day growth
- -11.1%search demand this quarter
- Competition
- 68%top-5 click share · 10 brands · 17 sellers
Flapen Score
Waterproof Pillow Protectors against its category
The dotted line is the Home & Garden average. Past it, Waterproof Pillow Protectors is stronger. Inside it, weaker.
Market
The Waterproof Pillow Protectors market on Amazon at a glance
Shoppers on Amazon United Kingdom searched for Waterproof Pillow Protectors 81K times last year and spent an estimated £81K. The top 5 brands take 86% of clicks. Flapen scores it 39 out of 100, a Fail.
01 · Demand
An estimated 11.9% of those searches ended in a purchase.
Shoppers searched for this 81K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. An estimated 11.9% of those searches ended in a purchase. Searches in the last 90 days moved -11.1% against the 90 days before. Searches, conversion and average price together put the market at an estimated £81K a year.
- Searches, last 12 months
- 81K
- Growth, 90 days vs prior 90
- -11.1%
- Conversion, latest week
- 11.9%
- Market size, estimated
- £81Ka year
- Peak month
- September1.3× the quietest month
- Top search term
- waterproof pillow protectors50K searches a year
02 · Price
A sale here is worth £8.39.
Listings sell for £8.39 on average, from £5.77 to £11.41. Amazon reports units sold in ranges. This niche sold 10K to 13K a year. The average listing sells 500 to 750 of them. At £8.39 that is £4K to £6K a year per listing.
- Average price
- £8.39under the $15 to $100 sweet spot
- Price range
- £5.77–£11.41
- Amazon United Kingdom median price
- £12.12across 27,606 niches
- Units sold a year
- 10K–13K
- Units per listing a year
- 500–750
- Revenue per listing a year
- £4K–£6K
- Returns
- 0.4%of orders · Amazon United Kingdom median 0.6%
03 · Entry bar
The bar here is ads and reviews.
93% of listings pay for placement with sponsored ads. 60% ship with Prime. On an average day, 6.8% of listings are out of stock. The average listing ranks #41 within Home Textiles. It carries 11,202 reviews at 4.49 stars, so a new listing needs social proof before a better product.
- Sponsored listings
- 93%
- Prime listings
- 60%
- Out of stock, average day
- 6.8%
- Average rank
- #41in Home Textiles
- Average rating
- 4.49 starsAmazon United Kingdom average 4.36 stars
- Average reviews
- 11,202per listing
- Listings tracked
- 15
04 · Newcomers
0 of last year's 1 launches cleared the first-year sales bar.
1 products launched here in the last 12 months. 0 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 61 months on average, so the names here are established.
- Launched, last 12 months
- 1
- Successful launches
- 0Amazon's first-year sales bar
- Average brand age
- 61 months
Products
Top Waterproof Pillow Protectors products & what they sell for
The products selling here, as shoppers see them on Amazon. Shelf share and sales are our estimates.
Prices and ratings read from Amazon on Jul 28, 2026. The live listing can differ.
Top sellers
by estimated 90-day click share
Utopia Bedding Waterproof Zippered Pillow Protectors (50 x 75 cm) - Pack of 2 - Anti Bed Bug and Dust Mite Proof Pillow Encasement
- Price
- £6.06
- Rating
- 4.4/5
- Reviews
- 40,996
- Age
- 4y ago

K&A Terry Waterproof Pillow Protectors 4 Pack | Ultrasoft Breathable & Anti Allergy Pillow Cases | UK Standard 48x74 cm
- Price
- £10.85
- Rating
- 4.5/5
- Reviews
- 1,056
- Age
- 5y ago

Sunshine Comforts Quilted Waterproof Pillow Protectors 4 Pack | Ultra Luxe Zipped Pillow Covers Soft Breathable & Hypoallergenic Pillowcase Protectors White (50 X 75CM)
- Price
- £8.90
- Rating
- 4.5/5
- Reviews
- 751
- Age
- 3y ago

Waterproof Pillow Protectors with Zipper Pack of 2 Standard Size Noiseless Microfiber Pillow Covers Breathable Zippered Pillow Encasement Cases Soft & Durable
- Price
- £7.34
- Rating
- 4.6/5
- Reviews
- 16
- Age
- 3mo ago

Utopia Bedding Waterproof Zippered Pillow Protectors (Size - 50 x 70 cm) - Pack of 4 - Anti Bed Bug and Dust Mite Proof Pillow Encasement
- Price
- £8.32
- Rating
- 4.4/5
- Reviews
- 40,996
- Age
- 1y ago
Trending
estimated 90-day click momentum
Waterproof Pillow Protectors with Zipper Pack of 2 Standard Size Noiseless Microfiber Pillow Covers Breathable Zippered Pillow Encasement Cases Soft & Durable
- Price
- £7.34
- Rating
- 4.6/5
- Reviews
- 16
- Age
- 3mo ago

4 Pack Bamboo Waterproof Pillow Protectors Anti Dust Mite Bed Bug Anti Allergy Soft Non Noisy Feather Proof with Zipped Closure Hypoallergenic Breathable (50x75cm)
- Price
- £10.06
- Rating
- 5.0/5
- Reviews
- 22
- Age
- 6y ago

4AS Quilted Waterproof Pillow Protectors 2 Pack (48x74cm) 100% Polyester Extra Soft Breathable Zipped Pillow Covers (White)
- Price
- £8.76
- Rating
- 4.6/5
- Reviews
- 7
- Age
- 2y ago

Aaf Textiles Bamboo Waterproof Pillow Protectors 2 Pack Anti Dust Mite Bed Bug Anti Allergy Soft Non Noisy Feather Proof with Zipped Closure Hypoallergenic Breathable (50x75cm)
- Price
- £9.69
- Rating
- 4.6/5
- Reviews
- 161
- Age
- 9y ago

Utopia Bedding Waterproof Zippered Pillow Protectors (50 x 70 cm) - Pack of 2 - Anti Bed Bug and Dust Mite Proof Pillow Encasement
- Price
- £5.82
- Rating
- 4.4/5
- Reviews
- 40,996
- Age
- 7y ago
Newest
by launch date
Waterproof Pillow Protectors with Zipper Pack of 2 Standard Size Noiseless Microfiber Pillow Covers Breathable Zippered Pillow Encasement Cases Soft & Durable
- Price
- £7.34
- Rating
- 4.6/5
- Reviews
- 16
- Age
- 3mo ago

Utopia Bedding Waterproof Zippered Pillow Protectors (Size - 50 x 70 cm) - Pack of 4 - Anti Bed Bug and Dust Mite Proof Pillow Encasement
- Price
- £8.32
- Rating
- 4.4/5
- Reviews
- 40,996
- Age
- 1y ago

4AS Quilted Waterproof Pillow Protectors 2 Pack (48x74cm) 100% Polyester Extra Soft Breathable Zipped Pillow Covers (White)
- Price
- £8.76
- Rating
- 4.6/5
- Reviews
- 7
- Age
- 2y ago

Sunshine Comforts Quilted Waterproof Pillow Protectors 4 Pack | Ultra Luxe Zipped Pillow Covers Soft Breathable & Hypoallergenic Pillowcase Protectors White (50 X 75CM)
- Price
- £8.90
- Rating
- 4.5/5
- Reviews
- 751
- Age
- 3y ago

MH Home Quilted Waterproof Pillow Protectors White 2 Pack Bed Pillows Cover Quilted Pillowcase Extra Soft & Breathable Pillow Case (50 x 75 cm)
- Price
- £7.46
- Rating
- 4.5/5
- Reviews
- 497
- Age
- 3y ago
Competition
Competition: brands, sellers & click share
The top 5 products take an estimated 68% of clicks. Leaders hold, but buyers still shop past them.
Brands
10 falling
Sellers
17
Est. top-5 brand share
86%
Top 20: 100%
Est. top-5 click share
68%
Top 20: 100%
Open market
9%
- Utopia Bedding41%
- K&A19%
- Sunshine Comforts12%
- QATAN8%
- Aaf Textiles7%
- SPRINGSPIRIT5%
- Open — no brand owns it (4 brands, 9%)
Demand
Waterproof Pillow Protectors search demand
Weekly searches over the year, seasonality beneath. Pick a range.
No pronounced peak months · busiest ÷ quietest = 1.3×
Search terms
Top Waterproof Pillow Protectors search terms shoppers use
The exact words shoppers type, with estimated yearly volume, growth, and conversion.
- waterproof pillow protectors50K/yr
- waterproof pillow cases11K/yr
- waterproof pillow protector7K/yr
- pillow protectors waterproof5K/yr
- waterproof pillow protectors 4 pack4K/yr
- water proof pillow protectors3K/yr
Reviews and returns
What reviews say buyers love and hate about Waterproof Pillow Protectors
We read the reviews and the return reasons for every product selling here.
“Nothing about these covers are waterproof”
Every topic
Every topic buyers talk about, one row each.
Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.
17 topics
Keep looking
Related niches
Niches in the same category that score near this one. Research these next.
Best Flapen score
The highest-scoring niches we track right now, across every category.
FAQ
Common Waterproof Pillow Protectors questions
Answered from the same tracked data.
Figures on this page are estimates modeled from public Amazon pages and third-party keyword data. Amazon does not supply them, and no connected seller's data is used. How we handle Amazon data









