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Waterproof Pillow Protectors

Fail

Prices span $5.77–$11.41, mostly outside the sweet spot, so Waterproof Pillow Protectors is a Fail.

Flapen Score
39
39 / 100
Ranks 4,947 of 5,777 Home & Garden niches · −12 vs the category median of 51
Market size
£81K/yr81K searches / yr
90-day growth
-11.1%search demand this quarter
Competition
68%top-5 click share · 10 brands · 17 sellers

Flapen Score

Waterproof Pillow Protectors against its category

The dotted line is the Home & Garden average. Past it, Waterproof Pillow Protectors is stronger. Inside it, weaker.

39Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Waterproof Pillow Protectors market on Amazon at a glance

Shoppers on Amazon United Kingdom searched for Waterproof Pillow Protectors 81K times last year and spent an estimated £81K. The top 5 brands take 86% of clicks. Flapen scores it 39 out of 100, a Fail.

01 · Demand

An estimated 11.9% of those searches ended in a purchase.

Shoppers searched for this 81K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. An estimated 11.9% of those searches ended in a purchase. Searches in the last 90 days moved -11.1% against the 90 days before. Searches, conversion and average price together put the market at an estimated £81K a year.

Searches, last 12 months
81K
Growth, 90 days vs prior 90
-11.1%
Conversion, latest week
11.9%
Market size, estimated
£81Ka year
Peak month
September1.3× the quietest month
Top search term
waterproof pillow protectors50K searches a year

02 · Price

A sale here is worth £8.39.

Listings sell for £8.39 on average, from £5.77 to £11.41. Amazon reports units sold in ranges. This niche sold 10K to 13K a year. The average listing sells 500 to 750 of them. At £8.39 that is £4K to £6K a year per listing.

Average price
£8.39under the $15 to $100 sweet spot
Price range
£5.77–£11.41
Amazon United Kingdom median price
£12.12across 27,606 niches
Units sold a year
10K–13K
Units per listing a year
500–750
Revenue per listing a year
£4K–£6K
Returns
0.4%of orders · Amazon United Kingdom median 0.6%

03 · Entry bar

The bar here is ads and reviews.

93% of listings pay for placement with sponsored ads. 60% ship with Prime. On an average day, 6.8% of listings are out of stock. The average listing ranks #41 within Home Textiles. It carries 11,202 reviews at 4.49 stars, so a new listing needs social proof before a better product.

Sponsored listings
93%
Prime listings
60%
Out of stock, average day
6.8%
Average rank
#41in Home Textiles
Average rating
4.49 starsAmazon United Kingdom average 4.36 stars
Average reviews
11,202per listing
Listings tracked
15

04 · Newcomers

0 of last year's 1 launches cleared the first-year sales bar.

1 products launched here in the last 12 months. 0 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 61 months on average, so the names here are established.

Launched, last 12 months
1
Successful launches
0Amazon's first-year sales bar
Average brand age
61 months

Products

Top Waterproof Pillow Protectors products & what they sell for

The products selling here, as shoppers see them on Amazon. Shelf share and sales are our estimates.

Prices and ratings read from Amazon on Jul 28, 2026. The live listing can differ.

Competition

Competition: brands, sellers & click share

The top 5 products take an estimated 68% of clicks. Leaders hold, but buyers still shop past them.

£0£8K£16K£24K£32K1101001K10K100K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

10 falling

Sellers

17

Est. top-5 brand share

86%

Top 20: 100%

Est. top-5 click share

68%

Top 20: 100%

Open market

9%

  • Utopia Bedding41%
  • K&A19%
  • Sunshine Comforts12%
  • QATAN8%
  • Aaf Textiles7%
  • SPRINGSPIRIT5%
  • Open — no brand owns it (4 brands, 9%)

Demand

Waterproof Pillow Protectors search demand

Weekly searches over the year, seasonality beneath. Pick a range.

2K1KPrime Day '25Spike '25SepDecMarJunAugNovMarMay

No pronounced peak months · busiest ÷ quietest = 1.3×

Search terms

Top Waterproof Pillow Protectors search terms shoppers use

The exact words shoppers type, with estimated yearly volume, growth, and conversion.

  • waterproof pillow protectors50K/yr
  • waterproof pillow cases11K/yr
  • waterproof pillow protector7K/yr
  • pillow protectors waterproof5K/yr
  • waterproof pillow protectors 4 pack4K/yr
  • water proof pillow protectors3K/yr

Reviews and returns

What reviews say buyers love and hate about Waterproof Pillow Protectors

We read the reviews and the return reasons for every product selling here.

20%of positive reviews mention “Quality-Overall”
35%of negative reviews mention “Water Resistance”
0.4%of orders come back
“Nothing about these covers are waterproof”
A buyer, on “Water Resistance”35% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

17 topics

NegativePositive

FAQ

Common Waterproof Pillow Protectors questions

Answered from the same tracked data.

Figures on this page are estimates modeled from public Amazon pages and third-party keyword data. Amazon does not supply them, and no connected seller's data is used. How we handle Amazon data