Waterproof Pillow Protectors
prices mostly outside the sweet spot ($5.77–$11.41) — Waterproof Pillow Protectors doesn't clear our bar today.
Flapen Score
Is Waterproof Pillow Protectors profitable on Amazon?
According to Flapen's Amazon United Kingdom niche tracking, Waterproof Pillow Protectors is a £81K/yr Amazon United Kingdom market (81K searches/yr). The top 5 brands hold 86% of demand. Verdict: Skip it — 39/100.
Waterproof Pillow Protectors: the Amazon niche in one read
Everything a seller checks before entering, in three answers.
Is the demand real?
Not really. Search demand moved -11.1% over the last 90 days and 11.9% of searches end in a purchase.
£81K
revenue / yr
Who owns the niche?
The top 5 brands hold 86% of demand, so 14% of the market is open.
14%
open market share
Is there a way in?
Listing quality. The average product page scores 0/100 on content standards. Incumbents average 4.5★ — the gap to enter on.
0/100
page quality · 15 products
Top Waterproof Pillow Protectors products & what they sell for
Every tracked product — its share of the shelf, its review moat, and what it sells for.
Top sellers
by 90-day click share
Utopia Bedding Waterproof Zippered Pillow Protectors (50 x 75 cm) - Pack of 2 - Anti Bed Bug and Dust Mite Proof Pillow Encasement
- Price
- £6.06
- Rating
- 4.4/5
- Reviews
- 40,996
- Age
- 4y ago
K&A Terry Waterproof Pillow Protectors 4 Pack | Ultrasoft Breathable & Anti Allergy Pillow Cases | UK Standard 48x74 cm
- Price
- £10.85
- Rating
- 4.5/5
- Reviews
- 1,056
- Age
- 5y ago
Sunshine Comforts Quilted Waterproof Pillow Protectors 4 Pack | Ultra Luxe Zipped Pillow Covers Soft Breathable & Hypoallergenic Pillowcase Protectors White (50 X 75CM)
- Price
- £8.90
- Rating
- 4.5/5
- Reviews
- 751
- Age
- 3y ago
Waterproof Pillow Protectors with Zipper Pack of 2 Standard Size Noiseless Microfiber Pillow Covers Breathable Zippered Pillow Encasement Cases Soft & Durable
- Price
- £7.34
- Rating
- 4.6/5
- Reviews
- 16
- Age
- 3mo ago
Utopia Bedding Waterproof Zippered Pillow Protectors (Size - 50 x 70 cm) - Pack of 4 - Anti Bed Bug and Dust Mite Proof Pillow Encasement
- Price
- £8.32
- Rating
- 4.4/5
- Reviews
- 40,996
- Age
- 1y ago
Trending
90-day click momentumWaterproof Pillow Protectors with Zipper Pack of 2 Standard Size Noiseless Microfiber Pillow Covers Breathable Zippered Pillow Encasement Cases Soft & Durable
- Price
- £7.34
- Rating
- 4.6/5
- Reviews
- 16
- Age
- 3mo ago
4 Pack Bamboo Waterproof Pillow Protectors Anti Dust Mite Bed Bug Anti Allergy Soft Non Noisy Feather Proof with Zipped Closure Hypoallergenic Breathable (50x75cm)
- Price
- £10.06
- Rating
- 5.0/5
- Reviews
- 22
- Age
- 6y ago
4AS Quilted Waterproof Pillow Protectors 2 Pack (48x74cm) 100% Polyester Extra Soft Breathable Zipped Pillow Covers (White)
- Price
- £8.76
- Rating
- 4.6/5
- Reviews
- 7
- Age
- 2y ago
Aaf Textiles Bamboo Waterproof Pillow Protectors 2 Pack Anti Dust Mite Bed Bug Anti Allergy Soft Non Noisy Feather Proof with Zipped Closure Hypoallergenic Breathable (50x75cm)
- Price
- £9.69
- Rating
- 4.6/5
- Reviews
- 161
- Age
- 9y ago
Utopia Bedding Waterproof Zippered Pillow Protectors (50 x 70 cm) - Pack of 2 - Anti Bed Bug and Dust Mite Proof Pillow Encasement
- Price
- £5.82
- Rating
- 4.4/5
- Reviews
- 40,996
- Age
- 7y ago
Newest
by launch dateWaterproof Pillow Protectors with Zipper Pack of 2 Standard Size Noiseless Microfiber Pillow Covers Breathable Zippered Pillow Encasement Cases Soft & Durable
- Price
- £7.34
- Rating
- 4.6/5
- Reviews
- 16
- Age
- 3mo ago
Utopia Bedding Waterproof Zippered Pillow Protectors (Size - 50 x 70 cm) - Pack of 4 - Anti Bed Bug and Dust Mite Proof Pillow Encasement
- Price
- £8.32
- Rating
- 4.4/5
- Reviews
- 40,996
- Age
- 1y ago
4AS Quilted Waterproof Pillow Protectors 2 Pack (48x74cm) 100% Polyester Extra Soft Breathable Zipped Pillow Covers (White)
- Price
- £8.76
- Rating
- 4.6/5
- Reviews
- 7
- Age
- 2y ago
Sunshine Comforts Quilted Waterproof Pillow Protectors 4 Pack | Ultra Luxe Zipped Pillow Covers Soft Breathable & Hypoallergenic Pillowcase Protectors White (50 X 75CM)
- Price
- £8.90
- Rating
- 4.5/5
- Reviews
- 751
- Age
- 3y ago
MH Home Quilted Waterproof Pillow Protectors White 2 Pack Bed Pillows Cover Quilted Pillowcase Extra Soft & Breathable Pillow Case (50 x 75 cm)
- Price
- £7.46
- Rating
- 4.5/5
- Reviews
- 497
- Age
- 3y ago
Competition: brands, sellers & click share
The top 5 products take 68% of clicks — established leaders, but buyers still shop beyond them.
Brands
10 falling
Sellers
17
Top-5 brand share
86%
Top 20: 100%
Top-5 click share
68%
Top 20: 100%
Open market
9%
- Utopia Bedding41%
- K&A19%
- Sunshine Comforts12%
- QATAN8%
- Aaf Textiles7%
- SPRINGSPIRIT5%
- Open — no brand owns it (4 brands, 9%)
Waterproof Pillow Protectors demand & seasonality
Weekly search volume, with the niche's key stats alongside.
No pronounced peak months · busiest ÷ quietest = 1.3×
Top Waterproof Pillow Protectors search terms shoppers use
The exact queries shoppers type, with yearly volume, growth and conversion.
- waterproof pillow protectors50K/yr
- waterproof pillow cases11K/yr
- waterproof pillow protector7K/yr
- pillow protectors waterproof5K/yr
- waterproof pillow protectors 4 pack4K/yr
- water proof pillow protectors3K/yr
What reviews say buyers love and hate about Waterproof Pillow Protectors
What buyers mention most, as a share of all reviews.
What buyers love
82% of reviews“Excellent product”
“Fits well”
“Good for the price”
“water proof”
“The fabric is soft”
What buyers complain about
76% of reviews“Nothing about these covers are waterproof”
“It has a plastic coating on the inside of the terry fabric”
“Not noisy and crunchy to lay on”
“Stitching not very good”
“protector case stripped within a minute or two its leaked all through into the pillow”
Waterproof Pillow Protectors return rate & reasons
Why buyers send it back, as a share of all return requests.
0.4%
Return rate
28%
Fixable by listing
The "fixable" share counts expectation-mismatch reasons — size, look, advertised-vs-actual — that better copy and images address.
Common Waterproof Pillow Protectors questions
The questions sellers ask about this niche, answered from the tracked metrics.
Related niches
Same-category niches scoring near this one — the next ones worth researching.
Best Flapen score
The highest-scoring niches we track right now, across every category.
