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Waterproof Pens

Fail

Prices span $1.56–$13.82, mostly outside the sweet spot, so Waterproof Pens is a Fail.

Flapen Score
39
39 / 100
Ranks 4,947 of 5,777 Home & Garden niches · −12 vs the category median of 51
Market size
£33K/yr40K searches / yr
90-day growth
-7.5%search demand this quarter
Competition
55%top-5 click share · 10 brands · 113 sellers

Flapen Score

Waterproof Pens against its category

The dotted line is the Home & Garden average. Past it, Waterproof Pens is stronger. Inside it, weaker.

39Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Waterproof Pens market on Amazon at a glance

Shoppers on Amazon United Kingdom searched for Waterproof Pens 40K times last year and spent an estimated £33K. The top 5 brands take 92% of clicks. Flapen scores it 39 out of 100, a Fail.

01 · Demand

12.5% of searches ended in a purchase last week.

Shoppers searched for this 40K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. In the latest week, 12.5% of those searches ended in a purchase. Searches in the last 90 days moved -7.5% against the 90 days before. Searches, conversion and average price together put the market at an estimated £33K a year.

Searches, last 12 months
40K
Growth, 90 days vs prior 90
-7.5%
Conversion, latest week
12.5%
Market size, estimated
£33Ka year
Top search term
staedtler lumocolor permanent14K searches a year

02 · Price

A sale here is worth £6.55.

Listings sell for £6.55 on average, from £1.56 to £13.82. Amazon reports units sold in ranges. This niche sold 5K to 6K a year. The average listing sells 100 to 250 of them. At £6.55 that is £655 to £2K a year per listing.

Average price
£6.55under the $15 to $100 sweet spot
Price range
£1.56–£13.82
Amazon United Kingdom median price
£12.12across 27,606 niches
Units sold a year
5K–6K
Units per listing a year
100–250
Revenue per listing a year
£655–£2K
Returns
0.1%of orders · Amazon United Kingdom median 0.6%

03 · Entry bar

The bar here is reviews.

48% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 0.0% of listings are out of stock. The average listing ranks #203 within Drawing. It carries 3,289 reviews at 4.54 stars, so a new listing needs social proof before a better product.

Sponsored listings
48%
Prime listings
100%
Out of stock, average day
0.0%
Average rank
#203in Drawing
Average rating
4.54 starsAmazon United Kingdom average 4.36 stars
Average reviews
3,289per listing
Listings tracked
23

04 · Newcomers

Amazon counts 1 of last year's 4 launches as successful.

4 products launched here in the last 12 months. Amazon counts 1 of them as successful launches, new products that hit its first-year sales bar. The brands on the shelf have sold for 49 months on average, so the names here are settling in.

Launched, last 12 months
4
Successful launches
1Amazon's first-year sales bar
Average brand age
49 months

Products

Top Waterproof Pens products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Competition

Competition: brands, sellers & click share

The top 5 products take 55% of clicks. Leaders hold, but buyers still shop past them.

£0£3K£7K£10K£13K1101001K10K100K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

10 falling

Sellers

113

Top-5 brand share

92%

Top 20: 100%

Top-5 click share

55%

Top 20: 96%

Open market

6%

  • STAEDTLER69%
  • Sharpie10%
  • meukcez6%
  • Generic5%
  • SAKEYR2%
  • Aurobliss2%
  • Open — no brand owns it (4 brands, 6%)

Demand

Waterproof Pens search demand

Weekly searches over the year. Pick a range.

900700Spike '26Apr '26Apr '26May '26May '26Jun '26Jun '26Jul '26Jul '26

Search terms

Top Waterproof Pens search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • staedtler lumocolor permanent14K/yr
  • waterproof pens6K/yr
  • lumocolor permanent pens6K/yr
  • waterproof marker pen5K/yr
  • indelible marker pen waterproof outdoor4K/yr
  • staedtler permanent marker fine3K/yr
  • staedtler lumocolor permanent fine3K/yr

Reviews and returns

What reviews say buyers love and hate about Waterproof Pens

What buyers praise, what they complain about and why they send it back, from the reviews.

Complain

Functionality-Overall12%−0.06

Does not work

It doesn't work well

Not really fine enough in a lot of situations

Moist/Dry10%−0.05

they dry up quickly

dried out in days

All dried out

Quality-Overall8%+1.09

Very poor performance

Not as good as I thought they would be

Poor quality

Value For Money6%+0.87

Bit more expensive than cheaper brands

Waste of money

Absolute waste of money

Drying Time6%−0.02

don't dry out to quickly

Dried up in 5 min

Both dryed out will not work

Love

Quality-Overall17%+1.09

I love their consistent quality

Best quality

Great quality Great seller Great delivery thanks amazon

Value For Money13%+0.87

Good value for the money

Good price

worth it

Advertised Vs Actual Product9%+0.73

Exactly as advertised

As described

Just what I needed

Writing Experience7%+0.30

Nice writers

Easy to write with

Nice to write with

Pen/Pencil Quality7%+0.34

Great set of pens

Great marker

Good markers

Return

0.1% Return rate 29% Fixable by listing

Functionality-Overall18%▄█▄▆▃▄

Does not work

It doesn't work well

Not really fine enough in a lot of situations

Thickness10%▁▁█▇▇▁
Size-Overall9%▁█▃▁▁█
Advertised Vs Actual Product8%▁▄▂▁█▁
Dry/Empty Ink7%█▃▁▂▁▃

Ink is dry

Dry pens and didnt work

All of the pens are dried out

FAQ

Common Waterproof Pens questions

Answered from the same tracked data.