Waterproof Mattress Protector Super King

Shoppers searched for this 35K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. An estimated 10.3% of those searches ended in a purchase. Searches in the last 90 days moved -15.7% against the 90 days before. Searches, conversion and average price together put the market at an estimated £44K a year.

Searches, last 12 months

35K

Growth, 90 days vs prior 90

-15.7%

Conversion, latest week

10.3%

Market size, estimated

£44Ka year

Peak month

January1.4× the quietest month

Top search term

waterproof mattress protector super king16K searches a year

Listings sell for £12.08 on average, from £6.80 to £26.32. Amazon reports units sold in ranges. This niche sold 5K to 6K a year. The average listing sells 100 to 250 of them. At £12.08 that is £1K to £3K a year per listing.

Average price

£12.08under the $15 to $100 sweet spot

Price range

£6.80–£26.32

Amazon United Kingdom median price

£12.12across 27,606 niches

Units sold a year

5K–6K

Units per listing a year

100–250

Revenue per listing a year

£1K–£3K

Returns

0.8%of orders · Amazon United Kingdom median 0.6%

100% of listings pay for placement with sponsored ads. 55% ship with Prime. On an average day, 10.8% of listings are out of stock. The average listing ranks #39 within Home Textiles. It carries 18,399 reviews at 4.50 stars, so a new listing needs social proof before a better product.

Sponsored listings

100%

Prime listings

55%

Out of stock, average day

10.8%

Average rank

#39in Home Textiles

Average rating

4.50 starsAmazon United Kingdom average 4.36 stars

Average reviews

18,399per listing

Listings tracked

22

1 products launched here in the last 12 months. 1 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 43 months on average, so the names here are settling in.

Launched, last 12 months

1

Successful launches

1Amazon's first-year sales bar

Average brand age

43 months