Waterproof Mattress Protector Super King
FailShoppers spend only $44K a year here, so Waterproof Mattress Protector Super King is a Fail.
- Flapen Score
- 43 / 100Ranks 4,377 of 5,777 Home & Garden niches · −8 vs the category median of 5143
- Market size
- £44K/yr35K searches / yr
- 90-day growth
- -15.7%search demand this quarter
- Competition
- 59%top-5 click share · 12 brands · 17 sellers
Flapen Score
Waterproof Mattress Protector Super King against its category
The dotted line is the Home & Garden average. Past it, Waterproof Mattress Protector Super King is stronger. Inside it, weaker.
Market
The Waterproof Mattress Protector Super King market on Amazon at a glance
Shoppers on Amazon United Kingdom searched for Waterproof Mattress Protector Super King 35K times last year and spent an estimated £44K. The top 5 brands take 84% of clicks. Flapen scores it 43 out of 100, a Fail.
01 · Demand
10.3% of searches ended in a purchase last week.
Shoppers searched for this 35K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. In the latest week, 10.3% of those searches ended in a purchase. Searches in the last 90 days moved -15.7% against the 90 days before. Searches, conversion and average price together put the market at an estimated £44K a year.
- Searches, last 12 months
- 35K
- Growth, 90 days vs prior 90
- -15.7%
- Conversion, latest week
- 10.3%
- Market size, estimated
- £44Ka year
- Peak month
- January1.4× the quietest month
- Top search term
- waterproof mattress protector super king16K searches a year
02 · Price
A sale here is worth £12.08.
Listings sell for £12.08 on average, from £6.80 to £26.32. Amazon reports units sold in ranges. This niche sold 5K to 6K a year. The average listing sells 100 to 250 of them. At £12.08 that is £1K to £3K a year per listing.
- Average price
- £12.08under the $15 to $100 sweet spot
- Price range
- £6.80–£26.32
- Amazon United Kingdom median price
- £12.12across 27,606 niches
- Units sold a year
- 5K–6K
- Units per listing a year
- 100–250
- Revenue per listing a year
- £1K–£3K
- Returns
- 0.8%of orders · Amazon United Kingdom median 0.6%
03 · Entry bar
The bar here is ads and reviews.
100% of listings pay for placement with sponsored ads. 55% ship with Prime. On an average day, 10.8% of listings are out of stock. The average listing ranks #39 within Home Textiles. It carries 18,399 reviews at 4.50 stars, so a new listing needs social proof before a better product.
- Sponsored listings
- 100%
- Prime listings
- 55%
- Out of stock, average day
- 10.8%
- Average rank
- #39in Home Textiles
- Average rating
- 4.50 starsAmazon United Kingdom average 4.36 stars
- Average reviews
- 18,399per listing
- Listings tracked
- 22
04 · Newcomers
Amazon counts 1 of last year's 1 launches as successful.
1 products launched here in the last 12 months. Amazon counts 1 of them as successful launches, new products that hit its first-year sales bar. The brands on the shelf have sold for 43 months on average, so the names here are settling in.
- Launched, last 12 months
- 1
- Successful launches
- 1Amazon's first-year sales bar
- Average brand age
- 43 months
Products
Top Waterproof Mattress Protector Super King products & what they sell for
Every tracked product: its share of the shelf, its reviews, and its price.
Top sellers
by 90-day click share
IMFAA 100% Waterproof Mattress Protector-Extra Deep 40 Cm Stretch SkirtSuper King(182x200) Cm Terry Towel Mattress TopperAnti Allergy and Breathable Fitted Mattress Cover. (Super King(182x200+40)Cm)
- Price
- £10.02
- Rating
- 4.5/5
- Reviews
- 27,694
- Age
- 7y ago
Caroline Shatuik100% Waterproof Mattress Protector Super King-40cm Extra Deep Fitted Terry Towel Mattress Topper Non Noisy Ani Allergy Mattress Cover Super king(182 x 200+40cm)
- Price
- £10.71
- Rating
- 4.5/5
- Reviews
- 11,349
- Age
- 4y ago
Utopia Bedding Waterproof Mattress Protector Super King Bed Size 180 x 200 x 30 cm Premium Mattress Cover OEKO-Tex Certified Breathable and Machine Washable
- Price
- £8.98
- Rating
- 4.6/5
- Reviews
- 57,290
- Age
- 7y ago
ZNR Quilted Waterproof Mattress Protectors Super King Size | 40 CM Extra Deep Skirt | Fitted Sheet Style Bed Cover | Hypoallergenic | Dust Mite Proof | Breathable | Noiseless (Super King)
- Price
- £18.53
- Rating
- 4.5/5
- Reviews
- 2,835
- Age
- 5y ago
Waterproof Mattress Protector Super King 180 x 200 cm Fits Up to 40 cm Deep Mattresses Premium Terry Mattress Protector All Around Elastic Super King Mattress Cover by Utopia Bedding
- Price
- £7.75
- Rating
- 4.6/5
- Reviews
- 108,982
- Age
- 6y ago
Trending
90-day click momentum
LOOMERIG 100% Waterproof Mattress Protector Super King Size Extra Deep 40cm Fitted Skirt Breathable & Anti-Allergy Mattress Cover for Ultimate Comfort (White 182x200cm)
- Price
- £15.82
- Rating
- 4.8/5
- Reviews
- 59
- Age
- 9mo ago
GRT Bamboo Waterproof Mattress Protector Super King - 3D Air Fiber Cooling Mattress Cover Breathable Ultra Soft Noiseless Mattress Protector with 40cm Extra Deep Skirt (Super King - 182 x 200cm)
- Price
- £26.32
- Rating
- 4.5/5
- Reviews
- 151
- Age
- 1y ago
Utopia Bedding Waterproof Mattress Protector (Superking Bed 180 x 200 x 38 cm) Soft Breathable Quilted Pad Noiseless Fitted Mattress Cover with Deep Pockets White
- Price
- £9.54
- Rating
- 4.5/5
- Reviews
- 4,594
- Age
- 3y ago
HOME STILL Super King Mattress Protector 180x200x30 cm 100% Waterproof Cotton Terry Breathable Top Waterproof Bottom Antibacterial Comfortable & Safe Sleep Machine Washable
- Price
- £15.54
- Rating
- 4.6/5
- Reviews
- 48
- Age
- 4y ago
ENGLISH HOME 2 Pack Waterproof Mattress Protector Breathable Microfiber Mattress Cover Sheet with Elastic Straps 30 cm Deep Washable Bed Cover Mattress Topper Pad 180x200 cm White Super King
- Price
- £9.31
- Rating
- 4.4/5
- Reviews
- 419
- Age
- 4y ago
Newest
by launch dateLOOMERIG 100% Waterproof Mattress Protector Super King Size Extra Deep 40cm Fitted Skirt Breathable & Anti-Allergy Mattress Cover for Ultimate Comfort (White 182x200cm)
- Price
- £15.82
- Rating
- 4.8/5
- Reviews
- 59
- Age
- 9mo ago
GRT Bamboo Waterproof Mattress Protector Super King - 3D Air Fiber Cooling Mattress Cover Breathable Ultra Soft Noiseless Mattress Protector with 40cm Extra Deep Skirt (Super King - 182 x 200cm)
- Price
- £26.32
- Rating
- 4.5/5
- Reviews
- 151
- Age
- 1y ago
Utopia Bedding Waterproof Mattress Encasement Super King Size (180 x 200 x 30 cm) Zippered Mattress Protector Cover Bed Bug & Dust Mite Proof White
- Price
- £10.48
- Rating
- 4.6/5
- Reviews
- 79,704
- Age
- 1y ago
Utopia Bedding Waterproof Mattress Protector Super King (180 x 200 x 30 cm) Soft & Breathable 3D Air Fabric Premium Noiseless Bed Mattress Cover Fitted Sheet Style Fits Up to 30 cm Deep
- Price
- £7.53
- Rating
- 4.6/5
- Reviews
- 2,182
- Age
- 1y ago
Oliver Bedding Quilted Super King Mattress Protector(182 x 200 cm) Waterproof Mattress Protector Super King Bed Fits Mattresses up to 30cm Deep Breathable Bed Mattresses Cover - White
- Price
- £11.55
- Rating
- 4.6/5
- Reviews
- 555
- Age
- 1y ago
Competition
Competition: brands, sellers & click share
The top 5 products take 59% of clicks. Leaders hold, but buyers still shop past them.
Brands
12 rising
Sellers
17
Top-5 brand share
84%
Top 20: 100%
Top-5 click share
59%
Top 20: 98%
Open market
12%
- Utopia Bedding32%
- CAROLINE SHATUIK20%
- IMFAA19%
- ZNR7%
- Oliver Bedding6%
- CORIWELL4%
- Open — no brand owns it (6 brands, 12%)
Demand
Waterproof Mattress Protector Super King search demand
Weekly searches over the year, seasonality beneath. Pick a range.
No pronounced peak months · busiest ÷ quietest = 1.4×
Search terms
Top Waterproof Mattress Protector Super King search terms shoppers use
The exact words shoppers type, with yearly volume, growth, and conversion.
- waterproof mattress protector super king16K/yr
- super king waterproof mattress protector9K/yr
- superking waterproof mattress protector extra deep7K/yr
- super king mattress protectors waterproof3K/yr
Reviews and returns
What reviews say buyers love and hate about Waterproof Mattress Protector Super King
What buyers praise, what they complain about and why they send it back, from the reviews.
Complain
being taken out to dry - making it pointless as cant possibly be waterproof when there are holes all within the plasticy layer
Not water proof
Not waterproof
Very hard to fit
DO NOT FIT
Sizes are very small
Terrible product
Bad quality
Cheaply made
Too thin
The sides material is so thin it wont last long
Good although quite thin
It constantly slipped on the mattress
The only downside is that it keeps slipping off the side of the bed I use most
Slips under cotton sheets
Love
Quality protector
I'm just really happy with the quality of the sheet
Best quality
Excellent fit
Fits my king-size bed perfectly
Good fit for the bed
Very water proof
nice waterproof
Waterproof
Good value
Great value
Excellent value
Just what I needed
Does exactly what it says
Does the job
Return
0.8% Return rate 54% Fixable by listing
Very hard to fit
DO NOT FIT
Sizes are very small
Terrible product
Bad quality
Cheaply made
Made a noise when moving around in bed
Noisy
Noisy plasticy sound when moving in bed so had to take off
being taken out to dry - making it pointless as cant possibly be waterproof when there are holes all within the plasticy layer
Not water proof
Not waterproof
Keep looking
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Best Flapen score
The highest-scoring niches we track right now, across every category.
FAQ
Common Waterproof Mattress Protector Super King questions
Answered from the same tracked data.