Waterproof Mattress Protector Small Double
prices mostly outside the sweet spot ($5.81–$14.74) — Waterproof Mattress Protector Small Double doesn't clear our bar today.
Flapen Score
Is Waterproof Mattress Protector Small Double profitable on Amazon?
According to Flapen's Amazon United Kingdom niche tracking, Waterproof Mattress Protector Small Double is a £51K/yr Amazon United Kingdom market (33K searches/yr). The top 5 brands hold 87% of demand. Demand peaks in Jan. Verdict: Skip it — 38/100.
Waterproof Mattress Protector Small Double: the Amazon niche in one read
Everything a seller checks before entering, in three answers.
Is the demand real?
Not really. Search demand moved -14.9% over the last 90 days and 16.3% of searches end in a purchase.
£51K
revenue / yr
Who owns the niche?
The top 5 brands hold 87% of demand, so 13% of the market is open.
13%
open market share
Is there a way in?
Listing quality. The average product page scores 0/100 on content standards. Incumbents average 4.5★ — the gap to enter on.
0/100
page quality · 15 products
Top Waterproof Mattress Protector Small Double products & what they sell for
Every tracked product — its share of the shelf, its review moat, and what it sells for.
Top sellers
by 90-day click share
Caroline Shatuik 100% Waterproof Mattress Protector Small Double Anti Allergy Fitted Sheet Style Small Double Mattress Protector Bed Topper Cover(4ft/122x190+30cm)
- Price
- £8.23
- Rating
- 4.5/5
- Reviews
- 11,349
- Age
- 4y ago
Waterproof Mattress Protector Small Double Bed 120 x 190 cm Fits Up to 30 cm Deep Mattresses Premium Terry Mattress Protector All Around Elastic by Utopia Bedding
- Price
- £6.95
- Rating
- 4.6/5
- Reviews
- 108,982
- Age
- 4y ago
Silentnight Waterproof Mattress Protector Small Double - Quiet Rustle Free Waterproof Resistant Sheet Moisture Proof Mattress Pad Cover - Machine Washable and Hypoallergenic - Small Double 4ft
- Price
- £12.90
- Rating
- 4.5/5
- Reviews
- 3,713
- Age
- 4y ago
Utopia Bedding Waterproof Strap Mattress Protector Small Double Bed 120 x 190 cm White Fits Up to 30cm Deep Mattresses Premium Terry Mattress Protector 4 Side Elastic Strap Mattress Cover
- Price
- £5.81
- Rating
- 4.3/5
- Reviews
- 11,722
- Age
- 2y ago
ECOBIZ Cotton Small Double Mattress Protector Fitted Waterproof Sheet Washable Super Absorbent Anti Allergy 3/4 Waterproof Mattress Protector Small Double Bed Cover Non-Noisy 4FT Mattress Protector
- Price
- £9.40
- Rating
- 4.4/5
- Reviews
- 7,424
- Age
- 4y ago
Trending
90-day click momentum
ELOVELA 100% Waterproof Small Double Mattress Protector 40cm Extra Deep Fitted Stretch Skirt Breathable & Hypoallergenic Mattress Cover for Ultimate Comfort Machine Washable - (122 x 190cm)
- Price
- £13.97
- Rating
- 4.7/5
- Reviews
- 38
- Age
- 6mo ago
ELITLUX 100% Waterproof Mattress Protector Noiseless Absorbent & Machine Washable Small Double Mattress Protector (122x190cm) With Extra Deep 30cm Fitted Skirt
- Price
- £14.74
- Rating
- 4.6/5
- Reviews
- 53
- Age
- 6mo ago
IMFAA Bamboo Water Proof Mattress Protector Topper cover Extra Deep Fitted 40 CM Depth Breathable Antialergy Non Noisy Bug Proof (Small Double-4FT(122x190+40) cm)
- Price
- £8.68
- Rating
- 4.6/5
- Reviews
- 605
- Age
- 3y ago
LOOMERIG 100% Waterproof Mattress Protector Small Double Bed Extra Deep 40cm Fitted Skirt Breathable & Anti-Allergy Mattress Cover for Ultimate Comfort (White 122x190cm)
- Price
- £13.25
- Rating
- 4.8/5
- Reviews
- 59
- Age
- 9mo ago
IMFAA 100% Water & Moisture Proof Extra Deep Terry Towel Mattress Protector Topper Cover Anti Allergy and Breathable. (White Cot(60x120x15) FBA)
- Price
- £6.70
- Rating
- 4.5/5
- Reviews
- 27,694
- Age
- 7y ago
Newest
by launch dateELOVELA 100% Waterproof Small Double Mattress Protector 40cm Extra Deep Fitted Stretch Skirt Breathable & Hypoallergenic Mattress Cover for Ultimate Comfort Machine Washable - (122 x 190cm)
- Price
- £13.97
- Rating
- 4.7/5
- Reviews
- 38
- Age
- 6mo ago
ELITLUX 100% Waterproof Mattress Protector Noiseless Absorbent & Machine Washable Small Double Mattress Protector (122x190cm) With Extra Deep 30cm Fitted Skirt
- Price
- £14.74
- Rating
- 4.6/5
- Reviews
- 53
- Age
- 6mo ago
LOOMERIG 100% Waterproof Mattress Protector Small Double Bed Extra Deep 40cm Fitted Skirt Breathable & Anti-Allergy Mattress Cover for Ultimate Comfort (White 122x190cm)
- Price
- £13.25
- Rating
- 4.8/5
- Reviews
- 59
- Age
- 9mo ago
Acrali Home Quilted Deep Fitted Waterproof Small Double Mattress Protector
- Price
- £10.26
- Rating
- 4.5/5
- Reviews
- 298
- Age
- 1y ago
Utopia Bedding Waterproof Strap Mattress Protector Small Double Bed 120 x 190 cm White Fits Up to 30cm Deep Mattresses Premium Terry Mattress Protector 4 Side Elastic Strap Mattress Cover
- Price
- £5.81
- Rating
- 4.3/5
- Reviews
- 11,722
- Age
- 2y ago
Competition: brands, sellers & click share
The top 5 products take 65% of clicks — established leaders, but buyers still shop beyond them.
Brands
9 falling
Sellers
15
Top-5 brand share
87%
Top 20: 100%
Top-5 click share
65%
Top 20: 100%
Open market
8%
- Utopia Bedding32%
- CAROLINE SHATUIK28%
- Silentnight14%
- ECOBIZ7%
- IMFAA6%
- ACRALI HOME5%
- Open — no brand owns it (3 brands, 8%)
Waterproof Mattress Protector Small Double demand & seasonality
Weekly search volume, with the niche's key stats alongside.
Peak months: Jan · busiest ÷ quietest = 1.7×
Top Waterproof Mattress Protector Small Double search terms shoppers use
The exact queries shoppers type, with yearly volume, growth and conversion.
- small double waterproof mattress protector15K/yr
- waterproof mattress protector small double13K/yr
- small double mattress protector waterproof5K/yr
What reviews say buyers love and hate about Waterproof Mattress Protector Small Double
What buyers mention most, as a share of all reviews.
What buyers love
77% of reviews“Great quality & the feel is comfort, theres no slipping & sliding around like the cheap ones”
“Fits well”
“Worth the money”
“True to picture”
“really water proof”
What buyers complain about
70% of reviews“they are no longer waterproof”
“Poor quality”
“Thin”
“A little noisier than I expected”
“But price should be £3/£4 pounds less”
Waterproof Mattress Protector Small Double return rate & reasons
Why buyers send it back, as a share of all return requests.
0.8%
Return rate
73%
Fixable by listing
The "fixable" share counts expectation-mismatch reasons — size, look, advertised-vs-actual — that better copy and images address.
Common Waterproof Mattress Protector Small Double questions
The questions sellers ask about this niche, answered from the tracked metrics.
Related niches
Same-category niches scoring near this one — the next ones worth researching.
Best Flapen score
The highest-scoring niches we track right now, across every category.
