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Waterproof Mattress Protector Small Double

Fail

Prices span $5.81–$14.74, mostly outside the sweet spot, so Waterproof Mattress Protector Small Double is a Fail.

Flapen Score
38
38 / 100
Ranks 5,059 of 5,777 Home & Garden niches · −13 vs the category median of 51
Market size
£51K/yr33K searches / yr
90-day growth
-14.9%search demand this quarter
Competition
65%top-5 click share · 9 brands · 15 sellers

Flapen Score

Waterproof Mattress Protector Small Double against its category

The dotted line is the Home & Garden average. Past it, Waterproof Mattress Protector Small Double is stronger. Inside it, weaker.

38Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Waterproof Mattress Protector Small Double market on Amazon at a glance

Shoppers on Amazon United Kingdom searched for Waterproof Mattress Protector Small Double 33K times last year and spent an estimated £51K. The top 5 brands take 87% of clicks. Demand peaks in Jan. Flapen scores it 38 out of 100, a Fail.

01 · Demand

An estimated 16.3% of those searches ended in a purchase.

Shoppers searched for this 33K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. An estimated 16.3% of those searches ended in a purchase. Searches in the last 90 days moved -14.9% against the 90 days before. Searches, conversion and average price together put the market at an estimated £51K a year.

Searches, last 12 months
33K
Growth, 90 days vs prior 90
-14.9%
Conversion, latest week
16.3%
Market size, estimated
£51Ka year
Peak month
January1.7× the quietest month
Top search term
small double waterproof mattress protector15K searches a year

02 · Price

A sale here is worth £9.57.

Listings sell for £9.57 on average, from £5.81 to £14.74. Amazon reports units sold in ranges. This niche sold 5K to 6K a year. The average listing sells 250 to 500 of them. At £9.57 that is £2K to £5K a year per listing.

Average price
£9.57under the $15 to $100 sweet spot
Price range
£5.81–£14.74
Amazon United Kingdom median price
£12.12across 27,606 niches
Units sold a year
5K–6K
Units per listing a year
250–500
Revenue per listing a year
£2K–£5K
Returns
0.8%of orders · Amazon United Kingdom median 0.6%

03 · Entry bar

The bar here is reviews.

87% of listings pay for placement with sponsored ads. 67% ship with Prime. On an average day, 4.8% of listings are out of stock. The average listing ranks #29 within Home Textiles. It carries 17,201 reviews at 4.54 stars, so a new listing needs social proof before a better product.

Sponsored listings
87%
Prime listings
67%
Out of stock, average day
4.8%
Average rank
#29in Home Textiles
Average rating
4.54 starsAmazon United Kingdom average 4.36 stars
Average reviews
17,201per listing
Listings tracked
15

04 · Newcomers

0 of last year's 3 launches cleared the first-year sales bar.

3 products launched here in the last 12 months. 0 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 44 months on average, so the names here are settling in.

Launched, last 12 months
3
Successful launches
0Amazon's first-year sales bar
Average brand age
44 months

Products

Top Waterproof Mattress Protector Small Double products & what they sell for

The products selling here, as shoppers see them on Amazon. Shelf share and sales are our estimates.

Prices and ratings read from Amazon on Jul 28, 2026. The live listing can differ.

Competition

Competition: brands, sellers & click share

The top 5 products take an estimated 65% of clicks. Leaders hold, but buyers still shop past them.

£0£5K£10K£15K£21K101001K10K100K1.0M Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

9 falling

Sellers

15

Est. top-5 brand share

87%

Top 20: 100%

Est. top-5 click share

65%

Top 20: 100%

Open market

8%

  • Utopia Bedding32%
  • CAROLINE SHATUIK28%
  • Silentnight14%
  • ECOBIZ7%
  • IMFAA6%
  • ACRALI HOME5%
  • Open — no brand owns it (3 brands, 8%)

Demand

Waterproof Mattress Protector Small Double search demand

Weekly searches over the year, seasonality beneath. Pick a range.

800600Prime Day '25Spike '25Black Friday '25Spike '26MarAprMayJunJulAugSepOctNovDecJanFebMarAprMayJunJul

Peak months: Jan · busiest ÷ quietest = 1.7×

Search terms

Top Waterproof Mattress Protector Small Double search terms shoppers use

The exact words shoppers type, with estimated yearly volume, growth, and conversion.

  • small double waterproof mattress protector15K/yr
  • waterproof mattress protector small double13K/yr
  • small double mattress protector waterproof5K/yr

Reviews and returns

What reviews say buyers love and hate about Waterproof Mattress Protector Small Double

We read the reviews and the return reasons for every product selling here.

19%of positive reviews mention “Quality-Overall”
24%of negative reviews mention “Water Resistance”
0.8%of orders come back
“they are no longer waterproof”
A buyer, on “Water Resistance”24% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

17 topics

NegativePositive

FAQ

Common Waterproof Mattress Protector Small Double questions

Answered from the same tracked data.

Figures on this page are estimates modeled from public Amazon pages and third-party keyword data. Amazon does not supply them, and no connected seller's data is used. How we handle Amazon data