Waterproof Mattress Protector Small Double
FailPrices span $5.81–$14.74, mostly outside the sweet spot, so Waterproof Mattress Protector Small Double is a Fail.
- Flapen Score
- 38 / 100Ranks 5,059 of 5,777 Home & Garden niches · −13 vs the category median of 5138
- Market size
- £51K/yr33K searches / yr
- 90-day growth
- -14.9%search demand this quarter
- Competition
- 65%top-5 click share · 9 brands · 15 sellers
Flapen Score
Waterproof Mattress Protector Small Double against its category
The dotted line is the Home & Garden average. Past it, Waterproof Mattress Protector Small Double is stronger. Inside it, weaker.
Market
The Waterproof Mattress Protector Small Double market on Amazon at a glance
Shoppers on Amazon United Kingdom searched for Waterproof Mattress Protector Small Double 33K times last year and spent an estimated £51K. The top 5 brands take 87% of clicks. Demand peaks in Jan. Flapen scores it 38 out of 100, a Fail.
01 · Demand
16.3% of searches ended in a purchase last week.
Shoppers searched for this 33K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. In the latest week, 16.3% of those searches ended in a purchase. Searches in the last 90 days moved -14.9% against the 90 days before. Searches, conversion and average price together put the market at an estimated £51K a year.
- Searches, last 12 months
- 33K
- Growth, 90 days vs prior 90
- -14.9%
- Conversion, latest week
- 16.3%
- Market size, estimated
- £51Ka year
- Peak month
- January1.7× the quietest month
- Top search term
- small double waterproof mattress protector15K searches a year
02 · Price
A sale here is worth £9.57.
Listings sell for £9.57 on average, from £5.81 to £14.74. Amazon reports units sold in ranges. This niche sold 5K to 6K a year. The average listing sells 250 to 500 of them. At £9.57 that is £2K to £5K a year per listing.
- Average price
- £9.57under the $15 to $100 sweet spot
- Price range
- £5.81–£14.74
- Amazon United Kingdom median price
- £12.12across 27,606 niches
- Units sold a year
- 5K–6K
- Units per listing a year
- 250–500
- Revenue per listing a year
- £2K–£5K
- Returns
- 0.8%of orders · Amazon United Kingdom median 0.6%
03 · Entry bar
The bar here is reviews.
87% of listings pay for placement with sponsored ads. 67% ship with Prime. On an average day, 4.8% of listings are out of stock. The average listing ranks #29 within Home Textiles. It carries 17,201 reviews at 4.54 stars, so a new listing needs social proof before a better product.
- Sponsored listings
- 87%
- Prime listings
- 67%
- Out of stock, average day
- 4.8%
- Average rank
- #29in Home Textiles
- Average rating
- 4.54 starsAmazon United Kingdom average 4.36 stars
- Average reviews
- 17,201per listing
- Listings tracked
- 15
04 · Newcomers
Amazon counts 0 of last year's 3 launches as successful.
3 products launched here in the last 12 months. Amazon counts 0 of them as successful launches, new products that hit its first-year sales bar. The brands on the shelf have sold for 44 months on average, so the names here are settling in.
- Launched, last 12 months
- 3
- Successful launches
- 0Amazon's first-year sales bar
- Average brand age
- 44 months
Products
Top Waterproof Mattress Protector Small Double products & what they sell for
Every tracked product: its share of the shelf, its reviews, and its price.
Top sellers
by 90-day click share
Caroline Shatuik 100% Waterproof Mattress Protector Small Double Anti Allergy Fitted Sheet Style Small Double Mattress Protector Bed Topper Cover(4ft/122x190+30cm)
- Price
- £8.23
- Rating
- 4.5/5
- Reviews
- 11,349
- Age
- 4y ago
Waterproof Mattress Protector Small Double Bed 120 x 190 cm Fits Up to 30 cm Deep Mattresses Premium Terry Mattress Protector All Around Elastic by Utopia Bedding
- Price
- £6.95
- Rating
- 4.6/5
- Reviews
- 108,982
- Age
- 4y ago
Silentnight Waterproof Mattress Protector Small Double - Quiet Rustle Free Waterproof Resistant Sheet Moisture Proof Mattress Pad Cover - Machine Washable and Hypoallergenic - Small Double 4ft
- Price
- £12.90
- Rating
- 4.5/5
- Reviews
- 3,713
- Age
- 4y ago
Utopia Bedding Waterproof Strap Mattress Protector Small Double Bed 120 x 190 cm White Fits Up to 30cm Deep Mattresses Premium Terry Mattress Protector 4 Side Elastic Strap Mattress Cover
- Price
- £5.81
- Rating
- 4.3/5
- Reviews
- 11,722
- Age
- 2y ago
ECOBIZ Cotton Small Double Mattress Protector Fitted Waterproof Sheet Washable Super Absorbent Anti Allergy 3/4 Waterproof Mattress Protector Small Double Bed Cover Non-Noisy 4FT Mattress Protector
- Price
- £9.40
- Rating
- 4.4/5
- Reviews
- 7,424
- Age
- 4y ago
Trending
90-day click momentum
ELOVELA 100% Waterproof Small Double Mattress Protector 40cm Extra Deep Fitted Stretch Skirt Breathable & Hypoallergenic Mattress Cover for Ultimate Comfort Machine Washable - (122 x 190cm)
- Price
- £13.97
- Rating
- 4.7/5
- Reviews
- 38
- Age
- 6mo ago
ELITLUX 100% Waterproof Mattress Protector Noiseless Absorbent & Machine Washable Small Double Mattress Protector (122x190cm) With Extra Deep 30cm Fitted Skirt
- Price
- £14.74
- Rating
- 4.6/5
- Reviews
- 53
- Age
- 6mo ago
IMFAA Bamboo Water Proof Mattress Protector Topper cover Extra Deep Fitted 40 CM Depth Breathable Antialergy Non Noisy Bug Proof (Small Double-4FT(122x190+40) cm)
- Price
- £8.68
- Rating
- 4.6/5
- Reviews
- 605
- Age
- 3y ago
LOOMERIG 100% Waterproof Mattress Protector Small Double Bed Extra Deep 40cm Fitted Skirt Breathable & Anti-Allergy Mattress Cover for Ultimate Comfort (White 122x190cm)
- Price
- £13.25
- Rating
- 4.8/5
- Reviews
- 59
- Age
- 9mo ago
IMFAA 100% Water & Moisture Proof Extra Deep Terry Towel Mattress Protector Topper Cover Anti Allergy and Breathable. (White Cot(60x120x15) FBA)
- Price
- £6.70
- Rating
- 4.5/5
- Reviews
- 27,694
- Age
- 7y ago
Newest
by launch dateELOVELA 100% Waterproof Small Double Mattress Protector 40cm Extra Deep Fitted Stretch Skirt Breathable & Hypoallergenic Mattress Cover for Ultimate Comfort Machine Washable - (122 x 190cm)
- Price
- £13.97
- Rating
- 4.7/5
- Reviews
- 38
- Age
- 6mo ago
ELITLUX 100% Waterproof Mattress Protector Noiseless Absorbent & Machine Washable Small Double Mattress Protector (122x190cm) With Extra Deep 30cm Fitted Skirt
- Price
- £14.74
- Rating
- 4.6/5
- Reviews
- 53
- Age
- 6mo ago
LOOMERIG 100% Waterproof Mattress Protector Small Double Bed Extra Deep 40cm Fitted Skirt Breathable & Anti-Allergy Mattress Cover for Ultimate Comfort (White 122x190cm)
- Price
- £13.25
- Rating
- 4.8/5
- Reviews
- 59
- Age
- 9mo ago
Acrali Home Quilted Deep Fitted Waterproof Small Double Mattress Protector
- Price
- £10.26
- Rating
- 4.5/5
- Reviews
- 298
- Age
- 1y ago
Utopia Bedding Waterproof Strap Mattress Protector Small Double Bed 120 x 190 cm White Fits Up to 30cm Deep Mattresses Premium Terry Mattress Protector 4 Side Elastic Strap Mattress Cover
- Price
- £5.81
- Rating
- 4.3/5
- Reviews
- 11,722
- Age
- 2y ago
Competition
Competition: brands, sellers & click share
The top 5 products take 65% of clicks. Leaders hold, but buyers still shop past them.
Brands
9 falling
Sellers
15
Top-5 brand share
87%
Top 20: 100%
Top-5 click share
65%
Top 20: 100%
Open market
8%
- Utopia Bedding32%
- CAROLINE SHATUIK28%
- Silentnight14%
- ECOBIZ7%
- IMFAA6%
- ACRALI HOME5%
- Open — no brand owns it (3 brands, 8%)
Demand
Waterproof Mattress Protector Small Double search demand
Weekly searches over the year, seasonality beneath. Pick a range.
Peak months: Jan · busiest ÷ quietest = 1.7×
Search terms
Top Waterproof Mattress Protector Small Double search terms shoppers use
The exact words shoppers type, with yearly volume, growth, and conversion.
- small double waterproof mattress protector15K/yr
- waterproof mattress protector small double13K/yr
- small double mattress protector waterproof5K/yr
Reviews and returns
What reviews say buyers love and hate about Waterproof Mattress Protector Small Double
What buyers praise, what they complain about and why they send it back, from the reviews.
Complain
they are no longer waterproof
Not water proof
Not waterproof
Poor quality
Terrible product
Poor quality, I wouldnt buy it again or recommend the item
Thin
It is so thin
A little noisier than I expected
Noisy
noisy and not cotton
But price should be £3/£4 pounds less
waste of money
Love
Great quality & the feel is comfort, theres no slipping & sliding around like the cheap ones
Very well made
Excellent Product
Fits well
Fits bed great
Easy to fit
Worth the money
Good value
Good value for money
True to picture
Does its job
Ok. Does its job?
really water proof
It is waterproof
nice waterproof
Return
0.8% Return rate 73% Fixable by listing
SINGLE SIZE IS VERY SMALL
it was a little smaller than I expected as my bed is a smallish and this was still a bit on the small side for it
Tight fit on single size
Poor quality
Terrible product
Poor quality, I wouldnt buy it again or recommend the item
they are no longer waterproof
Not water proof
Not waterproof
Keep looking
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Best Flapen score
The highest-scoring niches we track right now, across every category.
FAQ
Common Waterproof Mattress Protector Small Double questions
Answered from the same tracked data.