Skip to content

Waterproof Mattress Protector King Size

Waterproof Mattress Protector King Size shows searches that convert (14.3% search→purchase), but a deep review moat (22,651 avg reviews) keeps it on the watch list.

Flapen Score

50
Worth a look
Market size 49Growth 21Conversion 96Competition 47Returns 96Price range 48Avg price 45Brand share 43Review moat 15Quality gap 37
This niche Category average

Is Waterproof Mattress Protector King Size profitable on Amazon?

According to Flapen's Amazon United Kingdom niche tracking, Waterproof Mattress Protector King Size is a £267K/yr Amazon United Kingdom market (163K searches/yr). The top 5 brands hold 79% of demand. Verdict: Worth a look — 50/100.

Waterproof Mattress Protector King Size: the Amazon niche in one read

Everything a seller checks before entering, in three answers.

Is the demand real?

Worth a look. Search demand moved -8.5% over the last 90 days and 14.3% of searches end in a purchase.

£267K

revenue / yr

Units sold / yr30K
Search volume / yr-8.5%163K
Conversion rate14.3%
Avg price£11.43

Who owns the niche?

The top 5 brands hold 79% of demand, so 21% of the market is open.

21%

open market share

Brands · sellers14 · 22
Top-5 product click share57%
Open market21%
Avg brand age46 months

Is there a way in?

Listing quality. The average product page scores 0/100 on content standards. Incumbents average 4.5★ — the gap to enter on.

0/100

page quality · 23 products

Sponsored placement91%
New entrants (1y)1· 1 succeeded
Avg rating4.5★
Avg reviews22,651

Top Waterproof Mattress Protector King Size products & what they sell for

Every tracked product — its share of the shelf, its review moat, and what it sells for.

Competition: brands, sellers & click share

The top 5 products take 57% of clicks — established leaders, but buyers still shop beyond them.

£0£27K£53K£80K£107K101001K10K100K1.0M Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

14 rising

Sellers

22

Top-5 brand share

79%

Top 20: 100%

Top-5 click share

57%

Top 20: 96%

Open market

17%

  • Utopia Bedding25%
  • CAROLINE SHATUIK25%
  • Silentnight11%
  • ACRALI HOME11%
  • IMFAA8%
  • Oliver Bedding4%
  • Open — no brand owns it (8 brands, 17%)

Waterproof Mattress Protector King Size demand & seasonality

Weekly search volume, with the niche's key stats alongside.

Volume163KCVR14.3%Products23Brands14Top 5 Brands79%OOS Rate1.9%Rating4.5★Reviews22,651Avg BSR#21
4K3KSpike '24Prime Day '25Spike '25SepDecMarJunAugNovMarMay

No pronounced peak months · busiest ÷ quietest = 1.3×

Top Waterproof Mattress Protector King Size search terms shoppers use

The exact queries shoppers type, with yearly volume, growth and conversion.

  • king size waterproof mattress protector38K/yr
  • waterproof mattress protector king size37K/yr
  • king size mattress protector waterproof19K/yr
  • waterproof mattress protector king14K/yr
  • waterproof king size mattress protector8K/yr
  • kingsize waterproof mattress protector fitted10K/yr
  • water proof mattress protector king size bed fitted6K/yr
  • king-size waterproof mattress protector5K/yr
  • king waterproof mattress protector4K/yr
  • king size waterproof sheet3K/yr

What reviews say buyers love and hate about Waterproof Mattress Protector King Size

What buyers mention most, as a share of all reviews.

What buyers love

82% of reviews
Quality-Overall23%

Seems well made

Size-Overall21%

Easy fit

Advertised Vs Actual Product8%

Just what I needed

Value For Money8%

Excellent price

Water Resistance7%

Completely waterproof

What buyers complain about

68% of reviews
Water Resistance26%

Not water proof

Size-Overall10%

it was far too small

Quality-Overall9%

the quality control just isn't there

Noise Level5%

Made a noise when moving around in bed

Material Quality5%

Its not 100% cotton

Waterproof Mattress Protector King Size return rate & reasons

Why buyers send it back, as a share of all return requests.

0.8%

Return rate

63%

Fixable by listing

The "fixable" share counts expectation-mismatch reasons — size, look, advertised-vs-actual — that better copy and images address.

1Size-Overall
53%
2Quality-Overall
11%
3Material Quality
9%
4Noise Level
5%
5Water Resistance
4%

Common Waterproof Mattress Protector King Size questions

The questions sellers ask about this niche, answered from the tracked metrics.

Flapen scores Waterproof Mattress Protector King Size 50/100 on Amazon United Kingdom — Worth a look. The niche generates £267K/yr across 23 tracked products. 1 of 1 products launched in the last 360 days are still selling. Search demand moved -8.5% over the last 90 days.
Search demand for Waterproof Mattress Protector King Size on Amazon United Kingdom is steady year-round — the busiest month runs 1.3× the quietest.