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Waterproof Mattress Protector King Size

Maybe

Buyers convert on 14.3% of searches. But the average product has 22,651 reviews to catch up to, so Waterproof Mattress Protector King Size is a Maybe.

Flapen Score
50
50 / 100
Ranks 2,970 of 5,777 Home & Garden niches · −1 vs the category median of 51
Market size
£267K/yr163K searches / yr
90-day growth
-8.5%search demand this quarter
Competition
57%top-5 click share · 14 brands · 22 sellers

Flapen Score

Waterproof Mattress Protector King Size against its category

The dotted line is the Home & Garden average. Past it, Waterproof Mattress Protector King Size is stronger. Inside it, weaker.

50Maybe
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Waterproof Mattress Protector King Size market on Amazon at a glance

Shoppers on Amazon United Kingdom searched for Waterproof Mattress Protector King Size 163K times last year and spent an estimated £267K. The top 5 brands take 79% of clicks. Flapen scores it 50 out of 100, a Maybe.

01 · Demand

An estimated 14.3% of those searches ended in a purchase.

Shoppers searched for this 163K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. An estimated 14.3% of those searches ended in a purchase. Searches in the last 90 days moved -8.5% against the 90 days before. Searches, conversion and average price together put the market at an estimated £267K a year.

Searches, last 12 months
163K
Growth, 90 days vs prior 90
-8.5%
Conversion, latest week
14.3%
Market size, estimated
£267Ka year
Peak month
January1.3× the quietest month
Top search term
king size waterproof mattress protector38K searches a year

02 · Price

A sale here is worth £11.43.

Listings sell for £11.43 on average, from £6.70 to £22.61. Amazon reports units sold in ranges. This niche sold 25K to 30K a year. The average listing sells 1,250 to 1,500 of them. At £11.43 that is £14K to £17K a year per listing.

Average price
£11.43under the $15 to $100 sweet spot
Price range
£6.70–£22.61
Amazon United Kingdom median price
£12.12across 27,606 niches
Units sold a year
25K–30K
Units per listing a year
1,250–1,500
Revenue per listing a year
£14K–£17K
Returns
0.8%of orders · Amazon United Kingdom median 0.6%

03 · Entry bar

The bar here is ads and reviews.

91% of listings pay for placement with sponsored ads. 65% ship with Prime. On an average day, 1.9% of listings are out of stock. The average listing ranks #21 within Home Textiles. It carries 22,651 reviews at 4.53 stars, so a new listing needs social proof before a better product.

Sponsored listings
91%
Prime listings
65%
Out of stock, average day
1.9%
Average rank
#21in Home Textiles
Average rating
4.53 starsAmazon United Kingdom average 4.36 stars
Average reviews
22,651per listing
Listings tracked
23

04 · Newcomers

1 of last year's 1 launches cleared the first-year sales bar.

1 products launched here in the last 12 months. 1 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 46 months on average, so the names here are settling in.

Launched, last 12 months
1
Successful launches
1Amazon's first-year sales bar
Average brand age
46 months

Products

Top Waterproof Mattress Protector King Size products & what they sell for

The products selling here, as shoppers see them on Amazon. Shelf share and sales are our estimates.

Prices and ratings read from Amazon on Jul 28, 2026. The live listing can differ.

Competition

Competition: brands, sellers & click share

The top 5 products take an estimated 57% of clicks. Leaders hold, but buyers still shop past them.

£0£27K£53K£80K£107K101001K10K100K1.0M Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

14 rising

Sellers

22

Est. top-5 brand share

79%

Top 20: 100%

Est. top-5 click share

57%

Top 20: 96%

Open market

17%

  • Utopia Bedding25%
  • CAROLINE SHATUIK25%
  • Silentnight11%
  • ACRALI HOME11%
  • IMFAA8%
  • Oliver Bedding4%
  • Open — no brand owns it (8 brands, 17%)

Demand

Waterproof Mattress Protector King Size search demand

Weekly searches over the year, seasonality beneath. Pick a range.

4K3KSpike '24Prime Day '25Spike '25SepDecMarJunAugNovMarMay

No pronounced peak months · busiest ÷ quietest = 1.3×

Search terms

Top Waterproof Mattress Protector King Size search terms shoppers use

The exact words shoppers type, with estimated yearly volume, growth, and conversion.

  • king size waterproof mattress protector38K/yr
  • waterproof mattress protector king size37K/yr
  • king size mattress protector waterproof19K/yr
  • waterproof mattress protector king14K/yr
  • waterproof king size mattress protector8K/yr
  • kingsize waterproof mattress protector fitted10K/yr
  • water proof mattress protector king size bed fitted6K/yr
  • king-size waterproof mattress protector5K/yr
  • king waterproof mattress protector4K/yr
  • king size waterproof sheet3K/yr

Reviews and returns

What reviews say buyers love and hate about Waterproof Mattress Protector King Size

We read the reviews and the return reasons for every product selling here.

23%of positive reviews mention “Quality-Overall”
26%of negative reviews mention “Water Resistance”
0.8%of orders come back
“Not water proof”
A buyer, on “Water Resistance”26% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

16 topics

NegativePositive

FAQ

Common Waterproof Mattress Protector King Size questions

Answered from the same tracked data.

Figures on this page are estimates modeled from public Amazon pages and third-party keyword data. Amazon does not supply them, and no connected seller's data is used. How we handle Amazon data