Waterproof Mattress Protector Double

Shoppers searched for this 989K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. An estimated 8.6% of those searches ended in a purchase. Searches in the last 90 days moved -15.8% against the 90 days before. Searches, conversion and average price together put the market at an estimated £765K a year.

Searches, last 12 months

989K

Growth, 90 days vs prior 90

-15.8%

Conversion, latest week

8.6%

Market size, estimated

£765Ka year

Peak month

October1.4× the quietest month

Top search term

waterproof mattress protector664K searches a year

Listings sell for £9.04 on average, from £5.18 to £19.18. Amazon reports units sold in ranges. This niche sold 80K to 100K a year. The average listing sells 3,000 to 4,000 of them. At £9.04 that is £27K to £36K a year per listing.

Average price

£9.04under the $15 to $100 sweet spot

Price range

£5.18–£19.18

Amazon United Kingdom median price

£12.12across 27,606 niches

Units sold a year

80K–100K

Units per listing a year

3,000–4,000

Revenue per listing a year

£27K–£36K

Returns

0.7%of orders · Amazon United Kingdom median 0.6%

96% of listings pay for placement with sponsored ads. 64% ship with Prime. On an average day, 6.5% of listings are out of stock. The average listing ranks #20 within Home Textiles. It carries 21,431 reviews at 4.52 stars, so a new listing needs social proof before a better product.

Sponsored listings

96%

Prime listings

64%

Out of stock, average day

6.5%

Average rank

#20in Home Textiles

Average rating

4.52 starsAmazon United Kingdom average 4.36 stars

Average reviews

21,431per listing

Listings tracked

25

3 products launched here in the last 12 months. 2 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 52 months on average, so the names here are settling in.

Launched, last 12 months

3

Successful launches

2Amazon's first-year sales bar

Average brand age

52 months