Waterproof Mattress Protector Double
MaybeReturns run at only 0.7% of orders. But the average product has 21,431 reviews to catch up to, so Waterproof Mattress Protector Double is a Maybe.
- Flapen Score
- 50 / 100Ranks 2,970 of 5,777 Home & Garden niches · −1 vs the category median of 5150
- Market size
- £765K/yr989K searches / yr
- 90-day growth
- -15.8%search demand this quarter
- Competition
- 55%top-5 click share · 15 brands · 21 sellers
Flapen Score
Waterproof Mattress Protector Double against its category
The dotted line is the Home & Garden average. Past it, Waterproof Mattress Protector Double is stronger. Inside it, weaker.
Market
The Waterproof Mattress Protector Double market on Amazon at a glance
Shoppers on Amazon United Kingdom searched for Waterproof Mattress Protector Double 989K times last year and spent an estimated £765K. The top 5 brands take 81% of clicks. Flapen scores it 50 out of 100, a Maybe.
01 · Demand
8.6% of searches ended in a purchase last week.
Shoppers searched for this 989K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. In the latest week, 8.6% of those searches ended in a purchase. Searches in the last 90 days moved -15.8% against the 90 days before. Searches, conversion and average price together put the market at an estimated £765K a year.
- Searches, last 12 months
- 989K
- Growth, 90 days vs prior 90
- -15.8%
- Conversion, latest week
- 8.6%
- Market size, estimated
- £765Ka year
- Peak month
- October1.4× the quietest month
- Top search term
- waterproof mattress protector664K searches a year
02 · Price
A sale here is worth £9.04.
Listings sell for £9.04 on average, from £5.18 to £19.18. Amazon reports units sold in ranges. This niche sold 80K to 100K a year. The average listing sells 3,000 to 4,000 of them. At £9.04 that is £27K to £36K a year per listing.
- Average price
- £9.04under the $15 to $100 sweet spot
- Price range
- £5.18–£19.18
- Amazon United Kingdom median price
- £12.12across 27,606 niches
- Units sold a year
- 80K–100K
- Units per listing a year
- 3,000–4,000
- Revenue per listing a year
- £27K–£36K
- Returns
- 0.7%of orders · Amazon United Kingdom median 0.6%
03 · Entry bar
The bar here is ads and reviews.
96% of listings pay for placement with sponsored ads. 64% ship with Prime. On an average day, 6.5% of listings are out of stock. The average listing ranks #20 within Home Textiles. It carries 21,431 reviews at 4.52 stars, so a new listing needs social proof before a better product.
- Sponsored listings
- 96%
- Prime listings
- 64%
- Out of stock, average day
- 6.5%
- Average rank
- #20in Home Textiles
- Average rating
- 4.52 starsAmazon United Kingdom average 4.36 stars
- Average reviews
- 21,431per listing
- Listings tracked
- 25
04 · Newcomers
Amazon counts 2 of last year's 3 launches as successful.
3 products launched here in the last 12 months. Amazon counts 2 of them as successful launches, new products that hit its first-year sales bar. The brands on the shelf have sold for 52 months on average, so the names here are settling in.
- Launched, last 12 months
- 3
- Successful launches
- 2Amazon's first-year sales bar
- Average brand age
- 52 months
Products
Top Waterproof Mattress Protector Double products & what they sell for
Every tracked product: its share of the shelf, its reviews, and its price.
Top sellers
by 90-day click share
Caroline Shatuik 100% Waterproof Mattress Protector Double-30cm Extra Deep Stretch Skirt Non-Noisy Terry Top Fitted Mattress Protector Double Bed Cover(137x190cm)
- Price
- £9.06
- Rating
- 4.5/5
- Reviews
- 11,349
- Age
- 4y ago
Caroline Shatuik Waterproof Mattress Protector Single 30cm Extra Deep Stretch Skirt Non-Noisy Terry Top Single Mattress Cover Single Bed(90 x 190cm)
- Price
- £6.83
- Rating
- 4.5/5
- Reviews
- 11,349
- Age
- 4y ago
Yorkshire Bedding 100% Waterproof Mattress Protector - 30cm Deep Skirt Mattress Protector Double Bed - Non Noisy & Super Absorbent Terry Towel Mattress Cover (137x190cm)
- Price
- £7.47
- Rating
- 4.6/5
- Reviews
- 1,310
- Age
- 2y ago
Silentnight Waterproof Mattress Protector Single - Quiet Rustle Free Waterproof Resistant Sheet Moisture Proof Mattress Pad Cover - Machine Washable and Hypoallergenic - Single
- Price
- £9.12
- Rating
- 4.6/5
- Reviews
- 4,300
- Age
- 5y ago
Acrali Home 100% Waterproof Mattress Protector Double Bed With Extra Deep 40 CM Skirt Premium Terry Towel Cotton Anti Allergy Double Mattress Protector - Washable & Nonslip Mattress Cover
- Price
- £9.69
- Rating
- 4.5/5
- Reviews
- 1,725
- Age
- 2y ago
Trending
90-day click momentum
BedOre 100% Waterproof Mattress Protector Terry Top - Extra Deep 40cm Fitted Skirt - Mattress Protector Double Bed - Super Absorbent - Double (137x190) cm - Extra Deep
- Price
- £7.91
- Rating
- 4.5/5
- Reviews
- 10,880
- Age
- 5y ago
Waterproof Mattress Protector Single Bed 90 x 190 cm Fits Up to 30 cm Deep Mattresses Premium Terry Single Mattress Protector All Around Elastic Single Mattress Cover by Utopia Bedding
- Price
- £5.18
- Rating
- 4.6/5
- Reviews
- 108,982
- Age
- 4y ago
BEDLORE Waterproof Double Mattress Protector Brushed Microfiber with Upgraded TPU Layer Deep Pocket Hypoallergenic Breathable Noiseless Oeko-tex Mattresses Cover (Gray)
- Price
- £19.18
- Rating
- 4.8/5
- Reviews
- 951
- Age
- 7mo ago
Magna Collection Waterproof Mattress Protector Soft Super Absorbent Non-Slip and Non-Allergenic Machine Washable Mattress Cover Fits up to 30cm Deep (Double)
- Price
- £9.86
- Rating
- 4.4/5
- Reviews
- 81
- Age
- 11mo ago
4AS 100% Waterproof Mattress Protector Super Absorbent & Aloe Vera Treated Terry Towel with Deep 30cm Fitted Skirt for Extra Comfort Double Mattress Protector (138x190+30 cm)
- Price
- £10.91
- Rating
- 4.6/5
- Reviews
- 95
- Age
- 2y ago
Newest
by launch dateBEDLORE Waterproof Double Mattress Protector Brushed Microfiber with Upgraded TPU Layer Deep Pocket Hypoallergenic Breathable Noiseless Oeko-tex Mattresses Cover (Gray)
- Price
- £19.18
- Rating
- 4.8/5
- Reviews
- 951
- Age
- 7mo ago
Magna Collection Waterproof Mattress Protector Soft Super Absorbent Non-Slip and Non-Allergenic Machine Washable Mattress Cover Fits up to 30cm Deep (Double)
- Price
- £9.86
- Rating
- 4.4/5
- Reviews
- 81
- Age
- 11mo ago
Lakhmaali Quilted Waterproof Double Bed Mattress Protector 4-Layer Super Absorbent Extra Deep 35cm Fitted Skirt Hypoallergenic & Breathable Washable Mattress Covers for Home & Hotel Use-137X190cm
- Price
- £11.86
- Rating
- 4.4/5
- Reviews
- 200
- Age
- 1y ago
Oliver Bedding Quilted Double Mattress Protector (137x191 cm) Waterproof Mattresses Protector Double Bed Fits Mattress up to 30cm Deep Breathable Bed Mattresses Cover White
- Price
- £9.98
- Rating
- 4.6/5
- Reviews
- 555
- Age
- 1y ago
Yorkshire Bedding 100% Waterproof Mattress Protector - 30cm Deep Skirt Mattress Protector Double Bed - Non Noisy & Super Absorbent Terry Towel Mattress Cover (137x190cm)
- Price
- £7.47
- Rating
- 4.6/5
- Reviews
- 1,310
- Age
- 2y ago
Competition
Competition: brands, sellers & click share
The top 5 products take 55% of clicks. Leaders hold, but buyers still shop past them.
Brands
15 rising
Sellers
21
Top-5 brand share
81%
Top 20: 100%
Top-5 click share
55%
Top 20: 94%
Open market
16%
- CAROLINE SHATUIK33%
- Utopia Bedding19%
- Silentnight12%
- Yorkshire Bedding11%
- ACRALI HOME7%
- IMFAA3%
- Open — no brand owns it (9 brands, 16%)
Demand
Waterproof Mattress Protector Double search demand
Weekly searches over the year, seasonality beneath. Pick a range.
No pronounced peak months · busiest ÷ quietest = 1.4×
Search terms
Top Waterproof Mattress Protector Double search terms shoppers use
The exact words shoppers type, with yearly volume, growth, and conversion.
- waterproof mattress protector664K/yr
- waterproof mattress protector double64K/yr
- double waterproof mattress protector45K/yr
- double mattress protector waterproof37K/yr
- water proof mattress protector double bed fitted26K/yr
- waterproof double mattress protector23K/yr
- mattress protector waterproof20K/yr
- waterproof mattress cover17K/yr
- waterproof mattress protector double bed16K/yr
- double bed waterproof mattress protector11K/yr
Reviews and returns
What reviews say buyers love and hate about Waterproof Mattress Protector Double
What buyers praise, what they complain about and why they send it back, from the reviews.
Complain
NOT WATERPROOF
only washing probably 10 times it is no longer waterproof
Not water proof
Cheaply made
Wish there was some kind of regulation on product quality
Not great quality
the fit is slightly looser than expected
SINGLE SIZE IS VERY SMALL
DO NOT FIT
Not a lot of depth
though its a bit thicker than expected
Quite thin
Very noisy
Made a noise when moving around in bed
Noisy
Love
Top quality mattress cover
Best quality
It is good quality it has survived my washing machine
Easy fit
Fits the bed well
Easy to fit
Value for money
Good Price
Excellent value for money
As described
As advertised
Just what I needed
completely waterproof
nice waterproof
Completely waterproof
Return
0.7% Return rate 62% Fixable by listing
the fit is slightly looser than expected
SINGLE SIZE IS VERY SMALL
DO NOT FIT
Cheaply made
Wish there was some kind of regulation on product quality
Not great quality
The sides material is so thin it wont last long
Cheap material
Material not very strong
Very noisy
Made a noise when moving around in bed
Noisy
NOT WATERPROOF
only washing probably 10 times it is no longer waterproof
Not water proof
Keep looking
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Best Flapen score
The highest-scoring niches we track right now, across every category.
FAQ
Common Waterproof Mattress Protector Double questions
Answered from the same tracked data.