Skip to content

Waterproof Duvet Protector

Fail

Demand is soft, at -33.3% this quarter, so Waterproof Duvet Protector is a Fail.

Flapen Score
36
36 / 100
Ranks 5,242 of 5,777 Home & Garden niches · −15 vs the category median of 51
Market size
£81K/yr166K searches / yr
90-day growth
-33.3%search demand this quarter
Competition
81%top-5 click share · 8 brands · 12 sellers

Flapen Score

Waterproof Duvet Protector against its category

The dotted line is the Home & Garden average. Past it, Waterproof Duvet Protector is stronger. Inside it, weaker.

36Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Waterproof Duvet Protector market on Amazon at a glance

Shoppers on Amazon United Kingdom searched for Waterproof Duvet Protector 166K times last year and spent an estimated £81K. The top 5 brands take 92% of clicks. Demand peaks in Sep–Oct–Nov. Flapen scores it 36 out of 100, a Fail.

01 · Demand

3.9% of searches ended in a purchase last week.

Shoppers searched for this 166K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. In the latest week, 3.9% of those searches ended in a purchase. Searches in the last 90 days moved -33.3% against the 90 days before. Searches, conversion and average price together put the market at an estimated £81K a year.

Searches, last 12 months
166K
Growth, 90 days vs prior 90
-33.3%
Conversion, latest week
3.9%
Market size, estimated
£81Ka year
Peak month
October2.1× the quietest month
Top search term
waterproof duvet protector56K searches a year

02 · Price

A sale here is worth £12.57.

Listings sell for £12.57 on average, from £8.64 to £19.19. Amazon reports units sold in ranges. This niche sold 8K to 10K a year. The average listing sells 500 to 750 of them. At £12.57 that is £6K to £9K a year per listing.

Average price
£12.57under the $15 to $100 sweet spot
Price range
£8.64–£19.19
Amazon United Kingdom median price
£12.12across 27,606 niches
Units sold a year
8K–10K
Units per listing a year
500–750
Revenue per listing a year
£6K–£9K
Returns
3.3%of orders · Amazon United Kingdom median 0.6%

03 · Entry bar

The bar here is low.

82% of listings pay for placement with sponsored ads. 73% ship with Prime. On an average day, 2.4% of listings are out of stock. The average listing ranks #54 within Home Textiles. It carries 878 reviews at 4.00 stars, so a new listing needs social proof before a better product.

Sponsored listings
82%
Prime listings
73%
Out of stock, average day
2.4%
Average rank
#54in Home Textiles
Average rating
4.00 starsAmazon United Kingdom average 4.36 stars
Average reviews
878per listing
Listings tracked
11

04 · Newcomers

Amazon counts 0 of last year's 1 launches as successful.

1 products launched here in the last 12 months. Amazon counts 0 of them as successful launches, new products that hit its first-year sales bar. The brands on the shelf have sold for 53 months on average, so the names here are settling in.

Launched, last 12 months
1
Successful launches
0Amazon's first-year sales bar
Average brand age
53 months

Products

Top Waterproof Duvet Protector products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Competition

Competition: brands, sellers & click share

The top 5 products take 81% of clicks. A locked shelf that new listings rarely crack.

£0£12K£24K£36K£48K101001K10K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

8 falling

Sellers

12

Top-5 brand share

92%

Top 20: 100%

Top-5 click share

81%

Top 20: 100%

Open market

5%

  • The House Of Emily66%
  • Curtains & Linens11%
  • DUJUIKE7%
  • COMFORTNIGHTS5%
  • Linens Limited4%
  • Aaf Textiles3%
  • Open — no brand owns it (2 brands, 5%)

Demand

Waterproof Duvet Protector search demand

Weekly searches over the year, seasonality beneath. Pick a range.

5K4KSpike '24Spike '25SepDecMarJunAugNovMarMay

Peak months: Sep, Oct, Nov · busiest ÷ quietest = 2.1×

Search terms

Top Waterproof Duvet Protector search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • waterproof duvet protector56K/yr
  • duvet protector30K/yr
  • waterproof duvet cover24K/yr
  • duvet protector double18K/yr
  • waterproof quilt protector8K/yr
  • double duvet protector6K/yr
  • feather proof duvet protector5K/yr
  • waterproof duvet protector double6K/yr
  • quilt protector double3K/yr
  • duvet waterproof protector3K/yr

Reviews and returns

What reviews say buyers love and hate about Waterproof Duvet Protector

What buyers praise, what they complain about and why they send it back, from the reviews.

Complain

Size-Overall14%−0.09

Badly sized

too big

Huge

Noise Level11%−0.14

its very noisy

It also made a lot of noise when I moved around

Noisy

Material Quality7%−0.10

The material feels quite plasticky

its a weird material

Horrible material

Water Resistance6%

Does not work not waterproof

Not waterproof

As it is waterproof I can assume that it is plastic

Quality-Overall6%+0.64

Cheap does not just mean cost it also means quality

Poor quality item

Absolute rubbish

Love

Value For Money14%+1.50

Excellent value for money

Good for the price

Reasonably priced

Water Resistance14%

Duvet waterproof cover

It is waterproof

This is great in that it is waterproof

Quality-Overall12%+0.64

Very good quality and easy to clean, softness it will protect and fit properly

Good Quality

Great product

Size-Overall10%−0.09

Good fit

Fits lovely over the new quilt

King size

Upholstery/Fabric Quality3%+0.26

Good quality makes duvet feel a lot thicker only 1 complaint stitching on zip fastener needed repair

Quilt

Return

3.3% Return rate 42% Fixable by listing

Size-Overall36%▇▇▆▇█▆

Badly sized

too big

Huge

Material Quality19%▅▅▇▅█▆

The material feels quite plasticky

its a weird material

Horrible material

Noise Level12%█▇▇▇▄▆

its very noisy

It also made a lot of noise when I moved around

Noisy

Quality-Overall8%█▄▅▃▂▅

Cheap does not just mean cost it also means quality

Poor quality item

Absolute rubbish

Comfort-Overall6%▅█▆█▇▅

Uncomfortable

So not the best if looking for comfort

no comfort at all

FAQ

Common Waterproof Duvet Protector questions

Answered from the same tracked data.