Waterproof Duvet Protector
FailDemand is soft, at -33.3% this quarter, so Waterproof Duvet Protector is a Fail.
- Flapen Score
- 36 / 100Ranks 5,242 of 5,777 Home & Garden niches · −15 vs the category median of 5136
- Market size
- £81K/yr166K searches / yr
- 90-day growth
- -33.3%search demand this quarter
- Competition
- 81%top-5 click share · 8 brands · 12 sellers
Flapen Score
Waterproof Duvet Protector against its category
The dotted line is the Home & Garden average. Past it, Waterproof Duvet Protector is stronger. Inside it, weaker.
Market
The Waterproof Duvet Protector market on Amazon at a glance
Shoppers on Amazon United Kingdom searched for Waterproof Duvet Protector 166K times last year and spent an estimated £81K. The top 5 brands take 92% of clicks. Demand peaks in Sep–Oct–Nov. Flapen scores it 36 out of 100, a Fail.
01 · Demand
3.9% of searches ended in a purchase last week.
Shoppers searched for this 166K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. In the latest week, 3.9% of those searches ended in a purchase. Searches in the last 90 days moved -33.3% against the 90 days before. Searches, conversion and average price together put the market at an estimated £81K a year.
- Searches, last 12 months
- 166K
- Growth, 90 days vs prior 90
- -33.3%
- Conversion, latest week
- 3.9%
- Market size, estimated
- £81Ka year
- Peak month
- October2.1× the quietest month
- Top search term
- waterproof duvet protector56K searches a year
02 · Price
A sale here is worth £12.57.
Listings sell for £12.57 on average, from £8.64 to £19.19. Amazon reports units sold in ranges. This niche sold 8K to 10K a year. The average listing sells 500 to 750 of them. At £12.57 that is £6K to £9K a year per listing.
- Average price
- £12.57under the $15 to $100 sweet spot
- Price range
- £8.64–£19.19
- Amazon United Kingdom median price
- £12.12across 27,606 niches
- Units sold a year
- 8K–10K
- Units per listing a year
- 500–750
- Revenue per listing a year
- £6K–£9K
- Returns
- 3.3%of orders · Amazon United Kingdom median 0.6%
03 · Entry bar
The bar here is low.
82% of listings pay for placement with sponsored ads. 73% ship with Prime. On an average day, 2.4% of listings are out of stock. The average listing ranks #54 within Home Textiles. It carries 878 reviews at 4.00 stars, so a new listing needs social proof before a better product.
- Sponsored listings
- 82%
- Prime listings
- 73%
- Out of stock, average day
- 2.4%
- Average rank
- #54in Home Textiles
- Average rating
- 4.00 starsAmazon United Kingdom average 4.36 stars
- Average reviews
- 878per listing
- Listings tracked
- 11
04 · Newcomers
Amazon counts 0 of last year's 1 launches as successful.
1 products launched here in the last 12 months. Amazon counts 0 of them as successful launches, new products that hit its first-year sales bar. The brands on the shelf have sold for 53 months on average, so the names here are settling in.
- Launched, last 12 months
- 1
- Successful launches
- 0Amazon's first-year sales bar
- Average brand age
- 53 months
Products
Top Waterproof Duvet Protector products & what they sell for
Every tracked product: its share of the shelf, its reviews, and its price.
Top sellers
by 90-day click share
Waterproof Duvet Cover Protector Hypo Allergenic Anti Dust Mite Zip Closure (Double)
- Price
- £11.24
- Rating
- 4.0/5
- Reviews
- 1,412
- Age
- 2y ago

Waterproof Duvet Cover Protector Hypo Allergenic Anti Dust Mite Zip Closure (Single)
- Price
- £9.78
- Rating
- 4.0/5
- Reviews
- 1,412
- Age
- 2y ago

Single Corovin Water Resistant Duvet Protector
- Price
- £8.64
- Rating
- 4.2/5
- Reviews
- 1,238
- Age
- 13y ago

Waterproof Duvet Cover Protector Hypo Allergenic Anti Dust Mite Zip Closure (King)
- Price
- £12.18
- Rating
- 4.0/5
- Reviews
- 1,412
- Age
- 2y ago

Hypo-allergenic Waterproof Duvet Protectors (DOUBLE) 200 x 200cms
- Price
- £10.35
- Rating
- 4.1/5
- Reviews
- 1,521
- Age
- 8y ago
Trending
90-day click momentum
TPU Waterproof Duvet Cover Protector Double (200 x 200 cm/78) - Anti-Mite Silent Zippered Hypoallergenic
- Price
- £10.76
- Rating
- 3.5/5
- Reviews
- 10
- Age
- 6mo ago

Linens Limited Value Range Anti Allergy Polypropylene Corovin Woven Zipped Duvet Protector Double
- Price
- £9.63
- Rating
- 4.0/5
- Reviews
- 52
- Age
- 4y ago

DUJUIKE Waterproof Duvet Cover Duvet Protector 100% Waterproof Anti-Incontinence Suitable for Pets Cats and Dogs Children Elderly Double Zipper (White 135 x 200 cm)
- Price
- £18.39
- Rating
- 4.1/5
- Reviews
- 318
- Age
- 1y ago

Waterproof Duvet Cover Protector Hypo Allergenic Anti Dust Mite Zip Closure (Double)
- Price
- £11.24
- Rating
- 4.0/5
- Reviews
- 1,412
- Age
- 2y ago

DUJUIKE Waterproof Duvet Cover Duvet Protector 100% Waterproof Anti-Incontinence Suitable for Pets Cats and Dogs Children Elderly Double Zipper (Grey 135 x 200 cm)
- Price
- £18.24
- Rating
- 4.1/5
- Reviews
- 318
- Age
- 1y ago
Newest
by launch date
TPU Waterproof Duvet Cover Protector Double (200 x 200 cm/78) - Anti-Mite Silent Zippered Hypoallergenic
- Price
- £10.76
- Rating
- 3.5/5
- Reviews
- 10
- Age
- 6mo ago

DUJUIKE Waterproof Duvet Cover Duvet Protector 100% Waterproof Anti-Incontinence Suitable for Pets Cats and Dogs Children Elderly Double Zipper (Grey 135 x 200 cm)
- Price
- £18.24
- Rating
- 4.1/5
- Reviews
- 318
- Age
- 1y ago

DUJUIKE Waterproof Duvet Cover Duvet Protector 100% Waterproof Anti-Incontinence Suitable for Pets Cats and Dogs Children Elderly Double Zipper (White 135 x 200 cm)
- Price
- £18.39
- Rating
- 4.1/5
- Reviews
- 318
- Age
- 1y ago

Waterproof Duvet Cover Protector Hypo Allergenic Anti Dust Mite Zip Closure (Double)
- Price
- £11.24
- Rating
- 4.0/5
- Reviews
- 1,412
- Age
- 2y ago

Waterproof Duvet Cover Protector Hypo Allergenic Anti Dust Mite Zip Closure (Single)
- Price
- £9.78
- Rating
- 4.0/5
- Reviews
- 1,412
- Age
- 2y ago
Competition
Competition: brands, sellers & click share
The top 5 products take 81% of clicks. A locked shelf that new listings rarely crack.
Brands
8 falling
Sellers
12
Top-5 brand share
92%
Top 20: 100%
Top-5 click share
81%
Top 20: 100%
Open market
5%
- The House Of Emily66%
- Curtains & Linens11%
- DUJUIKE7%
- COMFORTNIGHTS5%
- Linens Limited4%
- Aaf Textiles3%
- Open — no brand owns it (2 brands, 5%)
Demand
Waterproof Duvet Protector search demand
Weekly searches over the year, seasonality beneath. Pick a range.
Peak months: Sep, Oct, Nov · busiest ÷ quietest = 2.1×
Search terms
Top Waterproof Duvet Protector search terms shoppers use
The exact words shoppers type, with yearly volume, growth, and conversion.
- waterproof duvet protector56K/yr
- duvet protector30K/yr
- waterproof duvet cover24K/yr
- duvet protector double18K/yr
- waterproof quilt protector8K/yr
- double duvet protector6K/yr
- feather proof duvet protector5K/yr
- waterproof duvet protector double6K/yr
- quilt protector double3K/yr
- duvet waterproof protector3K/yr
Reviews and returns
What reviews say buyers love and hate about Waterproof Duvet Protector
What buyers praise, what they complain about and why they send it back, from the reviews.
Complain
Badly sized
too big
Huge
its very noisy
It also made a lot of noise when I moved around
Noisy
The material feels quite plasticky
its a weird material
Horrible material
Does not work not waterproof
Not waterproof
As it is waterproof I can assume that it is plastic
Cheap does not just mean cost it also means quality
Poor quality item
Absolute rubbish
Love
Excellent value for money
Good for the price
Reasonably priced
Duvet waterproof cover
It is waterproof
This is great in that it is waterproof
Very good quality and easy to clean, softness it will protect and fit properly
Good Quality
Great product
Good fit
Fits lovely over the new quilt
King size
Good quality makes duvet feel a lot thicker only 1 complaint stitching on zip fastener needed repair
Quilt
Return
3.3% Return rate 42% Fixable by listing
Badly sized
too big
Huge
The material feels quite plasticky
its a weird material
Horrible material
its very noisy
It also made a lot of noise when I moved around
Noisy
Cheap does not just mean cost it also means quality
Poor quality item
Absolute rubbish
Uncomfortable
So not the best if looking for comfort
no comfort at all
Keep looking
Related niches
Niches in the same category that score near this one. Research these next.
Best Flapen score
The highest-scoring niches we track right now, across every category.
FAQ
Common Waterproof Duvet Protector questions
Answered from the same tracked data.









