Waterproof Duvet
FailShoppers spend only $20K a year here, so Waterproof Duvet is a Fail.
- Flapen Score
- 43 / 100Ranks 4,377 of 5,777 Home & Garden niches · −8 vs the category median of 5143
- Market size
- £20K/yr24K searches / yr
- 90-day growth
- -24.8%search demand this quarter
- Competition
- 66%top-5 click share · 12 brands · 15 sellers
Flapen Score
Waterproof Duvet against its category
The dotted line is the Home & Garden average. Past it, Waterproof Duvet is stronger. Inside it, weaker.
Market
The Waterproof Duvet market on Amazon at a glance
Shoppers on Amazon United Kingdom searched for Waterproof Duvet 24K times last year and spent an estimated £20K. The top 5 brands take 84% of clicks. Demand peaks in Sep–Oct–Nov. Flapen scores it 43 out of 100, a Fail.
01 · Demand
4.8% of searches ended in a purchase last week.
Shoppers searched for this 24K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. In the latest week, 4.8% of those searches ended in a purchase. Searches in the last 90 days moved -24.8% against the 90 days before. Searches, conversion and average price together put the market at an estimated £20K a year.
- Searches, last 12 months
- 24K
- Growth, 90 days vs prior 90
- -24.8%
- Conversion, latest week
- 4.8%
- Market size, estimated
- £20Ka year
- Peak month
- November2.2× the quietest month
- Top search term
- waterproof duvet18K searches a year
02 · Price
A sale here is worth £16.89.
Listings sell for £16.89 on average, from £8.64 to £36.80. Amazon reports units sold in ranges. This niche sold 2K to 2K a year. The average listing sells 100 to 250 of them. At £16.89 that is £2K to £4K a year per listing.
- Average price
- £16.89inside the $15 to $100 sweet spot
- Price range
- £8.64–£36.80
- Amazon United Kingdom median price
- £12.12across 27,606 niches
- Units sold a year
- 2K–2K
- Units per listing a year
- 100–250
- Revenue per listing a year
- £2K–£4K
- Returns
- 2.3%of orders · Amazon United Kingdom median 0.6%
03 · Entry bar
The bar here is low.
83% of listings pay for placement with sponsored ads. 39% ship with Prime. On an average day, 1.4% of listings are out of stock. The average listing ranks #131 within Home Textiles. It carries 388 reviews at 4.19 stars, so a new listing needs social proof before a better product.
- Sponsored listings
- 83%
- Prime listings
- 39%
- Out of stock, average day
- 1.4%
- Average rank
- #131in Home Textiles
- Average rating
- 4.19 starsAmazon United Kingdom average 4.36 stars
- Average reviews
- 388per listing
- Listings tracked
- 18
04 · Newcomers
Amazon counts 0 of last year's 2 launches as successful.
2 products launched here in the last 12 months. Amazon counts 0 of them as successful launches, new products that hit its first-year sales bar. The brands on the shelf have sold for 49 months on average, so the names here are settling in.
- Launched, last 12 months
- 2
- Successful launches
- 0Amazon's first-year sales bar
- Average brand age
- 49 months
Products
Top Waterproof Duvet products & what they sell for
Every tracked product: its share of the shelf, its reviews, and its price.
Top sellers
by 90-day click share
COMFORTNIGHTS Single Waterproof Wipe Clean Duvet 135 x 200cms - 10.5 tog
- Price
- £21.78
- Rating
- 4.2/5
- Reviews
- 724
- Age
- 17y ago

ComfortCare Waterproof Wipe-Clean Double Duvet 10.5 Tog 200 x 200cm
- Price
- £27.53
- Rating
- 4.2/5
- Reviews
- 401
- Age
- 19y ago

LB WATERPROOF AND FIRE RETARDANT GREEN TINT DUVET/QUILT (TOG RATING 10.5 SINGLE)
- Price
- £14.64
- Rating
- 3.8/5
- Reviews
- 55
- Age
- 8y ago

Slumber Nights Waterproof Duvet 10.5 Tog Single Size Polyester Soft Warm Winter Summer (Single Duvet only)
- Price
- £12.75
- Rating
- 4.8/5
- Reviews
- 13
- Age
- 1y ago

Comfortnights Waterproof and Wipe Clean Duvet Single 4.5tog
- Price
- £19.55
- Rating
- 4.3/5
- Reviews
- 195
- Age
- 14y ago
Trending
90-day click momentum
TPU Waterproof Duvet Cover Protector Single (135 x 200 cm/53x78) - Anti-Mite Silent Zippered Hypoallergenic
- Price
- £8.65
- Rating
- 3.5/5
- Reviews
- 10
- Age
- 6mo ago

Slumber Nights Waterproof Duvet 10.5 Tog Double Size Polyester Soft Warm Winter Summer (Double Duvet only)
- Price
- £14.80
- Rating
- 4.8/5
- Reviews
- 13
- Age
- 1y ago

WhyWorry Washable Incontinence Bed Sheets for Adults & Kids | 86 x 91 cm | for Single Bed | Waterproof Bed Wetting Mats | Reusable Bed Protectors | Pee Pads | Green | Pack of 2
- Price
- £13.13
- Rating
- 4.5/5
- Reviews
- 183
- Age
- 11mo ago

SleepyNights Waterproof Wipe Clean Fire Retardant Duvet Hollowfibre Filled 10.5 Tog - Double Green Tint
- Price
- £16.77
- Rating
- 4.1/5
- Reviews
- 72
- Age
- 10y ago

DUJUIKE Waterproof Duvet Cover Duvet Protector 100% Waterproof Anti-Incontinence Suitable for Pets Cats and Dogs Children Elderly Double Zipper (Grey 135 x 200 cm)
- Price
- £18.24
- Rating
- 4.1/5
- Reviews
- 318
- Age
- 1y ago
Newest
by launch date
TPU Waterproof Duvet Cover Protector Single (135 x 200 cm/53x78) - Anti-Mite Silent Zippered Hypoallergenic
- Price
- £8.65
- Rating
- 3.5/5
- Reviews
- 10
- Age
- 6mo ago

WhyWorry Washable Incontinence Bed Sheets for Adults & Kids | 86 x 91 cm | for Single Bed | Waterproof Bed Wetting Mats | Reusable Bed Protectors | Pee Pads | Green | Pack of 2
- Price
- £13.13
- Rating
- 4.5/5
- Reviews
- 183
- Age
- 11mo ago

DUJUIKE Waterproof Duvet Cover Duvet Protector 100% Waterproof Anti-Incontinence Suitable for Pets Cats and Dogs Children Elderly Double Zipper (Grey 135 x 200 cm)
- Price
- £18.24
- Rating
- 4.1/5
- Reviews
- 318
- Age
- 1y ago

Slumber Nights Waterproof Duvet 10.5 Tog Single Size Polyester Soft Warm Winter Summer (Single Duvet only)
- Price
- £12.75
- Rating
- 4.8/5
- Reviews
- 13
- Age
- 1y ago

Slumber Nights Waterproof Duvet 10.5 Tog Double Size Polyester Soft Warm Winter Summer (Double Duvet only)
- Price
- £14.80
- Rating
- 4.8/5
- Reviews
- 13
- Age
- 1y ago
Competition
Competition: brands, sellers & click share
The top 5 products take 66% of clicks. Leaders hold, but buyers still shop past them.
Brands
12 rising
Sellers
15
Top-5 brand share
84%
Top 20: 100%
Top-5 click share
66%
Top 20: 100%
Open market
11%
- COMFORTNIGHTS38%
- ComfortCare22%
- Slumber Nights10%
- LB10%
- The House Of Emily5%
- DUJUIKE4%
- Open — no brand owns it (6 brands, 11%)
Demand
Waterproof Duvet search demand
Weekly searches over the year, seasonality beneath. Pick a range.
Peak months: Sep, Oct, Nov · busiest ÷ quietest = 2.2×
Search terms
Top Waterproof Duvet search terms shoppers use
The exact words shoppers type, with yearly volume, growth, and conversion.
- waterproof duvet18K/yr
- waterproof quilt5K/yr
- waterproof duvet single1K/yr
- comfortnights163/yr
Reviews and returns
What reviews say buyers love and hate about Waterproof Duvet
What buyers praise, what they complain about and why they send it back, from the reviews.
Complain
Badly sized
Way too big
Huge
its very noisy
It also made a lot of noise when I moved around
Very noisey
Poor quality
Absolute rubbish
Bad quality and too big
Does not work not waterproof
Not waterproof
As it is waterproof I can assume that it is plastic
would be impossible to use
wee bit hard to put on
Not usable
Love
Duvet waterproof cover
Waterproof duvet cover
It is waterproof
Good Quality
Absolutely FABULOUS
These items were absolutely fantastic
Excellent value for money
Good for the price
Definitely worth it
Good fit
Fits well and does it's job
Work really well
Works
Return
2.3% Return rate 42% Fixable by listing
Badly sized
Way too big
Huge
The product feels like a layer of plastic, cheap and allow quality
its a weird material
The material feels quite plasticky
its very noisy
It also made a lot of noise when I moved around
Very noisey
Poor quality
Absolute rubbish
Bad quality and too big
Uncomfortable
So not the best if looking for comfort
no comfort at all
Keep looking
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Niches in the same category that score near this one. Research these next.
Best Flapen score
The highest-scoring niches we track right now, across every category.
FAQ
Common Waterproof Duvet questions
Answered from the same tracked data.









