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Waterproof Duvet

Fail

Shoppers spend only $20K a year here, so Waterproof Duvet is a Fail.

Flapen Score
43
43 / 100
Ranks 4,377 of 5,777 Home & Garden niches · −8 vs the category median of 51
Market size
£20K/yr24K searches / yr
90-day growth
-24.8%search demand this quarter
Competition
66%top-5 click share · 12 brands · 15 sellers

Flapen Score

Waterproof Duvet against its category

The dotted line is the Home & Garden average. Past it, Waterproof Duvet is stronger. Inside it, weaker.

43Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Waterproof Duvet market on Amazon at a glance

Shoppers on Amazon United Kingdom searched for Waterproof Duvet 24K times last year and spent an estimated £20K. The top 5 brands take 84% of clicks. Demand peaks in Sep–Oct–Nov. Flapen scores it 43 out of 100, a Fail.

01 · Demand

4.8% of searches ended in a purchase last week.

Shoppers searched for this 24K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. In the latest week, 4.8% of those searches ended in a purchase. Searches in the last 90 days moved -24.8% against the 90 days before. Searches, conversion and average price together put the market at an estimated £20K a year.

Searches, last 12 months
24K
Growth, 90 days vs prior 90
-24.8%
Conversion, latest week
4.8%
Market size, estimated
£20Ka year
Peak month
November2.2× the quietest month
Top search term
waterproof duvet18K searches a year

02 · Price

A sale here is worth £16.89.

Listings sell for £16.89 on average, from £8.64 to £36.80. Amazon reports units sold in ranges. This niche sold 2K to 2K a year. The average listing sells 100 to 250 of them. At £16.89 that is £2K to £4K a year per listing.

Average price
£16.89inside the $15 to $100 sweet spot
Price range
£8.64–£36.80
Amazon United Kingdom median price
£12.12across 27,606 niches
Units sold a year
2K–2K
Units per listing a year
100–250
Revenue per listing a year
£2K–£4K
Returns
2.3%of orders · Amazon United Kingdom median 0.6%

03 · Entry bar

The bar here is low.

83% of listings pay for placement with sponsored ads. 39% ship with Prime. On an average day, 1.4% of listings are out of stock. The average listing ranks #131 within Home Textiles. It carries 388 reviews at 4.19 stars, so a new listing needs social proof before a better product.

Sponsored listings
83%
Prime listings
39%
Out of stock, average day
1.4%
Average rank
#131in Home Textiles
Average rating
4.19 starsAmazon United Kingdom average 4.36 stars
Average reviews
388per listing
Listings tracked
18

04 · Newcomers

Amazon counts 0 of last year's 2 launches as successful.

2 products launched here in the last 12 months. Amazon counts 0 of them as successful launches, new products that hit its first-year sales bar. The brands on the shelf have sold for 49 months on average, so the names here are settling in.

Launched, last 12 months
2
Successful launches
0Amazon's first-year sales bar
Average brand age
49 months

Products

Top Waterproof Duvet products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Competition

Competition: brands, sellers & click share

The top 5 products take 66% of clicks. Leaders hold, but buyers still shop past them.

£0£2K£4K£6K£8K101001K10K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

12 rising

Sellers

15

Top-5 brand share

84%

Top 20: 100%

Top-5 click share

66%

Top 20: 100%

Open market

11%

  • COMFORTNIGHTS38%
  • ComfortCare22%
  • Slumber Nights10%
  • LB10%
  • The House Of Emily5%
  • DUJUIKE4%
  • Open — no brand owns it (6 brands, 11%)

Demand

Waterproof Duvet search demand

Weekly searches over the year, seasonality beneath. Pick a range.

700500Prime Day '25Spike '25Spike '26DecJanFebMarAprMayJunJulAugSepOctNovDecJanFebMarAprMayJun

Peak months: Sep, Oct, Nov · busiest ÷ quietest = 2.2×

Search terms

Top Waterproof Duvet search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • waterproof duvet18K/yr
  • waterproof quilt5K/yr
  • waterproof duvet single1K/yr
  • comfortnights163/yr

Reviews and returns

What reviews say buyers love and hate about Waterproof Duvet

What buyers praise, what they complain about and why they send it back, from the reviews.

Complain

Size-Overall12%−0.12

Badly sized

Way too big

Huge

Noise Level10%−0.04

its very noisy

It also made a lot of noise when I moved around

Very noisey

Quality-Overall7%+0.38

Poor quality

Absolute rubbish

Bad quality and too big

Water Resistance7%−0.10

Does not work not waterproof

Not waterproof

As it is waterproof I can assume that it is plastic

Ease Of Use5%+0.37

would be impossible to use

wee bit hard to put on

Not usable

Love

Water Resistance12%−0.10

Duvet waterproof cover

Waterproof duvet cover

It is waterproof

Quality-Overall10%+0.38

Good Quality

Absolutely FABULOUS

These items were absolutely fantastic

Value For Money9%+1.04

Excellent value for money

Good for the price

Definitely worth it

Size-Overall6%−0.12

Good fit

Fits well and does it's job

Efficiency6%+0.19

Work really well

Works

Return

2.3% Return rate 42% Fixable by listing

Size-Overall36%█▇▆▇█▇

Badly sized

Way too big

Huge

Material Quality17%▅▅█▄█▆

The product feels like a layer of plastic, cheap and allow quality

its a weird material

The material feels quite plasticky

Noise Level13%▇█▇█▄▃

its very noisy

It also made a lot of noise when I moved around

Very noisey

Quality-Overall8%▆▄▄▄▂█

Poor quality

Absolute rubbish

Bad quality and too big

Comfort-Overall6%▂▆▅▄█▁

Uncomfortable

So not the best if looking for comfort

no comfort at all

FAQ

Common Waterproof Duvet questions

Answered from the same tracked data.