Waterproof Duvet
a small market ($20K/yr) — Waterproof Duvet doesn't clear our bar today.
Flapen Score
Is Waterproof Duvet profitable on Amazon?
According to Flapen's Amazon United Kingdom niche tracking, Waterproof Duvet is a £20K/yr Amazon United Kingdom market (24K searches/yr). The top 5 brands hold 84% of demand. Demand peaks in Sep–Oct–Nov. Verdict: Skip it — 43/100.
Waterproof Duvet: the Amazon niche in one read
Everything a seller checks before entering, in three answers.
Is the demand real?
Not really. Search demand moved -24.8% over the last 90 days and 4.8% of searches end in a purchase.
£20K
revenue / yr
Who owns the niche?
The top 5 brands hold 84% of demand, so 16% of the market is open.
16%
open market share
Is there a way in?
Listing quality. The average product page scores 0/100 on content standards. Incumbents average 4.2★ — the gap to enter on.
0/100
page quality · 18 products
Top Waterproof Duvet products & what they sell for
Every tracked product — its share of the shelf, its review moat, and what it sells for.
Top sellers
by 90-day click share
COMFORTNIGHTS Single Waterproof Wipe Clean Duvet 135 x 200cms - 10.5 tog
- Price
- £21.78
- Rating
- 4.2/5
- Reviews
- 724
- Age
- 17y ago
ComfortCare Waterproof Wipe-Clean Double Duvet 10.5 Tog 200 x 200cm
- Price
- £27.53
- Rating
- 4.2/5
- Reviews
- 401
- Age
- 19y ago
LB WATERPROOF AND FIRE RETARDANT GREEN TINT DUVET/QUILT (TOG RATING 10.5 SINGLE)
- Price
- £14.64
- Rating
- 3.8/5
- Reviews
- 55
- Age
- 8y ago
Slumber Nights Waterproof Duvet 10.5 Tog Single Size Polyester Soft Warm Winter Summer (Single Duvet only)
- Price
- £12.75
- Rating
- 4.8/5
- Reviews
- 13
- Age
- 1y ago
Comfortnights Waterproof and Wipe Clean Duvet Single 4.5tog
- Price
- £19.55
- Rating
- 4.3/5
- Reviews
- 195
- Age
- 14y ago
Trending
90-day click momentum
TPU Waterproof Duvet Cover Protector Single (135 x 200 cm/53x78) - Anti-Mite Silent Zippered Hypoallergenic
- Price
- £8.65
- Rating
- 3.5/5
- Reviews
- 10
- Age
- 6mo ago
Slumber Nights Waterproof Duvet 10.5 Tog Double Size Polyester Soft Warm Winter Summer (Double Duvet only)
- Price
- £14.80
- Rating
- 4.8/5
- Reviews
- 13
- Age
- 1y ago
WhyWorry Washable Incontinence Bed Sheets for Adults & Kids | 86 x 91 cm | for Single Bed | Waterproof Bed Wetting Mats | Reusable Bed Protectors | Pee Pads | Green | Pack of 2
- Price
- £13.13
- Rating
- 4.5/5
- Reviews
- 183
- Age
- 11mo ago
SleepyNights Waterproof Wipe Clean Fire Retardant Duvet Hollowfibre Filled 10.5 Tog - Double Green Tint
- Price
- £16.77
- Rating
- 4.1/5
- Reviews
- 72
- Age
- 10y ago
DUJUIKE Waterproof Duvet Cover Duvet Protector 100% Waterproof Anti-Incontinence Suitable for Pets Cats and Dogs Children Elderly Double Zipper (Grey 135 x 200 cm)
- Price
- £18.24
- Rating
- 4.1/5
- Reviews
- 318
- Age
- 1y ago
Newest
by launch dateTPU Waterproof Duvet Cover Protector Single (135 x 200 cm/53x78) - Anti-Mite Silent Zippered Hypoallergenic
- Price
- £8.65
- Rating
- 3.5/5
- Reviews
- 10
- Age
- 6mo ago
WhyWorry Washable Incontinence Bed Sheets for Adults & Kids | 86 x 91 cm | for Single Bed | Waterproof Bed Wetting Mats | Reusable Bed Protectors | Pee Pads | Green | Pack of 2
- Price
- £13.13
- Rating
- 4.5/5
- Reviews
- 183
- Age
- 11mo ago
DUJUIKE Waterproof Duvet Cover Duvet Protector 100% Waterproof Anti-Incontinence Suitable for Pets Cats and Dogs Children Elderly Double Zipper (Grey 135 x 200 cm)
- Price
- £18.24
- Rating
- 4.1/5
- Reviews
- 318
- Age
- 1y ago
Slumber Nights Waterproof Duvet 10.5 Tog Single Size Polyester Soft Warm Winter Summer (Single Duvet only)
- Price
- £12.75
- Rating
- 4.8/5
- Reviews
- 13
- Age
- 1y ago
Slumber Nights Waterproof Duvet 10.5 Tog Double Size Polyester Soft Warm Winter Summer (Double Duvet only)
- Price
- £14.80
- Rating
- 4.8/5
- Reviews
- 13
- Age
- 1y ago
Competition: brands, sellers & click share
The top 5 products take 66% of clicks — established leaders, but buyers still shop beyond them.
Brands
12 rising
Sellers
15
Top-5 brand share
84%
Top 20: 100%
Top-5 click share
66%
Top 20: 100%
Open market
11%
- COMFORTNIGHTS38%
- ComfortCare22%
- Slumber Nights10%
- LB10%
- The House Of Emily5%
- DUJUIKE4%
- Open — no brand owns it (6 brands, 11%)
Waterproof Duvet demand & seasonality
Weekly search volume, with the niche's key stats alongside.
Peak months: Sep, Oct, Nov · busiest ÷ quietest = 2.2×
Top Waterproof Duvet search terms shoppers use
The exact queries shoppers type, with yearly volume, growth and conversion.
- waterproof duvet18K/yr
- waterproof quilt5K/yr
- waterproof duvet single1K/yr
- comfortnights163/yr
What reviews say buyers love and hate about Waterproof Duvet
What buyers mention most, as a share of all reviews.
What buyers love
62% of reviews“Duvet waterproof cover”
“Good Quality”
“Excellent value for money”
“Good fit”
“Work really well”
What buyers complain about
60% of reviews“Badly sized”
“its very noisy”
“Poor quality”
“Does not work not waterproof”
“would be impossible to use”
Waterproof Duvet return rate & reasons
Why buyers send it back, as a share of all return requests.
2.3%
Return rate
42%
Fixable by listing
The "fixable" share counts expectation-mismatch reasons — size, look, advertised-vs-actual — that better copy and images address.
Common Waterproof Duvet questions
The questions sellers ask about this niche, answered from the tracked metrics.
Related niches
Same-category niches scoring near this one — the next ones worth researching.
Best Flapen score
The highest-scoring niches we track right now, across every category.
