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Waterproof Blanket for Bed Sex Double

Fail

Demand is soft, at -32.7% this quarter, so Waterproof Blanket for Bed Sex Double is a Fail.

Flapen Score
41
41 / 100
Ranks 4,712 of 5,777 Home & Garden niches · −10 vs the category median of 51
Market size
£39K/yr71K searches / yr
90-day growth
-32.7%search demand this quarter
Competition
57%top-5 click share · 10 brands · 16 sellers

Flapen Score

Waterproof Blanket for Bed Sex Double against its category

The dotted line is the Home & Garden average. Past it, Waterproof Blanket for Bed Sex Double is stronger. Inside it, weaker.

41Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Waterproof Blanket for Bed Sex Double market on Amazon at a glance

Shoppers on Amazon United Kingdom searched for Waterproof Blanket for Bed Sex Double 71K times last year and spent an estimated £39K. The top 5 brands take 80% of clicks. Demand peaks in Jan–Feb–Dec. Flapen scores it 41 out of 100, a Fail.

01 · Demand

An estimated 2.2% of those searches ended in a purchase.

Shoppers searched for this 71K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. An estimated 2.2% of those searches ended in a purchase. Searches in the last 90 days moved -32.7% against the 90 days before. Searches, conversion and average price together put the market at an estimated £39K a year.

Searches, last 12 months
71K
Growth, 90 days vs prior 90
-32.7%
Conversion, latest week
2.2%
Market size, estimated
£39Ka year
Peak month
December2.5× the quietest month
Top search term
love blanket22K searches a year

02 · Price

A sale here is worth £25.11.

Listings sell for £25.11 on average, from £10.38 to £36.44. Amazon reports units sold in ranges. This niche sold 1K to 2K a year. The average listing sells 0 to 100 of them. At £25.11 that is £0 to £3K a year per listing.

Average price
£25.11inside the $15 to $100 sweet spot
Price range
£10.38–£36.44
Amazon United Kingdom median price
£12.12across 27,606 niches
Units sold a year
1K–2K
Units per listing a year
0–100
Revenue per listing a year
£0–£3K
Returns
1.3%of orders · Amazon United Kingdom median 0.6%

03 · Entry bar

The bar here is low.

60% of listings pay for placement with sponsored ads. 95% ship with Prime. On an average day, 10.6% of listings are out of stock. The average listing ranks #130 within Home Textiles. It carries 1,167 reviews at 4.54 stars, so a new listing needs social proof before a better product.

Sponsored listings
60%
Prime listings
95%
Out of stock, average day
10.6%
Average rank
#130in Home Textiles
Average rating
4.54 starsAmazon United Kingdom average 4.36 stars
Average reviews
1,167per listing
Listings tracked
20

04 · Newcomers

0 of last year's 4 launches cleared the first-year sales bar.

4 products launched here in the last 12 months. 0 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 37 months on average, so the names here are settling in.

Launched, last 12 months
4
Successful launches
0Amazon's first-year sales bar
Average brand age
37 months

Products

Top Waterproof Blanket for Bed Sex Double products & what they sell for

The products selling here, as shoppers see them on Amazon. Shelf share and sales are our estimates.

Prices and ratings read from Amazon on Jul 28, 2026. The live listing can differ.

Competition

Competition: brands, sellers & click share

The top 5 products take an estimated 57% of clicks. Leaders hold, but buyers still shop past them.

£0£4K£8K£12K£16K1101001K10K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

10 falling

Sellers

16

Est. top-5 brand share

80%

Top 20: 100%

Est. top-5 click share

57%

Top 20: 100%

Open market

14%

  • Bedding Aid25%
  • NSNLGSGC20%
  • LE SURE15%
  • PICK FOR LIFE10%
  • YISURE10%
  • FETNHU7%
  • Open — no brand owns it (4 brands, 14%)

Demand

Waterproof Blanket for Bed Sex Double search demand

Weekly searches over the year, seasonality beneath. Pick a range.

4K3KHoliday '24Spike '25Black Friday '25Spike '26JanFebMarAprMayJunJulAugSepOctNovDecJanFebMarAprMayJun

Peak months: Jan, Feb, Dec · busiest ÷ quietest = 2.5×

Search terms

Top Waterproof Blanket for Bed Sex Double search terms shoppers use

The exact words shoppers type, with estimated yearly volume, growth, and conversion.

  • love blanket22K/yr
  • splash blanket12K/yr
  • sex blanket10K/yr
  • waterproof blanket for bed sex double10K/yr
  • love blanket waterproof couples10K/yr
  • splash blanket waterproof sex3K/yr
  • waterproof sex blanket2K/yr
  • lovers blanket waterproof421/yr
  • waterproof sex squirt blanket154/yr
  • couples blanket waterproof257/yr

Reviews and returns

What reviews say buyers love and hate about Waterproof Blanket for Bed Sex Double

We read the reviews and the return reasons for every product selling here.

13%of positive reviews mention “Quality-Overall”
13%of negative reviews mention “Size-Overall”
1.3%of orders come back
“I ordered the blanket for it to be king size it is not king size maybe three inches 4 inches short which is very disappointed even though it's the dimensions of a king size bed”
A buyer, on “Size-Overall”13% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

18 topics

NegativePositive

FAQ

Common Waterproof Blanket for Bed Sex Double questions

Answered from the same tracked data.

Figures on this page are estimates modeled from public Amazon pages and third-party keyword data. Amazon does not supply them, and no connected seller's data is used. How we handle Amazon data