Waterproof Blanket
soft demand (-21.3% this quarter) — Waterproof Blanket doesn't clear our bar today.
Flapen Score
Is Waterproof Blanket profitable on Amazon?
According to Flapen's Amazon United Kingdom niche tracking, Waterproof Blanket is a £127K/yr Amazon United Kingdom market (364K searches/yr). The top 5 brands hold 69% of demand. Verdict: Skip it — 48/100.
Waterproof Blanket: the Amazon niche in one read
Everything a seller checks before entering, in three answers.
Is the demand real?
Not really. Search demand moved -21.3% over the last 90 days and 2.0% of searches end in a purchase.
£127K
revenue / yr
Who owns the niche?
The top 5 brands hold 69% of demand, so 31% of the market is open.
31%
open market share
Is there a way in?
Listing quality. The average product page scores 0/100 on content standards. Incumbents average 4.5★ — the gap to enter on.
0/100
page quality · 43 products
Top Waterproof Blanket products & what they sell for
Every tracked product — its share of the shelf, its review moat, and what it sells for.
Top sellers
by 90-day click share
LE SURE Waterproof Dog Blanket 80x100cm Fleece Blanket Washable Grey
- Price
- £12.24
- Rating
- 4.6/5
- Reviews
- 3,877
- Age
- 4y ago
LE SURE Waterproof Dog Blanket 100x120cm Fleece Blanket Washable Grey
- Price
- £15.72
- Rating
- 4.6/5
- Reviews
- 3,877
- Age
- 4y ago
PICK FOR LIFE Waterproof Dog Blanket Bed Cover & Protector 97x190cm Grey
- Price
- £14.35
- Rating
- 4.5/5
- Reviews
- 654
- Age
- 3y ago
NSNLGSGC Waterproof Blanket Throw for Bed Intimacy Single Single Size Splash Blankets Water Proof Flannel Squirt Blanket Up to 60 oz(Gray 127 * 152cm)
- Price
- £19.91
- Rating
- 4.6/5
- Reviews
- 49
- Age
- 1y ago
Bedding Aid Waterproof Throw Blanket Leakproof Spill-Proof Flannel Blanket for Bed Couch Kids & Pets Protection Reversible Water-Proof Design (Moon Grey & Starlit Grey 40x60)
- Price
- £29.70
- Rating
- 4.7/5
- Reviews
- 3,247
- Age
- 3y ago
Trending
90-day click momentum
Haltune Waterproof and Stain Proof Blanket for Bed 203x152cm Grey Bed Dry Guard Blanket Flannel & Sherpa Throw Blanket
- Price
- £25.79
- Rating
- 4.5/5
- Reviews
- 5
- Age
- 7mo ago
Haltune Lovers Blanket Waterproof and Stain Proof Black Waterproof Blanket 203x152cm for Bed Dry Protection Reversible and Leakproof Throw Blanket
- Price
- £25.66
- Rating
- 4.5/5
- Reviews
- 5
- Age
- 7mo ago
Royhom Pet Sofa Cover Washable Soft Thick Sofa Cover 2 3 4 Seater Couch Protector for Dogs Settee Covers Furniture Slipcovers (Green 70x150cm)
- Price
- £25.26
- Rating
- 4.7/5
- Reviews
- 163
- Age
- 11mo ago
Bedding Aid Waterproof Reversible Blanket Excellent Leakproof Protector Cover to Protect Bed Mattress Sofa Couch from Pee & Spills from Adults Babies Dogs Pets (Dark Grey/Light Grey 152x203cm)
- Price
- £36.44
- Rating
- 4.7/5
- Reviews
- 3,247
- Age
- 3y ago
PICK FOR LIFE Waterproof Dog Blanket For Bed Sofa Washable Soft 137×208cm
- Price
- £14.92
- Rating
- 4.4/5
- Reviews
- 82
- Age
- 10mo ago
Newest
by launch dateHaltune Lovers Blanket Waterproof and Stain Proof Black Waterproof Blanket 203x152cm for Bed Dry Protection Reversible and Leakproof Throw Blanket
- Price
- £25.66
- Rating
- 4.5/5
- Reviews
- 5
- Age
- 7mo ago
Haltune Waterproof and Stain Proof Blanket for Bed 203x152cm Grey Bed Dry Guard Blanket Flannel & Sherpa Throw Blanket
- Price
- £25.79
- Rating
- 4.5/5
- Reviews
- 5
- Age
- 7mo ago
PICK FOR LIFE Waterproof Dog Blanket For Bed 97×190cm Reversible Sofa Cover
- Price
- £13.74
- Rating
- 4.4/5
- Reviews
- 82
- Age
- 10mo ago
PICK FOR LIFE Waterproof Dog Blanket For Bed Sofa Washable Soft 137×208cm
- Price
- £14.92
- Rating
- 4.4/5
- Reviews
- 82
- Age
- 10mo ago
Waterproof Blanket for Bed Reversible Flannel Sherpa Throw Splash Blanket Leakproof Protector Cover for Bed Mattress Sofa Travel Camping Move Time from Pee Spills 152 x 203 cm (Grey/White)
- Price
- £29.95
- Rating
- 4.6/5
- Reviews
- 39
- Age
- 10mo ago
Competition: brands, sellers & click share
The top 5 products take 44% of clicks — established leaders, but buyers still shop beyond them.
Brands
22 falling
Sellers
24
Top-5 brand share
69%
Top 20: 99%
Top-5 click share
44%
Top 20: 79%
Open market
25%
- LE SURE28%
- PICK FOR LIFE16%
- Bedsure9%
- Bedding Aid9%
- NSNLGSGC8%
- YISURE6%
Waterproof Blanket demand & seasonality
Weekly search volume, with the niche's key stats alongside.
No pronounced peak months · busiest ÷ quietest = 1.5×
Top Waterproof Blanket search terms shoppers use
The exact queries shoppers type, with yearly volume, growth and conversion.
- waterproof blanket130K/yr
- waterproof dog blanket57K/yr
- dog blanket for sofa26K/yr
- waterproof blanket for bed32K/yr
- waterproof pet blanket20K/yr
- waterproof throw15K/yr
- sex blanket10K/yr
- waterproof blanket for bed sex double10K/yr
- waterproof throws for sofa9K/yr
- waterproof sofa throw6K/yr
What reviews say buyers love and hate about Waterproof Blanket
What buyers mention most, as a share of all reviews.
What buyers love
77% of reviews“Definitely waterproof”
“Excellent Product”
“This is a lovely soft blanket”
“Good value”
“Does what it says”
What buyers complain about
54% of reviews“I ordered the blanket for it to be king size it is not king size maybe three inches 4 inches short which is very disappointed even though it's the dimensions of a king size bed”
“after u months they are no longer waterproof very diddapointing”
“Despite its thickness”
“Its small and its not waterproof and doesn't stop the smell”
“gives a cheap look”
Waterproof Blanket return rate & reasons
Why buyers send it back, as a share of all return requests.
1.2%
Return rate
75%
Fixable by listing
The "fixable" share counts expectation-mismatch reasons — size, look, advertised-vs-actual — that better copy and images address.
Common Waterproof Blanket questions
The questions sellers ask about this niche, answered from the tracked metrics.
Related niches
Same-category niches scoring near this one — the next ones worth researching.
Best Flapen score
The highest-scoring niches we track right now, across every category.
