Waterproof Blanket

Shoppers searched for this 364K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. An estimated 2.0% of those searches ended in a purchase. Searches in the last 90 days moved -21.3% against the 90 days before. Searches, conversion and average price together put the market at an estimated £127K a year.

Searches, last 12 months

364K

Growth, 90 days vs prior 90

-21.3%

Conversion, latest week

2.0%

Market size, estimated

£127Ka year

Peak month

November1.5× the quietest month

Top search term

waterproof blanket130K searches a year

Listings sell for £17.49 on average, from £7.13 to £36.44. Amazon reports units sold in ranges. This niche sold 6K to 8K a year. The average listing sells 100 to 250 of them. At £17.49 that is £2K to £4K a year per listing.

Average price

£17.49inside the $15 to $100 sweet spot

Price range

£7.13–£36.44

Amazon United Kingdom median price

£12.12across 27,606 niches

Units sold a year

6K–8K

Units per listing a year

100–250

Revenue per listing a year

£2K–£4K

Returns

1.2%of orders · Amazon United Kingdom median 0.6%

81% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 21.6% of listings are out of stock. The average listing ranks #71 within Home Textiles. It carries 1,035 reviews at 4.54 stars, so a new listing needs social proof before a better product.

Sponsored listings

81%

Prime listings

100%

Out of stock, average day

21.6%

Average rank

#71in Home Textiles

Average rating

4.54 starsAmazon United Kingdom average 4.36 stars

Average reviews

1,035per listing

Listings tracked

43

13 products launched here in the last 12 months. 2 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 37 months on average, so the names here are settling in.

Launched, last 12 months

13

Successful launches

2Amazon's first-year sales bar

Average brand age

37 months