waterproof blanket
Skip itSoft demand (-21.3% this quarter) — this niche doesn't clear our bar today.
Returns
Great1.2%return rate — above 5% kills the launch gate
Avg price
Great£17.49avg listing price — sweet spot $15–$100
Price range
Good£7.13–£36.44cheapest to priciest tracked listing — scored on the share inside $15–$100
Competition
Good44%top-5 click share — leaders hold, buyers still browse
Review moat
Good1,035.23avg incumbent reviews — the moat a new listing must climb
Brand share
Good69%top-5 brand share — brands hold most of the demand
Quality gap
Okay4.5★avg incumbent rating — lower means beatable quality
Market size
Okay£127K£127K/yr · 364K searches
Conversion
Bad2.0%search→purchase rate — share of searches ending in a sale
Growth
Bad-21.3%90-day search growth — must beat 0% to launch
According to Flapen's Amazon United Kingdom niche tracking, waterproof blanket is a £127K/yr Amazon United Kingdom market (364K searches/yr). The top 5 brands hold 69% of demand. Verdict: Skip it — 48/100.
Data updated Jul 28, 2026 · scored weekly · How we score niches
waterproof blanket market data
- Units sold / yr
- 6K–8K
- avg 100–250/product
- Revenue / yr
- £105K–£140K
- units × avg price
- Conversion rate
- 2.0%
- Avg BSR
- #71
- Page quality
- 0%
- Prime
- 100%
- Sponsored
- 81%
- Out of stock
- 21.6%
- Avg brand age
- 37 months
- Avg seller age
- 200 days
Competition & brand share
The top 5 products take 44% of clicks — established leaders, but buyers still shop beyond them.Brands
22 falling
Sellers
24
Top-5 brand share
69%
Top 20: 99%
Top-5 click share
44%
Top 20: 79%
Open market
25%
- LE SURE28%
- PICK FOR LIFE16%
- Bedsure9%
- Bedding Aid9%
- NSNLGSGC8%
- YISURE6%
Demand & seasonality
Weekly Amazon search volume, last 104 weeks — -21.3% search growth over the last 90 days.No pronounced peak months · busiest ÷ quietest = 1.5×
Top waterproof blanket search terms
- waterproof blanket130K/yr
- waterproof dog blanket57K/yr
- dog blanket for sofa26K/yr
- waterproof blanket for bed32K/yr
- waterproof pet blanket20K/yr
- waterproof throw15K/yr
- sex blanket10K/yr
- waterproof blanket for bed sex double10K/yr
- waterproof throws for sofa9K/yr
- waterproof sofa throw6K/yr
Top waterproof blanket products on Amazon
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
All 24 tracked products in this niche — three views at once, no toggling.
Top sellers
by 90-day click share
LE SURE Waterproof Dog Blanket 80x100cm Fleece Blanket Washable Grey
LE SURE£12.244.6★3,877 rev
LE SURE Waterproof Dog Blanket 100x120cm Fleece Blanket Washable Grey
LE SURE£15.724.6★3,877 rev
PICK FOR LIFE Waterproof Dog Blanket Bed Cover & Protector 97x190cm Grey
PICK FOR LIFE£14.354.5★654 rev
NSNLGSGC Waterproof Blanket Throw for Bed Intimacy Single Single Size Splash Blankets Water Proof Flannel Squirt Blanket Up to 60 oz(Gray 127 * 152cm)
NSNLGSGC£19.914.6★49 rev
Bedding Aid Waterproof Throw Blanket Leakproof Spill-Proof Flannel Blanket for Bed Couch Kids & Pets Protection Reversible Water-Proof Design (Moon Grey & Starlit Grey 40x60)
Bedding Aid£29.704.7★3,247 rev
Newest
by launch date
Haltune Lovers Blanket Waterproof and Stain Proof Black Waterproof Blanket 203x152cm for Bed Dry Protection Reversible and Leakproof Throw Blanket
Haltune£25.665 rev
Haltune Waterproof and Stain Proof Blanket for Bed 203x152cm Grey Bed Dry Guard Blanket Flannel & Sherpa Throw Blanket
Haltune£25.795 rev
PICK FOR LIFE Waterproof Dog Blanket For Bed 97×190cm Reversible Sofa Cover
PICK FOR LIFE£13.7482 rev
PICK FOR LIFE Waterproof Dog Blanket For Bed Sofa Washable Soft 137×208cm
PICK FOR LIFE£14.9282 rev
Waterproof Blanket for Bed Reversible Flannel Sherpa Throw Splash Blanket Leakproof Protector Cover for Bed Mattress Sofa Travel Camping Move Time from Pee Spills 152 x 203 cm (Grey/White)
PICK FOR LIFE£29.9539 rev
Trending
90-day click momentumHaltune Waterproof and Stain Proof Blanket for Bed 203x152cm Grey Bed Dry Guard Blanket Flannel & Sherpa Throw Blanket
Haltune£25.794.5★
Haltune Lovers Blanket Waterproof and Stain Proof Black Waterproof Blanket 203x152cm for Bed Dry Protection Reversible and Leakproof Throw Blanket
Haltune£25.664.5★
Royhom Pet Sofa Cover Washable Soft Thick Sofa Cover 2 3 4 Seater Couch Protector for Dogs Settee Covers Furniture Slipcovers (Green 70x150cm)
Royhom£25.264.7★
Bedding Aid Waterproof Reversible Blanket Excellent Leakproof Protector Cover to Protect Bed Mattress Sofa Couch from Pee & Spills from Adults Babies Dogs Pets (Dark Grey/Light Grey 152x203cm)
Bedding Aid£36.444.7★
PICK FOR LIFE Waterproof Dog Blanket For Bed Sofa Washable Soft 137×208cm
PICK FOR LIFE£14.924.4★
What buyers say about waterproof blanket
What buyers praise and complain about, mined from review topics.What buyers love
“Definitely waterproof”
“Excellent Product”
“This is a lovely soft blanket”
“Good value”
“Does what it says”
“Dog loves it”
“comfortable”
“washes well”
“Easy to clean”
“Nice size”
What buyers complain about
“I ordered the blanket for it to be king size it is not king size maybe three inches 4 inches short which is very disappointed even though it's the dimensions of a king size bed”
“after u months they are no longer waterproof very diddapointing”
“Despite its thickness”
“Its small and its not waterproof and doesn't stop the smell”
“gives a cheap look”
“The outer of the blanket got a little damp”
“so expensive purchase”
“Good not for pets”
“Thin”
“Its slightly heavier than a standard throw”
Top return reasons
Common questions
- Is waterproof blanket profitable to sell on Amazon United Kingdom?
- The niche generates £127K/yr across 43 tracked products. 2 of 13 products launched in the last 360 days are still selling. 90-day search growth is -21.3%. Flapen's verdict: Skip it (48/100).
- How competitive is the waterproof blanket niche?
- 22 brands and 24 sellers compete. The top 5 products take 44% of clicks and top 5 brands hold 69% of demand.
- What do buyers complain about in waterproof blanket?
- Top complaints mined from reviews: Size-Overall, Water Resistance, Thickness. The return rate is 1.2%.
- When does demand for waterproof blanket peak?
- Demand is steady year-round — the busiest month runs 1.5× the quietest.
- What does it cost to enter the waterproof blanket niche?
- Listings span £7.13–£36.44; the average listing price is £17.49 (sweet spot $15–$100). The average incumbent carries 1,035 reviews — the moat a new listing must climb.