Watering Can

Shoppers searched for this 1.5M times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. An estimated 9.3% of those searches ended in a purchase. Searches in the last 90 days moved +175.4% against the 90 days before. Searches, conversion and average price together put the market at an estimated £1.0M a year.

Searches, last 12 months

1.5M

Growth, 90 days vs prior 90

+175.4%

Conversion, latest week

9.3%

Market size, estimated

£1.0Ma year

Peak month

May16.8× the quietest month

Top search term

watering can881K searches a year

Listings sell for £7.23 on average, from £4.99 to £13.57. Amazon reports units sold in ranges. This niche sold 125K to 150K a year. The average listing sells 4,000 to 5,000 of them. At £7.23 that is £29K to £36K a year per listing.

Average price

£7.23under the $15 to $100 sweet spot

Price range

£4.99–£13.57

Amazon United Kingdom median price

£12.12across 27,606 niches

Units sold a year

125K–150K

Units per listing a year

4,000–5,000

Revenue per listing a year

£29K–£36K

Returns

0.1%of orders · Amazon United Kingdom median 0.6%

93% of listings pay for placement with sponsored ads. 44% ship with Prime. On an average day, 8.2% of listings are out of stock. The average listing ranks #26 within Watering Equipment. It carries 1,698 reviews at 4.32 stars, so a new listing needs social proof before a better product.

Sponsored listings

93%

Prime listings

44%

Out of stock, average day

8.2%

Average rank

#26in Watering Equipment

Average rating

4.32 starsAmazon United Kingdom average 4.36 stars

Average reviews

1,698per listing

Listings tracked

27

3 products launched here in the last 12 months. 2 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 42 months on average, so the names here are settling in.

Launched, last 12 months

3

Successful launches

2Amazon's first-year sales bar

Average brand age

42 months