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51

watercolour workbook

Worth a look

Shows low returns (0.5%), but prices mostly outside the sweet spot ($3.37–$15.95) keeps it on the watch list.

Market size 10Growth 11Conversion 45Competition 82Returns 98Price range 8Avg price 30Brand share 88Review moat 90Quality gap 63

Returns

Incredible0.5%

return rate — above 5% kills the launch gate

Review moat

Great207.25

avg incumbent reviews — the moat a new listing must climb

Brand share

Great47%

top-5 brand share — no brand owns this niche

Competition

Great33%

top-5 click share — an open shelf

Quality gap

Good4.4★

avg incumbent rating — lower means beatable quality

Conversion

Okay3.6%

search→purchase rate — share of searches ending in a sale

Avg price

Okay£9.56

avg listing price — sweet spot $15–$100

Growth

Bad-28.5%

90-day search growth — must beat 0% to launch

Market size

Bad£40K

£40K/yr · 117K searches

Price range

Bad£3.37–£15.95

cheapest to priciest tracked listing — scored on the share inside $15–$100

According to Flapen's Amazon United Kingdom niche tracking, watercolour workbook is a £40K/yr Amazon United Kingdom market (117K searches/yr). The top 5 brands hold 47% of demand. Verdict: Worth a look — 51/100.

Data updated Jul 27, 2026 · scored weekly · How we score niches

watercolour workbook market data

Units sold / yr
3K–3K
avg 0–100/product
Revenue / yr
£24K–£29K
units × avg price
Conversion rate
3.6%
Avg BSR
#335
Page quality
0%
Prime
93%
Sponsored
93%
Out of stock
33.3%
Avg brand age
13 months
Avg seller age
221 days

Competition & brand share

Clicks spread well past the top 5 (33% combined) — an open shelf where new products get seen.

Brands

27 rising

Sellers

79

Top-5 brand share

47%

Top 20: 95%

Top-5 click share

33%

Top 20: 80%

Open market

46%

  • CraftyManor13%
  • COGVOHY9%
  • Elfew9%
  • pobuu8%
  • Search Press8%
  • Wsndyjia7%

Demand

Weekly Amazon search volume, last 30 weeks — -28.5% search growth over the last 90 days.
5K4KDec '25Feb '26Mar '26Apr '26May '26Jun '26

Top watercolour workbook search terms

  • watercolour workbook66K/yr
  • watercolour workbooks for adults30K/yr
  • watercolor workbook13K/yr
  • watercolour workbook for beginners7K/yr
All search terms

Top watercolour workbook products on Amazon

Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.

0%3%£1K6%£2K9%£4K12%£5K1101001K Reviews — right = deep review moat Market share (90d) ≈ est. sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)1 product missing review or click data not plotted

All 24 tracked products in this niche — three views at once, no toggling.

What buyers say about watercolour workbook

What buyers praise and complain about, mined from review topics.

What buyers love

Color16%

“Really lovely colours”

Paint Quality12%

“Excellent paint set”

Quality-Overall12%

“The paper quality is surprisingly robust for a workbook”

Value For Money10%

“Worth the money”

Ease Of Use8%

“its easy to use with full instructions”

Instructions/User Manual/Troubleshooting5%

“Great little kit with good instructions”

Gifting Purpose4%

“is very giftable”

Design-Overall4%

“Beautifully presented set”

Drawing Experience4%

“Good basic book of sketches for you to paint with colour mixing guide and basic paint palette and brush”

Engraving/Paint/Sublimation4%

“each with a comprehensive guide to help you through painting the pictures”

What buyers complain about

Paint Quality15%

“The paints are a little bit entry level”

Quality-Overall14%

“The brushes that come in the paint tin are not good quality”

Color7%

“Could have been better with clearer instructions on colour use for each item”

Value For Money6%

“Overpriced”

Instructions/User Manual/Troubleshooting6%

“the instructions aren't great”

Size-Overall3%

“Was a bit smaller than expected”

Thickness2%

“The paper in the workbooks is thick”

Ease Of Use2%

“they are a bit tricky to blend”

Water Resistance1%

“It doesnt like layers of water and pigment”

Assembly/Installation1%

“I found it impossible to keep the bristles together in any kind of shape”

Top return reasons

Paint Quality22%
Size-Overall19%
Quality-Overall16%
Advertised Vs Actual Product15%
Instructions/User Manual/Troubleshooting8%
Value For Money5%
Defective Material/Parts5%
Print Quality2%
Functionality-Overall2%
Display Colors2%

Common questions

Is watercolour workbook profitable to sell on Amazon United Kingdom?
The niche generates £40K/yr across 44 tracked products. 2 of 40 products launched in the last 360 days are still selling. 90-day search growth is -28.5%. Flapen's verdict: Worth a look (51/100).
How competitive is the watercolour workbook niche?
27 brands and 79 sellers compete. The top 5 products take 33% of clicks and top 5 brands hold 47% of demand.
What do buyers complain about in watercolour workbook?
Top complaints mined from reviews: Paint Quality, Quality-Overall, Color. The return rate is 0.5%.
What does it cost to enter the watercolour workbook niche?
Listings span £3.37–£15.95; the average listing price is £9.56 (sweet spot $15–$100). The average incumbent carries 207 reviews — the moat a new listing must climb.