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Watercolour Workbook

Maybe

Returns run at only 0.5% of orders. But prices span $3.37–$15.95, mostly outside the sweet spot, so Watercolour Workbook is a Maybe.

Flapen Score
51
51 / 100
Ranks 2,729 of 5,777 Home & Garden niches · on the category median
Market size
£40K/yr117K searches / yr
90-day growth
-28.5%search demand this quarter
Competition
33%top-5 click share · 27 brands · 79 sellers

Flapen Score

Watercolour Workbook against its category

The dotted line is the Home & Garden average. Past it, Watercolour Workbook is stronger. Inside it, weaker.

51Maybe
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Watercolour Workbook market on Amazon at a glance

Shoppers on Amazon United Kingdom searched for Watercolour Workbook 117K times last year and spent an estimated £40K. The top 5 brands take 47% of clicks. Flapen scores it 51 out of 100, a Maybe.

01 · Demand

3.6% of searches ended in a purchase last week.

Shoppers searched for this 117K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. In the latest week, 3.6% of those searches ended in a purchase. Searches in the last 90 days moved -28.5% against the 90 days before. Searches, conversion and average price together put the market at an estimated £40K a year.

Searches, last 12 months
117K
Growth, 90 days vs prior 90
-28.5%
Conversion, latest week
3.6%
Market size, estimated
£40Ka year
Top search term
watercolour workbook66K searches a year

02 · Price

A sale here is worth £9.56.

Listings sell for £9.56 on average, from £3.37 to £15.95. Amazon reports units sold in ranges. This niche sold 3K to 3K a year. The average listing sells 0 to 100 of them. At £9.56 that is £0 to £956 a year per listing.

Average price
£9.56under the $15 to $100 sweet spot
Price range
£3.37–£15.95
Amazon United Kingdom median price
£12.12across 27,606 niches
Units sold a year
3K–3K
Units per listing a year
0–100
Revenue per listing a year
£0–£956
Returns
0.5%of orders · Amazon United Kingdom median 0.6%

03 · Entry bar

The bar here is ads.

93% of listings pay for placement with sponsored ads. 93% ship with Prime. On an average day, 33.3% of listings are out of stock. The average listing ranks #335 within Drawing. It carries 207 reviews at 4.37 stars, so a new listing needs social proof before a better product.

Sponsored listings
93%
Prime listings
93%
Out of stock, average day
33.3%
Average rank
#335in Drawing
Average rating
4.37 starsAmazon United Kingdom average 4.36 stars
Average reviews
207per listing
Listings tracked
44

04 · Newcomers

Amazon counts 2 of last year's 40 launches as successful.

40 products launched here in the last 12 months. Amazon counts 2 of them as successful launches, new products that hit its first-year sales bar. The brands on the shelf have sold for 13 months on average, so a newcomer is not facing entrenched names.

Launched, last 12 months
40
Successful launches
2Amazon's first-year sales bar
Average brand age
13 months

Products

Top Watercolour Workbook products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Competition

Competition: brands, sellers & click share

The top 5 products take only 33% of clicks. An open shelf where new products get seen.

£0£1K£2K£4K£5K1101001K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)1 product missing review or click data not plotted

Brands

27 rising

Sellers

79

Top-5 brand share

47%

Top 20: 95%

Top-5 click share

33%

Top 20: 80%

Open market

46%

  • CraftyManor13%
  • COGVOHY9%
  • Elfew9%
  • pobuu8%
  • Search Press8%
  • Wsndyjia7%

Demand

Watercolour Workbook search demand

Weekly searches over the year, seasonality beneath. Pick a range.

5K4KJanFebMarAprMayJunJul

Peak months: Jan · busiest ÷ quietest = 3.0× · 7 of 12 months tracked

Search terms

Top Watercolour Workbook search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • watercolour workbook66K/yr
  • watercolour workbooks for adults30K/yr
  • watercolor workbook13K/yr
  • watercolour workbook for beginners7K/yr

Reviews and returns

What reviews say buyers love and hate about Watercolour Workbook

What buyers praise, what they complain about and why they send it back, from the reviews.

Complain

Paint Quality15%−0.08

The paints are a little bit entry level

The paint swatches are pretty poor

Water colour paints are not very good

Quality-Overall14%−0.08

The brushes that come in the paint tin are not good quality

Low quality

which would be fine if it wasn't for it being a bit low quality

Color7%+1.17

Could have been better with clearer instructions on colour use for each item

The colours come out very pale

My niggle is that colour advice is not correct on all pages - take the bananas as an example

Value For Money6%−0.02

Overpriced

although a little overpriced for the overall content

Overpriced for what they were

Instructions/User Manual/Troubleshooting6%−0.01

the instructions aren't great

No instructions

Some of the instructions can be a little unclear

Love

Color16%+1.17

Really lovely colours

Good range of colours

Good choice of colours

Paint Quality12%−0.08

Excellent paint set

enjoyable to paint

Excellent choice of paint, nice brushes, very pleased

Quality-Overall12%−0.08

The paper quality is surprisingly robust for a workbook

Good quality

The paper quality is excellent

Value For Money10%−0.02

Worth the money

Excellent price

Excellent value

Ease Of Use8%+1.05

its easy to use with full instructions

brush are a convenient bonus

easy to use

Return

0.5% Return rate 38% Fixable by listing

Paint Quality22%▁█▅█▅▇

The paints are a little bit entry level

The paint swatches are pretty poor

Water colour paints are not very good

Size-Overall19%█▂▃▁▃▅

Was a bit smaller than expected

think it would have been better with got a one or two more with a bigger size

Quality-Overall16%▁▃▁▁█▄

The brushes that come in the paint tin are not good quality

Low quality

which would be fine if it wasn't for it being a bit low quality

Advertised Vs Actual Product15%▅▄█▁▃▂
Instructions/User Manual/Troubleshooting8%▁▅▁▁██

the instructions aren't great

No instructions

Some of the instructions can be a little unclear

FAQ

Common Watercolour Workbook questions

Answered from the same tracked data.